a basic introduction to getting the most out of twitter
DESCRIPTION
For those who already tweet, but want to grow their network and get more out of the platform. Particularly relevant if you're in the academic environment, but applicable to all sectors. There is a more detailed version of this presentation, which was used as part of the Becoming a Networked Researcher suite of workshops at the University of York, elsewhere on this Slideshare account.TRANSCRIPT
![Page 1: A basic introduction to getting the most out of Twitter](https://reader035.vdocuments.mx/reader035/viewer/2022062418/5549a5ceb4c90507608b5462/html5/thumbnails/1.jpg)
Tips for Twitter IMPROVERS
Becoming a Networked Researcher
Ned PotterAcademic Liaison
![Page 2: A basic introduction to getting the most out of Twitter](https://reader035.vdocuments.mx/reader035/viewer/2022062418/5549a5ceb4c90507608b5462/html5/thumbnails/2.jpg)
Above all, remember it’s not about broadcasting, it’s about conversation!
![Page 3: A basic introduction to getting the most out of Twitter](https://reader035.vdocuments.mx/reader035/viewer/2022062418/5549a5ceb4c90507608b5462/html5/thumbnails/3.jpg)
Above all, remember it’s not about broadcasting, it’s about conversation!
This is Web 2.0.
It’s interactive, participatory, and about positioning yourself as part of a dialogue.
If you remember this rule, all the other rules in this guide can be broken.
![Page 4: A basic introduction to getting the most out of Twitter](https://reader035.vdocuments.mx/reader035/viewer/2022062418/5549a5ceb4c90507608b5462/html5/thumbnails/4.jpg)
(This guide is aimed at people in the academic environment who already use
Twitter. If you’re brand new to the platform, read this introduction first.)
![Page 5: A basic introduction to getting the most out of Twitter](https://reader035.vdocuments.mx/reader035/viewer/2022062418/5549a5ceb4c90507608b5462/html5/thumbnails/5.jpg)
ContentPart 1
![Page 6: A basic introduction to getting the most out of Twitter](https://reader035.vdocuments.mx/reader035/viewer/2022062418/5549a5ceb4c90507608b5462/html5/thumbnails/6.jpg)
Don’t just make statements, ask questions.
Content
![Page 7: A basic introduction to getting the most out of Twitter](https://reader035.vdocuments.mx/reader035/viewer/2022062418/5549a5ceb4c90507608b5462/html5/thumbnails/7.jpg)
Content
Tweet multimediaPictures, videos, slideshows all appear within Twitter itself
![Page 8: A basic introduction to getting the most out of Twitter](https://reader035.vdocuments.mx/reader035/viewer/2022062418/5549a5ceb4c90507608b5462/html5/thumbnails/8.jpg)
Consider the 1 in 4 rule*
*actually it’s more of a guideline…
Content
![Page 9: A basic introduction to getting the most out of Twitter](https://reader035.vdocuments.mx/reader035/viewer/2022062418/5549a5ceb4c90507608b5462/html5/thumbnails/9.jpg)
Consider the 1 in 4 rule*
1 in 4 Tweets directly about you / your work
*actually it’s more of a guideline…
A ReTweet?
A link to something useful?A reply?
Content
![Page 10: A basic introduction to getting the most out of Twitter](https://reader035.vdocuments.mx/reader035/viewer/2022062418/5549a5ceb4c90507608b5462/html5/thumbnails/10.jpg)
Embrace the smartphone! (Soon there will only BE smartphones so you may as well get started now.)
Content
![Page 11: A basic introduction to getting the most out of Twitter](https://reader035.vdocuments.mx/reader035/viewer/2022062418/5549a5ceb4c90507608b5462/html5/thumbnails/11.jpg)
Embrace the smartphone! (Soon there will only BE smartphones so you may as well get started now.)
Imagine the people reading your Tweets are not just in your building, but on the train, in the supermarket queue, at conferences or events.
Twitter doesn’t have to be something people MAKE TIME for.
Content
![Page 12: A basic introduction to getting the most out of Twitter](https://reader035.vdocuments.mx/reader035/viewer/2022062418/5549a5ceb4c90507608b5462/html5/thumbnails/12.jpg)
TonePart 2
![Page 13: A basic introduction to getting the most out of Twitter](https://reader035.vdocuments.mx/reader035/viewer/2022062418/5549a5ceb4c90507608b5462/html5/thumbnails/13.jpg)
Try not to think of it as purely personal or purely professional – it works better when it’s both.
(Personally I think it works well when you major in professional and minor in personal…)
Tone
![Page 14: A basic introduction to getting the most out of Twitter](https://reader035.vdocuments.mx/reader035/viewer/2022062418/5549a5ceb4c90507608b5462/html5/thumbnails/14.jpg)
Spell things correctly, don’t use text-speak, ensure proper grammar and syntax – but the tone is friendly and approachable.
