a company prospectus

Section I Listening and Conversation

Section II Reading Comprehension

Section III Writing and Translating

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Unit 3 A Company Prospectus Unit 3 A Company Prospectus Unit 3 A Company Prospectus Unit 3 A Company Prospectus

Section I Listening and Listening and conversationconversation

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Section I Listening and Conversation

Part I Leading in

Part II Putting in use

Part III Further Practice

Part IV Aptitude Test and Guidance

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Part I Leading in

1. Pre-class Work

2. Warming up for the new class

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1. Pre-class Work

• Collect some company prospectuses; • Find out the expressions to talk about

companies

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• Students’ presentation of their collections;

• Teacher’s comment and put the collections into a data bank;

• Presentation of new materials.

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Sampleon page 39 of the textbook

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Practice• Dialogue 1 Company’s Background• Dialogue 2 We deal in……

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1. Dividing the students into groups

2. Offering more examples

3. Acting out and comments

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2. Offering more examples

• Each group should choose one of the situations and work together to form a dialogue and then act out

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Sample 1

Hudson Electronics Co.LtdEstablished; 1996Ownership: Joint ventureCapitalization: US$8.75 millionBusiness Scope: Office automation

devicesSales Revenue: US$2.7 million (2002)Employees: 240Certification: ISO 9001 Certified

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Dongfang CompanyBusiness: Marketing of machine

toolsLocation: Shanghai, ChinaEmployees: 42Established: May 1990Capitalization: 18 000 000 yuan

Sample 2

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3. Acting out and comments

• The fellow students make comments on the performance: the appropriateness of their English; and then the teacher summarizes this part.

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1. Practicing and Furthering2. Commenting 3. Listening and completing 4. Responding

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1. Practicing and Furthering

• 【 Instructions 】 Practice the dialogues on Page 41 of the textbook in groups and try to further them.

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2. Listening and completing

• 【 Instructions 】 Listen to a dialogue and then fill in the paragraph on Page 44 of the textbook. Work in groups.

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3. Responding

• 【 Instructions 】 Practice Exercise 2 on Page 42 of the textbook orally. Teacher offers the situation in Chinese, and asks the students to give the English equivalent, the whole class work together.

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The script for the dialogue

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Visitor: What business does your company mainly engage in?You: ___________( 我们一直从事汽车进口业务。 ) Visitor: How many branch offices do you have?You: ___________( 在中国有 3 家。 )Visitor: Where is your head office?You: ___________( 在香港。 ) Visitor: What were the sales last year? You: ___________( 大约 1 亿 8 千元。 )Visitor: What’s your market share?You: ___________( 大约 10% 。 )


1. Judge after you listen

2. Respond after you listen

3. Read after you listen

4. Self-assessment and Teacher’s Guidance

5. Assignment

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1. Judge after you listen

• 【 Instructions 】 in this part true or false statements will be given to each of the students, after they listen to a dialogue, they are asked to judge whether the statements are true or false. (page43)

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2. Respond after you listen

• 【 Instructions 】 in this part the students are asked to listen to a dialogue and then answer the teacher’s questions (page43)

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3. Read after you listen

• 【 Instructions 】 in this part the students are given a passage with some blanks, they are asked to fill in the blanks after they listen to it. (page44)

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4. Self-assessment and Teacher’s Guidance

• Check the answers to 1 and 2;

• Score your own paper ; and hand it in.

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5. Assignment

• A. Workbook Page 32---3,4

• B. Read fluently the passage on Page 45 of your textbook New Practical English and try to understand it as possible as you can by using a dictionary.

• 【 Instructions 】 In this part the homework is made up of two parts: A is to reinforce what they have learned; B is to get ready for the next section

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Part I Leading in

Part II Comprehension and Practicing



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Part I Leading in

• Revision.

• Warm up

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1) Ask students to work in groups of four or five to make short dialogues with the sentences and structures they've reviewed.

2) Teacher makes comments

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Part IIComprehension and Practicing

1. Checking and Explaining

2. Retelling the story

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1. Checking and Explaining

1) Teacher asks some students to tell the main idea of the passage on page 45 of the textbook New Practical English to see how much they've understood.

2) Teacher raises some questions and asks students to answer in details according to the passage on Page 46 of the textbook New Practical English, at the same time explaining some language points.

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Possible difficult words invariable a. likely to change or vary; changeable 易变的；可变的Teacher's: The weather is extremely variable here. refund v. give back, especially money; return or repay 退还，偿还Teacher's: They refunded our money. identical a. being the same 同一的，同样的Teacher's: The handwriting on both cheques is identical. commit v. promise to a certain cause, position, opinion, or course of

action ( 使 ) 承担义务，（使）作出保证Teacher's: I never commit myself on such issue. He would not commit himself in any way.margin n. measure, quantity, or degree of difference; the difference

between the cost and the selling price 差数，利润Teacher's: The margin of profit is narrow. A large margin of profit is looked for.bargain n. something offered, sold or bought cheap 便宜货Teacher's: This jacket is a real bargain at such a low price.

