a bountiful harvest of marketing tips an aceware webinar
TRANSCRIPT
A Bountiful Harvest
of Marketing TipsAn ACEware webinar
The Four “P”’s of Marketing
• Product
• Place
• Promotion
• Price
Let’s Start with the Phundamentals…
How to be a GREAT marketer!
WORK at it!
Genius
How to be a Marketing Genius:
1% Inspiration
99 % Perspiration
Focus on your customers!putting it another way . . .
Plow your own
GroundFirst
--
The Parable of John Jones
To sell John Jones
what John Jones Buys …..
You must see the world
through John Jones’ eyes
… How do you understand YOUR “John Jones”?
STATISTICAL REPORTING…….
Put all your eggs in one basketKeep all your mailing lists in one place –
Student Manager!
Codes, codes, codes!
Testimonials are: Awesome… according to Ralph Elliott
Scintilating and Persuasive.. Says Lauri
Quite Effective Old Chap.. Says Sir Chuck
It’s smart to put freebieson your website
What is social marketing?• Rather than feeding info from
the top down, listening to the needs and desires of the target audience, & building the program based on feedback
• Learning what people want and need, rather than trying to persuade them to buy what we happen to be producing.
• Social marketing talks & listens to the consumer
Lame ducks & Lame course
descriptions
Excel is one of the mostpowerful and frequently
used tools in theOffice package.
Get themost out of Excel
by learning to create,edit, and printbasic Exceldocuments!
Try this!
Highlight the materialyou want to chart.
Touch F11on the keyboard
Voila!
Want more?Join us for Excel.
How often are you in touch with your customers?
Are you driving customers to your website?
Get good at Google & SEO& all the data analysis
availablein Student Manager
Email & Don’t Stop!• 35 characters or less in the subject line
• Keep the subject line simple: We want you back works better than offering savings, freebies, lower prices, benefits or a mysterious teaser
• Send follow-ups – thanks for attending
• Make emails personal (personalized emails, and segmenting lists will be prime topics at our spring conferences)
• Make it a department goal to increase your mailing list by 30% this year.
• Maintained in-house lists can be up to 35% more effective than purchased lists.
Marketing Expense Fact
Traditional marketing is generally much more
expensive than online marketing
by as much as
70%
But how would you know? ? ?
• By TRACKING YOUR MARKETING – Source Code – on Name– Tracking Code – On Registration
• … and RUNNING THE *#$%^ Reports
Meet with staffto discuss
marketing strategies & goals
Don’t forget to buy lunch once in a while
A few last thoughts
• Know your top dogs and mark them in the database with popup comments
• Pay-per-click marketing and social networking might be good marketing class projects
• Be on the lookout for opportunities to spread the word!
Other Marketing Resources
Focused on e-Marketinghttp://www.marketingsherpa.com/
http://www.marketingprofs.com/
Other Good Stuff….
Ralph Elliott – Successful Marketing of Conferences and
Seminars.. http://www.clemson.edu/esm/
Don’t forget the ACEware Webinar Archives…. http://www.aceware.com/Resources/webinararchive.shtml
End of Year Cleanup
Tuesday, December 1610:30 – 11:30 am