a diverse workforce begins with a diverse recruiting strategy

Diverse Recruiting Strategy│1© 2013 PeoplefluentAug. 22, 2013

A Diverse Workforce Begins with a Diverse Recruiting Strategy

Rathin SinhaPresidentAmerica’s Job Exchange

Julia Mendez, CAAP, PHR, CELSPrincipal Business ConsultantPeoplefluent

© 2013 Peoplefluent


Diverse Recruiting Strategy│2

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Successor to America’s Job Bank

Launched on the heels of termination of the AJB program of DOL

Destination for Job Seekers/Employers to Connect

Specializes in the recruitment of diversity candidates and non-executive jobs

Specialists in online Diversity Recruitment and OFCCP Compliance

Specializes in veterans and disability recruitment outreach and mandatory job listing online

AJE is a leading provider of recruitment advertising and compliance solutions

America’s Job Exchange




Agenda

1. EEO vs. Affirmative Action vs. Diversity vs. Inclusion

2. How diversity & inclusion improves the bottom line

3. Recruiting tips to meet diversity needs

4. The road to a successful recruiting strategy

Rathin SinhaPresidentAmerica’s Job Exchange

Julia Mendez, CAAP, PHR, CELSPrincipal Business ConsultantPeoplefluent

© 2013 Peoplefluent Diverse Recruiting Strategy│5

EEO/Affirmative Action/Diversity/Inclusion




What is Equal Employment Opportunity (EEO)?

• Race/color• Religion • National origin • Sex/Gender identity • Age • Disability• Genetic information

Protects individuals from discrimination




What is Affirmative Action?

Proactive Action-Oriented

Programs

Minorities

Person’s with disabilities

Veterans

Women




What is Diversity?Race

Religion

Sexual Orient.

Political Status

NationalityAge

Marital Status

Income

Gender




What is Inclusion?

Value RespectSupport


Costs of Not Valuing Diversity




Costs of Not Valuing Diversity

Poor CommunicationResistance to Change

Increased AbsenteeismEmployee Turnover

Low Morale/Self-Esteem

Legal IssuesDiscrimination

Prejudices

Not Valuing Diversity




Cost of Not Valuing DiversityMay 1997Executive #1--"This diversity thing, you

know how all the black jelly beans agree."

Executive #2--"That's funny. All the black jelly beans seem to be glued to the bottom of the bag.“

Executive #3--"I'm still having trouble with, Hanukkah. Now we have Kwanzaa."




Cost of Not Valuing Diversity• Stocks fell $5 per share in 2 days of the report• Clergy & business leaders called for a national

boycott• 180 civil rights organizations asked the government

to join an employee suit against the company• Company committed to:• Refocus efforts to root out intolerance• Expand diversity training to include all

employees rather than just managers


Benefits of Valuing Diversity




Benefits of Valuing Diversity

Increased Adaptability

Business image

Increased employee

morale

Client satisfaction

Competitive edge

Increased creativity

Loyalty Marketing Recruitment




Business Case for DiversityMulticultural

Sales/Marketing Objectives

Financial/Business

Performance Objectives

Enhance Company Culture

Product/Service

Objectives

Enhance Brand Image




Measurements of Diversity Success

CostsSurveys

Tenure

TurnoverTime Off

Bad Publicity

Grievances

Claims

Lawsuits

Employees

Customers Years of Service

Turnover Rates of Groups

Increase in Sick Leave/Time Off




Compare Against Industry

Female

Hispan

icAsia

n

Pacific I

slander

Africa

n American

Cauca

sian

0%

10%

20%

30%

40%

50%

60%

ABC CompanyIndustry




Affirmative Action Placement Goals

Senior Management: Female Placement Goal = 40%

Chemical Engineers: Minority Placement Goal = 55%

Laborers: Female Placement Goal = 20%

Minority Placement Goal = 70%


Recruitment/Outreach




• Proactively reach and attract candidates from these diverse communities for your job openings

• Hire and retain these employees in an environment that free of discrimination by backgrounds

• Ensure career growth and pursuit of excellence in an environment that provides equal opportunities

Diversity at the Workplace




Proactively leverage diversity and equal employment principles to make diversity a competitive advantage for your business

Step 2:Proactive Diversity

Develop and manage programs to ensure that both the letters and spirits of affirmative action and related laws are complied to

Step 1:Regulatory Compliance

The road to diversity excellence can be broken in two steps

Leveraging Diversity




Job listing is imported via an automatic feed for FTP, XML or direct scraping, or using online interactive posting

Job Posting as Outreach Media

Your Job




The imported job is posted on the AJE national and state specific websites

Job Posting Outreach : Step 1

Your JobYour Job




The job listing is then automatically posted on the AJE Mobile App.


Your JobYour Job




And then posted on the AJE Facebook App as part of Social Job Initiative


Your JobYour Job




The job opening is posted in the AJE network of Diversity Job Exchanges e.g. Veterans, Disability and much more.

Job Posting Outreach: Step 4

Your JobYour Job




The job is included in relevant job alert emails sent to subscribed job seekers


Your JobYour Job




The job opening is sent to one or more aggregator sites to reach a broader audience

• Indeed• Simply Hired• Beyond • Glassdoor• Juju• Careerjet• TopUSAjobs• Oodle


Your JobYour Job




It is then sent for distribution and posting to our partner sites e.g.• Veteran Job Boards

–www.VeteranJobs.Net–www.Jofdav.com–www.allveteranjobs.com

• Disability Job Boards–www.disabilityjobs.net–www.disabledperson.com

• Diversity Job Boards–www.asianhires.com–www.africanamericanhires.com–www.alllgbtjobs.com–www.allhispanicjobs.com–www.diversityjobs.com


Your JobYour Job

http://www.veteranjobs.net/

http://www.jofdav.com/

http://www.allveteranjobs.com/

http://www.disabilityjobs.net/

http://www.disabledperson.com/

http://www.asianhires.com/

http://www.africanamericanhires.com/

http://www.alllgbtjobs.com/

http://www.allhispanicjobs.com/

http://www.diversityjobs.com/




The job posting is now sent to community based organizations (CBO) via emails• Goodwill

– Local chapters

• Easter Seals– Local chapters

• The Arc– Local chapters serving persons with intellectual

disabilities

• Department of Rehabilitation– Local state offices

• U.S. Department of Veterans Affairs– www.va.gov


Your JobYour Job

http://www.va.gov/




State employment delivery systems e.g. 1-Stops, DVOPs, LVERs via emails.


Your JobYour Job




Finally the job posting is sent to the state job bank by direct feed or online posting


Your JobYour Job




Comprehensive 10 Step Outreach Program

Job OpeningYour

Job




Making it Easy : Job Seeker User ExperienceOutreach is step one – but making it easy for the job seekers to apply and get hired is key for a successful online diversity recruitment program


Conclusion




Establish Set Objectives.

Road to Diverse Recruiting Strategy

Accessible

recruitment

strategy.

DIVERSE RECRUITING STRATEGY NO DIVERSE RECRUITING STRATEGY

Define Target Audience.

Track the

effectiveness

of the

strategy.




Q&A




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Thank You!

For more information about American Job Exchange:

Rathin [email protected]

For more information about Peoplefluent:Julia Mendez

[email protected]

mailto:[email protected]

mailto:[email protected]

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