Figures and Illustrations x

Fishbone xii

Foreword xiv

Introduction xvi

About Anne Hart xxiii

A Digital Renaissance Where Art Meets Technology 3 How are businesses using the newest media?

What is a "content creator"?

Who are the new journalists?

Is the Web ready for professional writers?

Voices from the industry: • Kevin Hopkins, Web Entertainment Producer

Where are journalists working online?

Who are the serious investors?

Is print dead?

Voices from the industry: • Ralph Izard, Ph.D., Director, School of Journalism

Will journalism survive?

Documentary Script

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Casting Your Net Beyond the News 45 Can local print publications compete

with online news providers? 46

Voices from the industry: • Hoag Levins, Editor & Publisher Magazine 48

How is audio broadcast on the Web? 51

Voices from the industry: • Nels Johnson, Download Recordings 53

Voices from the industry:

• Simon Croft, WWBC, U.K. 54

Can advertising support a Web broadcast? 55

What is an "Internet appliance"? 56

Voices from the industry:

• Bob Lawrence, Broadcast Journalist and Producer 58

Who's developing programming for Internet TV? 60

Voices from the industry: • Jeff Kelley, DigitalTalkTV 61

• Edward J. Keyes, Interactive Producer 62

What are the most popular programming formats? 66

How do you choose questions for an interview? 71

Voices from the industry:

• Lynn O'Shaughnessy, Freelance Writer 75

Can previously published material be repurposed? 77

A Factionalized Story 79

Adapting to the New Media 85 Why should I learn scriptwriting? 86

Voices from the industry:

• Aaron Heinrich, Vice President, McQUARTERGROUP 87

How do you begin a scriptwriting project? 88

How can I give my story commercial appeal? 89

Here's how to: Adapt to the 'old' media 93

Ten tips for: Writing an audio script 100

How can I learn to write in three dimensions? 102

An Audio Script 105

Understanding Your Writing Style 109 What are the sixteen personality types? 110

What should I know about the four temperaments? 111

How does my personality influence my writing? 113

Is one personality type more creative than another? 117

How do "thinkers" and "feelers" write differently? 118

How can I target the personality of my audience? 121

How can 1 find the right publisher or producer?

How many computer book publishers does it take to change a lightbulb?

Voices from the industry: • Ed Tiley, Author

Writing the Story of Your Life How do 1 start writing about myself?

Where does my story begin?

How should 1 organize my information?

How should 1 view criticism of my work?

How do 1 find the storyline of my life?

Dialogue Sequences

A Palette of Authoring Tools Which platform should 1 choose?

What is hypertext?

Here's how to: Create a simple HTML document

Which HTML editor should 1 use?

Is one browser better than another?

Voices from the industry:

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ш 136 137 139 140 142 143

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• Dana Todd, Bien Logic 166

How do you create graphics for the Web? 167

How do you create animation for the Web? 168

What should I look for in a hypermedia authoring tool? 170

A Hypermedia Script 173

How do you design a user interface? 174

Ten tips for: Designing an interactive story 176

Do I have to think like a programmer? 178

Is there flow charting software especially for writers? 182

Voices from the industry:

• Aron Trauring, Maxima New Media, Israel 183 • Ron Mann, Documentary Filmmaker, Canada 185

7. Exploring the Newest Realities 187 What is the history of virtual reality? 188

What is "armchair travel"? 189

Voices from the industry:

• J.B. Galan, Stanford University 191

What is VRML? 192

Voices from the industry:

• Chester Dent, VR Producer 195

Is the virtual reality market ready for professional writers? 197

Voices from the industry:

• David A. Wagner, VR Producer 200

Is "Big Brother" watching? 201

Is there a dark side to virtual reality? 203

Who's watching the watchers? 207

8. Internet Direct Response, CyberMalls, and Virtual Trade Shows 211 Is there a market for direct response on the Web? 212 Voices from the industry: • Deborah Morrison, Ph.D.,

Associate Professor of Advertising 214

What are "virtual trade shows" and "cyber malls"? 215

Voices from the industry:

• Mary Westheimer, BookZone 219

What is a "rocket pack"? 223

Voices from the industry:

• Michael Bugeja, Ph.D., Professor of Journalism 225

What are the basic formats of sales scripts? 226

What qualities should I look for in a copywriter? 230

How can I give my writing "sense appeal"? 232

Where can I find professional resources and guidelines? 235

9. Understanding Your Electronic Rights 237 Voices from the industry: • Ivan Hoffman, B.A., J.D., Attorney at Law 238

How important is the issue in electronic rights? 239 Who owns the copyright in a Web site? 241

What about using protected material? 245

How can writers protect their rights in cyberspace? 252

Your Future as a Cyberscribe 253 Voices from the industry: • Heidi Swanson, Digital Editor, The Net Magazine 254

• Daniel Schorr, Broadcast Journalist 255

• Joseph Bernt, Associate Professor of Journalism 256

• Randy Bef umo, The Motley Fool 257

• Tom Durkin, Freelance Writer 258 • Eigil Evert, Freelance Writer, Denmark 260

• Roy S. Carson, VHeadline/VENews, Venezuela 261

• Tom Watson, Columnist, New York Times 262

• Karen Kaplan, Los Angeles Times 263

• Mike McKean, Associate Professor of Journalism 264 • Tristan Louis, Internet World Magazine 265

• Bonnie Burton, Web Editor, ©Home Network 266

• Jon Phillips, Features Editor, The Net Magazine 268 How can I reposition myself for the new media? 270 What jobs will I find? 272 How can I learn this new way of thinking? 275 Is it ever too late to start a new career? 276 Career Timeline 278

Appendices 281 A. New Journalist's Career Classifier 281

B. Recommended Reading 287

С Professional Organizations 289

D. Product Locator 295

Index 299