a commerce at a glance
TRANSCRIPT
Singapore | Thailand | Indonesia | Philippines 1
Contents1
Opportunity in Indonesia
About us
Products and services
Proposed Fee
Singapore | Thailand | Indonesia | Philippines 2
In the next 5 years, online shop in Indonesia will grow at least 10x from 3% to 30%
2
SOURCE: McKinsey Consumer Insights Indonesia 2013
1 Question asked to the 29% of the population that cited using internet via PC/laptop in past 12 mos.
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Other online research shows a more aggressive number: 46% intended to buy online in the next 12 months
3
77% of sellers say that a reason
for selling online is that there are lots
of people buying online
Indonesian online shoppers…
46%of online Indonesians who have never shopped online expect to buy online within the next 12 months
41%
37%
20%
14%
14%
14%
14%
use search engines to research
use social to research
retailer/store website
news / magazine websites
online blogs, forums or message boards
emails and e-newsletters
product comparison websites
SOURCE: TNS Online Shopper Study – Indonesia – February 2013 Base: Online shoppers across all categories (Recent online shoppers n = 511)
Singapore | Thailand | Indonesia | Philippines
Source:: UBS Research, Nielsen, Comscore, PWC HK, ATKearny, researchandmarkets.com, Dailysocial, smu.edu.sg, E-commerce.org.sg
Unit ID SG PH TH China US
Population M 248 5.2 95 67.5 1350 315
# Online M 75 3.9 33 32 513 246
% Online % 30% 74% 34% 46% 38% 79%
Retail Sales USD B 134 31 34 139 2,380 4,700
B2C E-commerce Market USD B 0.9 1.1 0.4 1.1 190 343
E-commerce % of Retail % 0.7% 3.5% 1.1% 0.6% 8% 9%
10XIDR 10
Trillion
IDR 100
Trillion
Indonesian Market in
4 – 5 years
4
In the next 5 years, online shop transactions in Indonesia is expected to grow 5-10x
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For one of top online shop, the growth has already been driven by outside Jakarta customers
5
Customers by location (%)
Customers by gender (%) Customers by age group (%)
SOURCE: Internal Data and Analysis of Top Online Retailers Fashion category in Indonesia 2013
Male 43
Female57
16-20
21%11%
21-25
21%
>3631-3526-30
19%27%
2%
<15
Jakarta % shrinks from 41% to 22% in 6 months
Most sales now already come from outside BIG cities
Sumatra Kalimantan Others
370% 300%
Jakarta Java excl. Jakarta
70+% 370%
Singapore | Thailand | Indonesia | Philippines 6
Contents6
Opportunity in Indonesia
About us
Products and services
Proposed Fee
Singapore | Thailand | Indonesia | Philippines 7
7
Our VisionPowering Ecommerce in Southeast Asia
aCommerce means commerce anytime,
anywhere, anything
Our MissionBuild Ecommerce technologies and
services that help companies build brand
value, acquire customers, drive sales, and
scale their business
Our Vision and Mission
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In Indonesia, 50+ retailers/marketplaces and brands are working with us
8
Retailers / Marketplaces Brands
Singapore | Thailand | Indonesia | Philippines 9
We have presence across multiple SEA countries and are supporting Clients enter / grow regionally
9
Thailand
Singapore Indonesia
Philippines
• 2x 1500 sqm expandable to 20,000 sqm
• Accessible from Jakarta: 5 mins from inner toll road, outer ring toll road, 1 near airport, another near harbor
• 90+ staffs
• 3600 sqm• 10 mins from downtown
Bangkok• 130+ staffs
• 200 sqm• 15+ staffs
• 500 sqm• 10+ staffs
Malaysia, Vietnam
Coming soon
11.7M USD in funding from NTT Docomo, Sumitomo Ventures, CyberAgent Ventures, Inspire Ventures, Sinar Mas, AsiaPacificDigital, Ideosource, and Ardent Capital
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Indonesia: in 8 months, we grew to a full scale operations with 2 Fulfillment Centers and 2 Distribution Centers
10
1,500 expandable to 5,000 1,500 expandable to 20,000 200,000 items
2 FCs:
15,000 inbound
FC1:
2,000 to 5,000 outbound
FC2:
1,000 to 3,000 outbound
2 DCs:
3,000 to 6,000 outbound
Own delivery:
40 riders
Own delivery:
4 vans
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Our key management team across countries11
Paul SrivorakulGroup CEOExperience:▪ CEO & Co-Founder,
Ensogo Group (acquired by LivingSocial), Admax, DMS Group, NewMedia
Peter KopitzGroup COOExperience: ▪ Co-Founder & MD,
Zalora, Rocket Internet▪ VP, Head of Execution,
ACL Bank
Piers BennettGroup CFOExperience:▪ CFO, Ensogo (acquired
by LivingSocial), DMSGroup, ValuE-commerce
John SrivorakulGroup CTOExperience:▪ CTO & Co-Founder,
