a better you - baidu
TRANSCRIPT
1 © 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved.
A BETTER YOU
CASE STUDY A campus recruitment campaign to attract the top developers and software engineering students in China Client Baidu "Region China Date 2012""Keywords Employer Brandi Management Graduate Marketing
2 © 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved.
BACKGROUND Baidu is China’s dominant search engine, used by hundreds of millions of China internet users. And as one of the most innovative tech companies, none of this would have been possible if it wasn’t for their people.
3 © 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved.
BRIEF Amongst the competitive talent pool, attract the brightest developers and software engineering students to attend Baidu’s campus recruitment to become their future talent in an engaging and cost efficient way.
4 © 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved.
SOLUTION Maximum crafted a smart campus recruitment campaign. "We developed a creative concept around “coding” to communicate in a way that would immediately grab the attention of the targeted students. We utilised code as a language to craft Baidu’s employer brand image and created posters, banners, flyers, a careers website, search engine advertising, and giveaway t-shirts.
5 © 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved.
POSTER
Poster with a dolphin key visual "representing innovation.
Poster with a butterfly key visual referring to the ‘butterfly effect’ and making great impact.
Poster with an eagle key visual representing a broad stage for career development.
Poster with a lion as key visual representing ambition.
6 © 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved.
CAMPUS RECRUITMENT CAREER WEBSITE The header carrousel on the campus recruitment career website also features the Virtual Tour Maximum developed for Baidu.
7 © 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved.
CAMPUS RECRUITMENT CAREER WEBSITE The header carrousel offers a shortcut to the “Campus talk schedule”. !
8 © 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved.
NEXT STEPS
For more information, talk to me.
Emile Mac Gillavry Managing Director T: +86 139 1811 0043 E: [email protected] W: maximum.com/emile-mac-gillavry
9 © 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved.
HONG KONG ROTTERDAM SHANGHAI SINGAPORE
Room B117, B201 - B203 570 HuaiHai Xi Lu Shanghai 200052 People’s Republic of China T: +86 21 52 305 321 MAXIMUM.COM
© 2014 Maximum Employment Marketing Group. All rights reserved. All content is private and strictly confidential and is the property of Maximum Employment Marketing Group Limited.