Tone
![Page 15: A basic introduction to getting the most out of Twitter](https://reader035.vdocuments.mx/reader035/viewer/2022062418/5549a5ceb4c90507608b5462/html5/thumbnails/15.jpg)
Ultimately the tone on Twitter is roughly akin to how you would address your peers face-to-face (as opposed to in print).Are you friendly, irreverent, sarcastic, enthusiastic, irascible? That’s probably how you should be on Twitter, too.
Tone
![Page 16: A basic introduction to getting the most out of Twitter](https://reader035.vdocuments.mx/reader035/viewer/2022062418/5549a5ceb4c90507608b5462/html5/thumbnails/16.jpg)
Ultimately the tone on Twitter is roughly akin to how you would address your peers face-to-face (as opposed to in print).Are you friendly, irreverent, sarcastic, enthusiastic, irascible? That’s probably how you should be on Twitter, too.
(Just don’t be unpleasant, as the written word can have a bigger and longer-lasting impact than what is spoken.)
Tone
![Page 17: A basic introduction to getting the most out of Twitter](https://reader035.vdocuments.mx/reader035/viewer/2022062418/5549a5ceb4c90507608b5462/html5/thumbnails/17.jpg)
Your AccountPart 3
![Page 18: A basic introduction to getting the most out of Twitter](https://reader035.vdocuments.mx/reader035/viewer/2022062418/5549a5ceb4c90507608b5462/html5/thumbnails/18.jpg)
Your profile is hugely important – it can both win and lose you opportunities.
Use your bio to give people a reason to engage with you. Use the URL space to link your blog. And whatever you do, don’t leave the picture as the default ‘Twitter egg’ – people associate this with spam accounts and switch off instantly.
Your Account
![Page 19: A basic introduction to getting the most out of Twitter](https://reader035.vdocuments.mx/reader035/viewer/2022062418/5549a5ceb4c90507608b5462/html5/thumbnails/19.jpg)
Bio, blog link
Following backDon’t be spammy Check hashtags
Your Account
You don’t HAVE to follow back.
Although reciprocity is an important part of building a social network, don’t feel like you have to follow everyone who follows you. Above all Twitter has to be manageable and work FOR you.
![Page 20: A basic introduction to getting the most out of Twitter](https://reader035.vdocuments.mx/reader035/viewer/2022062418/5549a5ceb4c90507608b5462/html5/thumbnails/20.jpg)
Your Account
And if you DO have to follow back for political reasons…The mute button is your friend.
![Page 21: A basic introduction to getting the most out of Twitter](https://reader035.vdocuments.mx/reader035/viewer/2022062418/5549a5ceb4c90507608b5462/html5/thumbnails/21.jpg)
When creating hashtags for events, projects, conferences and discussions…
…remember to check they’re not already in use before you make them public!
Your Account
![Page 22: A basic introduction to getting the most out of Twitter](https://reader035.vdocuments.mx/reader035/viewer/2022062418/5549a5ceb4c90507608b5462/html5/thumbnails/22.jpg)
To lock or not to lock your account?
Advantages:Complete control over who sees your tweetsFree reign to be critical or otherwise controversialProtection from the undesirable side of the internet Numbers of followers are not an end in themselves – a larger network doesn’t always equate to a more valuable one
![Page 23: A basic introduction to getting the most out of Twitter](https://reader035.vdocuments.mx/reader035/viewer/2022062418/5549a5ceb4c90507608b5462/html5/thumbnails/23.jpg)
To lock or not to lock your account?
Disadvantages:Will reduce the size of your network so you may miss out on interacting with useful or interesting people Prevents you from being ReTweeted, meaning you cannot reach additional audiences Your tweets cannot be seen by people who don’t follow you, even if addressed directly at them with an @ reply
![Page 24: A basic introduction to getting the most out of Twitter](https://reader035.vdocuments.mx/reader035/viewer/2022062418/5549a5ceb4c90507608b5462/html5/thumbnails/24.jpg)
LogisticsPart 4
![Page 25: A basic introduction to getting the most out of Twitter](https://reader035.vdocuments.mx/reader035/viewer/2022062418/5549a5ceb4c90507608b5462/html5/thumbnails/25.jpg)
Logistics
How often should you tweet?Targets can often backfire – tweet when you have something to say, and don’t when you don’t.
![Page 26: A basic introduction to getting the most out of Twitter](https://reader035.vdocuments.mx/reader035/viewer/2022062418/5549a5ceb4c90507608b5462/html5/thumbnails/26.jpg)
That said, the more people tweet, the bigger their network.*Often the bigger their network, the more they get out of Twitter.
Logistics
*Usually. But there’s no guarantee here!
![Page 27: A basic introduction to getting the most out of Twitter](https://reader035.vdocuments.mx/reader035/viewer/2022062418/5549a5ceb4c90507608b5462/html5/thumbnails/27.jpg)
Set up saved searches
After any useful search, save it so it’s easily accessible next time you click the search box.
