JAVITA.COM • 855-JAVITA-1

© 2013 Javita Inc. 10001-0413

We are Javita.

Co

mp

an

yD

oc

um

en

ts

Company Profi le

the evolution

javita!of coffee is

It’s a powerful drink. One you can have hot or cold, tall or short, with cream and sugar or simply black. It’s nearly unmatched in global consumption, and has been one of the world’s most traded commodities for over 300 years. It’s coffee.

Millions of people start their day with a nice warm cup, and most folks keep drinking coffee all day long—at home, in the offi ce, in business meetings or just out with friends. It’s consumed by more than half of the world’s population and they do so at a rate of more than three cups a day. It’s so popular, the only beverage more consumed is water.

Javita is a company committed to enhancing the lives of millions of people by bringing together two great industries—coffee and direct selling. Our vision is to become the premier-coffee company in the direct-selling industry by offering unique, great-tasting products and an incredible business opportunity through which we can enhance people’s lives —one cup at a time!

Javita has a unique plan to distinguish itself from everyone else. We are creating a line of 100% natural, instant gourmet coffees infused with herbs and other beneficial ingredients. Every great-tasting cup will not only give you what you already expect from coffee, but also provide health benefits from the herbs.

We are developing these innovative coffee blends, and combining them with a lucrative business model for entrepreneurs looking to diversify their income and achieve financial freedom. Our model will revolutionize, or “evolutionize,” the coffee industry.

The name Javita is a combination of two words—“Java,” a term used for coffee and “Vita,” the Latin word for life. Millions of people already have coffee in their life, Javita gives you a one-of-a-kind coffee for your life.

Let our opportunity become your coffee for life.

1

We wake up to it, surf the Internet with it, do business over it and cap off a night with a simmering cup. Simply put, coffee is part of our everyday culture. Chances are you’ve already had a cup or two (or more!) today. And if you haven’t, you definitely know someone that has.

According to the coffee industry:

• Coffee is the second most consumed drink, only surpassed by water.

• Coffee is the second most traded commodity, only surpassed by oil.

• More than two billion cups are consumed daily around the world.

• 400 million cups are consumed daily in the U.S.

Why coffee?

2

Coffee helps you think. According to a recent report by the National Coffee Association, more and more people are recognizing the mental boost they’re getting from coffee. Studies show it improves cognitive function, short-term memory and concentration, so you’ll be able to understand and process new information quickly.

Coffee helps you perform. Experts at Harvard Medical School have reported that coffee has been shown to improve endurance in long-duration physical activities. In a different review of studies on caffeine and exercise, researchers found that caffeine improved physical performance by at least 10%.

Coffee helps ward off Stroke.According to a study reported in “Stroke”, a journal of the American Medical Association, “Women who drank one or more cups of coffee were 25% less likely to have a stroke than women who drank less than a cup of coffee a day.”

Coffee helps You Lose Weight.Coffee, one of the most widely consumed beverages in the world, contains a plethora of naturally-occurring compounds, including several classes of antioxidants. Now it appears that compounds in coffee also help to regulate blood glucose, reduce fat production, and enable steady weight loss.

Coffee helps lower risk of dementia.Coffee has been linked to lower risk of dementia, including Alzheimer’s disease. A 2009 study from Finland and Sweden showed that, out of 1,400 people followed for about 20 years, those who reported drinking 3-5 cups of coffee daily were 65% less likely to develop dementia and Alzheimer’s disease, compared with nondrinkers or occasional coffee drinker

We’ve merged an incredible and healthy product that is already consumed by more than half the world’s population, and combined it with an exciting, new business opportunity for full-time and part-time entrepreneurs.

And there are countless benefits to your daily cup:

That’s the power of coffee... that’s the power of Javita.

3

For centuries, coffee has been a part of bringing people together socially, for business or to discuss the day’s events.