Ensogo (acquired by LivingSocial), Admax, NewMedia
Sheji Ho Group CMOExperience:▪ Sr. Product Manager,
Moda Operandi▪ Head of Customer
Acq., LivingSocial, Gilt Groupe
Tom SrivorakulCEO (Thailand)Experience:▪ Co-Founder & MD,
Ensogo (acquired by LivingSocial), DMSGroup, NewMedia
Hadi WenasCo-CEO (Indonesia) Experience:▪ Co-Founder Zalora
Indonesia, Rocket Internet
▪ Engagement Manager, McKinsey & Co
Adrian SuhermanCo-CEO (Indonesia) Experience:▪ VP of Digital,
Telkomsel▪ CEO (Indonesia),
LivingSocial/DealKeren
Ray AlimurungCEO (Philippines)Experience:▪ VP of Business Dev.,
Lazada, Rocket Int.▪ Sr. Product Manager,
Amazon.com (USA)
Sabina ChangCEO (Singapore)Experience:▪ Category Manager &
Head Merchandiser, Apple, Amazon, Walmart.com
Singapore | Thailand | Indonesia | Philippines 12
Contents12
Opportunity in Indonesia
About us
Products and services
Proposed Fee
Singapore | Thailand | Indonesia | Philippines 13
Our products and services13
Cross Border ‘International’ Ecommerce
From customs clearance to local FDA approval and cross-border logistics, we
can scale your Ecommerce business across S.E. Asia and rest of world
E-Fulfillment & Delivery
Our specialized E-fulfillment centers can manage all your local Ecommerce
logistics needs from Managed Drop-Ship, Flash Logistics and temp
controlled storage to custom packaging, next day delivery, and COD
Additional services include: Production, Call Center.
Multi-Channel Development
We design, develop, and operate Brand/Retailer storefront in marketplace(s)
connected to our centralized inventory/fulfillment platform
Performance Marketing
We conduct funnel analysis and optimize your e-commerce website; manage
media buying in Facebook, Google, local Ad networks, develop ad banner &
copy, monitor regularly and optimize for conversion (transaction, revenue)
Singapore | Thailand | Indonesia | PhilippinesSingapore | Thailand | Indonesia | Philippines
14
Brand Site
(Maybelline.co.th)
Marketplaces
(Qoo10.sg Official Loreal
Store and LINE Flash Sales)Popshop Storefront
(Maybelline FB page, Vichy Site)
Technology development for multi devices multi channels
Singapore | Thailand | Indonesia | PhilippinesSingapore | Thailand | Indonesia | Philippines
Example of SBC Website: lolalo.la
15
Singapore | Thailand | Indonesia | PhilippinesSingapore | Thailand | Indonesia | Philippines
Example of Magento Website: erafone.com (coming soon)
16
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Channel management and marketplaces17
We manage your brand across multiple marketplaces and online retailers
BrandGives inventory to
aCommerce to manage, fulfill, and delivery on
their behalf
$
BrandReceive sales and marketing data,
sometimes direct customer emails
Production
Customer Service
Delivery
Fulfillment
Marketplace provides:
aCommerceprovides:
Marketing
Payments
$
Sales
Customers
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Channel management process18
1) Develop channel management strategy, sales & marketing plan, set goals & KPIs
2) Design, develop, and integrate store to fit channel requirements and brand guidelines
3) Merchandising and supply chain planning
4) Train call center team to learn products, T&Cs, inbound-outbound calls
5) Manage inventory, fulfill orders (quality control, storage, pick, pack, label, ship)
6) Customer delivery and payment collection (Cash or Credit card)
7) Maintain webstore, manage promotions, and product content updates. Daily tracking and reconcile with supply chain and accounting
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Example of Brand stores in marketplaces19
Loreal Official E-Store in Qoo10.sg
Tefal Brand Store in Tarad.com (Rakuten TH)
OPI Brand Store in Elevenia.co.id
Singapore | Thailand | Indonesia | PhilippinesSingapore | Thailand | Indonesia | Philippines
Launches new products on LINE FLASH SALE
LINE Flash
Sale
Sold out in
5min
85% new
customers
20
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Our products and services21
Cross Border ‘International’ Ecommerce
From customs clearance to local FDA approval and cross-border logistics, we
can scale your Ecommerce business across S.E. Asia and rest of world
E-Fulfillment & Delivery
Our specialized E-fulfillment centers can manage all your local Ecommerce
logistics needs from Managed Drop-Ship, Flash Logistics and temp
controlled storage to custom packaging, next day delivery, and COD
Additional services include: Production, Call Center.
