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KHANDELWAL COLLEGE OF MANAGEMENTSCIENCE & TECHNOLOGY

BAREILLY (U.P.)

ANALYSIS OF CUSTOMER AWARENESS & MARKET POTENTIALOF TATA NANO IN BAREILLY

SESSION 2009-2010

UNDER GUIDENCE OF: - SUBMITTED BY:-MS. SHIKHA YADAV MANAS GOEL

FACULTY OF MANAGEMENT BBA VI SEM

ROLL NO. 808038
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Before write down anything about my project report I would like to thank all

those people who helped me in the completion of this project.

I express my sincere gratitude to who gave me an opportunity to complete my

project report on TATA NANO for his able guidance, continuous support and

cooperation throughout my project, without them completion of project was not

possible.

I would also like to thank the entire team of tata nano industry, for the

constant support and help in the successful completion of my project.

Also, I am thankful to my project guide MS. SHIKHA YADAV(faculty

of K.C.M.T Bly) for his continued guidance and invaluable encouragement.

Manas goel

B.B.A VI sem

Roll no. 808038

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I hereby declare that this project work entitled ANALYSIS OF CUSTOMER

AWARENESS & MARKET POTENTIAL OF TATA NANO IN BAREILLYis

My work, carried out under the guidance of my faculty guide Miss. Shikha

Yadav. This report neither full nor in part has ever been submitted for award of

any other degree of either this university or any other university.

Manas goelBBA IV SEM

ROLL NO. 808038

DECLARATION

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CERTIFICATE

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INTRODUCTIONHISTORY

DESIGN COST CUTING FEATURE MODEL VERSION

CRITICISM QUESTION OF THE SAFETY POST SALES ISSUES USED CAR MARKET EFFECTS

OBJECT OF THE STUDYSWOT ANALYSISRESEARCH METHODOLOGYANALYSIS OF THE STUDYFINDINGS & LIMITATIONSSUGGESTION AND RECOMMENDATIONQUESTIONNAIREBIBLIOGRAPHY

INDEX

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1) To analyze the awareness of TATA NANO in the minds of prospectivecustomers.

2)To analyze the market potential of TATA NANO.

3)To analyze the Brand image of TATA in the minds of customers.

4)To analyze the market opportunity for TATA NANO.

5)To explore the market potential of Nano by airing the customer about it.

6)To analyze the satisfaction level amongst consumers regarding the costand features of TATA NANO.

OBJECTIVE OF THE STUDY

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About Tata Group

1. Mr. Ratan Tata is the chairman of the TATA company.2. The business operations of the Tata group-communications and

information Technology, engineering, materials, services, Energy,

consumer products and chemicals.

3. The major companies-Tata Steel, Tata Motors, Tata ConsultancyServices(TCS), Tata Power, Tata Chemicals, Tata Tea, Indian Hotels and

Tata Communications

4. Tata group provides IT solutions and services to customers worldwide -systems integration, hardware manufacturing and educational services.
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TATA MOTORS

1. Tata Motors Limited is India's largest Automobile Company, with revenuesof Rs. 32,426 crores (USD 7.2 billion) in 2006-07.

2. It is the leader by commercial vehicles in each segment.3. The company is the world's fifth M&HCV4. Manufacturer and the worlds second largest Medium and heavy bus

manufacturer.

5.Annual turnover of over Rs 108 billion.6. The company has manufacturing plants at Jamshedpur, Pune and

Lucknow, Bangalore, Chennai, Noida, Uttaranchal & Singur, & has many

more manufacturing & R&D units abroad.

7. Focusing on new technologies and innovation

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SEEDS OF THE DREAMMr. Ratan Tata

said,

I observed families

riding on two-wheeler

the father driving the

Scooter, his young kid

Standing in front of

Him, his wife seated

Behind him holding a

Little baby. It led me to wonder

for such a car which is safe &

Affordable to any Middle class

family.

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MAKING OF TATA NANO1. NANO" is often used to mean small.2. Tata Motors commercially launched Nano on March 23, 2009, with

bookings from April 9 to April 25.The sales of the car will begin in July2009, with a starting price of Rs 115,000, cheaper than the Maruti 800.

3. The car is expected to boost the Indian economy, create entrepreneurialopportunities across India, as well as expand the Indian car market by65%.

4. Described as an eco-friendly "people's car".

DEAL OF TATA NANO1.A loan of Rs. 9750 Crore at 0.1% simple rate of interest.2. Repayment of this loan @ 0.1% over 20 years.3. They got 100% exemption on electricity duty.4. The 1100 Crores Land has been given with high subsidies without any

stamp duty registration and transfer charges.

5. The payment for land would be made in eight equal annual instalment at acompound interest of 8% p.a

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OVERVIEW

1. Nano received media attention due to its targeted low price.2. The Tata Nano is a rear-engine, fourpassenger, city car built by Tata

Motors,

3. It was first presented at the 9th annual Auto4. Expo on 10 January 2008, at Pragati Maidan in New Delhi, India.5. From Singur to Pantnagar (Uttakrkhand)6.Aimed primarily at the Indian market.

Awards1) Tata Nano won the Indian Car of the Year 2010 award atBusiness

Standard Motoring Awards 2010

2)Tata Nano won the 'car of the year' of Bloomberg UTV-Auto car awards
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HistoryThe introduction of the Nano received media

attention due to its targeted low Price. The

Financial Timesreported: "If Ever there was a

Symbol of Indias Ambitions to become a modern

Nation, it would surely be the NANO, the tiny car?

With the even tinier price-tag. NANO encapsulates

The dream of millions of Indians groping for a shot at urban prosperity.

The car is expected to boost theIndian economy, create entrepreneurial-

opportunities acrossIndia, as well as expand the Indian car market by 65%. The

car was envisioned byRatan Tata, Chairman of theTata Group and Tata Motors,

who has described it as an eco-friendly "people's car". Nano has been greatly

appreciated by many sources and the media for its low-cost and eco-friendly

initiatives which include using compressed-air as fuel and an electric-version (E-

Nano).Tata Groupis expected to mass-manufacture the Nano, particularly the

electric-version, and, besides selling them inIndia, to also export them

worldwide.

Critics of the car have questioned its safety inIndia(where reportedly 90,000

people are killed in road-accidents every year), and have also criticized the

pollutionthat it would cause. However,Tata Motorshas promised that it would

definitely release Nano's eco-friendly models alongside thegasoline-model.

