97823386 report on havells

8/11/2019 97823386 Report on Havells

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A

SUMMER TRAINING REPORT

ON

BRAND AWARENESS AND PREFERENCE

REGARDING GREEN CFL

AT

Havells India Ltd

Maste! O" B#siness Ad$inist!ati%n

Sessi%n& '()*+),

S#-$itted -.&+

A/an/s0a Sin10

MBA

A2/n%3led1ent

At the outset

Submitted To:

Dr. Neetu Singh

University of Lucknow


2/46

I wish to thank the respected HOD, M! Ra0#l Anand Sin10 of the TERI College,

GHAZI!R, for their useful guidance, encourage"ent and needed support to take the pro#ect

up titled as

I 3%#ld li/e t% t0an/ M!RNR%0ila "%! 4!%vidin1 $e en%#10 "a2ilit. and ins4i!ati%n "%!

t0e "#l"ill$ent %" t0is 4!%5e2t at 0is C%$4an. He!e I 0ave 4!e4a!ed $. P!%5e2t %n

B!and A3a!eness and P!e"e!en2e !e1a!din1 G!een CFL

It was "ost difficult pro#ect which I ha$e taken for the first ti"e in "% still career& I e'press

thanks to "% guide Co"pan% "e"(ers at Havell6s Pvt Ltd for their $alua(le guidance and

suggestions and also pro$iding "e with essential facilities for co"pleting and presenting this

pro#ect to carr% out this pro#ect successfull%&

)ish to not onl% get the (lessings of the a(o$e seniors (ut also the grace of Al"ight% God to

do "ore pro#ects and learn "ore and "ore&

A7AN7SHA SINGH

8si1nat#!e9

De2la!ati%n


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This is to declare that the *+ da%s Training work on

B!and A3a!eness and P!e"e!en2e !e1a!din1 G!een CFL:during the period - .a% to /+

0une /-- is done (% "e, (eing su("itted forBUSINESS ADMINISTRATION 8BBA9

.iss& Akanksha 1ingh

.&2&A& 1T%ear

CONTENTS

& RE3ACE


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/& AC45O)6EDGE.E5T

7& I5TROD!CTIO5

*& HI1TOR8

+& .I11IO5 A5D 9I1IO5:;

& RE1EARCH A5D DE9E6O.E5T

?& CORORATE GO9ER5A5CE

-& RE3ERE5CE REGARDI5G GREE5 C36

O(#ecti$es of stud%&

Research "ethodolog%

& 6I.ITATIO51 O3 THE 1T!D8

/& DATA A5A681I1 A5D I5TERRETATIO5

7& CO5C6!1IO5 O3 THE 1T!D8

*& 2I2I6IOGRAH8

+& A55E@!RE

O""i2e!s and di!e2t%!s


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i"at Rai Gupta E'ecuti$e 5on;Independent Chair"an of the 2oard, .anaging

Director

Ra#esh Gupta Director 3inance, 5on;Independent E'ecuti$e Director

1an#a% 4u"ar Gupta Co"pan% 1ecretar%, Co"pliance Officer

Anil Gupta 0oint .anaging Director, 5on;Independent E'ecuti$e Director

AgeB *-

1ur#it Gupta 5on;E'ecuti$e 5on;Independent Director

5iten .alhan 5on;E'ecuti$e 5on;Independent Director ; Representati$e of

)ar(urg incusAgeB 7>

A(id Hussain 5on;E'ecuti$e Independent Director

A$inash rakash

Gandhi

5on;E'ecuti$e Independent Director

INTRODUCTION


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C%$4an. 4!%"ile

Ha$ells India 6td& is a (illion;dollar;plus organiation, and is one of the largest Indias

fastest growing electrical and power distri(ution eFuip"ent "anufacturer with products

ranging fro" Industrial Do"estic Circuit rotection 1witchgear, Ca(les )ires, .otors,

3ans, ower Capacitors, C36 6a"ps, 6u"inaries for Do"estic, Co""ercial Industrial

applications, .odular 1witches, 2ath fittings co$ering the entire ga"ut of household,

co""ercial and industrial electrical needs&Ha$ells owns so"e of the prestigious glo(al (rands like Cra(tree, 1%l$ania, Concord,

6u"inance, 6inolite, 16I 6ighting o$er +- countries across the glo(e, the group has

achie$ed rapid success in the )ith ? (ranches representati$e offices and o$er >---

professionals in past few %ears& Its > state;of;the;art "anufacturing plants in India located at

Haridwar, 2addi, 5oida, 1ahi(a(ad, 3arida(ad, 2hiwadi, Alwar, 5ee"rana, and = state;of;the;

art "anufacturing plants located across Europe, 6atin A"erica Africa churn out glo(all%

acclai"ed products& Ha$ells is a na"e s%non%"ous with e'cellence and e'pertise in the

electrical industr%& Its /---- strong glo(al distri(ution network is pro"pt to ser$ice custo"ers&

The co"pan% has acFuired a nu"(er of International certifications, like 2A1EC, C1A,

4E.A, C2, CE, A1TA, CA, 1E.4O, 1IRI!. .ala%sia, 1RI5G 1ingapore, T1E

Turke%, 15I Indonesia and EDD 2ahrain for $arious products& Toda%, Ha$ells and its

(rands ha$e e"erged as the preferred choice of electrical products for discerning indi$iduals

and industrial consu"ers (oth in India and a(road&

In an atte"pt to transfor" itself fro" an industrial product co"pan% to a consu"er products

co"pan%, Ha$ells launched consu"er electrical products such as C36s, 3ans, .odular

1witches 6u"inaries& The co"pan% has (een consistent in its (rand pro"otion with

sponsorship of Cricket e$ents like T/- )orld Cup, India;Australia 1eries and I6 1eason
http://4.bp.blogspot.com/_1pKvii0Z9Cs/SgvsojqURvI/AAAAAAAACCM/rGeR8I_Bg4A/s1600-h/Havellslogo.jpg


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and /& The co"pan% has also taken the initiati$e to reach directl% to the consu"ers through