Multi-Channel Development
We design, develop, and operate Brand/Retailer storefront in marketplace(s)
connected to our centralized inventory/fulfillment platform
Performance Marketing
We conduct funnel analysis and optimize your e-commerce website; manage
media buying in Facebook, Google, local Ad networks, develop ad banner &
copy, monitor regularly and optimize for conversion (transaction, revenue)
Singapore | Thailand | Indonesia | Philippines 22
Our marketing process22
After we integrate operations and fulfillment, we focus on marketing
and sales by acquiring members, converting them to buyers, and
retaining and growing loyal customers.
Maintain & Enhance Ecommerce Platform
Acquire Convert Retain Grow
Measure & Analyze Data
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Building loyal customers and repeat business23
Converting online traffic to buyers is critical for any Ecommerce site. We test
and optimize the best marketing-to-sales channels for driving customer
loyalty.
Dormant
Buyers
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24
Strategic partnership with Kapan LagiNetwork, the biggest content portal group with targeted online visitors
Local Affiliate Network
Thorough funnel analysis from homecatalogueproductshopcartcheckoutpaymentdelivery to maximize ROI
Design & CR Optimization
PopShop and LINE m-commerce are examples of our innovation products to push more conversions
Other proprietary channels
Paid Marketing requires us to manage the tech, media planning, and buying to optimize CPA (cost-per-acquisition)
Paid Marketing
Organic marketing and CRM go hand-in-hand in driving existing customers to repurchase and acquire other customers
Organic Marketing & CRM
SEO optimized content creation to boost site ranks and drive more free traffics to minimize Customer Acquisition Cost
SEO Optimization
Different marketing services
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25
Happy Customers
High QualityTraffics
ConvertingWebsite
ExcellentCustomer
Experience
Key questions / analyses
• How likely are customers to refer YOU to their friends and family?• By location, By age-groups, By payment type, By category, etc• How is your Repeat Customers %? Repeat frequency?• What are the current major pain points?
• What are the overall actual Onsite Conversion Rate? • By channel, by location, by device, etc.• What's the specific conversion in each step leading to transaction?
(funnel analysis) • By channel, by location, etc.• How user browse through your website? (page flow analysis)
• What are the Conversion Rate, Average Order Value? Average Items per Order?
• By new customers vs existing customers?• By non-paid vs paid channels?• By different channels?
Conversion optimization framework
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Converting website: Funnel analysis to increase transactions from current traffics
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27
Example of mouse flow measurement
Three things we measure:▪ Every event action and banner on
key pages▪ Detailed traffic sources to key
landing pages via UTM▪ Mouse flow on key pages
(temporary)
Example of detailed UTM link:▪ http://www.zalora.co.id/Drop-Waist-T-Shirt-Dress-
134208.html?wt_sm=id.Social%20Media%20PR.Facebook.P04-09-2000.09Apr_2000_f_sales_apparel_banner_EZRADress.09Apr_2000_f_sales_apparel_banner_EZRADress&utm_medium=Social%20Media%20PR&utm_source=Facebook&utm_campaign=P04-09-2000&utm_content=09Apr_2000_f_sales_apparel_banner_EZRADress
▪ The link contain detailed info of: channel, date uploaded, product category, gender, brand, campaign, banner A/B testing code
Conversion measurement: You can't optimize what you can't measure
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28
Illustration
Cost Per Order (CPO)
Revenue
Revenue / Cost ratio (ROI)
Customer Acquisition Cost
Customer Lifetime Value
Get as many transactions with lowest cost
Get as many revenue with lowest cost
Get as many new customers with lowest cost
Get as many new customers with high value
Optimizing for High Quality traffics start with identifying specific conversion goals
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• Not only we increased the ad
visits but we also increased the ad
transactions
• We also indirectly increased the
non-ad visits and transactions
(spill-over effect)
• CIR is Cost Income Ratio (the reverse of ROI)
• We optimized CIR from 1.33 to 0.50 in just 8
weeks
• CIR of 0.50 means for every dollar revenue you
get, you spent on 50 cents on marketing
Example of actual client reports that we help manage and optimize Online Marketing
Singapore | Thailand | Indonesia | Philippines 30
Our products and services30
Cross Border ‘International’ Ecommerce
From customs clearance to local FDA approval and cross-border logistics, we
can scale your Ecommerce business across S.E. Asia and rest of world
E-Fulfillment & Delivery
Our specialized E-fulfillment centers can manage all your local Ecommerce
logistics needs from Managed Drop-Ship, Flash Logistics and temp
controlled storage to custom packaging, next day delivery, and COD
Additional services include: Production, Call Center.