The Nano was originally to have been manufactured at a new factory inSingur,

West Bengal, but increasingly violent protests forced Tata to pull out October

2008. (SeeSingur factory pulloutbelow.) Currently, Tata Motors is reportedlymanufacturing Nano at its existingPantnagar(Uttarakhand) plant and another

plant has been proposed has also agreed to match all the incentives offered by

West Bengal government. The upcoming plant at Sanand, Ahmedabad is to

release the first lot of cars on 1 May 2010.
http://en.wikipedia.org/wiki/Financial_Timeshttp://en.wikipedia.org/wiki/Financial_Timeshttp://en.wikipedia.org/wiki/File:Nano.jpghttp://en.wikipedia.org/wiki/File:Nano.jpghttp://en.wikipedia.org/wiki/File:Nano.jpghttp://en.wikipedia.org/wiki/Indian_economyhttp://en.wikipedia.org/wiki/Indian_economyhttp://en.wikipedia.org/wiki/Indian_economyhttp://en.wikipedia.org/wiki/File:Nano.jpghttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/File:Nano.jpghttp://en.wikipedia.org/wiki/Ratan_Tatahttp://en.wikipedia.org/wiki/Ratan_Tatahttp://en.wikipedia.org/wiki/Ratan_Tatahttp://en.wikipedia.org/wiki/File:Nano.jpghttp://en.wikipedia.org/wiki/File:Nano.jpghttp://en.wikipedia.org/wiki/File:Nano.jpghttp://en.wikipedia.org/wiki/File:Nano.jpghttp://en.wikipedia.org/wiki/File:Nano.jpghttp://en.wikipedia.org/wiki/File:Nano.jpghttp://en.wikipedia.org/wiki/File:Nano.jpghttp://en.wikipedia.org/wiki/File:Nano.jpghttp://en.wikipedia.org/wiki/Tata_Grouphttp://en.wikipedia.org/wiki/Tata_Grouphttp://en.wikipedia.org/wiki/Tata_Grouphttp://en.wikipedia.org/wiki/File:Nano.jpghttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/File:Nano.jpghttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Pollutionhttp://en.wikipedia.org/wiki/Pollutionhttp://en.wikipedia.org/wiki/Tata_Motorshttp://en.wikipedia.org/wiki/Tata_Motorshttp://en.wikipedia.org/wiki/Tata_Motorshttp://en.wikipedia.org/wiki/Gasolinehttp://en.wikipedia.org/wiki/Gasolinehttp://en.wikipedia.org/wiki/Singurhttp://en.wikipedia.org/wiki/Singurhttp://en.wikipedia.org/wiki/Singurhttp://en.wikipedia.org/wiki/West_Bengalhttp://en.wikipedia.org/wiki/West_Bengalhttp://en.wikipedia.org/wiki/Tata_Nano#Singur_factory_pullouthttp://en.wikipedia.org/wiki/Tata_Nano#Singur_factory_pullouthttp://en.wikipedia.org/wiki/Tata_Nano#Singur_factory_pullouthttp://en.wikipedia.org/wiki/Pantnagarhttp://en.wikipedia.org/wiki/Pantnagarhttp://en.wikipedia.org/wiki/Pantnagarhttp://en.wikipedia.org/wiki/Uttarakhandhttp://en.wikipedia.org/wiki/Uttarakhandhttp://en.wikipedia.org/wiki/Uttarakhandhttp://en.wikipedia.org/wiki/File:Nano.jpghttp://www.google.co.in/imgres?imgurl=http://indianautosblog.com/wp-content/uploads/2008/12/tata-nano-tuning.jpg&imgrefurl=http://connect.in.com/nano-car/photos-1-1-1-57f9b12b8f505749b6a3f346b45cde00.html&usg=__SnJQXO-8PIAtTpHjZTkGLVUq5vE=&h=281&w=500&sz=44&hl=en&start=407&sig2=4YwGeCtWZQ7jIc8ekwMQZA&itbs=1&tbnid=KeFH2ZBFG3jkBM:&tbnh=73&tbnw=130&prev=/images?q=nano+car&start=400&hl=en&sa=N&gbv=2&ndsp=20&tbs=isch:1&ei=AvrvS-q9FoGmrQfu2oyUBwhttp://en.wikipedia.org/wiki/Uttarakhandhttp://en.wikipedia.org/wiki/Pantnagarhttp://en.wikipedia.org/wiki/Tata_Nano#Singur_factory_pullouthttp://en.wikipedia.org/wiki/West_Bengalhttp://en.wikipedia.org/wiki/Singurhttp://en.wikipedia.org/wiki/Gasolinehttp://en.wikipedia.org/wiki/Tata_Motorshttp://en.wikipedia.org/wiki/Pollutionhttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Tata_Grouphttp://en.wikipedia.org/wiki/Tata_Motorshttp://en.wikipedia.org/wiki/Tata_Grouphttp://en.wikipedia.org/wiki/Ratan_Tatahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Indian_economyhttp://en.wikipedia.org/wiki/Financial_Times

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Design:-Ratan Tata, the Chairman of Tata

Motors, began development of the

world's least cost production car in

2003, inspired by the number of

Indian families with two-wheeled

rather than four-wheeled vehicles.

The Nano's development has been

Temperedby the company's success in

producing the low cost 4 wheeledAce

truck in May 2005. Contrary to

speculation that the car might be a

simple four-wheeledauto rickshaw,

The Times of Indiareported the vehicle is

"a properly designed and built car". The

Chairman is reported to have said, "It is

not a car with plastic curtains or no roof

it's a real car." To achieve its design goals, Tata refined the Manufacturing

process, emphasized innovation and sought new design approaches from

suppliers. The car was designed at Italy'sInstitute of Development in

Automotive Engineering with Ratan Tata requesting certain changes, such as

the elimination of one of two windscreenwipers. Both the fuel-injection and

brake systems for the Nano will be manufactured by Bosch's subsidiary in India,

MICO. Bosch's fuel-injection technology would also enable the Nano to meet
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Euro-IVemissions standards which are expected to become mandatory in India

by 2010. Approximately 70 % of the technology and development for Bosch

products used in the Nano are sourced from India. Bosch is also helping Tata

develop a single cylinder diesel engine featuring for a future diesel variant of the

Nano. The Nano has 21% more interior space (albeit mostly as headroom, due toits tall stance) and an 8% smaller exterior compared to its closest rival, the

Maruti 800. Tata offered the car in three versions: the basic Tata Nano Std; the

CX; and the LX. The CX and LX versions each have air conditioning, power

windows, and central locking. Tata has set its initial production target at

250,000 units per year.
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II. Model versionsAt its launch the Nano was available in three trim levels:

1) The basic Tata Nano Std priced at128,000Rupees has no extras;

2)The deluxe Tata Nano CX at151,000 Rupees has air

Conditioning;

3)The luxury Tata Nano LX at172,000 Rupees has air conditioning,

Power windows, fabric seats and central locking.

The Nano Europa,Europeanversion of the Tata Nano has all of the above plus a

larger body, bigger 3-cylinder engine, anti-lock braking system (ABS) and meets

European crash standards and emission norms.