Coffee was discovered in Eastern Africa in an area known today as Ethiopia. Locals took the coffee across the Red Sea to trade with the Bedouins in the Arabian Peninsula. Dutch traders passing by Arabia, eventually spread the coffee plant around the world.

Coffee made its way to the Americas in the 1700s. A French infantry captain nurtured one small plant on a long journey across the Atlantic. Within 50 years, this one plant, transplanted in the Caribbean Island of Martinique, became the predecessor of over 19 million coffee bushes on the island. It was from this humble beginning, that the coffee plant found its way to South and Central America—the largest coffee-growing regions in the world today.

history of coffee

4

Would You Believe Dancing Goats?

A popular legend refers to an Ethiopian goat herder by the name of Kaldi, who observed his goats acting frisky after eating berries from a bush. Curious about this phenomenon, Kaldi tried eating the berries himself. He found that these berries gave him renewed energy. News of this energy-laden fruit, and its benefit as a magic elixir for health, quickly spread throughout the region.

Today, the coffee industry continues to evolve. Coffee shops are in every city and on nearly every street corner. The business continues to grow, and now you can be a part of its future.

You have the chance to be a modern-day “coffee trader” by taking our unique products to the billions of coffee drinkers around the world, discovering wealth and evolutionizing the coffee industry in the process.

5

Javita isn’t your average cup of coffee. This is coffee evolved! An innovative and unique formulation that harnesses the power that coffee already offers—the health benefits, antioxidants,

“pick-me-up” and of course the flavor—AND, we have super charged it.

We’ve evolved coffee by infusing phytonutrients into a blend of estate-grown coffee, providing every sip with the added benefits of health and vitality.*

Change Your Coffee, Change Your Life.

exactly what you want from your coffee and so much more.

6

That’s Javita’s unique plan.

To distinguish our product from other brands—we will not only give you great-testing coffee, but also the health benefits of natural herbs (bacopa monnieri, gotu kola, green tea, yerba mate and garcinia cambogia) at levels clinically shown to be effective.

We start with estate-grown South American Arabica and Robusta coffee beans, picked at the peak of ripeness, expertly blended and slow roasted to preserve the delicate flavors and aromas. With the roasting complete, the beans are finely ground and begin a complex micronization and extraction process. It has taken us a long time to perfect this process, but it was worth it because it locks in the smooth, rich flavors, delicate notes and freshness, so that all you have to do is add water to enjoy the perfect cup—every time, anytime!

Our first product, simply called energy + mind, will give you more of what you are looking for in a cup of coffee—extra energy, alertness and mental clarity, not to mention help for that fading memory.*

Our next blend, burn + control, serves up slimming support in every delicious cup with a natural boost to help kickstart your metabolism, extra stamina to get you through your workout and power over your cravings to help reveal a healthier, slimmer you!*

* These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

A high-impact product means unequaled opportunity for you! That’s the potential.

7

So now that you have access to the world’s most perfect coffee, it’s your turn to do what you do best—sit down and enjoy a cup of Javita with your family, friends, co-workers and business contacts, and share its lucrative once-in-a-lifetime business opportunity.

Some call it word-of-mouth marketing, others call it Social Marketing. Either way, it’s a $120 billion industry and a distribution method used by some of the most successful organizations in the world.

Simply put: Drink, Share, Earn. And with Javita’s single serving, instant coffees we’ve made sharing simple.

We need social marketers like you to take our coffees to the corners of the world! Just think about this; you will get paid to drink and share coffee with others—what could be easier?

We don’t spend our money on expensive advertisements, TV, radio or billboards. Instead, we rely on people just like you to spread the word. It means we reward YOU instead of paying big ad agencies!

The Javita Compensation Plan is based on the sale of coffee to others. It’s simple to understand and explain. It has been developed to be fair to everyone involved, and can be extremely lucrative to those who take action. We promise, when you see our revolutionary compensation system, you will be excited and thrilled to have joined Javita.

