9mm energy 2011 eng pdf
TRANSCRIPT
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Shortly about the company
* Incorporation year: 2009
* Licence: 9MM American
Beverage LLC, USA Bradenton
* Home: 94701 Hurbanovo
Komarnanská 55, Slovakia
* Site: Törökbálint, Hungary
* Manpower: 10
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History
* The idea of the energy drink with cap was born in 2009
* After research the decision was made about the shape to be a bullet
* A well-known and appreciated raw material manufacturer developed the material manufacturer developed the contents after 8 months testing hundreds of tastes
* Our manufacturers have been chosen after careful consideration as follows Austrian Starzinger Gmbh is filling, while Rexam Gmbh is providing the cans
* In 2010 the product was launched
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Mission
Gratifying consumer needs by distributing and
manufacturing a high quality energy drink with
safety cap.
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Targets
* Raise consumer
awareness by effective
marketing strategy.
* Broaden exportation by * Broaden exportation by
signing with distributors
worldwide.
* Build a truly
multinational brand.
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Direct hits
Results already achieved:
* Successful product launch in the middle of the crisis
* Export to more than 15* Export to more than 15countries
* 22 exclusive distribution contracts
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Current key account partners:
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Export countries
* Kosovo* Maldives* Moldova* Serbia
* Belgium* Bosnia Hercegovina* Brazil * Caribbean (The Netherlands
Exclusive distribution
contracts
* Serbia* Hungary* Spain* Middle East (Kuwait,
Saud Arabia,Lebanon, Syria,Qatar, Cyprus)
* Caribbean (The Netherlands Antilles, Colombia)
* Ireland* Italy* Luxemburg* Slovakia* Slovenia* Maltese Islands
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Export countries
Partners
* France
* Latvia
* Libya
* Bulgaria
* Iran
* Dubai, UAE
Prospective partners in
the near future
* Libya
* Poland
* Romania
* The Netherlands
* Czech Republic
* Austria
* Dubai, UAE
* USA
* Sweden
* Germany
* Litvania
* Chile
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Manufacturers
* Global consumer packaging company
* Close to 100 plants in 20 countries
* 2 can production lines
Rexam
* 2 can production lines* 2000 cans/minute* 7.2bn cans sold in Europe
in 2010* References: Heineken, AB
InBev, Coca-Cola, PepsiCo, Red Bull
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Manufacturers
Starzinger
* Filling and closing
* Based in Austria
* 9 plants* 9 plants
* 2 can installations
* Capacity: 170 000
units/hour
* References: Bomba,
Karlsberg-Brasserie
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9mm energy drink
* New design, unique shape
* High quality refreshing
content
* Delicious mixed fruity taste
* Hygienic closer cap* Hygienic closer cap
* 6 vitamins
* Pasteurized, does not
contain preservatives
* High caffeine content:
32mg/100ml
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Advantages
* Well-known and popular product category
* High quality with tasteful flavour
* Exceptional, eye-catching design which sticks, therefore design which sticks, therefore the product is well recognized and easily rememberable by consumers
* Innovative reclosable packaging
* Proven success among costumers
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Marketing Activities
* Tastings
* Parties* Parties
* Advertisements
* Sponsoring sport
events and teams
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Innovation
Further product developments
in April:
* Sugarfree 9MM
* Bigger cans up to 0,5 l
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Thank you for your
attention!attention!