The base model will have fixed seats, except for the driver's, which will be

adjustable, while the deluxe and luxury models will get air conditioning andbody coloured bumpers.
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III. Technical specifications

Manufacturer--------- Tata Motors

Parent company------ Tata Sons

Also called------------- The People's Car

Class--------------------- City car

Body style(s) ---------- 4-door hatchback

Engine(s) --------------- 2 cylinder SOHC petrol Bosch multi-point fuel injection

(single injector) all aluminium 624 cc (38 cu in)

Transmission(s) ------ 4 speed synchromesh with overdrive in 4th

Wheelbase------------- 2,230 mm (87.8 in)

Length------------------ 3,099 mm (122.0 in)

Width------------------- 1,495 mm (58.9 in)

Height------------------ 1,652 mm (65.0 in)

Kerb weight----------- 600 kg (1,300 lb)635 kg (1,400 lb)

Fuel capacity---------- 15 L
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CONSTRUCTIONAccording to Tata Groups Chairman Rata Tata, the NANO is a:

1) The 4 stroke, 33 BHP engine is putat the rear to increase the inside

space and to give it a sporty look.

2)624 cc engines are smaller in sizeas compared to rest of the car

engines but still efficient as far as

the speed is concerned.

3)It gives an average speed of60 miles per hour.

4)A team of 500 engineers haveWorked to convert as many

Vital functions as possible into

Electronic systems to make as

Much free space available.

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MAIN SUPPLIERS TO TATA NANOAGerman based automotive company. It supplies

Gasoline injection Starter.

A Europe based company. It supplies Inner structural

panels.

It supplies Rear-view mirrors, interior mirrors, manual

and CVT shifters, system

An American corporation. It supplies break systems.

U.S based company. It supplies seating systems.

Europe based company. It supplies fuel level sensor, gasoline

fuel supply
http://www.google.co.in/imgres?imgurl=http://topnews.ae/images/Bentley-Motors-Logo.jpg&imgrefurl=http://topnews.ae/taxonomy/term/2/0?page=9&usg=__YPkZ35rqyshUkvK0WlBuY9wv7Gk=&h=320&w=430&sz=31&hl=en&start=14&sig2=ipTsYZFnb8cH678ijjqepg&itbs=1&tbnid=z8q1r0kfGxspYM:&tbnh=94&tbnw=126&prev=/images?q=continental+motors+logo&hl=en&sa=N&gbv=2&ndsp=20&tbs=isch:1&ei=8lryS8mzLY6_rAfL4-HfDQhttp://www.google.co.in/imgres?imgurl=http://www.metalmanauto.com/customers_logo/caparo_logo.jpg&imgrefurl=http://www.metalmanauto.com/customers.html&usg=__gMgd0zxN5rsSWdB_w3qtSOpUuPk=&h=47&w=118&sz=4&hl=en&start=5&sig2=ioM6s1t84bhE7w1vfCOz4w&itbs=1&tbnid=yNtB4JLxJSQ_7M:&tbnh=35&tbnw=88&prev=/images?q=caparo+logo&hl=en&sa=G&gbv=2&tbs=isch:1&ei=5VnyS9HqGc-prAf4nbDUDQhttp://www.google.co.in/imgres?imgurl=http://ambassador.rit.edu/bca/images/stories/blogs/ashley/bosch-2.jpg&imgrefurl=http://ambassador.rit.edu/bca/index.php?option=com_content&task=view&id=853&usg=__ZlFg4CAKMXxkM74z6Jg1QnqjIiQ=&h=420&w=1200&sz=53&hl=en&start=1&sig2=ZU8e6imKtglNV4x5dqNSQA&itbs=1&tbnid=Y77bGyITGaaCEM:&tbnh=53&tbnw=150&prev=/images?q=bosch&hl=en&sa=G&gbv=2&tbs=isch:1&ei=d1nyS76MJsO1rAf7-vDYDQhttp://www.eetrend.com/files-eetrend/logo-ficosa.jpghttp://www.google.co.in/imgres?imgurl=http://indianautosblog.com/wp-content/uploads/2008/12/tata-nano-tuning.jpg&imgrefurl=http://connect.in.com/nano-car/photos-1-1-1-57f9b12b8f505749b6a3f346b45cde00.html&usg=__SnJQXO-8PIAtTpHjZTkGLVUq5vE=&h=281&w=500&sz=44&hl=en&start=407&sig2=4YwGeCtWZQ7jIc8ekwMQZA&itbs=1&tbnid=KeFH2ZBFG3jkBM:&tbnh=73&tbnw=130&prev=/images?q=nano+car&start=400&hl=en&sa=N&gbv=2&ndsp=20&tbs=isch:1&ei=AvrvS-q9FoGmrQfu2oyUBwhttp://www.google.co.in/imgres?imgurl=http://topnews.ae/images/Bentley-Motors-Logo.jpg&imgrefurl=http://topnews.ae/taxonomy/term/2/0?page=9&usg=__YPkZ35rqyshUkvK0WlBuY9wv7Gk=&h=320&w=430&sz=31&hl=en&start=14&sig2=ipTsYZFnb8cH678ijjqepg&itbs=1&tbnid=z8q1r0kfGxspYM:&tbnh=94&tbnw=126&prev=/images?q=continental+motors+logo&hl=en&sa=N&gbv=2&ndsp=20&tbs=isch:1&ei=8lryS8mzLY6_rAfL4-HfDQhttp://www.google.co.in/imgres?imgurl=http://www.metalmanauto.com/customers_logo/caparo_logo.jpg&imgrefurl=http://www.metalmanauto.com/customers.html&usg=__gMgd0zxN5rsSWdB_w3qtSOpUuPk=&h=47&w=118&sz=4&hl=en&start=5&sig2=ioM6s1t84bhE7w1vfCOz4w&itbs=1&tbnid=yNtB4JLxJSQ_7M:&tbnh=35&tbnw=88&prev=/images?q=caparo+logo&hl=en&sa=G&gbv=2&tbs=isch:1&ei=5VnyS9HqGc-prAf4nbDUDQhttp://www.google.co.in/imgres?imgurl=http://ambassador.rit.edu/bca/images/stories/blogs/ashley/bosch-2.jpg&imgrefurl=http://ambassador.rit.edu/bca/index.php?option=com_content&task=view&id=853&usg=__ZlFg4CAKMXxkM74z6Jg1QnqjIiQ=&h=420&w=1200&sz=53&hl=en&start=1&sig2=ZU8e6imKtglNV4x5dqNSQA&itbs=1&tbnid=Y77bGyITGaaCEM:&tbnh=53&tbnw=150&prev=/images?q=bosch&hl=en&sa=G&gbv=2&tbs=isch:1&ei=d1nyS76MJsO1rAf7-vDYDQhttp://www.eetrend.com/files-eetrend/logo-ficosa.jpghttp://www.google.co.in/imgres?imgurl=http://indianautosblog.com/wp-content/uploads/2008/12/tata-nano-tuning.jpg&imgrefurl=http://connect.in.com/nano-car/photos-1-1-1-57f9b12b8f505749b6a3f346b45cde00.html&usg=__SnJQXO-8PIAtTpHjZTkGLVUq5vE=&h=281&w=500&sz=44&hl=en&start=407&sig2=4YwGeCtWZQ7jIc8ekwMQZA&itbs=1&tbnid=KeFH2ZBFG3jkBM:&tbnh=73&tbnw=130&prev=/images?q=nano+car&start=400&hl=en&sa=N&gbv=2&ndsp=20&tbs=isch:1&ei=AvrvS-q9FoGmrQfu2oyUBwhttp://www.google.co.in/imgres?imgurl=http://topnews.ae/images/Bentley-Motors-Logo.jpg&imgrefurl=http://topnews.ae/taxonomy/term/2/0?page=9&usg=__YPkZ35rqyshUkvK0WlBuY9wv7Gk=&h=320&w=430&sz=31&hl=en&start=14&sig2=ipTsYZFnb8cH678ijjqepg&itbs=1&tbnid=z8q1r0kfGxspYM:&tbnh=94&tbnw=126&prev=/images?q=continental+motors+logo&hl=en&sa=N&gbv=2&ndsp=20&tbs=isch:1&ei=8lryS8mzLY6_rAfL4-HfDQhttp://www.google.co.in/imgres?imgurl=http://www.metalmanauto.com/customers_logo/caparo_logo.jpg&imgrefurl=http://www.metalmanauto.com/customers.html&usg=__gMgd0zxN5rsSWdB_w3qtSOpUuPk=&h=47&w=118&sz=4&hl=en&start=5&sig2=ioM6s1t84bhE7w1vfCOz4w&itbs=1&tbnid=yNtB4JLxJSQ_7M:&tbnh=35&tbnw=88&prev=/images?q=caparo+logo&hl=en&sa=G&gbv=2&tbs=isch:1&ei=5VnyS9HqGc-prAf4nbDUDQhttp://www.google.co.in/imgres?imgurl=http://ambassador.rit.edu/bca/images/stories/blogs/ashley/bosch-2.jpg&imgrefurl=http://ambassador.rit.edu/bca/index.php?option=com_content&task=view&id=853&usg=__ZlFg4CAKMXxkM74z6Jg1QnqjIiQ=&h=420&w=1200&sz=53&hl=en&start=1&sig2=ZU8e6imKtglNV4x5dqNSQA&itbs=1&tbnid=Y77bGyITGaaCEM:&tbnh=53&tbnw=150&prev=/images?q=bosch&hl=en&sa=G&gbv=2&tbs=isch:1&ei=d1nyS76MJsO1rAf7-vDYDQhttp://www.eetrend.com/files-eetrend/logo-ficosa.jpghttp://www.google.co.in/imgres?imgurl=http://indianautosblog.com/wp-content/uploads/2008/12/tata-nano-tuning.jpg&imgrefurl=http://connect.in.com/nano-car/photos-1-1-1-57f9b12b8f505749b6a3f346b45cde00.html&usg=__SnJQXO-8PIAtTpHjZTkGLVUq5vE=&h=281&w=500&sz=44&hl=en&start=407&sig2=4YwGeCtWZQ7jIc8ekwMQZA&itbs=1&tbnid=KeFH2ZBFG3jkBM:&tbnh=73&tbnw=130&prev=/images?q=nano+car&start=400&hl=en&sa=N&gbv=2&ndsp=20&tbs=isch:1&ei=AvrvS-q9FoGmrQfu2oyUBwhttp://www.google.co.in/imgres?imgu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Singur factory pulloutMain article:Tata Nano Singur controversy

