9/18/2015user studies 2.009 1 tutorial for 2.009
TRANSCRIPT
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Just because you can, doesn’t mean you should.
What is the advantage to resealable sock packaging?
Misconception
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A common misconception is that Industrial designers
simply make things pretty
Misconception
Definition
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Industrial Design is a user centered way of thought integrated throughout
the process
The complexity of any given task must be delegated either to the product or to the user.
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An EpiPen is a good example. Complexity was moved from the user to the device.
Ethnographic – Qualitative – Inspirational
Focus Groups – ‘Quantitative’ – Validation
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User studies are completely scalable. They can span
countries and hundreds of users, or just take 30
seconds.
Explicit precisely and clearly expressed or readily
observable; leaving nothing to implication
Latent potentially existing but not presently evident or
realized
Tacit knowledge that cannot be transferred to another
person as a result of it being
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Assemble your team Moderator speak Photographer see Writer hear
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Don’t have to large of a team, it can scare away subjects. Break into groups of 3 or so. The photographer and Writer should disappear to the subject after a few minutes.
Define your Target Market and Location
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Even if your T gets hijacked on the way and you stumble across a perfect emergency, it is still good to have a goal so that you don’t wander aimlessly.
A Target market should be fairly specific. Again, be willing to adapt, but using your target consumer will be very important for screening and ranking ideas later.
Find Someone to talk to and observe New comers (instructions), kids Experienced Pros - Shortcut Takers Different user types (more than the 50th percentile) Early Adopters
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Innovators EarlyAdopters
EarlyMajority
LateMajority
Laggards
By the time a product launches, the market will have comletely shifted. This is one of the reasons that it is important to focus on early adopters, and recognize how to spot
them.
Moderator – Greet, and ask permission to study the user. Stream of Conscious Role Play Their Ideas / Complaints
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Writer guess what’s next
(when it doesn’t line up… something's there)
Patterns and quirks Streamline opportunities
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Group similar User Needs (work back to tacit needs)
Create a Problem Statement (How can we…)
Brainstorm on the problem using various systems.
Screen and Rank Concepts with your Target User in Mind
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Start humbly…and a little dumb. If you go in knowing what to expect, you wont learn.
See product as a verb. cell phoning - products in motion
Don’t attempt to change behavior, work with it
Prototype often, so you can check with users Stories are more powerful than a statistic. No such thing as a bad user, or user error -
only opportunities
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