a digital integration success story: how informz grew engagement by 300%
TRANSCRIPT
A Digital Integration Success Story: How Informz Grew Engagement
by 300%
Jeanette Brown, Marketing Strategist – Informz
Alex Leo, Marketing Specialist – Informz
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A Digital Integration Success Story: How Informz Grew Engagement
by 300%
Jeanette Brown, Marketing Strategist – Informz
Alex Leo, Marketing Specialist – Informz
Tips
• State the action desired
• Connect back around
• Incorporate social media happenings back in your emails
What’s new in 2012
• Wanted to take a fresh look
• Was anyone using Google+?
• Placed in Informal
– 18% CTR
• Validated our efforts
Practicing What We Preach
• Share your newsletter on your social media sites
• Encourage sign-ups through tweets