a basic guide to business case competitions
TRANSCRIPT
MY JOURNEY
IN COMPETITIONS
ROBI Ad Maker
Bangladesh 2015
FINALIST
PWK NATIONALS 2015
SEMIFINALIST
Battle of Minds 2016
FINALIST
Corporate Mavens 2015
CHAMPION
Bangladesh YouthFest
2016
NATIONAL FINALIST
HOW TO DEVELOP GREAT
STRATEGY
PROBLEM IDENTIFICATION
THE BIG IDEA
MARKETING IMPLEMENTATION
KEY PERFORMANCE INDICATORS
HOW TO DEVELOP GREAT
STRATEGY
PROBLEM IDENTIFICATION
THE BIG IDEA
MARKETING IMPLEMENTATION
KEY PERFORMANCE INDICATORS
SWOT ANAYSIS1
DECISION MATRIX2
PEST ANALYSIS3
GE-MCKINSEY MATRIX4
BCG MATRIX5
ANSOFF’S MATRIX6
POSITIONING MAP7
PORTER’S FIVE FORCES8
EXAMPLES OF
ANALYTICAL MODELS
HOW TO BUILD GREAT
STRATEGY
PROBLEM IDENTIFICATION
THE BIG IDEA
MARKETING IMPLEMENTATION
KEY PERFORMANCE INDICATORS
Target group Decision
Makers
New
Adults
Impressionable
Youth
Young
corporates
Age 28-50 18-22 5-13 23-27
EXAMPLES OF
TARGET GROUPS
INCLUDE OCCUPATION, LOCATION, INCOME, ACTIVITIES AND INTERESTS
TO BUILD YOUR IDEAL CUSTOMER PROFILE
HOW TO BUILD GREAT
STRATEGY
PROBLEM IDENTIFICATION
THE BIG IDEA
MARKETING IMPLEMENTATION
KEY PERFORMANCE INDICATORS
THE INTERNET IS FULL OF
NEW OPPORTUNITIES
I, _______________, AM A FIRM BELIEVER IN THE POWER OF THE INTERNET
DIGITAL MARKETING IN
BANGLADESH
FACEBOOK DOMINATES THE SOCIAL MEDIA
GAME WITH 22 MILLION ACTIVE USERS BETWEEN THE AGE OF 13 and 65
TYPES OF CONTENT FOR
DIGITAL MARKETING
STATIC VISUAL1
MADE-FOR-WEB VIDEOS2
LIVE VIDEOS3
ARTICLES 4
INFOGRAPHICS5
TESTIMONIALS 6
HOW TO BUILD GREAT
STRATEGY
PROBLEM IDENTIFICATION
THE BIG IDEA
MARKETING IMPLEMENTATION
KEY PERFORMANCE INDICATORS
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AT THE END OF THE DAY, EVERYTHING IS JUST
ANOTHER STORY YOU HOPE YOU CAN SHARE
WITH YOUR GRANDCHILDREN SOMEDAY
WINNING IS NOT EVERYTHING