Your Opportunity

8

Some highlights of this incredible opportunity include:

• First Order Bonus

• Team Development Infinity Bonus

• Top Enrollers’ Bonus

• Team Commissions

• STAR Bonus Program

• BMW Car Bonus

• Executive Leadership Rewards

• Exotic vacations, and much more!9

BMW Car Bonus

Rank ASSOCIATE CONSULTANT SUPERVISOR MANAGER DIRECTOR DIAMOND CLUB

Level I II III I II III I II III I II III I II III Dia Blue R. Blue Black R. Black Crown

AutoShip PV 50 50 50 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100

Active Legs 2 2 2 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3

Total Infi nity OV 200 500 1,000 2,500 5,000 10,000 15,000 20,000 30,000 40,000 50,000 60,000 80,000 100,000 150,000 200,000 250,000 500,000 1M 2M 3M

OV Small Legs 80 200 400 1,000 2,000 4,000 6,000 8,000 12,000 16,000 20,000 24,000 32,000 40,000 60,000 80,000 100,000 200,000 400,000 800,000 1.2M

Min 3rd Leg OV — — — — — — — — — — — — — — — 10,000 20,000 30,000 40,000 50,000 100,000

Levels paid 1 2 3 4 5 6 7 8 9 10 11 12 13 13 13 14 14 14 15 15 15

% Paid by Level 4% 4% 4% 5% 5% 5% 5% 5% 5% 4% 4% 4% 4% 4% 4% 4% 4% 4% 4% 4% 4%

$400 $400 $400 $500 $500 $500 $600 $600 $600 $800 $800 $800 $1,000 $1,000 $1,000

2 3 4 6 8 10

$10,000 $20,000 $30,000 $40,000 $50,000 $100,000

Diamond Rank Advancement BonusMaintain rank for 3 months.

Shares

Diamond Global Infi nity Bonus

Team Commissions

t Top Enrollers’ BonusBe one of Javita’s Top Enrollers each month and earn a special bonus for your efforts. The Top Enrollers’ Bonus based on the total commissionable volume in your personally enrolled Members’ first order. The Top Enroller’s Bonus is paid monthly. Any ties are broken based on the number of personal Member and Customer enrollments during the month.

y STAR Bonus Program The STAR Bonus is a special bonus reserved for Members who become STARs. The STAR Bonus Program is paid as part of our Monthly Bonus Cycle. The STAR Bonus consists of two percent (2%) local net country commissionable volume.

e First Order BonusThe First Order Bonus allows a Member to earn immediate weekly income. The bonus is paid to the Enroller and is based on their new Member’s first product order. The First Order Bonus is paid on a Weekly Pay Cycle, which begins and ends at midnight each Sunday night. Payment is made the following Monday.

w Personal Customer CommissionsAll volume attached to purchases made by your personal customers helps you earn Personal Customer Commissions. It also helps you qualify for your rank, and is paid in unilevel team commissions.

q Direct Sales ProfitsThe amount earned based on sales of product at retail price versus Member wholesale pricing.

i Team Commissions Javita Members earn Team Commissions from the volume created by product sales generated throughout your Member organization. Javita’s Compensation Plan is a unilevel system. This means that each active Member in your organization creates a level, and Members earn a percentage on each level. The higher a Member becomes in rank, the more levels on which you earn commissions. Javita’s Team Commissions pay up to 15 levels.

o Diamond Global Infinity BonusAll Diamonds qualify monthly to earn the Diamond Global Infinity Bonus. The bonus consists of one percent (1%) of global net commissionable volume, and is shared among all qualifying Diamonds.