Multi-Channel Development
We design, develop, and operate Brand/Retailer storefront in marketplace(s)
connected to our centralized inventory/fulfillment platform
Performance Marketing
We conduct funnel analysis and optimize your e-commerce website; manage
media buying in Facebook, Google, local Ad networks, develop ad banner &
copy, monitor regularly and optimize for conversion (transaction, revenue)
Singapore | Thailand | Indonesia | Philippines 31
E-Fulfillment process31
After site development, we setup: payment systems, accounting
processes, call center training, ERP and WMS, then transfer your
inventory to our fulfillment center for fast shipping and C.O.D
Acommerce Management Platform (AMP)
Call Center Reps & Software
Payment Gateway
Accounting Process
Fulfillment (Pick & Pack)
Dispatch & Route Plan
Delivery & COD
Order Management System (OMS)
Warehouse Management System (WMS)
Transportation Management System (TMS)
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aCommerce Management Platform (AMP) & Tech Stack32
AMP Dashboard
Partner
ProfileFulfillment
Reports
Inventory
ReportsSales
Reports
B.I.
Reports
Billing
Reports
Shipping
Reports
Data Management
Reporting
Dashboard
&
Business
Intelligence
Data Management
System
Marketing Systems
Google Adwords Google Analytics Facebook Adroll Campaign Monitor
Customer Service
Voxtron Phone Support Live Chat Desk.com (Ticketing) Phone Orders
Warehouse Management System (WMS)
NetSuite
Dispatching System
aCommerce Developed
Delivery System
Delivery Manager Route Planner Mobile Delivery App
Warehouse
Tools
Dispatching
Tools
Delivery
Tools
Operations Tools
Finance & Payment Systems
Netsuite Payment Gateways Banking Platforms
E-commerce Site (Magento) mCommerce Site (Magento) PopShop Platform (Magento)
Customers (Brands, Retailers, & Publishers)
Marketing
Reports
3rd Party Platforms
we custom build on
or API
Proprietary systems
we’ve built in-house
Tech Partners:
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33
Goods to be sold will be inbounded before LIVEGoods with complete documentation and proper planning will be inbounded within 24hrs
Goods to be stored in aCommerce Fulfillment Center while LIVE
New inbounded products will go through: Photoshoot Digital editing Content creation
Orders to be processed (picked and packed) within 24hrs
Packed orders will be shipped same day & delivered within promised delivery date: Jakarta: 1-2 days Others: 3-6 days
COD payment will be collected at delivery point and transferred once a month
Transactions happened in: WebStore Phone Order
Call Center
Complaints Post-service Upselling
Production
Inbound Storage OutboundTransaction
DeliveryE-Fulfillment
Best-in-class process to support you to deliver excellent customer experience
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Detailed activities in each fulfillment process34
DetailsProcess Photos from 24/7 CCTV
INB
OU
ND
Unload, Unpack, Receive, Visual QC, Location Assignment, Put-Away, Goods-Received ReportAdd-on: Advanced QC
OU
TBO
UN
D
Generate Picking List, Pick Items, Standard Packaging, Generate Invoice, Dispatch to Delivery Team,Manage Delivery Team, Provide TrackingAdd on: Packaging production, Special care handling, etc.