After much speculation, Tata Motors announced on May 19, 2006 that it will bemanufacturing Tata Nano fromSingur,West Bengal. However, within a week

protests were started by a few farmers in the area against the acquisition of their

lands by Tata. The cause was taken up byMamata Banerjee, the leader of

Trinamool Congress. The situation escalated with Tatas threatening to pull out,

and disruption of compensation for farmers who had volunteered to sell their

land by anti-acquisition activists. This was followed by a state-widebandhby

Trinamool Congress in October. The government banned political parties from

holding meetings or processions at Singur and installed a huge police force

there. There was widespread violence in the clashes between the police and the

farmers on December 2, 2006.

On December 4, 2006Mamata Banerjeeentered into a hunger strike. A 48-hour

strike was later called by her to protest the death of Tapasi, a Save Farmland

Committee campaigner, whose burnt body was found at the Nano plant site in

Singur. TwoCPMactivists were later convicted and sentenced to life

imprisonment for the murder. On the 24th day of her strike, Banerjee was given

oxygen support and finally called off her fast after appeals from the thenPresidentAbdul KalamandPrime MinisterManmohan Singh.

As the protests over the land continued in 2007,Ratan Tataaccused that the

competitors had a role in the controversy. The acquisition of land was initially

criticised in February 2007, but later approved by theCalcutta High Courtin

2008. As political unrest and rains hampered the construction, Tata Motors

delayed the launch of Nano to September 2008.