JHa$ells Gala'%J K a one stop shop for all electrical and lighting needs&

1ocial and en$iron"ental responsi(ilit% has (een at the forefront of Ha$ells operating

philosoph% and as a result the co"pan% consistentl% contri(utes to sociall% responsi(le

acti$ities& 3or instance, the co"pan% is pro$iding "id;da% "eal in go$ern"ent schools in

Alwar district, co$ering +--- students per da%& 2esides this co"pan% has acFuired land for

constructing a larger kitchen with all the "odern facilities to ser$e freshl% cooked food to

+---- students in the area& Ha$ells runs a "o(ile .edical 9an, eFuipped with a trained doctor

and necessar% "edicines in the rural areas of Delhi 5CR for the $er% poor and need%

$illagers& )e also set up free "edical check;up ca"ps& In the past also, the co"pan% has

generousl% contri(uted to the societ% during $arious national cala"ities like the 2ihar 3lood,Tsuna"i and 4argil 5ational Relief 3und etc&

Ha$ells is a part of the Indian (usiness group; RG group& Esta(lished in ?+> as a trading

co"pan% , Ha$ells ca"e into e'istence in ?>7& The co"pan% is now a Rs


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$er% s"artl% and touchingl%&3or its fan range, Ha$ells ca"e out with another funn% ca"paign&

Recentl% Ha$ells "ade use of the Recession to co"e out with another creati$e one for its .C2

range&

Ha$ells also has (een using the recent I6 for (rand pro"otion& )hene$er so"e (ats"an gets

out or when he scores a si', the two second "essage ad co"es on the scree 1hock 6aga

4%aJ&These clutter (reaking ads has significantl% increased the (rand fa"iliarit% and liking of

Ha$ells (rand& The (rand is fighting $er% well esta(lished pla%ers like Cro"pton Grea$es,

!sha,Anchor , 6egrand etc& Ha$ells scored o$er these (rands through its higher share of $oice&

Regarding the (randing ca"paign, Ha$ells has (een focusing "ore on product ad$ertising

rather than (uilding its corporate (rand&

There is an interesting piece written a(out this in hindu B read here

If %ou see all these ads of Ha$ells, the ads does not ha$e a co""on thread & The ca(le ad and

the .C2 ad and C36 ads are all $er% different& Although it all co"es fro" Ha$ells, one cannot

find a co""on thread& This is a pro(le" for Ha$ells as a corporate (rand& The co"pan% has so

far not tried to (ring in a corporate (rand the"e& Ha$ells does not e$en ha$e at agline& 5ow

e$er%one associates Ha$ells with the 1hock 6aga 4%a tagline which is a specific tagline for its

.C2 range& I a" not sure whether this is a planned strateg% where the co"pan% tries to

de$elop its corporate (rand through product ads &

There is no dou(t that these product ads are well crafted and has ser$ed the purpose& 2ut when

we anal%se the (randing , Ha$ells as a corporate (rand has (uilt strong fa"iliarit% (ut no

(rand depth& If %ou ask "e what Ha$ells stands for, I would sa% that it stands for J 1hock roof

.C2J& 1o Ha$ells stands to (e identified for a single product rather than as an u"(rella (rand&

One disad$antage of de$eloping a co""on corporate (rand the"e is that e$er% Ha$ells ad

should then ha$e to align with that co""on thread which "a% constrain creati$e thinking& 2ut

a (rand should own a distinct place in the consu"ers "ind& Ha$ells corporate (rand right now

does not ha$e than distinct space for it &

The logic of the current strateg% is that through the product ads , Ha$ells will gain fa"iliarit%

and thus (rand eFuit%& There is now flaw in this logic& 2ut the issue is a(ou the (rand

personalit%&A (rand should ha$e so"e core (rand $alues and "anthra which "akes it uniFue

and distinct& This "athra has to (e created (% the (rand and co""unicated to the consu"ers&It

is in this conte't that the current strateg% of product ads dri$ing a corporate (rand (eco"es
http://www.blonnet.com/catalyst/2008/07/03/stories/2008070350160400.htmhttp://www.blonnet.com/catalyst/2008/07/03/stories/2008070350160400.htm


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ineffecti$e&

Ha$ells need not stop its product (ased ad$ertising, what it can do is to de$elop a (rand

"anthra and a corporate tagline and when show the tagline in the product ad$ertise"ents& The

indi$idual product ads can retain their taglines like J 1hock 6aga J & Thus Ha$ells will (e a(le

to create a distinct corporate (rand i"age which will (e highl% (eneficial in future&6a(elsB

2usiness products, consu"er dura(le (rands, corporate (rand,electrical product

RG Group, a (illion;dollar;plus group which ranks a"ong the top electric product

conglo"erates in the world and is a "a#or do"estic and glo(al pla%er in the production and

sales of an i"pressi$e range of electrical products& The group co"prises of * co"panies K

Ha$ells India 6td& the flagship co"pan% with Ha$ells and Cra(tree 2rands, 1tandard

Electricals 6td&, Ha$ells;1%l$ania and RG Healthcare& )ith ? state;of;the;art "anufacturingplants, ? (ranch offices and a strong (acking of o$er >--- professionals across the glo(e, the

group has achie$ed rapid success in the past few %ears& The flagship co"pan%, Ha$ells is

acknowledged as a "anufacturer supplier of the widest range of low $oltage electrical

eFuip"ent and has (eco"e a na"e s%non%"ous with e'cellence and e'pertise in the industr%&

Dri$en (% a philosoph% of drea"ing (ig, e"powering tea" "e"(ers, a culture (ased on

transparenc%, honest%, a high focus on ethical $alues and entrepreneurship at e$er% le$el, the

RG Group of toda% is literall% a drea" co"e true ; a world class co"pan% which is one of

"ost ad"ired organiations in India& )ith a nu"(er of strategic alliances in place, RG Group

has shown pheno"enal growth rate with the help of $arious #oint $entures, acFuisitions,

"ergers and takeo$ers& The group, catering to the needs of residential and industrial "arket

glo(all%, has - "anufacturing units in India&

Hist%!.