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(Pare. 2) That made him one of the highest-priced online DVD retailer, but by concentrating on service and surfing the surge in DVD sales, he kept growing despite the markdowns by powerful companies like Amazon.com, DVDExpress and Reel.com.

这使它的价格仍然是网上零售商的最高价之一。但他在DVD 销售中致力于改善服从，随价格上下波动能随机应变。因此，尽管 Amazon 、 DVDExpress 和 Reel 等实力强大的公司一再压价，里克斯的公司仍能不断发展。

That stands for he reduced price to 30 percent off retail in the previous sentence. Kept growing means “continue to grow”. Despite is a preposition meaning ”in spite of”.

Example: The volunteers kept working hard despite a few raindrops and dark clouds overhead. next

Possible difficult sentences

(Pare. 4)This tactic, also called dynamic pricing, has long been accepted in retail stores.

此项策略又称为动态价格，在零售商店已经沿用很久了。 Long here is an adverb, meaning “for a long time”. The past participle

phrase also called dynamic pricing is used here to introduce an appositive to tactic.

Example: Secondhand smoke, also called environmental tobacco smoke, is the smoke that is breathed out by a smoker.

(Para.5) Such add-ons allowed businesses raise prices while placing blame on someone else – in this case, energy suppliers.

此种加价办法既能使商家提高价格，又可让别人—这里指能源供应商—代其受过。

The conjunction while means “on the other hand”, showing a contrast between the actions of raising prices and placing blame on someone else. In this case here introduces an appositive to someone else.

Example; Some children prefer to study in absolute silence, while other would prefer some noise in the background or they will get bored.

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(Para. 6) Surcharges do have uses, though.

不过，附加费也确实有它的用处。 Do is used here before a verb as a means of emphasis. Though is

an adverb here, meaning “in spite of the fact, nevertheless”. With this meaning, it cannot be used at the beginning of a clause.

Example: It’s hard work. I do enjoy it, though.

(Para. 8) “Any time you reduce price, you’re taking from the bottom line,” says Winninger, “most business can’t afford that right now.

温宁格说：“每次降价都是釜底抽薪，而目前大多数商家是承受不起的。

Any time here means ”whenever, no matter when”, introducing an adverbial clause.

Example: Any time you post to an online discussion, what you write can be seen by others.

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(Para. 9) Customers just want to feel that whoever is selling goods to them is helping them.

顾客只希望觉得不管谁在卖货，都是在帮助他。 Whoever is selling goods to them is the subject clause

inserted in another clause that whoever is helping them, whoever being a conjunctive pronoun, connecting the two clauses by introducing the subject clause.

Example: This is a good way to make sure that whoever is using the internet is using it in a correct manner.

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2. Retelling the story

1) Read the passage again;

2) Retell the passage in their own words.

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1. Simulating and translating

2. Read and complete

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1. Simulating and translating

• Do exercises 6 on Page 49 of the textbook.

• Pay attention to the italicized parts in the English sentences and translate the Chinese sentences by simulating the structure of the English sentences. back

2. Read and complete

• Write a summary of the passage based on Exercise 2 on Page 47 of the textbook.

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1. Translating

2. Assignment

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1. Translating

• Ask the students to remember the words, phrases and sentence structures in the passage they have learned and translate the following sentences into Chinese orally and the teacher comments.

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A. 这家银行对其所有贷款都收 6% 的利息。B. 这件夹克衫价格这么便宜，真划得来。C. 制造商们花费巨款为产品做广告。D. 我母亲中学生毕业后上不起大学。E. 是一连串的错误导致了这个结果。F. 游客们被这座“绿色城市”的美丽景色所吸引。G. 我们对应当怎么办的看法是一致的。H. 他们将训练时间由 20 天缩短为两个星期。

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2. Assignment

A: Textbook page 49 Passage 2 Workbook page 35 passage A. Exercises 1-3

B: Ask students to memorize all the words and patterns used for writing and talking about product prospectuses. Back


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Part I Leading in




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Part I Leading in

1. Checking the assignment

2. Warming up for new class

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1. Checking the assignment

• Check the answers to comprehension exercises on the workbook orally and comment;

• Answer students’ questions found in Passage 1.

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2. Warming up for new class

• Ask the students to speak out the words, patterns (they are asked to memorize) used to write and talk about product prospectuses.