Violence continued throughout 2008 and on September 2, 2008, Tata Motors

announced that they have suspended work at Singur. On October 2, 2008 Tata

Motors announced that they are pulling out of Singur. On October 7, 2008, it

was announced that the Chief Minister ofGujarat,Narendra Modihad signed an

MoUwith Tata Motors for allocating land for Nano factory inSanandin

Ahmedabaddistrict ofGujarat.[114]
http://en.wikipedia.org/wiki/Tata_Nano_Singur_controversyhttp://en.wikipedia.org/wiki/Tata_Nano_Singur_controversyhttp://en.wikipedia.org/wiki/Tata_Nano_Singur_controversyhttp://en.wikipedia.org/wiki/Singurhttp://en.wikipedia.org/wiki/Singurhttp://en.wikipedia.org/wiki/Singurhttp://en.wikipedia.org/wiki/West_Bengalhttp://en.wikipedia.org/wiki/West_Bengalhttp://en.wikipedia.org/wiki/West_Bengalhttp://en.wikipedia.org/wiki/Mamata_Banerjeehttp://en.wikipedia.org/wiki/Mamata_Banerjeehttp://en.wikipedia.org/wiki/Mamata_Banerjeehttp://en.wikipedia.org/wiki/Trinamool_Congresshttp://en.wikipedia.org/wiki/Trinamool_Congresshttp://en.wikipedia.org/wiki/Bandhhttp://en.wikipedia.org/wiki/Bandhhttp://en.wikipedia.org/wiki/Bandhhttp://en.wikipedia.org/wiki/Mamata_Banerjeehttp://en.wikipedia.org/wiki/Mamata_Banerjeehttp://en.wikipedia.org/wiki/Mamata_Banerjeehttp://en.wikipedia.org/wiki/Communist_Party_of_India_(Marxist)http://en.wikipedia.org/wiki/Communist_Party_of_India_(Marxist)http://en.wikipedia.org/wiki/Communist_Party_of_India_(Marxist)http://en.wikipedia.org/wiki/President_of_Indiahttp://en.wikipedia.org/wiki/Abdul_Kalamhttp://en.wikipedia.org/wiki/Abdul_Kalamhttp://en.wikipedia.org/wiki/Abdul_Kalamhttp://en.wikipedia.org/wiki/Prime_Minister_of_Indiahttp://en.wikipedia.org/wiki/Prime_Minister_of_Indiahttp://en.wikipedia.org/wiki/Manmohan_Singhhttp://en.wikipedia.org/wiki/Manmohan_Singhhttp://en.wikipedia.org/wiki/Manmohan_Singhhttp://en.wikipedia.org/wiki/Ratan_Tatahttp://en.wikipedia.org/wiki/Ratan_Tatahttp://en.wikipedia.org/wiki/Ratan_Tatahttp://en.wikipedia.org/wiki/Calcutta_High_Courthttp://en.wikipedia.org/wiki/Calcutta_High_Courthttp://en.wikipedia.org/wiki/Calcutta_High_Courthttp://en.wikipedia.org/wiki/Gujarathttp://en.wikipedia.org/wiki/Gujarathttp://en.wikipedia.org/wiki/Gujarathttp://en.wikipedia.org/wiki/Narendra_Modihttp://en.wikipedia.org/wiki/Narendra_Modihttp://en.wikipedia.org/wiki/Narendra_Modihttp://en.wikipedia.org/wiki/Memorandum_of_understandinghttp://en.wikipedia.org/wiki/Memorandum_of_understandinghttp://en.wikipedia.org/wiki/Sanandhttp://en.wikipedia.org/wiki/Sanandhttp://en.wikipedia.org/wiki/Sanandhttp://en.wikipedia.org/wiki/Ahmedabadhttp://en.wikipedia.org/wiki/Ahmedabadhttp://en.wikipedia.org/wiki/Gujarathttp://en.wikipedia.org/wiki/Gujarathttp://en.wikipedia.org/wiki/Tata_Nano#cite_note-113http://en.wikipedia.org/wiki/Tata_Nano#cite_note-113http://en.wikipedia.org/wiki/Tata_Nano#cite_note-113http://en.wikipedia.org/wiki/Tata_Nano#cite_note-113http://en.wikipedia.org/wiki/Gujarathttp://en.wikipedia.org/wiki/Ahmedabadhttp://en.wikipedia.org/wiki/Sanandhttp://en.wikipedia.org/wiki/Memorandum_of_understandinghttp://en.wikipedia.org/wiki/Narendra_Modihttp://en.wikipedia.org/wiki/Gujarathttp://en.wikipedia.org/wiki/Calcutta_High_Courthttp://en.wikipedia.org/wiki/Ratan_Tatahttp://en.wikipedia.org/wiki/Manmohan_Singhhttp://en.wikipedia.org/wiki/Prime_Minister_of_Indiahttp://en.wikipedia.org/wiki/Abdul_Kalamhttp://en.wikipedia.org/wiki/President_of_Indiahttp://en.wikipedia.org/wiki/Communist_Party_of_India_(Marxist)http://en.wikipedia.org/wiki/Mamata_Banerjeehttp://en.wikipedia.org/wiki/Bandhhttp://en.wikipedia.org/wiki/Trinamool_Congresshttp://en.wikipedia.org/wiki/Mamata_Banerjeehttp://en.wikipedia.org/wiki/West_Bengalhttp://en.wikipedia.org/wiki/Singurhttp://en.wikipedia.org/wiki/Tata_Nano_Singur_controversy

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CriticismI. Questions of safety

The Nano has an all sheet-metal body made fromJapaneseandKoreansteel,with safety features such as crumple zones, intrusion-resistant doors, seat-belts,

strong seats and anchorages, and the rear tailgate glass bonded to the body.

Tires are tubeless. However, some concerns regarding passenger safety were

brushed away by the results of 40% offset crash test at 56 kph and the side-

impact tests at the MIRA crash test facility in Europe, which were performed on

a substantially modified vehicle with additional structure and reinforcements in

the body and strengthening in the doors, representative of a planned European

export version, which will be substantially larger and more expensive.

II. Mass motorizationAs the Nano was conceived and designed around introducing the automobile to a

sector of the population who are currently usingeco-friendlybicycles and

motorcycles, environmentalists are concerned that its extraordinarily low price

might lead to mass motorization in countries like India and therefore possibly

aggravatepollutionas well as increase the demand foroil. Theecologyfocused

German newspaperdie tageszeitungfeels that such concerns are "inappropriate"

as the Tata Nano has lower emissions compared to the average Volkswagen, andthat developing countries shouldn't be denied the right to motorized mobility

when industrialized countries should be looking to reduce their emissions and

usage of cars.Die Weltreports that the car conforms to environmental

protection, and will have the lowest emissions in India.

In crowded metropolitan cities likeMumbai, Ratan Tata has conceived a scheme

to only offer the Nano to those individuals who do not have an automobile

already. The Nano will also replace many overloaded and worn-out two-stroke

polluting vehicles, both two and three-wheeled. According toAnumita

Roychowdhury, associate director of theCentre for Science and Environmentin

New Delhi, "the low-cost cars will be disastrous" in the current policy and

regulatory framework.
http://en.wikipedia.org/wiki/Japanhttp://en.wikipedia.org/wiki/Japanhttp://en.wikipedia.org/wiki/Japanhttp://en.wikipedia.org/wiki/Koreahttp://en.wikipedia.org/wiki/Koreahttp://en.wikipedia.org/wiki/Koreahttp://en.wikipedia.org/wiki/Eco-friendlyhttp://en.wikipedia.org/wiki/Eco-friendlyhttp://en.wikipedia.org/wiki/Eco-friendlyhttp://en.wikipedia.org/wiki/Pollutionhttp://en.wikipedia.org/wiki/Pollutionhttp://en.wikipedia.org/wiki/Pollutionhttp://en.wikipedia.org/wiki/Oilhttp://en.wikipedia.org/wiki/Oilhttp://en.wikipedia.org/wiki/Oilhttp://en.wikipedia.org/wiki/Ecologyhttp://en.wikipedia.org/wiki/Ecologyhttp://en.wikipedia.org/wiki/Ecologyhttp://en.wikipedia.org/wiki/Die_tageszeitunghttp://en.wikipedia.org/wiki/Die_tageszeitunghttp://en.wikipedia.org/wiki/Die_tageszeitunghttp://en.wikipedia.org/wiki/Die_Welthttp://en.wikipedia.org/wiki/Die_Welthttp://en.wikipedia.org/wiki/Die_Welthttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/w/index.php?title=Anumita_Roychowdhury&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Anumita_Roychowdhury&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Anumita_Roychowdhury&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Anumita_Roychowdhury&action=edit&redlink=1http://en.wikipedia.org/wiki/Centre_for_Science_and_Environmenthttp://en.wikipedia.org/wiki/Centre_for_Science_and_Environmenthttp://en.wikipedia.org/wiki/Centre_for_Science_and_Environmenthttp://en.wikipedia.org/wiki/Centre_for_Science_and_Environmenthttp://en.wikipedia.org/w/index.php?title=Anumita_Roychowdhury&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Anumita_Roychowdhury&action=edit&redlink=1http://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Die_Welthttp://en.wikipedia.org/wiki/Die_tageszeitunghttp://en.wikipedia.org/wiki/Ecologyhttp://en.wikipedia.org/wiki/Oilhttp://en.wikipedia.org/wiki/Pollutionhttp://en.wikipedia.org/wiki/Eco-friendlyhttp://en.wikipedia.org/wiki/Koreahttp://en.wikipedia.org/wiki/Japan

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III. Used car market effectsThe Nano is alleged to have severely affected theused carmarket in India, as

many Indians opt to wait for the Nano's release rather than buying used cars,such as theMaruti 800(a rebadged older version of theSuzuki Alto), which is

considered as the Nano's nearest competitor. Sales of new Maruti 800s have

dropped by 20%, and used ones by 30% following the unveiling of the Nano. As

one automotive journalist summarises; People are asking themselvesand us

why they should pay, say, 250,000 Rupees for a Maruti Alto, when they can wait

and get a brand new Nano for less in a few months time, a car that is actually

bigger.