8EAR

?>7 ; The Co"pan% was originall% incorporatd as Ha$ells India ri$ate 6i"ited on >th

August, under the Co"panies Act, ?+< and su(seFuetl% the na"e was changed to Ha$ells

India 6i"itd $ide certificate dated 7st .arch,
http://marketingpractice.blogspot.com/search/label/Business%20productshttp://marketingpractice.blogspot.com/search/label/consumer%20durable%20brandshttp://marketingpractice.blogspot.com/search/label/corporate%20brandhttp://marketingpractice.blogspot.com/search/label/electrical%20producthttp://marketingpractice.blogspot.com/search/label/Business%20productshttp://marketingpractice.blogspot.com/search/label/consumer%20durable%20brandshttp://marketingpractice.blogspot.com/search/label/corporate%20brandhttp://marketingpractice.blogspot.com/search/label/electrical%20product


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?>? ; The co"pan% undertook addition to its tool roo" facilities (% going in for

"anufacturing of sheet "etal and "oulding tools in;house&

?? ; The co"pan% a"alga"ated with itself El%"er Ha$(ells $t& 6td& which had facilities

for "anufacture of HRC fuses with an installed capacit% of /,+-,--- pcs&

??/ ; 3or the "anufacture of E6C2s, the Co"pan% signed another Technical Colla(oration

with .s 1chiele

Industrieworke, Ger"an%&

??* ; The co"pan% successfull% launched the latest IEC design contractors, rela%s, and

"otor starters for the first ti"e India which ha$e (een well recei$ed in the "arket& The

co"pan% has finalied tie;ups in !AE, O"an, 4uwait and Eg%pt for "arketing its $ast rangeof products in these countries&

??+ ;The Co"pan% has introduced roduct .anagers and Industrial Tea"s to e"phasie the

product "i' and to strengthen its presence in all "arket seg"ents&

??< ; 1chiele industriwerke, Ger"an%, who ha$e (een our colla(orators for E6C2s, ha$e

entered into a new technical colla(oration with the co"pan% for Fualit% upgradation for its

products in the controlgear di$ision&

The co"pan% decided to enter into the "anufacture of Three hase Energ% .eters for

industrial applications&

4eeping in $iew (usiness s%nerg%s with the Ca(le Industr%, the Co"pan% has entered into the"anufacture of low tension power ca(les&

Ha$ells group signed a 0oint 9enture Agree"ent with Hanson Electrical, a group co"pan% of

the !4 ound 2illion Anglo;A"erican conglo"erate, Hanson lc&, one of the top ten

Co"panies of !4&


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??= ; One of the (iggest achie$e"ents during the %ear is that the 09 partners ha$e tested the

.C2s and ha$e entered into an agree"en with the Co"pan% to e'clusi$el% "arket the .C2s

in the world wide "arkets& Ha$ells Dor"an 1"ith $t& 6td&, !&4& 09 co"pan%, wherein

Ha$ells India 6td is a /+L shareholder, with Electriu" 6td& !4 with the introduction of state;

of;the;art MDOR.A5 1.ITH (rand .oulded Case Circuit 2reakers in India&Ha$ells group,

has signed a new 09 agree"ent with A"p% Auto"ation Digilog 6td&, !4&

??> ; Ca(le di$ision at Alwar is now I1O;?-- certified& Ha$ells group has signed a new 09

agree"ent with the Deutsche Zahiergesellschaft DZG, Ger"an%&The +-B+- 09 co"pan%

Ha$ells Dor"an 1"ith 6td& in which Ha$ells India 6td& is a /+L shareholder had launched

.oulded Case Circuit 2reakers last %ear in the Indian "arket&

??? ; Electrical switchgear "akers Ha$ells India has entered into a strategic partnership

with Ca"(ridge Technolog% artners India for i"ple"enting ER on a fast;track& The

co"pan% has a +-B+- #oint $enture with DZG of Ger"an% for "anufacture of high;end

electro"echanical and electronic energ% "eters&

/--- ; Ha$ells entered into a technical colla(oration with Ge%er in ??> to "anufacture

"iniature circuit;(reakers&

3or .C2s, the co"pan% has a technical colla(oration with Ge%e AG of Ger"an%, with

1chiele Industriewerke of Ger"an% for RCC2s and with eterriens 1chaltechik G"(h for

changeo$er switches&

The Co"pan% has entered into a #oint $enture agree"ent with 1tandard Electricals 6td&, an

unlisted co"pan% wherein the co"pan% hold


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The co"pan% has acFuired the entire --L shareholding of 1tandard Electricals 6td&, (%

purchasing (alance *-L shareholding of the co"pan%& The 1tandard Electricals 6td&, has thus

(eco"e a --L su(sidiar% of co"pan% w&e&f& Dece"(er 7,/--&

/--* ;3ora%s into the lu'ur% (athroo" fittings and accessories seg"en under the Cra(tree

3rattini (rand na"e Ha$ells India 6i"ited has sold out its entire shareholding of 1tandard

Electricals 6i"ited, an un;listed pu(lic li"ited co"pan% which was a --L su(sidiar% of the

Co"pan%& ConseFuentl%, with effect fro" such transfer, 1tandard Electricals 6i"ited is no

longer a su(sidiar% of the Co"pan%&

/--< ;Ha$ells India 6td has infor"ed that .s 1a(ina Ge%er has resigned fro" the

Directorship of the Co"pan% with i""ediate effect&

/--= ;Ha$ells India 6i"ited has appointed .r&5 2alasu(ra"anian as additional director of the

Co"pan% who shall hold office upto the date of ne't Annual General .eeting

9I1IO5:;

To be a globally recognized corporation that provides best electrical & lighting solutions,

delivered by best in class people.