STO
RA
GE
Store, 24/7 Security (CCTV), Stock Record, Return Excess Item (if necessary)Add-on: Additional stock counting
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aCommerce Managed Drop-Ship allows multi-brand retailers and marketplaces to offer a better customer experience
35
Better experience and lower fulfillment costs for merchants and customers
Customer buys 3 products from 3 different merchants on a multi-brand site or marketplace
aCommerce picks up “unpacked” items from 3 merchants
aCommerce consolidates the individual items and assembles the order at the fulfillment center, all processed and fulfilled same day
Customer receives the order in one branded package next day via our express delivery
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Pick-up across Greater Jakarta and nationwide delivery
▪ Pick-up Management provide package pick-up services in Greater Jakarta (Jabodetabek) from 2 Distribution Centers We plan to expand to next Top 5 cities in the next 6 months (Bandung, Surabaya, Medan, Semarang, Denpasar) and other big cities
▪ Shipping Management provide Delivery services to all Indonesia– Greater Jakarta deliveries: managing own riders with advanced Transportation
Management System (TMS) optimized for customer experience and Value Added Services (e.g., COD, D/CCOD, QRCOD)
– Outside Greater Jakarta deliveries: managing and curating multiple 3PL partners, optimized based on their quality, capacity, and Value Added Services provided (e.g., COD)
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37
Real Time Status
Technology investment sets aCommerce apart from other 3PLs (1/3)
▪ All our couriers are equipped with smartphones to allow them to send real-time status of success or failed delivery
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38
Real Time Status
Technology investment sets aCommerce apart from other 3PLs (2/3)
▪ The same application allows couriers to search for direction and courier manager to monitor rider performance and provide support if necessary
▪ Technology roadmap includes allow user to get access to where the courier is and estimated of time of delivery based on LIVE location
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Technology investment sets aCommerce apart from other 3PLs (3/3)
▪ The same application allows couriers to get digital signature of recipient and photo proof(s) of success or failed delivery
▪ All the information will then be kept as a digital Proof Of Delivery
39
Real Time Status
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Cash On Delivery is available in Greater Jakarta and other Top 30 cities in Indonesia
40
Cash On Delivery
Jakarta Pusat, Jakarta Utara, Jakarta Timur, Jakarta Selatan, Jakarta Barat, Kota Bandung, Kota Bogor, Kota Bekasi, Kota Depok, Kota Cimahi, Kabupaten
Gresik, Kabupaten Sidoarjo, Kota Surabaya, Kota Malang, Kota Madiun, Kota Kediri, Kota Denpasar, Kota Tangerang, Kota Tangerang Selatan, Kota
Yogyakarta, Kota Jambi, Kota Surakarta, Kota Semarang, Kota Banjarmasin, Kota Palangka Raya, Kota Samarinda, Kota Balikpapan, Kota Batam, Kota Bandar
Lampung, Kota Banda Aceh, Kota Pekanbaru, Kota Makassar, Kota Manado, Kota Padangpanjang, Kota Padang, Kota Palembang, Kota Medan
▪ Cash On Delivery (COD) is critical to unleash online shopping in Indonesia▪ Together with delivery couriers, aCommerce can provide COD service in Greater Jakarta and Other Top 30 cities
across Indonesia with maximum value per transaction of IDR 2mio▪ In-progress to add more COD cities in East Indonesia
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Debit (Mandiri, BCA) and Credit Card (Visa Mastercard) On Delivery is only available in Jakarta for now
41
Debit / Credit Card on Delivery
▪ Riders carry two mobile EDC machines from Top 2 banks with largest market shares▪ Both can accept ALL credit cards▪ Each can accept Debit Cards from Mandiri and BCA
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(coming soon) QR Code payment by FlashIZ42
QR Code payment
1. ENTER 4 DIGITS PIN
CODE
2. ENTER AMOUNT 3. CONFIRM TO
GENERATE QR CODE
4. CUSTOMER SCANS THE
QR CODE5. INSTANT
CONFIRMATION for BOTH
▪ Courier: Generate QR Code if user select COD payment by QR Code
▪ Customer: Scan the QR Code provided by Courier
Singapore | Thailand | Indonesia | Philippines 43
Example of small thing we did for e-commerce customers43
Failed Delivery Management
▪ 1st attempt delivery is non-scheduledFailed 1st attempt will prompt rider to leave failed delivery notification slip so they can arrange a scheduled delivery
▪ 2nd attempt delivery is scheduledWe give customers 24hr to call for scheduled deliveryIf no call, we call customers to schedule 2nd attempt delivery
▪ There will be extra charge for extra attempts beyond 2nd attempt
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Group buying model will be very similar to our Flash Logistic for flash sales and daily deals
44
Flash fulfillment is important for specific ecommerce models (e.g. Flash Sales) that requires
processing high volume of orders within a short turnaround time.
