a barely adequate guide to influencer marketing
TRANSCRIPT
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A barely adequate guide to
INFLUENCER MARKETING
onalytica
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(5 steps to se�ing up an influencer marketing strategy*)
* just about
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SET CLEAROBJECTIVES1
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Map out what you want to achieve (and how to do it).
$ales
LeadG
en
MORE BRANDAWARENESS
?
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2 IDENTIFY YOURINFLUENCERS
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Influence is contextual. Pick the right people for your goals.
CLOUD COMPUTINGINFLUENCER?
WEIRD TWERKINGINFLUENCER?
X
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3 PLAN YOURENGAGEMENT
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existing relationship? y/n
send white paper?
do we have a white paper??
best engagement channel?
Work out best practice for dealing with engagement
opportunities ahead of time.
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4PREPARE YOURRESOURCES
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Quality content goes far, so plan targeted content to
complement your engagement.
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5MEASURE WHATYOU DO
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Use real metrics to prove what you're doing is working (and
learn from what isn’t).
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For a much be�er guide, you can should download our (free) white paper on the subject.
I think so.