IV. Post Sales IssuesBurning Tata Nano

In March 2010 a Tata Nano caught fire when

Driven from dealership to the home of its Owner

Satish Sawant . Tata Motors responded regardingthe fire. "The incident in Mumbai does not require a recall because it is a stray

one-off incident due to a problem in that particular unit, wrote Debasis Ray, the

head of corporate communications at Tata, in an e-mail message. We are trying

to understand what may have caused it. There are close to 30,000 Tata Nanos on

the road now and increasing. There are no design or manufacturing lacunae in

the cars.

This case is currently under investigation, Tata Motors have not ruled out the

possibility of sabotage.

There have been three cases where Nano's steering wheel assembly produces

black smoke, which was attributed to fire retardant material used in the steering

column. Tata Motors has since replaced the OEM supplying the fire retardant

material as well as the steering column assembly in the sold vehicles.
http://en.wikipedia.org/wiki/Used_carhttp://en.wikipedia.org/wiki/Used_carhttp://en.wikipedia.org/wiki/Used_carhttp://en.wikipedia.org/wiki/Maruti_800http://en.wikipedia.org/wiki/Maruti_800http://en.wikipedia.org/wiki/Maruti_800http://en.wikipedia.org/wiki/Suzuki_Altohttp://en.wikipedia.org/wiki/Suzuki_Altohttp://en.wikipedia.org/wiki/Suzuki_Altohttp://en.wikipedia.org/wiki/File:Tata-nanos-burning-up-all-around-mumbai_big.jpghttp://en.wikipedia.org/wiki/File:Tata-nanos-burning-up-all-around-mumbai_big.jpghttp://en.wikipedia.org/wiki/File:Tata-nanos-burning-up-all-around-mumbai_big.jpghttp://en.wikipedia.org/wiki/File:Tata-nanos-burning-up-all-around-mumbai_big.jpghttp://en.wikipedia.org/wiki/File:Tata-nanos-burning-up-all-around-mumbai_big.jpghttp://en.wikipedia.org/wiki/File:Tata-nanos-burning-up-all-around-mumbai_big.jpghttp://www.google.co.in/imgres?imgurl=http://indianautosblog.com/wp-content/uploads/2008/12/tata-nano-tuning.jpg&imgrefurl=http://connect.in.com/nano-car/photos-1-1-1-57f9b12b8f505749b6a3f346b45cde00.html&usg=__SnJQXO-8PIAtTpHjZTkGLVUq5vE=&h=281&w=500&sz=44&hl=en&start=407&sig2=4YwGeCtWZQ7jIc8ekwMQZA&itbs=1&tbnid=KeFH2ZBFG3jkBM:&tbnh=73&tbnw=130&prev=/images?q=nano+car&start=400&hl=en&sa=N&gbv=2&ndsp=20&tbs=isch:1&ei=AvrvS-q9FoGmrQfu2oyUBwhttp://en.wikipedia.org/wiki/File:Tata-nanos-burning-up-all-around-mumbai_big.jpghttp://www.google.co.in/imgres?imgurl=http://indianautosblog.com/wp-content/uploads/2008/12/tata-nano-tuning.jpg&imgrefurl=http://connect.in.com/nano-car/photos-1-1-1-57f9b12b8f505749b6a3f346b45cde00.html&usg=__SnJQXO-8PIAtTpHjZTkGLVUq5vE=&h=281&w=500&sz=44&hl=en&start=407&sig2=4YwGeCtWZQ7jIc8ekwMQZA&itbs=1&tbnid=KeFH2ZBFG3jkBM:&tbnh=73&tbnw=130&prev=/images?q=nano+car&start=400&hl=en&sa=N&gbv=2&ndsp=20&tbs=isch:1&ei=AvrvS-q9FoGmrQfu2oyUBwhttp://en.wikipedia.org/wiki/Suzuki_Altohttp://en.wikipedia.org/wiki/Maruti_800http://en.wikipedia.org/wiki/Used_car

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Expanding domestic Addressable MarketAddress the Large Part OF the Pyramid

TATA MOTORS-NANO

1. Price Rs 100,000(exclusive of VAT +feight)

2.Among worlds least inexpensive cars

3. Family car-seats four comfortably4. Fully complaint with safety & emission

noms

5. Engine:623cc33ps6. 25000/year capacity plant coming up at

sanand,gujarat

NOTE:-NANO definitely helps to come true for Middle Mans Dream. It trulyproved to be the cheapest car of the industry.
http://www.google.co.in/imgres?imgurl=http://images.zigwheels.com/uploads/newcar/tata-logo.jpg&imgrefurl=http://www.zigwheels.com/Cars/Tata-Motors----Price&usg=__VsQkYCc1WO9QU2J7VkUrpW-75NE=&h=471&w=700&sz=101&hl=en&start=1&sig2=unrMw6NfSaS7M11eMiBoPg&itbs=1&tbnid=bGfnXyfUZeHIDM:&tbnh=94&tbnw=140&prev=/images?q=tata+logo&hl=en&gbv=2&tbs=isch:1&ei=rgHwS4jeEIKCrAeQ552TBwhttp://www.google.co.in/imgres?imgurl=http://indianautosblog.com/wp-content/uploads/2008/12/tata-nano-tuning.jpg&imgrefurl=http://connect.in.com/nano-car/photos-1-1-1-57f9b12b8f505749b6a3f346b45cde00.html&usg=__SnJQXO-8PIAtTpHjZTkGLVUq5vE=&h=281&w=500&sz=44&hl=en&start=407&sig2=4YwGeCtWZQ7jIc8ekwMQZA&itbs=1&tbnid=KeFH2ZBFG3jkBM:&tbnh=73&tbnw=130&prev=/images?q=nano+car&start=400&hl=en&sa=N&gbv=2&ndsp=20&tbs=isch:1&ei=AvrvS-q9FoGmrQfu2oyUBwhttp://www.google.co.in/imgres?imgurl=http://images.zigwheels.com/uploads/newcar/tata-logo.jpg&imgrefurl=http://www.zigwheels.com/Cars/Tata-Motors----Price&usg=__VsQkYCc1WO9QU2J7VkUrpW-75NE=&h=471&w=700&sz=101&hl=en&start=1&sig2=unrMw6NfSaS7M11eMiBoPg&itbs=1&tbnid=bGfnXyfUZeHIDM:&tbnh=94&tbnw=140&prev=/images?q=tata+logo&hl=en&gbv=2&tbs=isch:1&ei=rgHwS4jeEIKCrAeQ552TBwhttp://www.google.co.in/imgres?imgurl=http://indianautosblog.com/wp-content/uploads/2008/12/tata-nano-tuning.jpg&imgrefurl=http://connect.in.com/nano-car/photos-1-1-1-57f9b12b8f505749b6a3f346b45cde00.html&usg=__SnJQXO-8PIAtTpHjZTkGLVUq5vE=&h=281&w=500&sz=44&hl=en&start=407&sig2=4YwGeCtWZQ7jIc8ekwMQZA&itbs=1&tbnid=KeFH2ZBFG3jkBM:&tbnh=73&tbnw=130&prev=/images?q=nano+car&start=400&hl=en&sa=N&gbv=2&ndsp=20&tbs=isch:1&ei=AvrvS-q9FoGmrQfu2oyUBw