10

BMW Car Bonus

Rank ASSOCIATE CONSULTANT SUPERVISOR MANAGER DIRECTOR DIAMOND CLUB

Level I II III I II III I II III I II III I II III Dia Blue R. Blue Black R. Black Crown

AutoShip PV 50 50 50 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100

Active Legs 2 2 2 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3

Total Infi nity OV 200 500 1,000 2,500 5,000 10,000 15,000 20,000 30,000 40,000 50,000 60,000 80,000 100,000 150,000 200,000 250,000 500,000 1M 2M 3M

OV Small Legs 80 200 400 1,000 2,000 4,000 6,000 8,000 12,000 16,000 20,000 24,000 32,000 40,000 60,000 80,000 100,000 200,000 400,000 800,000 1.2M

Min 3rd Leg OV — — — — — — — — — — — — — — — 10,000 20,000 30,000 40,000 50,000 100,000

Levels paid 1 2 3 4 5 6 7 8 9 10 11 12 13 13 13 14 14 14 15 15 15

% Paid by Level 4% 4% 4% 5% 5% 5% 5% 5% 5% 4% 4% 4% 4% 4% 4% 4% 4% 4% 4% 4% 4%

$400 $400 $400 $500 $500 $500 $600 $600 $600 $800 $800 $800 $1,000 $1,000 $1,000

2 3 4 6 8 10

$10,000 $20,000 $30,000 $40,000 $50,000 $100,000

Diamond Rank Advancement BonusMaintain rank for 3 months.

Shares

Diamond Global Infi nity Bonus

u BMW Car BonusJavita Members are hard-working entrepreneurs, building a better life (and lifestyle) for themselves and their families. To show our appreciation for their efforts, we developed the BMW Car Bonus Program. By reaching the level of Supervisor or higher in the Javita Compensation Plan a Member is eligible for a monthly Car Bonus of up to $1,000.

a Diamond Rank Advancement BonusThe Rank Advancement Bonus is provided to recognize a Member’s hard work in building their organization. The bonus is based on ranks attained. Members have the potential to earn up to $250,000. To qualify, you must have enrolled with (or upgraded to) a qualifying business pack.

r Team Development Infinity (TDI) BonusThe Team Development Infinity (TDI) Bonus is based on the sale of products of every Business Pack. The Bonus is available to all Members who join with a qualifying business pack. It is earned by Members who achieve the rank of Consultant or above. The TDI Bonus of up to $100 can be earned on every Business Pack sold within your organization.

Income and earnings with Javita are not guaranteed and are a direct result of individual effort, commitment to success and other sound business practices. Results may vary considerably.

11

We believe that every person has the right to live a great life—to be happy, healthy and free to make choices. Life, after all, is a series of choices, and becoming a Member of Javita is one of those smart decisions.

Better still, your Javita Membership allows you to enjoy the best of what life has to offer—time freedom, financial independence, the dream of owning your own business AND great-tasting coffee.

Javita was started by a team of people who love coffee and who believe in the direct-selling style of distribution. The team has more than 100 years of direct-selling industry experience and many more years in traditional business. We have grown successful companies in the U.S. and abroad, and have created Javita to provide a long-term “home” for people interested in a part-time or full-time business opportunity.

Recognizing the power of the billion-dollar consumer coffee market, we’ve evolved our product to offer everything you want in your cup and more. We have coupled this product with a business opportunity that gives everyone the ability to be successful. Together, we will become the premier-coffee company in the direct-selling industry.

Changing Lives One Cup at a Time

Our mission is to create a successful global business, based on a foundation of integrity, honesty and teamwork, with a commitment to everyone’s success.

12

the evolution

javita!of coffee is

It’s a powerful drink. One you can have hot or cold, tall or short, with cream and sugar or simply black. It’s nearly unmatched in global consumption, and has been one of the world’s most traded commodities for over 300 years. It’s coffee.

Millions of people start their day with a nice warm cup, and most folks keep drinking coffee all day long—at home, in the offi ce, in business meetings or just out with friends. It’s consumed by more than half of the world’s population and they do so at a rate of more than three cups a day. It’s so popular, the only beverage more consumed is water.

JAVITA.COM • 855-JAVITA-1

JAVITA.COM • 855-JAVITA-1

© 2013 Javita Inc. 10001-0413

We are Javita.

Co

mp

an

yD

oc

um

en

ts

Company Profi le