Logistics
![Page 28: A basic introduction to getting the most out of Twitter](https://reader035.vdocuments.mx/reader035/viewer/2022062418/5549a5ceb4c90507608b5462/html5/thumbnails/28.jpg)
Set up saved searches
As well as searches for relevant topics, set up a search on pertinent URLs (for example your project page or blog) so you can see whenever anyone tweets about your work.
Logistics
![Page 29: A basic introduction to getting the most out of Twitter](https://reader035.vdocuments.mx/reader035/viewer/2022062418/5549a5ceb4c90507608b5462/html5/thumbnails/29.jpg)
Lists allow you to usefully ‘curate’ the people you follow
For example, make lists of people who tweet aboutYour disciplineResearch in your areaImpact factorsTechnology in HEHigher Education in generalLocal newsGlobal newsUniversity newsWhatever is relevant to you
Logistics
![Page 30: A basic introduction to getting the most out of Twitter](https://reader035.vdocuments.mx/reader035/viewer/2022062418/5549a5ceb4c90507608b5462/html5/thumbnails/30.jpg)
Analyse your TweetsThere are a million and one Twitter stats packages online – choose the ones which give you information you can ACT on.
E.G. use http://tweetstats.com to check how often you’re replying and RTing, and WHEN you’re Tweeting…
Logistics
![Page 31: A basic introduction to getting the most out of Twitter](https://reader035.vdocuments.mx/reader035/viewer/2022062418/5549a5ceb4c90507608b5462/html5/thumbnails/31.jpg)
Analyse your TweetsThen use www.tweriod.com to find out when your followers are actually online:
Logistics
![Page 32: A basic introduction to getting the most out of Twitter](https://reader035.vdocuments.mx/reader035/viewer/2022062418/5549a5ceb4c90507608b5462/html5/thumbnails/32.jpg)
Consider a social media dashboard
Twitter doesn’t have to be run from twitter.com – something like Hootsuite may be useful as it allows you to view your timeline, mentions, direct messages, lists, searches etc, in real time, from one screen, and you can also manage other social media accounts here
Logistics
![Page 33: A basic introduction to getting the most out of Twitter](https://reader035.vdocuments.mx/reader035/viewer/2022062418/5549a5ceb4c90507608b5462/html5/thumbnails/33.jpg)
And finally… You need to actually tell people you’re there.
@username on your business cards
on your PowerPoint presentations
on your name-badge at conferences
in your email signature
![Page 34: A basic introduction to getting the most out of Twitter](https://reader035.vdocuments.mx/reader035/viewer/2022062418/5549a5ceb4c90507608b5462/html5/thumbnails/34.jpg)
Thanks for reading!
More on ‘Becoming a Networked Researcher’ can be found at http://www.york.ac.uk/library/info-for/researchers/networked/
Follow the Library on Twitter:@UoYLibrary
Picture credits are on the next two slides.
![Page 35: A basic introduction to getting the most out of Twitter](https://reader035.vdocuments.mx/reader035/viewer/2022062418/5549a5ceb4c90507608b5462/html5/thumbnails/35.jpg)
Photos via Flickr Creative Commons (1)Twitter birds on a wire by MKH Marketing, at: http://www.flickr.com/photos/mkhmarketing/8477893426/sizes/l/in/photostream/
Birds in the sky by ,T.R.G, at:https://www.flickr.com/photos/therealgrudge/4065114735/sizes/l/in/photostream/
Twitter bird in a cage by MKH Marketing, edited by us, original at:http://www.flickr.com/photos/mkhmarketing/8481608368/sizes/l/in/photostream/
Graduation, by j.o.h.n walker, at:https://www.flickr.com/photos/whatcouldgowrong/4608963722/sizes/l/in/photostream/
Smily fruit by *Light Painting*, at: https://www.flickr.com/photos/helmuthess/9563262919/sizes/l/in/photostream/
Seminar room by Jonas_k, at: https://www.flickr.com/photos/jonask/2311309574/sizes/l/in/photostream/
![Page 36: A basic introduction to getting the most out of Twitter](https://reader035.vdocuments.mx/reader035/viewer/2022062418/5549a5ceb4c90507608b5462/html5/thumbnails/36.jpg)
Photos via Flickr Creative Commons (2)Egg by JeffPoskanzer, at: https://www.flickr.com/photos/jef/7550549938/sizes/c/
Reciprocal roof by The Year of Mud, at:https://www.flickr.com/photos/smallape/2868726577/sizes/l
Homemade hashtag by Alexander Hugo TarTari, at:https://www.flickr.com/photos/byhoogle/6879766189/sizes/l
Blue padlock by Aff, at: http://www.flickr.com/photos/affers/8298047871/sizes/c/in/photostream/
Question-mark cufflinks by Oberazzi, at:https://www.flickr.com/photos/oberazzi/318947345/sizes/z/in/photostream/
Smartphone by Xrajis_, at: https://www.flickr.com/photos/xraijs/3474643866/sizes/l/in/photostream/
All Twitter icons, and the iPad icon, via www.iconfinder.com