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MISSION

To achie$e our $ision through fairness, (usiness ethics, glo(al reach, technological e'pertise,

(uilding long ter" relationships with all our associates, custo"ers, partners, and e"plo%ees

;ALUES

Custo"er Delight B;

A co""it"ent to surpassing our custo"er e'pectations&

6eadership (% e'a"ple:;

A co""it"ent to set standards in our (usiness and transactions (ased on "utual trust&

Integrit% and Transparenc% B;

A co""it"ent to (e ethical, sincere and open in our dealings&

ursuit of E'cellence B;

A co""it"ent to stri$e relentlessl%, to constantl% i"pro$e oursel$es


14/46

Havells India LtdShare Price

1hare rice: Rs&7/-&-

52 eek highlowB Rs&7+/&=- Rs&--

53 E Ratio:/&/>

Related 4%sts&

&D63 K 1tock Reco""endationD63 is largest real estate co"pan% in India& It has&&&

& 1tock Reco""endation for %our ortfolioIn this post I a" suggesting few of the low&&&

/& 1tock E'changes to e'tend their trading hours 2o"(a% 1tock E'change 21E and the

5ational 1tock E'change&&&7& )hat is E RatioNIntroduction In this article I will (e writing a(out&&&

*& I3C 6ists 2est 2usiness En$iron"ent 3riendl% Cities in India Recentl% International

3inancial CorporationI3C has listed the citites in india&&&
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15/46

This stock is good for short ter" and "iddle ter" in$est"ent& It will target Rs&*- in the near

future&: %#! tea$s: %#! se!vi2es and 4!%d#2ts s% as t% -e2%$e t0e -est in 2lass


16/46

MILESTONES

/--? B 1et up of full% auto"atic /ndunit for switchgear "anufacturing

at 2addi&

Glo(al consolidation of C36 "anufacturing plant at 5ee"rana

for do"estic and e'port purposes&

6aunch of Indias stH3 C36

6aunch of Indias st2EE + Rated 3an

/--> B 3irst Indian C36 "anufacturers to ha$e adopted RoH1, European nor"s on Restriction ofHaardous 1u(stances in C36s&

1et up of Glo(al Corporate office, RG Towers at E'presswa% 5oida

In$est"ent of Rs&+- Crores in Glo(al Center for Research and Inno$ation CRI

1et up of full% auto"atic plant for Ha$ells 6afert .otors at 5ee"rana

Change in Corporate 2RA5D identit%

/--= B 1et;up of Capacitor "anufacturing plant in 5oida, ! with the capacit% of


17/46

leader in lighting (usiness and now the co"pan%s turno$er crosses !1P 2illion&

)ar(urg incus, a glo(al pri$ate eFuit% fir" and one of the largest in$estors in India,

in$ested !1 P- "illion in Ha$ells India 6td& Ha$ells issued fresh shares to )ar(urg

incus, representing appro'i"atel% &/L of the full% diluted share capital of the

co"pan%&

RG Group entered healthcare (usiness (% acFuiring a "a#orit% stake in Central

Hospital and Research Centre, 3arida(ad&

/--< B Cra(tree India "erged with Ha$ells India&

Added C36 production unit in Haridwar "anufacturing plant&

E'pansion at Alwar "anufacturing plant for increase of production capacit%&

E'pansion at 2addi "anufacturing plant and set;up of an E'port Oriented !nit&

3irst Co"pan% to get the I1I Certification for co"plete range of C36s&

1tarted "id;da% "eal progra" at Alwar, Ra#asthan caters to -,--- students fro" ==

schools&

/--+ B 1et up "anufacturing plant in Haridwar, !ttaranchal for "anufacturing 3ans&

Awarded the 4E.A certification (% The Dutch Council for Accreditation, "aking

RG the onl% group to attain this certification&

1et up of RD Center in 5oida H&O&

/--* B 1et up "anufacturing plant at 2addi , H for "anufacturing of Do"estic 1witchgear&

1et up a "anufacturing plant for "anufacturing of C36 at e'isting "nufacturing plant in

3arida(ad, Har%an&


18/46

Resea!20 and Devel%4$ent

Inno$ation is the hall"ark of e$er% $ital de$elop"ent at RG Group& 5ew ideas, in$entions

deepen scientific knowledge and gi$e its work force a new i"petus towards technical progress&

RGQs technological strengths and its endea$or towards continuous research de$elop"ent

ha$e allowed it to fulfill its responsi(ilities towards its custo"ers& The responsi(ilit% of

pro$iding its custo"ers the (est products and ero defect ser$ices to ena(le the" to (e

co"forta(le and secure in usage of electricit%& Ha$ells has recentl% in$ested +- crores in the

RG Center for Research and Inno$ation, set;up at the co"pan%s Head Office pre"ises in

5oida, !&&


19/46

The o(#ecti$e of this centre is to pro$ide the theoretical e'peri"ental foundations for all

seg"ents of electrical engineering& The centre closel% cooperates with the $arious depart"ents

so as to pro$ide the (est and the latest in ter"s of technolog% and design&


20/46

looking for& Thats a passion that (egan 7- %ears ago and thats how it continues to (e e$en

toda%& Our custo"ers rel% on us and it is our responsi(ilit% to gi$e the" the $er% (est& All our

products are as per IEC standards& RG has a si"ple rule on Fualit%& If it doesnt e'ceed

custo"er e'pectation, its not Fualit% perfor"ance&

Ce!ti"i2ati%ns&

C%!4%!ate G%ve!nan2e

The RG Group defines corporate go$ernance strategicall%, which enco"passes not onl% what

we do as a co"pan% with our profits, (ut also how we "ake the"& It goes (e%ond philanthrop%

and co"pliance and addresses how our co"pan% "anages its econo"ic, social, and

en$iron"ental i"pacts, as well as its relationships in all ke% spheres of influenceB the

workplace, the "arketplace, the suppl% chain, the co""unit%, and the pu(lic polic% real"&

)e as a co"pan% ha$e (een in lead in offering a portfolio of eco responsi(le products and

ser$ices that deli$er powerful, sustaina(le, energ%;efficient solutions that dont co"pro"ise on

capacit% and securit%& Our eco responsi(ilit% initiati$e also focuses on how we run our

(usiness, and includes efforts to de$elop an alternati$e;energ% strateg%, and thus reduce theen$iron"ental i"pact of our operations& )e stri$e to (ring corporate responsi(ilit% to e$er%

aspect of our (usiness& )ere co""itted to "anaging a responsi(le and di$erse suppl% chain

thats consistent with our high standards for en$iron"ental and (usiness practices&


