92% to sold out - one camp's journey
TRANSCRIPT
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FROM 92% TO SOLD OUT
YMCA CAMP KITAKI
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AS BORROWED FROM MANY OTHER CAMPS.
ONE CAMP’S JOURNEY
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SELLING OUT IS PRICELESS
-Somebody Smart
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BIG STUFF, BIG RETURNS
TECHNOLOGY/MARKETING
▸ Website
▸ Online Registration (Formstack)
▸ Splitting print media into a New Camper and Return Camper messaging
▸ Splitting email marketing into smaller segments
▸ Moving things 1 week earlier; annually
▸ Last minute discount email
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ENGAGEMENT MARKETING
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ENGAGEMENT MARKETING
MEET FAMILIES
▸ Before and after school programs
▸ Fundays (schools out days)
▸ Community Events
▸ In Schools (Kitaki Campfire)
▸ Displays at Branches
▸ T-Shirt Weeks
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ENGAGEMENT MARKETING
CONNECT WITH FAMILIES
▸ Kitaki Dinner Party
▸ Downloadable Party Pack
▸ Christmas Cards
▸ Kitaki Valentines
▸ Resident Camp Access Grant
▸ Yard Signs
▸ Car Window Art Contests
▸ Essay Contest
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ENGAGEMENT MARKETING
DISPLAY AND MEDIA
▸ Flexible and Good Looking Display
▸ Short Teaser Video (kid focused)
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KITAKI HOLIDAYS
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KITAKI HOLIDAYS
SPECIAL EVENTS - TARGET WEEKS
▸ Uhari Day
▸ 4th of July
▸ Kitaki’s Birthday
▸ Ikatik Yad
▸ Make sure kids know it only happens once a year.
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KITAKI HOLIDAYS
UHARI DAY
▸ Color war
▸ 4 Societies tied to creed/values
▸ Opening Ceremonies
▸ Feats of Strength and Courage
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HOW WE TALK ABOUT NEXT YEAR
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IF CAMP IS GOOD, THEN MORE CAMP IS BETTER.
HOW WE TALK ABOUT NEXT YEAR
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HOW WE TALK ABOUT NEXT YEAR
THREE THINGS WE WANT KIDS TO FEEL▸ 1. Camp was an
overwhelmingly positive experience.
▸ 2. Camp will miss me if I don’t come back.
▸ 3. There is more for me here.
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“CAMP WON’T BE THE SAME WITHOUT YOU.”
Kitaki Staff
HOW WE TALK ABOUT NEXT YEAR
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CAMP KITAKI IS YOUR CAMP NOW.
HOW WE TALK ABOUT NEXT YEAR
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WE NEED YOU TO TAKE SOME CAMP MAGIC WITH YOU, AND LEAVE SOME OF YOUR OWN MAGIC WITH US.
Campfire Speech
HOW WE TALK ABOUT NEXT YEAR
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HOPE TO SEE YOU BACK NEXT YEAR, JOSH.
Full time staff
HOW WE TALK ABOUT NEXT YEAR
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CAMP IS IMPORTANT. CAMP IS THE PLACE PEOPLE SAY THEY CAN BE THEMSELVES.
Staff
HOW WE TALK ABOUT NEXT YEAR
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HOW WE TALK ABOUT NEXT YEAR
PINNACLE PROGRAMS
▸ Leadership
▸ Niobrara
▸ Challenge Ranch
▸ SK Program (CIT Program)
▸ Essay about what camp means
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HOW WE TALK ABOUT NEXT YEAR
END OF WEEK PROCESSING
▸ Meet with Unit Leader
▸ Small Group Processing Conversations
▸ Practicing what parents will ask kids
▸ Unit Leader highlights next year’s options
▸ Thank You Notes - Uhari Day
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TELL YOUR PARENTS WHY CAMP MEANS SO MUCH TO YOU.
Future Jason
HOW WE TALK ABOUT NEXT YEAR
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HOW WE TALK ABOUT NEXT YEAR
YEAR AWARDS
▸ Historically started at 5
▸ Revamped due to branding - I wanted it to feel like something was missing if they don’t come back
▸ Decided we started to late.
