a brief history of content
DESCRIPTION
Presentation by John Blossom, Shore Communications, at Smart Content: The Content Analytics Conference, October 19, 2010, http://smartcontentconference.comTRANSCRIPT
A BRIEF HISTORY OF CONTENT
John Blossom, President, Shore Communications Inc.
19 October 2010
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A Brief History of Content
What it is Where it came from Where it is today Where it is going The role of SmartContent
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What is Content?
Content is information and experiences that give value to audiences in specific contexts.
If people don’t value it, it’s not content!
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Source: Isabelle Trocheris/David Giovannoni
In the Beginning: Storytelling Communication with peers, trusted
leaders Community experience as the value
point
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Then Came Property…
Capturing complex social interactions Trusting objects to organize human
relations
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Publishing Created Civilizations… “The DNA of society” – enabling large
groups to act as a social organism
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Destroyed Civilizations…
Highly centralized control of inflexible publishing limited adaptation to new circumstances
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And Preserved Civilizations… Content for the few
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Then Came Cheaper Production… Content that could be shared widely
increased literacy
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And Content Started Moving Back…
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…To Where it Came From. Sort of.
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To Publish is to be Human
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Reclaiming Humankind’s Heritage
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Using Social Structure Profitably
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The New DNA of Publishing
Rapid contextualization of environment & social influence Semantics Analytics Languages Sensors Gestures
Context for any input from any network on any device
Flexible, responsive societies
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SmartContent Makes Complex Context Simple
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Chasing the Mammoth: Context is All
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Source: Dr. Silvia Helena Cardoso
Our Next Great Civilization?
Adapting to rapidenvironment shifts
Pervasive sensors Organic computing Learning how to be
global and tribalsimultaneously
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Source: Doc Searls
From Machines to Global Organism
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For the Panel…
What is the big problem that you’re trying to solve?
How does SmartContent help you to solve it?
Where is SmartContent bringing us?
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For Follow-Up…
PHONE 203.293.8511
EMAIL [email protected]
WEB shore.com contentblogger.com contentnation.com
TWITTER @jblossom
POST John Blossom
PresidentShore Communications Inc.4 Merritt LaneWestport, CT 06880
About Shore
Content Marketing Strategists Enhance your strategies for publishing
and content technology products and services in enterprise and media markets
We provide: Market research, intelligence and analysis Marketing strategy review and advice Go-to-market content and services
Recognized: 2004, 2005 EContent Magazine
“100 Companies that Matter Most” 2007 CODiE – Best Media Blog
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Web: shore.com