21/46

2reaking down the (arriers that constrain inno$ation is a challenge: we ha$e readil% e"(raced

right fro" the start& Our a(ilit% to (uild co""unities and pro"ote the e'change of ideas

through assisti$e technologies, participation progra"s, and standardiation is transfor"ing the

wa% people e'perience our products& )e offer our custo"ers holistic energ%;efficient solutions,

ena(ling the" to not onl% sa$e "one% and protect their capital in$est"ent, (ut also lower their

energ% usage and protect the en$iron"ent, thus fulfilling our C1R responsi(ilit% of sustenance

of depleting en$iron"ental resources&

C%!4%!ate G%ve!nan2e and Et0i2s

An i"plicit sense of ethical (usiness conduct has (een the cornerstone of the RG wa% on

corporate go$ernance& On issues ranging fro" custo"er care and (usiness e'cellence to

financial propriet% and "ore, e'plicit rules and regulations supple"ent the traditional $alues on

which our group co"panies ha$e (een shaped& This is what we ha$e endea$ored to do in the +-

%ears of our e'istence& Our $alues of understanding, trust, integrit% and ethics ha$e ser$ed us in

good stead&

Corporate go$ernance as practiced (% our Group translates into (eing fair and ci$ic;"inded,

fulfilling our duties to the entire spectru" of stakeholders, and, "ost i"portantl%, "aking

integrit% an article of faith across all our operations& The groups adherence to ethical (usinessconduct is rooted in the $ision of its 3ounder .r i"at Rai Gupta& )e started on sound and

straightforward (usiness principles, considering the interests of our shareholders and welfare of

our e"plo%ees as foundation of our long ter" success&

The leadership with trust philosoph% that has co"e to pla% such a $ital role in how our

custo"ers percei$e us is all the "ore re"arka(le gi$en the cli"ate of unparalleled pu(lic

distrust of people in positions of authorit% toda% (oth in (usiness and politics&

E$4l%.ee Relati%ns

Our people are the ke% to our success& Their skills, knowledge, ideas and enthusias" dri$e our

(usiness& )e ha$e high;Fualit%, di$erse workforce and e"plo%ees who fulfill their potential&


22/46

)e ha$e achie$ed this (% gi$ing the" de$elop"ent and ad$ance"ent opportunities along with

co"petiti$e co"pensation and (enefits that appropriatel% reward perfor"ance

)e co""unicate widel% with e"plo%ees to de"onstrate how their efforts contri(ute to our

success and to listen to their concerns& )e also encourage the" to align with our $ision& )e are

co""itted to open co""unications and a workplace where e$er%ones $oice is heard&

)e use se$eral channels to co""unicate with e"plo%ees, including an internal we( portal and

co"pan% we(site along with co""unication sessions with the top "anage"ent of the

co"pan%& These sessions pro$ide assess"ent of e"plo%ee satisfaction and are inputs for

(usiness planning, "anage"ent decision;"aking and co"pan% strateg% de$elop"ent& The%

also help e"plo%ees i"ple"ent co"pan% policies, "eet high standards of conduct and ensure

their (eha$ior reflects co"pan% $alues and policies&

)e seek to "eet leading health, safet% and wellness standards to enhance our (usiness

perfor"ance while opti"iing e"plo%ee health& Our facilit% policies are designed to

continuall% reduce the risk of occupational in#ur% and illness while pro"oting e"plo%ee health

and well;(eing& )e wish to (e a co"pan% that is known for its leadership in corporate ethics

and responsi(ilit%& A co"pan% where e"plo%ees are proud to work, and custo"ers, partners

and suppliers want to do (usiness with&

2reaking down the (arriers that constrain inno$ation is a challenge: we ha$e readil% e"(raced

right fro" the start& Our a(ilit% to (uild co""unities and pro"ote the e'change of ideas

through assisti$e technologies, participation progra"s, and standardiation is transfor"ing the

wa% people e'perience our products& )e offer our custo"ers holistic energ%;efficient solutions,

ena(ling the" to not onl% sa$e "one% and protect their capital in$est"ent, (ut also lower their

energ% usage and protect the en$iron"ent, thus fulfilling our C1R responsi(ilit% of sustenance

of depleting en$iron"ental resources&


23/46

CSR INITIATI;ES:;

)hile it acFuires co"panies and (uilds internall%, RG Group ne$er loses sight of its

responsi(ilit% as a good corporate citien& RG (elie$es that ser$ing people with "eager or no

"eans is the dut% of e$er% well;to;do person& It consistentl% puts that philosoph% into action

and has initiated se$eral pro#ects for social causes& This has greatl% increased the nu"(er of

children attending school regularl% and also alle$iates hunger&

Corporate 1ocial Responsi(ilit% C1R at RG portra%s the deep s%"(iotic relationship that

the group en#o%s with the co""unities it is engaged with& As a responsi(le corporate citien,

we tr% to contri(ute for social and en$iron"ental causes on a regular (asis&


24/46

7it20en Wit0 M%de!n Fa2ilities

The co"pan% has acFuired land for constructing a large kitchen with all the "odern facilities to

ser$e the "eal to around *---- to +---- students&

Mid Da. Meal

2eing a responsi(le and concerned corporate citien, RG also undertakes other welfare

acti$ities in and around its plant locations, In Alwar region, the co"pan% is pro$iding "id;da%

"eal close to +--- students of pri"ar% schools&

Medi2al C0e2/+#4 Ca$4s

Bl%%d D%nati%n Ca$4s


25/46

Contri(ution Towards Tsuna"i and 4argil 5ational Relief 3und

W%!/ C#lt#!e

RG Group is continuousl% appl%ing "odern "anage"ent techniFues such as 4aien toena(le e"plo%ees to i"pro$e their da% to da% functioning in s"all steps, one at a ti"e& RG

has also i"ple"ented 0apanese $ersion of +1 which stands for Ja place for e$er%thing and

e$er%thing in its placeJ& The co"pan% has introduced these techniFues as it fir"l% (elie$es that

s"all changes add up to large results and the onl% wa% for a corporation to grow, is to "ake its

people grow&

The Group is dri$en (% Fualified and e'perienced professionals (acked (% a work force of o$er