• Put their collections into the data bank on the blackboard for later reference

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1. Dividing the students into groups of four or five

2. Presenting new company prospectuses

3. Giving the rules for writing

4. Simulating and writing

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2. Presenting a new company prospectus

Based in New York, Spring Inc. designs and manufactures an updated collection of men’s causal sportswear under the “APRING” label. Marketed to upscale department stores and specialty stores nationwide, spring is carried in such fine retailers as Nordstrom and the Walking Company. As one of the fastest growing companies in the apparel industry, Spring Inc. has enjoyed an average annual sales growth rate of 150% in the last few years.

Leading the way with strong creative talent, the design team makes good use of a great variety of fabrics, colors and styling details to create a line of products that are constantly in demand.

There are four regional sales offices and show rooms in the United States located in New York, Chicago, Seattle, and Los Angeles. Its staff in sales, customer services, shipping, and accounting are well known for providing the most friendly, efficient, and professional service staff at all time.

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4. Simulating and writing• Complete the product prospectus on page 53

of the textbook .

• Write an English product prospectus according to the Chinese version:

本公司创立于 1990 年。我们专门进口国外产品。我们总部设在上海。我们有 6家分公司，员工超过 1000 人。公司 2001年营业额为 1 亿 6 千万美元。我们的业务正在快速增长。

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1. Presenting new material

2. Simulating

3. Checking and commenting

4. Writing

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Presenting new samples

Geokon incorporated is located in New Hampshire, USA and operates on a world-wide basis. The company was founded in 1979 and currently has over 60 employees. Over the years, Geokon had emerged as one of the leading designers and manufacturers of a broad range of high quality industrial instrumentation. In particular, Geokon, through innovation and experience, had developed a line of sensors unsurpassed anywhere in the world. These highly reliable devices have contribute in no small way to the growing worldwide acceptance of sensing device technoloty.

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Sample 2

C&A Tool Engineering, Inc. (Indiana, USA) The C&A head office is located in Churubusco, a town with a

population of around 1800 people in northeast Indiana. When the company was founded in 1969, it started with only two people, but now mmploys approximately 230. Extremely rare for an American company, C&A has never laid off a single employee.

The company was founded as a tool and die company for the metal molding industry, but has since expanded its business in a wide range of parts and engineering projects. These parts and projects include parts for fuel injection systems for diesel engines, parts for medical devices, and automobile parts. C&A now holds contracts with approximately 300 client compcnies.

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2. Simulating

Ask the students to work in groups to write a company prospectus of their own

3. Checking and commenting

After the presentation of each group, the fellow students comment and then teacher summarizes.

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4. Writing

• Ask the students to work together to write a short passage about the chart given (Page 55 of the Textbook). Some useful words and phrases have been provided to help.

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1. Grammatical rules concerning verb forms

2. Applying

3. Self-assessment and Guidance

4. Assignment

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2. Applying

1) Complete the following sentences using the correct form of the verbs given in the brackets.

2) Correct the errors in the following sentences.

3) Translate the following sentences into English

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1) Complete the following sentences, using the correct form of the verbs given in the

brackets• The company _________(base) in Shenyang, Liaoning Province.• We were able _________(record) a 38 percent increase in sales

in 20‰1.• The Group’s total annual sales ________(expect) to exceed 200

million dollars in 2003.• Western Light is a private company that _______(publish) a

weekly magazine.• We are a small firm ________(locate) in Zhengzhou, with

approximately 100 employees.• The Institute is a nonprofit organization that ________(provide)

science education programs for students of all ages.• The company has an annual turnover of $160 million and our

business ________ (grow) rapidly.• The National Consumer Law Center is an organization

__________(specialize) in consumer issues.

2) Correct Errors in the Following Sentences• Our company established in Chengdu in 1998.

• Thomson Company has more 44000 employees in 53 country.

• When Texans was found in 1953, the average annual sales was $4000.

• Since 1982, Chase Management has focused on provide software products and relate services.

• NEC Corporation is founded in 1899 and has its headquarter in Japan, Tokyo.

• Alumina is a private company that manufacture aluminum window and door frames.

• Our mission is provide the highest quality public transportation.

• Lemra Products are a manufacturer and distributor of quality electrical products.

3) Translate the following sentences into English

我们是一家设在温州经营计算机的小公司。我们从 1987 年开始经营业务的。现在我们在中国大连有 200 多名员工。本中心包括三个部门，其中研究开发部最大。我们的任务是改善病人的健康状况。 “ 第三世界之友”是一个非赢利性的志愿者团

体。

3. Self-assessment and Guidance

• 1) and 2) are printed on the paper. After the teacher checks the answers, the students can score their own paper; as for 3) the teacher can collect the paper and correct after class if time is not permitted.

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4. Assignment

A. Write an company prospectus in English Write an company prospectus in English on your own on your own

B. Collect some credit card menu and practice to talk about them

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