a dominant leader in the televised sales market

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A dominant leader in the televised sales market.

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A dominant leader in the televised sales market. Agenda. The Rise of QVC Staying Ahead of the Curve Industry Forces Challenges A Look to the Future. The Birth of an Industry Leader. Second into the market. Experienced producers. Solid Core Values. Superior customer service. - PowerPoint PPT Presentation

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Page 1: A dominant leader in the televised sales market

A dominant leader in the televised sales market.

Page 2: A dominant leader in the televised sales market

Agenda

• The Rise of QVC• Staying Ahead of the Curve• Industry Forces• Challenges• A Look to the Future

Page 3: A dominant leader in the televised sales market

The Birth of an Industry Leader

Second into the market Experienced producers

Superior customer serviceSolid Core Values

Page 4: A dominant leader in the televised sales market

Staying Ahead of the Curve

• Diversified product offerings

• Unique product lines• Target Marketing• iQVC• Video Clip

Page 5: A dominant leader in the televised sales market

Industry Forces

• Economic• Socio-cultural• Technological• Political and legal

Page 6: A dominant leader in the televised sales market

Challenges

• Creating the perfect product mix

• Entering new markets

• Technology capitalization

Page 7: A dominant leader in the televised sales market

A Look to the Future

Shifting their focus on younger generations

Keeping an eye on new technology

Page 8: A dominant leader in the televised sales market

Questions?

Page 9: A dominant leader in the televised sales market

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