1) Focus on selling one product at a good price with thousands in-stock
2) Our Customer service learns the product and terms and conditions
3) Pick up the product from your warehouse and delivery to our fulfillment center
4) Prepack the 1000’s of single orders and prepare for ‘mass’ shipping
5) Packages are insured and carefully delivered next day to customer
6) Confirm customer pick-up, process payment (Cash or Credit card)
7) Accounting pays out in 30 days due to potential returns and refunds
Singapore | Thailand | Indonesia | Philippines 45
Our products and services45
Cross Border ‘International’ Ecommerce
From customs clearance to local FDA approval and cross-border logistics, we
can scale your Ecommerce business across S.E. Asia and rest of world
E-Fulfillment & Delivery
Our specialized E-fulfillment centers can manage all your local Ecommerce
logistics needs from Managed Drop-Ship, Flash Logistics and temp
controlled storage to custom packaging, next day delivery, and COD
Additional services include: Production, Call Center.
Multi-Channel Development
We design, develop, and operate Brand/Retailer storefront in marketplace(s)
connected to our centralized inventory/fulfillment platform
Performance Marketing
We conduct funnel analysis and optimize your e-commerce website; manage
media buying in Facebook, Google, local Ad networks, develop ad banner &
copy, monitor regularly and optimize for conversion (transaction, revenue)
Singapore | Thailand | Indonesia | Philippines 46
S.E. Asia Market Entry
Cross border Ecommerce46
SEA
SEA
Cross Border Expansion
▪ Enter SEA with a local partner that can help you expand across the region with economies of scale
▪ Leverage the upcoming “free trade” ASEAN Economic Community (AEC 2015) policy to expand your business across the region
▪ Build and own direct consumer relationships, collect data, and control the customer experience
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Cross border fulfillment and services47
Customs clearance and FDA approvals by market (i.e. Beauty & Food) May take 4-12 weeks depending on country
Provide agent or merchant of record agreements to expedite local distribution and sales
Provide warehousing (bonded optional), fulfillment, and delivery in local markets
Drop ship from one market to the rest of SEA, we handle return processing, customer service, and payment collection
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International Shipping Method: Duty paid or Unpaid48
You should provide consumers with a DUTY PAID solution that can speed up transit
time in the case of high-value orders. This provides the ultimate customer experience
as consumers do not like getting unexpected invoices.
International
customer
order
International
customer
order
Shipping
costs, Duty &
VAT are
calculated
Only
Shipping cost
calculated
Carrier issues
customer import
duty invoice
Carrier settles
import Duty in
local country
Order is
returned to
merchant
No
Customer
Pays Duty
Carrier
settles Import
duty in local
country
Yes
Duty Paid
Duty Unpaid
Good Experience
Bad Experience
Customs
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Products and Service
Contents49
Opportunity in Indonesia
About us
Proposed Fee
Singapore | Thailand | Indonesia | Philippines 50
Proposed fee structure: Magento Technology
50
One time fee UNIT QTY FEE
Design & Development of Magento based e-commerce* Price will increase if the hour spend increase for these services: global header, footer, page background, messaging, content area, create content, static blocks, styling, Magento/error template, faceted navigation, product listing, product zoom, image gallery, related products, product reviews, cart items, messaging, totals, shipping calculator, coupons, development server, deployment, source control, project management tools setup (assembla, Github), launch configuration and checklist
1 WebStore1 IDR 120,000,000
RECURRING FEE (monthly)
Amazon hosting fee + Server management (Optional): *We will bill Amazon / other 3rd party invoices at a cost
WebStore/Month 1IDR 5,000,000 to
IDR 15,000,000
Application Maintenance (Optional)Scheduled and unscheduled maintenance to include response to support tickets and minor enhancements, development/maintenance updates, account manager for weekly support, server monitoring and backup, and application monitoring. Maintenance and Minor Upgrade service is up to 40 hrs per month