>--- e"plo%ees& All (ranches and "anufacturing facilities are co"puteried and networked

with each other& An open door polic% at all le$els encourages e"plo%ees to (e participati$e,

inno$ati$e and creati$e& E"powering e"plo%ees helps the organiation in harnessing

indi$idual talents to the fullest& E"phasis is laid on (uilding tea" spirit which helps e"plo%ees

to realie collecti$e potential&


26/46

B!ands>+

2uilding Circuit rotection

Ha$ells India 6td has e"erged as preferred choice for discerning range of indi$idual and

industrial consu"ers& Ha$ells is the largest "anufacturer of .C2s in the countr% and 7-L of

the .C2s sold in !4 are Ha$ells "anufactured& Our products are appro$ed (% international

Fualit% (odies such as 4E.A, !6,CE,C1A and 9DE and are as per IEC standards&


27/46

.iniature Circuit 2reaker

Changeo$er 1witch

Residual Current Circuit 2reaker


28/46

Fans

Ha$ells entered fan (usiness in "id;/--7 and has e"erged as one of the fastest growing fan(rand in the Indian "arket& Ha$ells has captured the custo"ers fanc% with inno$ati$e designs

and e'cellent finishes& 3ro" pre"iu" fans in e'Fuisite antiFue finishes to fans speciall%

designed for kids to dual color fans and super speed fans& Ha$ells offers a co"plete range to

"eet $aried indi$idual needs&

Ceiling 3ans

re"iu" !nderlight 3ans,1pecial 3inish 3ans,Decorati$e 3ans,Energ% 1a$ing 3ans,1tandard

3ans,High;1peed 3ans Ta(le 3ans

edestal 3ans

Air Circulator 3ans


29/46

9entilating 3an s

Li10tin1

6ighting is i"portant and the Fualit% of light affects e$er% walk of "odern life& A (etter

understanding of light will ena(le %ou to use it "ore effecti$el%&

6ED 6ighting

6ED 6ighting

Consu"er 6ighting

Co""ercial 6ighting


30/46

6andscape;2unker 6ighting

F%%t M%#ntin1

Ha$ells is "anufacturing three phase 69 .otors at 5ee"rana Ra#asthan& The "otors are

"anufactured in technical colla(oration with 6afert one of the largest "otor "anufacturer in

Europe who are now the owners of AEG Electric .otors&

All the "otors are (eing "anufactured confor"ing to the rele$ant Indian and international1tandards and are ro(ust in electrical and "echanical design to, cater under se$ere

en$iron"ental conditions for e$er% application such as

u"ps

Con$e%ors

3ans

Co"pressors

Cranes

2lowers

Hoists

9i(rators


31/46

The plant has a capacit% to "anufacture o$er /+---- nos& energ% efficient "otors per %ear

ranging fro" -&/H to 7--H e'tendi(le to +--H in near future& The co"plete range of

"otors fro" fra"e +


32/46

eriod

?>==

Li"e C.2le C%st Savin1 ? Rs ):*(:@((+

Considering life of + 8ears

Ca-les and Wi!es

1et up in the %ear ??


33/46

Havells Gala.

Onthof 0anuar%, /-- Ha$ells launched their /ndHavells Gala.in .u"(ai and 77rdinIndia

&
http://havellsindia.files.wordpress.com/2010/01/2222.jpg


34/46

The uniFuel% tailored space has (een created to perfectl% suit the st%le, culture and wide

portfolio of Ha$ells& The Interior design has (een crafted to include all their products whichinclude "ans: li10tin1: $%t%!s: -at0 "ittin1s: s3it20es, and "an% "ore&


35/46

This ti"e again, Ha$ells has won "% heart& Earlier it was their G% 1!eeninitiati$es and nowtheir %ne st%4 s0%4 1ala.& Trul%, Ha$ells ha$e led the wa%UAfter going through the prior

da%Qs sales figures, I walk through the store greeting e"plo%ees and pointing out pro(le"s, if

an%& I do a regular check if there is possi(l% an% unnecessar% use of electricit%& I re"ind "%

e"plo%ees that VThe consu"er is looking for $alue and is looking for ser$ice&W

Greet custo"ers, assist with sales and handle the phones& .ornings "a% (ring fewer custo"ers

so this is a good ti"e to recei$e "erchandise, check in $endors& This is also an ideal ti"e to

co"plete as "an% ite"s on "% dail% task sheet as possi(le&

At "id;da% walks in our regular $isitor, .r& Ra#eesh, the local (uilder& Toda% he is not alone,

looks like his client has acco"panied hi"& )hile his client walks to our 2ath fitting section, he

co"es up to "e and starts chatting up a(out how custo"ers are these da%s& VThe% want to

know e$er%thing& ItQs so "uch easier now to get the" to one shop for it all& re$iousl%, I had to


36/46

take the" with "e to so "an% places on the one da% that the% had ti"e&W ItQs alwa%s nice to

hear a custo"er sa% that we "ake their life easier& )ith the ur(an culture rising, people like to

(u% fro" specialied stores and Ha$ells Gala'% caters to this rising need of the custo"ers (%

pro$iding a one;stop;shop for their entire electrical needs&

These da%s, itQs good to (e careful a(out e$er%thing fro" the ca(les to the .C2 %ou use&

6ea$ing it to the local electrician is not the (est idea& The products we are offering co"(ine the

attri(utes of elegance, technological ad$ance"ent and con$enience in one& The concept of

Ha$ells Gala'%, a One 1top 1hop is d%na"ic and differentl% positioned fro" the retail for"at

e'isting in the countr% and we are glad to ser$e end;users directl% through this store&

Ha$ells plans to open "an% such gala'ies& Currentl%, there are 7 such displa% centers spread

across the countr% including cities i&e& 5ew Delhi, 5oida, 3arida(ad, .u"(ai, 1urat, 6ucknow,

4anpur, Chennai, 4olkata, 2aroda, 0aipur, 2angalore, !daipur, 1ri Ganganagar, Aligarh,