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TATA NANO STANDARD VERSION

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Look at the space in NANO

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TATA NANO VIEW PROCESSFORNEW PRODUCT DEVELOPMENT

1. Idea Generation

2. Idea Screening

3. Business Analysis

4. Development

5. Test Marketing

6. Commercialization

7. Concept Testing

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Idea Screening1.Will the customer in the target market benefit from the product?2.What is the size and growth forecasts of the market segment/target

market?

3.What is the current or expected Competitive pressure for the product Idea?4.What are the industry sales and Market trends the product idea is based

on?

5. Is it technically feasible to manufacture the product?6.Will the product be profitable when Manufactured and delivered to the

Customer at the target price?

Concept Development and Testing1. Develop the marketing and engineering

Details

I. Who is the target market and who is the decision maker in thepurchasing process?

II. What product features must the product incorporate?III. What benefits will the product provide?IV. How will consumers react to the product?V. How will the product be produced most cost effectively?

VI. Prove feasibility through virtual computer aided rendering, and rapidprototyping.

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Business Analysis1. Estimate likely selling price based upon competition and customer

feedback

2. Estimate the cost of the project3. Estimate profitability and breakeven point

Beta Testing and Market Testing1.

Produce a physical prototype or mock-up2. Test the product (and its packaging) in typical usage situations

3. Conduct focus group customer interviews or introduce at trade show4. Make adjustments where necessary5. Produce an initial run of the product and sell it in a test market area to

determine customer acceptance

Commercialization1. Launch the product2. Produce and place advertisements and

Other promotions

3. Fill the distribution pipeline with product

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SOCIAL IMPACT OF TATA NANO1. Living standard up gradation2. Increased safety3. 1 million cars per year4. Inadequate infrastructure5. Traffic congestion6. Parking problem7. Price hike in real estate.

ARE WE REALLY PREPAREDFOR IT?

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ECONOMICAL IMPACT

1. Boom in the banking and financial sector2. Competitive advantage3. Mass Selling and production4. Employment5. Energy security issue

ENVIRONMENTAL & TECHNICAL IMPACT1. Pollution2. Global warming3. Petroleum scarcity4. Non-biodegradable waste

CAN WE AFFORD THIS DISASTER1.Automobile revolution2. Mass production3. Safety will be compromised4. R&D for low cost editions

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STRENGTHS:1. Low Price & stylish2. High fuel efficiency3. Brand name,4. First innovation5. 35 Patents for innovation6. Environmental friendly-

Green House Effect7. Barometric Gear System-

Magnifies Torque8. Tested successfully for

crumple zones

Weaknesses:1. Fiber body,2. Low suspension power,3. Low engine capacity,4. Light vehicle,5. Not suitable fir hilly areas6. Less Boot space7. Poor engine cooling &

hence over heating8. No headlight levelers9. No modern facilities- ABS,

PS, ACCOUNTS

Opportunities:1. Bikers can be motivated2. Created a Niche Market3. Creates Employment4.Auto Finance5. Diesel & Electric Variant6. Developing Low Price

Engine Oil

Threats:1. New Competitor- Bajaj,

Honda Siel, GM etc.2. REVA an electric car3. Traffic Congestion4. Government may increase

taxes in metros5. Rising cost of raw material6. Reducing parking space

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Challenges to Tata Nano

1. Political issues in Gujarat.2. Fuel price hikes is the most important challenge for Nano.3. Increase in material cost like steel and tires.

Effect on Indian Economy

1. Expand the Indian car market by 65%, according to rating agency CRISIL.2. The low price makes the car affordable for families with incomes of Rs 1

lakh [1,00,000] per annum

3. The increase in the market is expected to push up car sales by 20% overthe previousyear.

4. Thus, the Indian Economy is expected to remain strong and grow in 2009

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FUTURE OF TATA NANO

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RESEARCH METHODOLOGYResearch is a core investigation or enquiry especially through search for newfacts in any branch of knowledge.

Research is an essential & power tool in leading man towards progress. Without

systematic research there would have been very little progress. So that rightly

said, the secret of our culture development has been research, pushing back the

areas of ignorance by discovering new truths, which in turn, lead to better ways

of doing things and better products.

It is the systematic gathering, recording and analyzing of data about problems

relating to the marketing of goods and services.

RESEARCH TYPE:-

1) Descriptive research2)Qualitative research

RESEARCH DESIGN

Research design is simply the framework or plan for a study, used as a guide in

collecting and analyzing data.

TYPE OF RESEARCH DESIGN:-

1) Exploratory Research Design.2)Descriptive Research Design.3)Causal Research Design.

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SAMPLING DESIGNArea of study: - Prem Nagar, D.D Puram, Ekta Nagar, Rampur garden

Sample Size: - 50

DATA COLLECTION METHODData for the present study is collected from 2 sources:

1)

Primary Data.2)Secondary Data.

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1) DO YOU WANT TO PURCHASE A CAR IN COMING FUTURE?

INTERPRETATION:-

65% person wants to purchase the CAR in coming future out of 70%.

YES65%

NO35%

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2)What is most preferable brand by you?

INTERPRETATION:-

Peoples are choosing Tata for purchasing their CAR in coming as comparison toother companies like MARUTI, HUNDAI, TOYOTA, and FIAT. The percentage

of TATA according to the project is 50%.

TATA50%

HYUNDAI10%

FIAT5%

MARUTI

25%

TOYOTA10%

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3)DOES THE COST FACTOR AFFECT YOUR CHOISE?

INTERPRETATION:-

Most of the peoples not affected with the cost factor up to an extent.

YES75%

NO25%

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4)HOW MUCH IS YOUR BUDGET FOR YOUR DREAM CAR?

INTERPRETATION:-

45% of people say that they want chap Cars. Because TATA has provide the

cheapest car. 20% peoples purchase the ca with rupees 2-3 lack. The ratio of 4-5

lack is little bit increase i.e. 25%.

