a contract packaging playbook to win e-commercematt dingee co-founder-president-coo a contract...
TRANSCRIPT
![Page 1: A Contract Packaging Playbook to Win E-CommerceMatt Dingee Co-founder-President-COO A Contract Packaging Playbook to Win E-Commerce](https://reader030.vdocuments.mx/reader030/viewer/2022040915/5e8e04102e4ca334c100c74c/html5/thumbnails/1.jpg)
Matt Dingee
Co-founder-President-COO
www.onpoint2020.com
A Contract Packaging Playbook to Win E-Commerce
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In the next 51 minutes you will….
• 4 Inside E-Commerce Drivers
• Confirm your Role in e-commerce
• Peek into 4 Power plays that will……
• Expand e-com services
• Embed e-com into brand strategy
• Execute technical challenge
www.onpoint2020.com
![Page 3: A Contract Packaging Playbook to Win E-CommerceMatt Dingee Co-founder-President-COO A Contract Packaging Playbook to Win E-Commerce](https://reader030.vdocuments.mx/reader030/viewer/2022040915/5e8e04102e4ca334c100c74c/html5/thumbnails/3.jpg)
E-Commerce connects the digital and physical elements………
Inside the Ropes
www.onpoint2020.com
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Speed
•Consumers Need for Speed (or free)
•Delivery Speed (2 Day Dominance)
•Speed of Supply Chain (Order to unbox)
•Craving Communication (notify me!)
www.onpoint2020.com
![Page 5: A Contract Packaging Playbook to Win E-CommerceMatt Dingee Co-founder-President-COO A Contract Packaging Playbook to Win E-Commerce](https://reader030.vdocuments.mx/reader030/viewer/2022040915/5e8e04102e4ca334c100c74c/html5/thumbnails/5.jpg)
Weight Class
•Miniaturization of Freight
•Consumers sense it
•Dimensional Weight- a new “Ruler” reigns
•Carriers weigh in (Ruling class)
•Brands Weigh Out (citizens of the state)
www.onpoint2020.com
![Page 6: A Contract Packaging Playbook to Win E-CommerceMatt Dingee Co-founder-President-COO A Contract Packaging Playbook to Win E-Commerce](https://reader030.vdocuments.mx/reader030/viewer/2022040915/5e8e04102e4ca334c100c74c/html5/thumbnails/6.jpg)
•Club or Bulk Online- boxed.com
•Amazon- retailer/brand
•Wal-Mart/JET- online retailer
•Direct-Subscription
•Affiliate Packs
•Grocery Delivery/Pick Up
•Meal Kits
www.onpoint2020.com
E Com Channel(s)
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User X
•Direct Connection
•Experience is King
•Unboxing + Videos = 20 Million You Tube Search Results
•Free Shipping is an obsession
www.onpoint2020.com
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www.onpoint2020.com
Are you Rocky or Mickey?
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“The general who wins the battle makes many calculations in his temple before the battle is fought. The general who loses makes but few calculations beforehand” – SUN TZU
“Give me six hours to chop down a tree and I will spend the first four
sharpening the axe” – Abraham Lincoln
www.onpoint2020.com
Play # 1- Call Lincoln Sun Socrates
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Use Socratic questioning to challenge, refine, and define brand strategy online.
• Is my e-com strategy “Amazon”?
• Is the product a bowling ball or bag of chips?
• Is my product a mattress (near lifetime) or razor blades (monthly)?
• In my current package, what is my dimensional weight?
• What aspects of my product do consumers love? Hate?
• What is my Average Order Value (AOV)?
• Do I have any idea if people are abandoning carts?
• Does my product work with another product? Or could it?
www.onpoint2020.com
Play # 1- Call Lincoln Sun Socrates
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•Create a place where brands come to get into e-com shape!
• Invest and learn leading tools
www.onpoint2020.com
Play # 2- E-Com Fit Club
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•Deploy Packaging to solve for……
• Frustration Free Design
• Cold Supply Chain-meat in kits
• Prevent Damage and Penalty
• Predict multi-transit distribution paths
www.onpoint2020.com
Play # 3- Block and Tackle
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•Help chase down the elusive…..
•“Free Shipping”, “Fast Shipping”, “Unboxing”
“abandoned cart”, “drone delivery”
www.onpoint2020.com
Play # 4 – Chase Chickens
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•4 Dimensions (Speed, Weight Class, User X and E-Channels)
•Are you a competitor or trainer?
•4 Plays to run; Which one fits best for you?
Matt Dingee- Co-founder-President
517.930.0024- (m)
120 Washington Square Suite 300
Lansing, MI
www.onpoint2020.com
Workout Notes
Packaging Insights and
Consulting Services