a common language using the business model canvas
TRANSCRIPT
A Common LanguageUSING THE BUSINESS MODEL CANVAS
Questions…o Has anyone led or been a part of a business strategy session?
o Did you know there is a tool to help in the rapid development of business models?
History of the Canvaso Alexander Osterwaldero Saw many business model processes and toolso PhD Thesis to Build a Single Reference - or a single business model language
The Canvas Today
The Business Model Canvas
The Canvas – Value Propositiono Creates a shared language to understand a business modelo Allows for rapid development and prototyping of new business modelso Provides a framework for consistent research and development o Free to use
Alignment with Customer Development
Summationo The Business Model Canvas develops a common language in your team to create new business models together
o It enables a framework for rapid development and prototyping – build, test, refine
o It is a companion to current Customer Development and Innovation Processes
o It is used in many leading Fortune 500 companies
o It is free to use
Where to find out more…
Contact Me:
Aaron Alsop604.644.9141aaron@businessmodeledge.comwww.businessmodeledge.com