a content strategy for your media
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Presented by
Live Facebook Drill Down: Intermediate - Content Strategy
Katie Lance Social Media Director, Inman News @katielance
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What is your content strategy for 2012?
• “93% of marketing professionals plan to create content marketing as part of their overall strategy in 2012.”
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Without a strategy, you are just throwing something against the wall and seeing if it sticks
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Solution: create a content grid
• Never again will you say, “what should I post today?
• Create 30 days of content at once
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Local Real Estate National Real Estate Local & Community Personal Interests
Favorite feature of a listing Compare home prices School holiday calendar Local sports team
Story of a past client Economy news Downtown holiday dates Favorite pizza joint
Neighborhood #1 Local v. National Best place to get a burger
Favorite coffee house
Neighborhood #2 Article from state assoc Why ___is a great place to live
Favorite winery
Neighborhood #3 Article from NAR Elementary school boundaries
Coolest place to get away
Neighborhood #4 Article from Inman Story of a relocation client
Best park for kids or dogs
Local market stats Article from WSJ Story of giving back Favorite boutique
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Great examples to check out... • Sean Carpenter Personal Page • William Raveis Real Estate • Urban LIVE Denver • 365 Things to do in Atlanta • The GoodLife Team • 365 Things to do in Kona
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Contact Me Katie Lance Facebook.com/InmanNext @KatieLance or @InmanNext