a census of the world’s social media networks cooper smith research analyst, bi intelligence
DESCRIPTION
In this report, we evaluate the world’s largest social networks side-by-side in terms of total audience size, and then we analyze the markets where each has the most growth potential.TRANSCRIPT
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A Census Of The World’s Social Media NetworksCooper SmithResearch Analyst, BI Intelligence
![Page 2: A Census Of The World’s Social Media Networks Cooper Smith Research Analyst, BI Intelligence](https://reader035.vdocuments.mx/reader035/viewer/2022070616/5a4d1bf77f8b9ab0599e95dc/html5/thumbnails/2.jpg)
Social media transcends geography, and it’s important to understand the sheer scale and diversity of audiences on the
world’s largest social networks.
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In this report, we evaluate the world’s largest social networks side-by-side in
terms of total audience size, and then we analyze the markets where each has the
most growth potential.
![Page 4: A Census Of The World’s Social Media Networks Cooper Smith Research Analyst, BI Intelligence](https://reader035.vdocuments.mx/reader035/viewer/2022070616/5a4d1bf77f8b9ab0599e95dc/html5/thumbnails/4.jpg)
Facebook still has the largest user population at 1.16 billion MAUs
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On a global scale, PCs are still the primary means for how people access social media.
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China has enormous growth potential for social media.
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China-based social networks dominate in the world’s largest social media market.
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In the U.S., Facebook is the most popular social network.
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Facebook is attracting more users in emerging markets than any other region.
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Google+ has user growth potential in Western Europe and other mature markets.
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YouTube’s user base will likely grow in China, Japan, and Western Europe.
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Brazil represents a huge market for Facebook.
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Russia’s own native social networks outperform competing global networks in the
country.
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Twitter and Facebook are equally popular in Japan.
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Southeast Asia represents a huge regional market for mobile-first social networks.
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Thank you!
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Henry BlodgetFounder, CEO & Editor-in-Chief, Business Insider
Tony Danova, Research Analyst
Marcelo Ballvé, Editorial Director
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Cooper Smith, Research Analyst
John Heggestuen, Research Analyst