1-2 LAC45%

2-3 LAC20%

4-5 LAC25%

5 LAC &ABOVE

10%

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5)WHAT IS THE MAIN PURPOSE OF PURCHASING THE CAR?

INTERPRETATION:-

60% people say that they want to purchase the CAR for their personal use. 20%

says for business, and 10% people says for status & 10% people want to satisfythe all purpose.

FORPERSONA

L USE60%

FORSTATUS

10%

BUSINESSPURPOSE

20%

ALLTHESE

ABOVE10%

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6)AVE YOU HEARD THE NAME OF TATA NANO?

INTERPRETATION:-

Except some people everyone knows about TATA NANO.

YES92%

NO8%

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7) DO YOU WARE THE FEATURES & COST OF TATA NANO?

INTERPRETATION:-

Only 26% peoples are not are with the cost & features of TATA NANO.

YES74%

NO26%

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8)WHAT IS YOU EXPECTATION FROM TATA NANO?

INTERPRETATION:-

52% people see the NANO as a complete family car. 32% says that Mileage of

NANO is good. 12% person purchasing the car for long life. 4% is expected to gotresale value.

LIFELONG

12%

MILEAGE

32%RESALEVALUE

4%

COMPLETEFAMILY

CAR52%

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9) WHAT WILL YOUR PERCEPTION TO PURCHASE A NANO AS RIGHTDECISION TAKEN BY A MIDDLE CLASSS FAMILY?

INTERPRETATION:-

62% people say that purchasing of TATA NANO will prove as a right

decision taken by middle class family.

YES62%

NO28%

DONT

KNOW10%

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11) WILL YOU PURCHASE TATA NANO?

INTERPRETATION:-

71% peoples are interested to purchase NANO.

71%

24%

5%

YESNO

DONT KNOW

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1) There are less people who have their own car.2)Many of the people are interested to purchase car after launching the

NANO.

3)Peoples are more excited about their dram car i.e. LAKHTAKIA.4)Cost factor matters when the peoples are going to purchase their dream car

up to an extent.

5)The people are aware with cost & features of NANO because of since longtime they were waiting for LAKHTAKIA.

6)Many people think that NANO is a complete family car.

7) Most of the people feel that the decision taken by the middle class & uppermiddle class family is right.

8)There are so many peoples who re planning to change their car with theNANO.

Findings

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1) Peoples have less time to giving the answer of questions.2)Less attention while giving the answer.3)The respondents are very unpredictable. Some times they wee very

forthcoming in answering the question, while at that time they show very

laziness about responding.

4) Some times peoples do not give the actual data.

Limitation

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After launching the NANO peoples are very excites about their car. They are

waiting for their CAR.

Everybody knows that TATA MOTERS is so much old and successful in Auto

Mobile sector. Apart from automobile sector TATA GROUP is successfully run

their all business. They follow the rules, regulation & guidelines which is set by

the govt. for performing their business in India as well as other countries.

Mr. RATAN TATA owner of TATA MOTERS provides DREAM CAR for common

people of middle class & uppar middle class segment. So the response in this

respect in Bareilly is highly positive. NANO has a great potential & sales

opportunity. Peoples are awaited for their LAKHTAKIA.

Apart from TATA, there are so many companies like MARUTI, BAJAJ they want

to come in this niche market & create competition. So NANO might be faced

tough competition in future.

Conclusion

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1) Company should pay more attention on customer relationship & try tomake aware them about his products or models of TATA NANO.

2)Company should provide gifts or prize to attract towards the customers.

3)Company should provide good after sales services & install the separateservice centers of NANO so that the customers are enough satisfied at thetime of purchasing NANO.

4)Company should also try to make LPG NANO which proves as a differentstrategy or the problem of raising the rate of patrol.

5)NANO on road must be come on exact predetermined time so that thecustomer expectations & curicity should not down fall.

Recommendation & suggestions

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QUESTIONS????

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ANALYSIS OF CUSTOMER AWARENESS & MARKET POTENTIAL OF TATA

NANO IN BAREILLY

Name --------------------------

Age --------------------------

Occupation --------------------------

Contact No. --------------------------

Q 1- DO you have a CAR?

1- ) Yes ( ) 2- ) No ( )

Q 2- Do you want to purchase a car in coming future?

1- ) Yes ( ) 2- ) No ( )

Q3- Which is most preferable band by you?

1- ) Tata ( ) 2- ) Maruti ( ) 3- ) ( ) 4-) Hyundai ( )

5- ) Toyota ( ) 6- ) Fiat ( )

Q4- Does the cost factor affect your choice?

1- ) Yes ( ) 2- ) ( )

Q5- How much budget for your dream car?

1- ) 1 to 2 lack ( ) 2- ) 2 to 3 lack ( ) 3- ) 4 to 5 lack ( )4- ) 5 lack & above ( )

QUESTIONNAIRE
http://en.wikipedia.org/wiki/File:Nano_Tata.jpghttp://en.wikipedia.org/wiki/File:Nano_Tata.jpghttp://en.wikipedia.org/wiki/File:Nano_Tata.jpghttp://www.google.co.in/imgres?imgurl=http://indianautosblog.com/wp-content/uploads/2008/12/tata-nano-tuning.jpg&imgrefurl=http://connect.in.com/nano-car/photos-1-1-1-57f9b12b8f505749b6a3f346b45cde00.html&usg=__SnJQXO-8PIAtTpHjZTkGLVUq5vE=&h=281&w=500&sz=44&hl=en&start=407&sig2=4YwGeCtWZQ7jIc8ekwMQZA&itbs=1&tbnid=KeFH2ZBFG3jkBM:&tbnh=73&tbnw=130&prev=/images?q=nano+car&start=400&hl=en&sa=N&gbv=2&ndsp=20&tbs=isch:1&ei=AvrvS-q9FoGmrQfu2oyUBw

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Q6-what is the main purpose to purchase the car?

1- ) Personal use ( ) 3- ) For status ( )2-) Business purpose ( ) 4- ) For all thee above ( )Q7- Have you heard about TATA NANO?

1- ) Yes ( ) 2- ) No ( )Q8- Do you aware the features & cost of TATA NANO?

1- ) Yes ( ) 2- ) No ( )Q9- what are your expectation from TATA NANO?

1- ) mileage ( ) 2- ) Life long ( ) 3- ) Resale value ( )4- ) A complete Family car ( )

Q10- What will your perception to purchase a nano s a right decision by middle

class family?

1- ) Yes ( ) 2- ) No ( ) 3- ) Dont know ( )Q11- Will you purchase TATA NANO?

2-1-) Yes ( ) 2-) No ( ) 3- ) Dont know ( )

Thanks for filling up the questionnaire and for your valuable time.

Have a great day!!!!

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1.www.tatamotors.com2. www.tatanano.com3. www.economictimes.com4. Times of India

Bibliography
http://www.tatamotors.com/http://www.tatamotors.com/http://www.tatanano.com/http://www.tatanano.com/http://www.economictimes.com/http://www.economictimes.com/http://www.economictimes.com/http://www.tatanano.com/http://www.tatamotors.com/

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