▸ Added 3 and 4 year awards. (Story)
▸ Print list in DH (kids can show off next time at camp)
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HOW WE TALK ABOUT NEXT YEAR
NEXT SUMMER REGISTRATION
▸ Used to use leftovers giveaways
▸ Now buy special stuff
▸ Some camps use shirts that staff wear on the last day
▸ Hats, Mittens, Scarves
▸ Staff can’t have them
▸ Stickers
▸ Closing Day Questions
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PROGRAM OVERHAUL
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PROGRAM OVERHAUL
THE REALIZATION
▸ “Summer Camp” conundrum
▸ On paper we were the same from ages 9-14
▸ Stuff had stagnated
▸ Juniors Camp
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PROGRAM OVERHAUL
SETTING GOALS
▸ Had big conversations about each program.
▸ Set up goals for each program to help us differentiate them.
▸ Use the goals to make decisions about which activities we would offer.
▸ Publish to parents
▸ Trailblazers Versus Leadership
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PROGRAM OVERHAUL
▸ Each of our programs are designed with specific goals and outcomes in mind. These goals are used to determine which activities should be part of the experience. As a part of Leadership Camp:
▸ Leadership campers will…
▸ 1) Learn to work successfully with a wide range of people and
▸ personalities.
▸ 2) Understand their role in the group’s success.
▸ 3) Practice being a positive role model.
▸ 4) Take ownership of their camp experience.
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PROGRAM OVERHAUL
▸ Trailblazers campers will…
▸ 1) learn to identify their strengths and communicate those strengths to others.
▸ 2) set goals and challenge themselves in a safe, supportive environment.
▸ 3) experience an increase in self-confidence as a result of the achievements and connections made during the week at camp.
▸ 4) learn to be more self-reliant.
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PROGRAM OVERHAUL
INCREASING PROGRAM IDENTITY
▸ Renaming
▸ Restructuring staff supervision
▸ Program Badges
▸ Program Bandana
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PROGRAM OVERHAUL
INSTILLING PROGRESSION
▸ Using goals and identity
▸ Rebuilding program slippage
▸ Juniors Versus Discoverers Cook Out
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PROGRAM OVERHAUL
PROGRESSION OUTCOME
▸ Program plan for each area that includes how you set up, different games, etc.
▸ Archery
▸ Lake
▸ Clubs versus Clinics
▸ Older campers giving the spiel
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THERE IS SOMETHING MORE FOR ME HERE
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THERE IS SOMETHING MORE FOR ME HERE
LEADERSHIP CAMP
▸ Pinacle program
▸ Highlight it during the week
▸ Moved them closer during Campfire
▸ They lead a chapel and a part of campfire
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THERE IS SOMETHING MORE FOR ME HERE
NIOBRARA/CHALLENGE RANCH
▸ Niobrara:
▸ Send off and welcome back
▸ Paddle Presentation
▸ Challenge Ranch Camp
▸ Trail Master Medal
▸ Mounted Color Guard
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THERE IS SOMETHING MORE FOR ME HERE
LANTERN LEADERS
▸ We needed something that an individual could look at and say “I want that to be me in the future”
▸ Created a new Campfire Closing tradition
▸ Involve fire
▸ Special Vespers, Location, Story
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THERE IS SOMETHING MORE FOR ME HERE
COUNSELOR REPORTS
▸ Program Recommendation
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WORKING WITH KIDS
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WORKING WITH KIDS
STAFF TRAINING
▸ Smaller Groups
▸ Better Hiring: start earlier
▸ Better Culture: Recognitions, Non Violent Communication
▸ Higher expectations for returning staff/better return interviews
▸ Push Things Down
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WORKING WITH KIDS
KID STUFF
▸ Cabin Meetings
▸ Choice
▸ Superday/Freeplay
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WORKING WITH KIDS
PARTNERING WITH PARENTS
▸ Before Camp
▸ More Tours
▸ More Conversations
▸ During Camp
▸ More Phone Calls Home
▸ “The Positive Call”
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TRY THINGS DIFFERENTLY.