a copywriter's guide to: commonly misused (and misspelled) words
TRANSCRIPT
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A Copywriter’s Guide to the
(& Tips to Help You Not Mess Up)
@CopywriteMattrs
Most Commonly MisusedMisused
& MisspelledMisspelled Words
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As copywriters, our reputationcan rest on our understandingof language.
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But at one point or another,you've probably asked yourself...
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“Is this the right word to use?”
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Fret not!
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Here's a quick guideto words that make us
do a double takeduring proofing!
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Practise vs Practice
verb nounr q
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verb nounr q
“If you practisepractiseyour copywriting,
you repeat the activity until you
improve.”
r
Practise vs Practice
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verb nounr q
“If you visityour doctor’s
practicepractice, you go to a place.”
qPractise vs Practice
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License vs Licence
verb nounr q
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verb nounr q
“licensinglicensing a venue”
r
License vs Licence
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verb nounr q
“a physical licencelicence, like a
driver’s licence”
qLicense vs Licence
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Advise vs Advice
verb nounr q
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verb nounr q
“act of giving adviceadvice”
r
Advise vs Advice
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verb nounr q
“helpful opinion”
qAdvise vs Advice
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Follow the esses to action!
Soccer practiSe
CWM Tip
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Affect vs Effect
verb nounr q
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verb nounr q
“If youaffectaffect a situation,
you cause an outcome.”
r
Affect vs Effect
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verb nounr q
“That outcome is the effecteffect.”
qAffect vs Effect
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If it’s something you’regoing to do, use “affect.”
If it’s something you’vealready done, use “effect.”
CWM Tip
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Discrete vs Discreet
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“something independent or
distinct”yDiscrete vs Discreet
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“being more private than usual
so you don’t cause embarrassment”
z
Discrete vs Discreet
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Discreet = Be private andkeep the esses together.
Discrete = The esses are separated because they're independent!
CWM Tip
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Complementary vs Complimentary
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Complementary vs Complimentary
“when you combine a few
associated objects”
y
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Complementary vs Complimentary
“nice thingsyou say to
someone with new duds on”
z
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Remember the “i's”!complImentary = nIce
CWM Tip
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Stationary vs Stationery
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Stationary vs Stationery
“state ofstillness like zen meditation… or a
cabinet”
y
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Stationary vs Stationery
“pens, paper & other interesting things you find
at Officeworks”z
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Remember the esses!stationEry = EnvElopE
CWM Tip
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Enquiry vs Inquiry
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Enquiry vs Inquiry
“question”y
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Enquiry vs Inquiry
“an official investigation”
z
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Enquiry = quEstionINquiry = INvestigation
CWM Tip
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Want more practical advice to make you a better writer?
@CopywriteMattrs Belinda Weaver
noun!noun!q
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Grab this handycheat sheet:
20 Incredibly Useful
Copywriting Tips(that will transform the
way you write)
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PLUS regular writing tips
delivered to your inbox!
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