News from BizCom Associates / Spring 2019

Publicity Matters

04Serving Up Gourmet Robo-Joe

12Welcome ToThe Neighborhood

16Cleaning Up IsBIG Business

9Round Packs International Punch!

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Publicity MattersPublicity Matters

9Round Packs International PunchFor 9Round, the first quarter featured more global expansion

with master license agreements secured in Ecuador and Ireland

along with opening the first studios in Guatemala and Singapore.

Such accelerated growth continues to earn the brand well-

deserved recognition, including being named to both of the

2019 lists for Entrepreneur’s Fastest-Growing Franchises

and Franchise Times’ Smartest-Growing Franchises.

Co-founders Shannon and Heather Hudson continue to enhance

their positions as industry thought leaders through guest articles,

podcast appearances, and more high profile media placements.

Highlights include Shannon’s cover story in the March issue of

Franchising World magazine and Heather’s guest appearance

on Sharon Lechter’s “Play Big Movement” podcast.

All of this is driving the brand toward its goal of reaching

1,000 worldwide locations by the end of 2020.

> Goal of reaching 1,000 worldwide locations by the end of 2020.

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Briggo joined the BizCom client roster in February. The

company started the year strong, being featured on Fast

Company’s prestigious list of the World’s Most Innovative

Companies for 2019 in the robotics category.

Briggo received more national attention in media ranging

from Forbes to Yahoo! Finance to The Washington Post as

well as SF Gate, The Denver Post, Chicago Daily Herald

and Omaha World-Herald, just to name a few.

The company is rapidly expanding in high-traffic locations

and has plans to deploy two new robotic Coffee Hauses in

San Francisco International Airport with the first scheduled

to open this Spring.

Briggo Serves Up Gourmet Robo-Joe

Publicity Matters

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Gold’s Gym’s status as the world’s trusted fitness authority was

confirmed when it was named the back-to-back winner of the

Global Franchise Award for “Best Fitness Franchise.” The brand

shared its “Power of Experience” from a fitness franchising

perspective through media placements in outlets including

ClubSolutions, Franchising World, Global Franchise, and more.

And while Gold’s Gym’s global presence is unparalleled with

700+ gyms across 29 countries, its domestic gyms continue

to thrive. The brand’s Paramus, NJ, franchisee was recently

honored as a “North Jersey Hometown Hero” for giving back

to his local community via his Gold’s Gym business, and the

Gold’s Gym in East Northport, NY, is celebrating its

30th anniversary this year.

The brand is also doing its part to keep the

economy humming by moving in when

retail stores like Sears fail to reclaim the

abandoned spaces and capitalize on

these redevelopment opportunities.

Publicity Matters

Gold’s Gym In The Best Shape Yet

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Best Life Brands made it official in January, announcing

the uniting of ComForCare, At Your Side and CarePatrol

under one service organization. The platform company

plans to continue expanding services by adding brands

that share the company’s goal to serve all individuals in a

more effective and holistic way.

And Best Life Brands is already making a name for itself

after being recognized as a Franchise Times Dealmaker.

This comes directly from Steve Greenbaum’s leadership

in acquiring CarePatrol, establishing a partnership with

Kindred At Home, and formally debuting private-duty

nursing at ComForCare’s annual franchise conference

– all completed within the past 18 months.

Best Life Brands Looks To The Future

Publicity Matters

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Publicity Matters

Edible Arrangements’ 20th Anniversary Looks Sweet

Edible Arrangements continued to make big news

in the first quarter of 2019. Founder Tariq Farid sat

down to share his American-Dream-Come-True story

with CNN’s Poppy Harlow. In celebration of National

Mentoring Month, he also shared his advice on the

importance of mentoring with a guest column in

January’s Franchising World Magazine.

> Later this year the brand will celebrate its 20th anniversary, creating more opportunities to share this sweet success story.

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Publicity Matters

Neighborly Expands Its Neighborhood

During this year’s IFA convention, Neighborly won the

2019 Global Franchise Award for “Best Property and

Home Maintenance Franchise.” Shortly thereafter,

the company also announced its acquisition of

U.K.-based Dream Doors, bringing the Neighborly

parent company to nearly 3,700 franchisees across

22 home service brands.

Kicking off 2019 with a major acquisition was nothing

new for this client. Neighborly was also recently named

Franchise Times Dealmaker for the three major

acquisitions it finalized in 2018.

Meanwhile, Neighborly’s leadership team remained

committed to keeping the new company name in the

spotlight. President and CEO Mike Bidwell provided

advice for how to successfully rebrand a franchise

in Franchising World magazine; CSMO Lisa Zoellner

shared with Franchise Update the strategy behind the

launch of getneighborly.com; and Brand Ambassador

Dina Dwyer-Owens showed KCEN-TV how the company

continues to pave the way for women to pursue careers

in the home services industry with its “Women in the

Trades” scholarship program.

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Publicity Matters

Solera started 2019 with ground-breaking news as it began

construction on its North American CESVI LIV Center, a

first-of-its-kind automotive research and training center

located in Justin, Texas.

Since the groundbreaking, the CESVI LIV team has been busy

gearing up for the eventual grand opening by filling a steady

stream of media requests for interviews.

CESVI LIV Executive Director Chris Mullen shared more about the

center with WBAP radio, and NBC5 in DFW sent a crew to cover

the groundbreaking and featured the story in their 6 p.m.

newscast. Mullens and CESVI LIV Collision Instructor Stephanie

Villasanti were also interviewed about the center on the Auto Lab

Radio show in March.

And to top it all off, the Dallas Morning News featured the Center

with a major profile in the Sunday Business Section.

Solera Breaks Ground With CESVI LIV Center

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While Restoration 1 and bluefrog Plumbing + Drain appear

headed for another record-breaking year, the brands took

time at the start of the new year to celebrate their 2018

success at a franchise convention in Las Vegas where

franchisees were honored with awards and 15 Restoration

1 franchisees were inducted into the Million Dollar Club.

Restoration 1’s rapid expansion landed the brand its

seventh consecutive appearance in Entrepreneur’s

prestigious Franchise 500 list, and was named one of

the fastest-growing companies by both Entrepreneur and

Franchise Times. And the news didn’t stop there. Thomas

Dougherty was promoted to bluefrog Plumbing + Drain

President, and Tammy Biggerstaff was hired as Restoration

1’s Franchise Consultant.

Meanwhile, CEO Gary Findley continued crisscrossing

the country promoting his brands with appearances at

the Titus Center for Franchising and at the Shine National

Conference in Austin, while also being interviewed by

Thrive Global, BuzzFeed, and featured on the

Life Lessons Podcast.

Gearing Up For Another Record-Breaking Year

Publicity Matters

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Publicity Matters

Industry Insights From The BizCom TeamWith experience in earning positive PR for a variety of franchise brands, BizCom’s own

Monica Feid and Morgan Butler have become regular industry expert contributors on Be

The Boss, one of America’s most comprehensive franchise directories.

Throughout the quarter, they have shared tips on digital marketing, have shed light on the

difference between an entrepreneur and a franchisee and shared the scoop on the best

resources for franchise prospects.

In addition, an influencer campaign for Rug Doctor by BizCom’s digital marketing division

Digital BizCom was a finalist for a North American SABRE Award recognizing the best in

branding, reputation management and engagement.

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Publicity Matters

BizCom AssociatesCorporate Headquarters1400 Preston Road, Suite 305Plano, Texas 75093Office: 214.458.5751

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News from BizCom Associates / Spring 2019

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