WebStore/Month 1 IDR 12,000,000
Licensing Fee (Optional)Based on Magento package selection
WebStore/Year 1 USD 15,000
PAYMENT TERMS 50% Down Payment at the beginning of the project30% Mid-development project phase20% After UAT
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51
One Time Setup Fee
Description Market Price (IDR)
Web development 5,000,000
Web design 10,000,000
Onsite configuration (tracker) 15,000,000
Onsite SEO 15,000,000
Upload content 5,000,000
Total Value 50,000,000
25,000,000
Proposed fee structure: SBC (Instant Package) Technology (1/2)
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52
Description Basic (5jt)
Standard (15jt)
Pro (20jt)
Hosting
Maintenance
Content management
Campaign management -
Standard marketing
(SEO and Social Media)*
-
Advance marketing
(Paid channel and Email
Marketing)*
- -
Customer service* - -
Order processing Opt Opt Opt
Fulfillment Opt Opt Opt
Delivery Opt Opt Opt
14
*detail discussion to follow
Monthly Fee Package Options
Proposed fee structure: SBC (Instant Package) Technology (2/2)
Singapore | Thailand | Indonesia | Philippines
MARKETING UNIT QTY FEE
1) Onsite Analytics configuration: insert tracking pixel in each landing page components, setup Google Analytics account, structure trackable components for future analysis
One time
1IDR 15,000,000
2) Onsite Health Check/Funnel Analysis: monitor landing pages and banners performance, conduct purchase funnel analysis: home > catalog > product > cart > checkout. Once every 6 month
WebStore
assessment
IDR 25,000,000
If (1) + (2) One Time 1IDR 40,000,000IDR 30,000,000
3) Search Engine Optimization (SEO):3a)Onsite Search Engine Optimization (SEO) setup: Research and analyze relevant keywords, review current SEO performance, create SEO text for key landing pages (main, category, brand), update metatags, etc. within the website3b) Offsite SEO: Once completed, proceed to create linkbacks to strengthen Offsite SEO
Month 1 IDR 15,000,000
53
Proposed fee structure: Marketing (1/2)
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Proposed fee structure: Marketing (2/2)54
MARKETING UNIT QTY FEE
Social Media Management: Design, create, A/B test, evaluate posts to achieve agreed KPIs, e.g., engagements (likes, shares, comments), transactions, revenue. Services include banner and ad-copy creatives. Still required Customer Service related inquity to be handled by CS Team.In-house equivalent of: designer, copywriter, and social media coordinator.
Per month 1 IDR 12,000,000
Online advertising channel + Optimization: Conduct media planning, media buying, create Ad (banner, text), monitor daily ad, conduct A/B testing, refresh non-performing ad to optimize for agreed KPIs, e.g., transactions, revenue, new customers, customer acquisition cost, etc. There are 5 buckets of channels, in order of proposed priority: Facebook, Google Search Engine Marketing (SEM), Facebook Retargeting, Google Retargeting, Google Display Network (GDN)Options for Optimization Goal: for Signup, Account setup, etc.
Channel / Month
1
USD 5,000 – 10,000Optimization fee of 20%
USD 10,000 – 49,999Optimization fee of 15%
USD 50,000 – 99,000 Optimization fee of 12%
Singapore | Thailand | Indonesia | Philippines
Production UNIT QTY FEE
Digital image creation for non-model: photoshoot up to 3 angles, enhance photo images
Item 1IDR 50,000
Min of 100 SKUs
Digital image creation for model: photoshoot up to 3 angles with model, enhance photo images
Item 1IDR 70,000
Paket of 200 SKUs
Digital image creation for model: photoshoot up to 3 angles with model, enhance photo images
Item 1IDR 90,000
Paket of 100 SKUs
Content creation: create product description, optimize keywords for search engines in Bahasa
Item 1 IDR 20,000
Content creation 2nd language: create product description in English. Can only pick 1 language to be search engine optimized.
Rack 1 IDR 20,000
ProductionProposed fee structure: Production27
Singapore | Thailand | Indonesia | Philippines 56
Thank You56
Thailand Office946 Dusit Thani Building, 4th fl., Rama IV Rd. Bangrak, Bangkok, Thailand 10500
Indonesia OfficeApt. Istana Sahid – Mezzanine, Jl. Jend. Sudirman Kav. 86, Jakarta 12940, Indonesia
Singapore Office#2-13 Oxley Bizhub, 61 Ubi Road 1, Singapore 408727
Hadi WenasCEO IndonesiaE: [email protected]
Rena GraciaClient Service ManagerE: [email protected]
Philippines OfficeaSpace Manila, 3rd flr., 110 Aboitiz bldg, Legaspi Street, Makati, Philippines 1200