a brief introduction to social media marketing
TRANSCRIPT
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Seán Donnelly Project Manager, Techspectations
www.techspectations.org
www.twitter.com/techspectations
www.twitter.com/seanog1982
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techspectations helping small businesses participate in the information society
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GETTING READY Get Ahead
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Free Training
• Get Started – 20th March
• Get Digital – 1st November – Search Engine Optimisation – Integrations of SEO and Social Media
• Weekly Workshops – Introduction to HTML5, 14th March, Josh Holmes,
Microsoft – Introduction to eCommerce, 28th March, PayPal – Digital Advertising, 18th April, Christian Jago-Byrn,
Microsoft
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Weekly Digital Marketing Webinars Social Media Tools Google AdWords
Blogging etc
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If we
knew
what w
e w
ere
doin
g,
it wouldn’t b
e c
alle
d re
se
arc
h.
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1. You don’t own your brand!
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Brand Ireland
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You don’t own your brand!
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1. You don’t own your brand!
www.openbook.org
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1. You don’t own your brand!
www.openbook.org
Lives in Perth
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1. You don’t own your brand!
www.openbook.org
Lives in Toronto
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1. You don’t own your brand!
www.twitter.com
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“If Marketing has one goal, it ‘s to reach consumers at the moments that most influence their decisions.”
Court, Elzinga, Mulder & Vetvik, 2009
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EMPOWERED CONSUMERS
The consumer decision journey, June 2009, David Court, Dave Elzinga, Susan Mulder, and Ole Jørgen Vetvik. McKinsey Quarterly
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The consumer decision journey, June 2009, David Court, Dave Elzinga, Susan Mulder, and Ole Jørgen Vetvik. McKinsey Quarterly
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EMPOWERED CONSUMERS
The consumer decision journey, June 2009, David Court, Dave Elzinga, Susan Mulder, and Ole Jørgen Vetvik. McKinsey Quarterly
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AATGI Website
• Complete tour guide profiles
• Add testimonials
• Include pictures (recent ones!)
• Include areas of expertise
• Include tour details
• Calls to action
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“If Marketing has one goal, it‘s to reach consumers at the moments that most influence their decisions.”
Court, Elzinga, Mulder & Vetvik, 2009
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2. Marketing is now more about engagement
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2. Marketing is now more about engagement
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EMPOWERED CONSUMERS
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Engage at the right moments
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1. Complete your tourguides.ie profile
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2. Create your digital identity. Be honest
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3. Register on the main platforms
•Facebook •Twitter •LinkedIn •Wordpress
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Check url availability
www.networksolutions.com
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4. Protect your brand / reputation
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5. Facebook
• Profile • Pages • Groups
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5. Facebook Profile
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5. Facebook Page
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5. Facebook Groups
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5. LinkedIn – For your professional profile
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5. LinkedIn – Professional networking groups
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5. LinkedIn – Professional Recommendations
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6. Blogging
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• Contents listed in reverse chronological order
• Frequently updated
• Interactive - readers can leave comments
• Include text, video, audio, presentations & links
What is a blog?
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Wordpress Blogging Platform
• Wordpress.com (Free hosting) • Non technical users can create individually customised blogs in
minutes
• Wordpress.org (Free to download & Install, no hosting) • Integrates into other social networking sites • SEO friendly • Plug-ins create added functionality • OpenSource software is free of cost • Creates professional looking websites
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What is Twitter?
• Text only free service, 140 characters
• Combines features of chat room, instant messaging and blogging
• 175 million registered Twitter users
• 90 million tweets per day
• Tweets are public
• Imagine sending a text message to 100,000 people, or 1,000, or 100
• Famous People using Twitter: @lancearmstrong, @ladygaga,@beargrylls, @stephenfry,
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Social Network URL Username Password
Record your usernames and passwords in one place
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twitter – 140 characters including spaces
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facebook – 420 characters including spaces
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Most popular tools used by marketers (HubSpot
2011)
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Benefits of social media marketing
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Something to think about...
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That’s like a mobile strategy...
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Or an email marketing strategy...
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Focus on the business objective and not just the tool
Your business
Website
Email Marketing
Social Media
Mobile
SEM
SEO
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Focus on the business objective and not just the tool
Your business
Website
Email Marketing
Social Media
Mobile
SEM
SEO
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Seán Donnelly Project Coordinator, Techspectations
www.techspectations.org
www.twitter.com/techspectations
www.twitter.com/seanog1982