Hi""atnagar, 4olhapur, !daipur, 2hu$neshwar, Ernakulu", .adurai, 4uch, 4arur, Raipur

and 2okaro& 8ou can find the Gala'% in %our cit% here&

A store that has all %our electrical needs K fro" 3ans, which are not onl% a"aing (ut also

energ%;efficient and decorati$e, to 6ights and C36s, Capacitators, .odular plate switches,

Circuit protection and "ore&

There are #ust a few si"ple wa%s %ou can do the sa"e

!se a pressure cooker to cook food instead of a "icrowa$e o$en& It is "ore e""i2ientand

sa$es on energ% considera(l%&

!se C36sin %our kitchen as it gi$es (righter light than a Tu(e light and consu"es lesser

energ%&

A$oid grinding dr% ite"s in %our grinder or "i'er as it takes longer ti"e than liFuidgrinding and hence consu"es "ore energ%&

After using %our (lender"i'ero$en, "ake sure %ou #n4l#1 t0e devi2eas while plugged

it still consu"es little energ%&

Clean %our gas sto$etop after cooking so as to ensure that %our gas #ets will work

efficientl%& That also heats food e$enl% and in a ti"el% "anner&
http://www.havells.com/havells-network.aspx?s=1http://havellsindia.wordpress.com/2009/10/31/india%E2%80%99s-first-%E2%80%98green%E2%80%99-cfl/http://www.havells.com/havells-network.aspx?s=1http://havellsindia.wordpress.com/2009/10/31/india%E2%80%99s-first-%E2%80%98green%E2%80%99-cfl/


37/46

!se "oderate fla"e settings in order to2%nse!ve LPGwhile cooking on a gas (urner&

!se s"all (urners for s"all $essels as a higher fla"e will cause waste&

Do not lea$e the refrigerator door open for longer ti"e as the cold air will escape and

then it will use "ore energ% to de$elop cold air again&

Do not let the water run while washing dishes (% hand as it leads to 3aste& A$oid it (%

using sink stoppers and dishpans&

)ater that is used to wash $egeta(les can (e !e+#sedto water plants&

Do not heat the food i""ediatel% after taking it out of the refrigerator as it reFuires "ore

ti"e to get heated, which wastes a lot of gas& 4eep it out for so"e ti"e and then place it

on the sto$e&

)hen cooking food, "ake sure that %ou use a lid& Circulation of the heated air helps cook

food faster& This helps to sa$e 6G&

Replace a leaking tap i""ediatel% and ensure that it is "#ll. t#!ned %"", as it wastes a lot

of water in the entire da%&

Our range of fans that will gi$e %ou the V!lti"ate Aara"W B

Ceiling 3ans

Ta(le 3ans

)all .ounting 3ans

edestal 3ans

Air Circulator 3ans

9entilating 3ans

Ha$ellsis one of the leading pla%ers in the Indian electrical products industr%& The co"pan% is

known for its safet% electrical appliances, award winning products and clutter;(reaking

ad$ertising ca"paigns like X1hock 6aga 4%aNQ and a(out how not to (e a X2ul(Q& Ha$ells is a

na"e s%non%"ous with e'cellence and e'pertise in the electrical industr%& Its /---- strong

glo(al distri(ution network is pro"pt to ser$ice custo"ers&
http://havells.com/http://www.youtube.com/havellsindia#p/u/13/5FAvf6ZNN_Uhttp://www.youtube.com/havellsindia#p/u/20/uEmAFyEK65Qhttp://havells.com/http://www.youtube.com/havellsindia#p/u/13/5FAvf6ZNN_Uhttp://www.youtube.com/havellsindia#p/u/20/uEmAFyEK65Q


38/46

Ha$ells is a part of the Indian (usiness group K RG Enterprises& Esta(lished in ?+> as a

trading co"pan%, Ha$ells ca"e into e'istence in ?>7& The co"pan% is now a !1P(n plus

co"pan% with presence in all "a#or electrical categories& )ith ? (ranches representati$e

offices and o$er >--- professionals in o$er +- countries across the glo(e, the group has

achie$ed rapid success in the past few %ears& Its > state;of;the;art "anufacturing plants in India

located at Haridwar, 2addi, 5oida, 1ahi(a(ad, 3arida(ad, 2hiwadi, Alwar, 5ee"rana, and =

state;of;the;art "anufacturing plants located across Europe, 6atin A"erica Africa churn out

glo(all% acclai"ed products&

Ha$ells (usiness is pri"aril% focused on - (usiness $erticalsB

Industrial Do"estic 1witchgear

6ighting and 3i'tures

Ca(les )ires

3ans

C36

.otors

Capacitors

.odular late 1witches

Digital Di""ing Energ% .anage"ent

2athfittings

1ocial and en$iron"ental responsi(ilit% has (een at the forefront of Ha$ells operating

philosoph% and as a result the co"pan% consistentl% contri(utes to sociall% responsi(le

acti$ities& 3or instance, the co"pan% is pro$iding "id;da% "eal in go$ern"ent schools in

Alwar district, co$ering +--- students per da%& 2esides this co"pan% has acFuired land for

constructing a larger kitchen with all the "odern facilities to ser$e freshl% cooked food to

+---- students in the area& Ha$ells runs a "o(ile .edical 9an, eFuipped with a trained doctor

and necessar% "edicines in the rural areas of Delhi 5CR for the $er% poor and need%

$illagers& The% also set up free "edical check;up ca"ps& In the past also, the co"pan% has


39/46

generousl% contri(uted to the societ% during $arious national cala"ities like the 2ihar 3lood,

Tsuna"i and 4argil 5ational Relief 3und etc&

If %ou stop for "ore than 7- seconds turn off %our car engine (ecause restarting uses

less petrol&

)hen (u%ing a new $ehicle, (u% an energ%;efficient one (% co"paring the energ%

reFuire"entconsu"ption of $arious "odels&

lan and co"(ine %our errands such that the% are acco"plished on the sa"e trip&

4eep %our car windows open instead of the air conditioner in "ore "oderate weather&

