a better way to connect

A BETTER WAY TO CONNECT

Thursday, September 19, 13

1. PERSONAL BRANDING ONLINE

2. LINKEDIN AND WHY

3. START WITH A PROFILE

4. GET INVOLVED

5. KEY TAKEAWAYS

AGENDA


HOW CAN YOU BUILD YOUR PERSONAL BRAND


A brand IS NOT a website, a logo or an ad, as is commonly believed.A brand IS what people think of youIf anyone has ever thought of you, you have a brand

YOU ARE YOUR OWN BRAND


A WELL ESTABLISHED PERSONAL BRAND BEFORE 1

80 TOTAL PHOTOS768 TOTAL DIGITAL IMPRESSIONS74 TOTAL CONNECTIONS

0

37.5

75.0

112.5

150.0

Jan 27, 2011 April, 2011 July, 2011 October, 2011 January,2012

Photos/MediaComments/Likes/MetionsFriends/Network


Social media can help build your personal brand and it can hurt it. You want clients, co-workers, and potential clients to find you fast and know what you stand for. Social media helps

you appear on Google without having a website.http://brandyourself.com

OWN YOUR NAMEhttps://www.youtube.com/watch?v=F7pYHN9iC9I


http://brandyourself.com/

http://brandyourself.com/

https://www.youtube.com/watch?v=F7pYHN9iC9I





IT ALL STARTS WITH SEARCH

Make sure your social accounts are secure and private. Check everything that appears in a search.

Tip: In Google, go through not just search but images, videos, YouTube, news, etc. If you don’t like what you see, get it removed by contacting the websites owner or representative. If it’s a social media account, login and change it.


WHAT ABOUT ALL THE FAMOUS PEOPLE?

Nothing appears. Now what? Expand your search by location or topic:“Kevin Hisko Toronto, Kevin Hisko Advertising”


LINKEDIN AND WHY


7, 011,062 CANADIANS ON LINKEDIN20% of Canada’s population is on LinkedIn.

Every second, 2 members join LinkedIn.

Connect. Find. Be found. Power your Career Learn and Share


AN AMAZING NEWS PORTAL


GETS YOU RANKED HIGHER ON GOOGLEWe can’t all create our own website.

My social accounts appear first


YOUR PROFILE


I CREATED AN LINKEDIN ACCOUNT, NOW WHAT?

LinkedIn will guide you through the steps to completion.

Ongoing improvement suggestions from LinkedIn.


WHAT YOUR PROFILE

LOOKS LIKE TO THE WORLD

WHAT YOUR PROFILE

LOOKS LIKE TO YOUR CONNECTIONS


ACCOUNT SETTINGS

Review this every 3 months.Linkedin settings change.


LOCATION AND INDUSTRYIt all goes back to search. How do you want people to find you?

Where do I work, where are my clients and what industries are my clients in.


CURRENT POSITION AND HEADLINEYour headline needs to define who you are and what you do.

This needs to be accurate with your current job title.

Must include industry and your specialty in the description.


Even a Sears portrait would work.

YOUR PHOTOKevin Hisko is a Director that I want to Meet


YOUR SUMMARY IS NOT A JOB DESCRIPTION

1. Tell me a story. Tell me your mission.

2. Stay away from buzz words.

3. Keep it simple.

4. Sum it up with a list of specialties.

5. Include a call to action. Send me an email at [email protected]

6. Improve it every 3 months.


PROJECTS SHOW THAT YOU ARE PROUDList projects associated with each job, new clients work, and new internal work.

You have a great opportunity to share the projects that you are part of.

Include team members: The project will appear on their profile too. A great chance to invite clients.

Organize someone at your office to list projects when there finished.


SKILLS & EXPERTISE GO A LONG WAY IN DEFINING WHO YOU AREThey are the first thing seen by the user who is already connected to you.

If you don’t define your skills LinkedIn will do it for you!

You want to take control.


EDUCATION

Including accurate dates in the Education section of your profile will make it easy for the LinkedIn

database elves to match you up with classmates who may be on LinkedIn now, waiting for you to

reach out and refresh the connection.


CURRENT AND PAST EXPERIENCEAttach projects to each.

Your experience needs to back up your summary.

“I am amazing at these things, here is the proof.”


ONCE YOU ARE COMPLETE, KEEP GOING

LinkedIn always suggests ideas on how to improve your profile. Take advantage of these tips.


SOME OTHER TIPSPublic or Private, what do I do?

It’s ok if people use you to find other connections.

It’s not ok if you think they are trying to steal business. Pay attention to the people who have viewed your profile.

Tip: If you are in sales and you have a limited amount of connections that are mostly your leads and prospects, you may want to protect them from the competitors. Keep in mind that this will hinder your experience as you won’t be able to see who views your profile.


GET INVOLVED


90% of users are only lurkers

90 - 9 - 1http://heidicohen.com/21-reasons-people-don%E2%80%99t-contribute-on-social-media/

FORRESTER PRINCIPAL OF SOCIAL MEDIA

1% of users create content9% of users comment and like


http://heidicohen.com/21-reasons-people-don%E2%80%99t-contribute-on-social-media/

http://heidicohen.com/21-reasons-people-don%E2%80%99t-contribute-on-social-media/

Easy things to do without very much effort.

1. Endorse others for skills

2. Provide recommendations

3. Like and Comment on posts

4. Find new connections

5. Work anniversary

SHOW UP IN THE ACTIVITY FEEDSBe Part of the 9%


CONTRIBUTE TO YOUR LINKEDIN COMMUNITY BY SHARING CONTENTBe part of the 1%

Share and Like the content that you gain insight from. It doesn’t have to be content that you or your company produce.


All the people that I already know are connecting with me.How do I reach people I don’t know?


FIND PEOPLE WITH SEARCH

Use Filters and Advanced SearchFilter: 2nd Connections (someone who can introduce me)


LET SEARCH ALERTS DO YOUR WORK


FIND PEOPLE WITH SEARCH, NOW WHAT?

• Hit the connect button

• Send an InMail

• View their profile

• Get introduced


ORGANIZE YOUR SEARCH RESULTS AND PROFILES

Where did you meet this person?

Have you contacted them already?

How was your last call with this person?

What does this person do for fun?


GROUPSLinkedIn groups allow you to join conversations with other LinkedIn users who are in your Industry or who are connected to groups you may be connected to in the offline world.

Search very specific topics.

Sort by groups.

People you are connected to or part of your network.


GROUPS: START BY LURKINGIn some groups, self-promotion is banned entirely. In others, group leaders enjoy the right to talk up their ventures, but competitors don’t. Make sure you abide by the rules.


KEY TAKEAWAYS


Get noticed online. Start with a LinkedIn profile.


Listening means you monitor and observe.

Find the users that are posting content, have a lot of connections, and that are in your industry.

See how they use LinkedIn and learn.

LURK, LISTEN AND LEARN


Try changing up your profile on a quarterly basis. You would be surprised at how one little thing can change how many more connections you get.

MAKE MISTAKES


YOU ARE NOT A ROBOT


SOCIAL MEDIA LEADERS STILL USE EMAIL


WORK SMARTER. WORK HARDER.


BE YOURSELF

Halloween 2010 - Optimus Prime

University Reunion on Ottawa River

Family Vacation in Punta CanaHockey Team I play with every Thursday


ALWAYS SAY THANK YOUThursday, September 19, 13

THANK YOUKEVIN [email protected]@kevinhiskoToronto, Canada - http://bit.ly/SvT9aK


mailto:[email protected]

mailto:[email protected]

http://bit.ly/SvT9aK

http://bit.ly/SvT9aK

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