Dri$ing fast wastes precious fossil fuel as well as ti"e and "one% at the petrol pu"p&

1o reducing %our speed is one of the si"plest wa%s to sa$e energ% on the road&

Ensure %our $ehicleQs air conditioner is ser$iced (% a certified technician who

recaptures the C3C and rec%cles it instead of letting it loose into the air as C3CQschlorofluorocar(ons are "ainl% responsi(le for oone la%er depletion&

ark the car in a shad% spot in hot weather so as to keep the air conditioner cool&

Accelerate and appl% the (rakes of %our $ehicle gentl% as Fuick starts and stops can

decrease "ileage up to / percent&

!se alternati$e for"s of transportation like pu(lic transportation, (ike or walk&

Old, dirt% oil and clogged filters ro( %our engine of energ% efficienc% and increase air

pollution& 1o ensure that %our car is properl% tuned, spark plugs are firing right and the

oil and air filters are clean&


40/46

I hope after going through these tips %ou will "ake conscious efforts to conser$e our precious

energ% (% not onl% i"ple"enting the" (ut also spreading the "essage a"ong others and help

the" to a$oid (eing a X2ul(Q&

)illia"s, George Alfred ?


41/46

Add or re"o$e colu"ns1a$e changesCancel

9aluation

Y Co"pan% na"eY riceY ChangeYChgLY

+=7+* Ha$ells India 6i"ited ++&7+ ;7&/+ ;/&+L

+7/7+ Aksh Optifi(re 6i"ited =&7- -&-- -&--L

+/7+7? recision )ires India &&& =-&- [-&?+ &7=L
http://www.google.com/finance?q=BOM:532351http://www.google.com/finance?q=BOM:532351http://www.google.com/finance?q=BOM:532351http://www.google.com/finance?q=BOM:523539http://www.google.com/finance?q=BOM:523539http://www.google.com/finance?q=BOM:532351http://www.google.com/finance?q=BOM:532351http://www.google.com/finance?q=BOM:523539http://www.google.com/finance?q=BOM:523539


42/46

9aluation

+/


43/46

Ha$ellQs.alta 6i"ited, Ha$ellQs5etherlands Holding 2&9&, Ha$ellQs5etherlands 2&9&, 16I

Europe 2&9&, Ha$ells 1%l$aniaHoldings 29 6i"ited, Ha$ells 16I 6ighting roducts Inc&,

3lowil International 6ighting Holding 2&9& and 1%l$ania 6ighting International 2&9&

6I.ITATIO51 O3 THE 1T!D8

Responsi(le "anagers personals in the HR depart"ent of Ha$ells india 6td& pro$ide

necessar% assistance to "e 3inance 1traiteg% of Ha$ellsW& The% discussed different aspects

functions of "arketing as practical Ha$ells India 6td & Al"ost all the necessar% infor"ation

was pro$ided to "e in the support of this pro#ect report&

Howe$er there are so"e pro(le"s, which cannot escape fro"& The li"itation faced, felt or

e'pressed (% "e are as follows K

Due to lack of ti"e i&e&, Two half "onth it is not possi(le to reach all respondents&

The lack of a$aila(ilit% of ti"e on the respondentQs part&

1o"e respondentQs was (iased&

I tried to o$erco"e on these li"itations&


44/46

CO5C6!1IO5 O3 THE 1T!D8

I 0ave st#died and anal.ed t0e Ha$ells india 6td%n di""e!ent as4e2ts %" t0e :

3inance,%#tlets: dist!i-#ti%n 2%ns#$e!s T0e s#!ve. 3as 2%nd#2ted in va!i%#s a!eas %"

Al3a! 2it. 3it0 1!eat ent0#sias$ T0is 4!%5e2t !e4%!t C%n2l#des t0at Ha$ells india 6td

-!ands a!e easil. availa-le in va!i%#s 4a!ts %" A1!a -e2a#se %" t0at t0e l%2al dist!i-#ti%n

20annel %" t0eHa$ells india 6td is $#20 st!%n1 and )(( is t%#10 5%- t0e $%st

i$4%!tant t0in1: 30i20 I "eel t% i$4!%ve is t0e availa-ilit. t% !etaile!s

2%ns#$e!s

T0e !etaile!s 2%ns#$e!s -%t0 4!%$%tes eit0e! H!E""S %! an. %t0e! %" it6s

-!ands 8e1 M%#ntain De39 "%! 2%#ld -e 3it0 !e1a!d t% %!de! 4!%2essin1: 3a!e0%#sin1:

invent%!. $ana1e$ent t!ans4%!tati%n> -esides t0at s0%4 2%ve!in1: ti$e %" ente!

eit "!%$ t0e $a!/et -. t0e sales$en: 2%%lin1 a44lian2es: 1l%3 s0ine -%a!d: s20e$es:

in2entives: 4!ies: 1i"ts : dis2%#nt: 4!%4e! -illin1 : !et#!nin1 %" de"e2tive 1%%ds: 4!%4e!

s#44l. s0%#ld -e i$4!%ved

M. 5%- 3as t% $a/e HR $ana1e!s a3a!e %" all t0e 4!%-le$s s% t0at a 4!%4e!

2%#!se %" a2ti%n -e !e#i!ed t% -e #nde!ta/en

T0e %nl. 2%$4etit%! %"Havells is n% l%2al -!ands 2an -ea Havells


45/46

BIBILIOGRAPH

BOO7S&

4han .&8& and #ain &4&, 3I5A5CIA6 .A5AGE.E5T, * th Ed&, 5ew delhiB Tata

.c Graw K hill pu(lishing co"pan% li"ited,/--+&

ande% I&.&, financial "anage"ent,?thEd&, new delhiB$ikas pu(lishing house

p$t&ltd&

Chandra prasanna, financial "anage"ent,


46/46

WEBSITE

www&google&co" www&ha$ells &co"

A55!A6 REORT O3 HA9E661 I5DIA 6TD&

#e$erences

2r%an, .ichael ?/-& A Dictionar% of 2ritish 1teel Engra$ers& 3& 6ewis& I125-;>+7=;

-+*?;-7***

97823386 report on havells

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