9 ways to show customers you love them
TRANSCRIPT
People will forget what you said, people will forget what you did, but people will never forget how you made them feel. Maya Angelou
Make it Facebook OfficialMaybe that’s too far, but giving new customers a shout out on
social media is a great way to show you appreciate their business. After all, to customers you’re a brand, not a small team!
Treat them like they’reone of a kind
Personalize the shopping experience by using marketing automation to thank your customers for their purchase and
suggest a complementary product or service.
Over 70% of buying
experiences
are based on how the customer feels they are being treated, and personal touches turn an upsell into an experience!
Break the rules
Rules
When a customer hasn’t had a great experience, you have the chance to win back their love with a little rule breaking. Empower
employees to give a refund or offer free shipping to shoppers who need a customer experience pick-me-up.
More than 82% of
consumers
say response time is the key to great customer service.
Just make sure you respond ASAP!
Loyalty is important in any relationship, but especially from repeat customers who are five times as likely to repurchase, seven times as likely to try a new offering, and
four times as likely to refer.
Loyalty is Key
Looking for an easy
way to foster loyalty?
Try a rewards program. It’s a great place to start because over 50% of shoppers say earning rewards
inspires them to come back!
Don’t forget about your friends
It takes a village to create a great customer experience, so it’s important to train your employees to offer the same great service
you would provide yourself.
12 positive experiences
is what it takes to make up for one unresolved negative experience, so teaching your team the best way to treat
complaints on Twitter or help customers through live chat is invaluable.
Send FlowersOr at least some kind of
thank you gift! This may not be a tactic your team can
use all the time, but partnering with another complementary local business to send out stickers, gift cards or company swag is an
awesome loyalty-builder.
By 2020, customer experience will overtake price and product as the key brand differentiator, so little perks
are a great way to go the extra mile!
go the extra mile.
Give them your digitsWhen customers love your business, they want to share their
enthusiasm with everyone. Make it easy for them to show you some social love and clearly position social profile information on your
website and in company emails.
In addition to the improved conversion rate of referral traffic,
72% of social media
followers
are more likely to make a future purchase.
Show themthe real you
Of course your business should appear professional, but don’t forget
to show off your personality too!
Connect with customers and leads in a quick, informal ways using Pure Chat. That way they can get their questions answered right away — something that’s
important if you want to
reduce shopping cart
abandonments
from the industry average of 68%!
Make it exclusiveOnce you’ve identified the customers who keep coming back, offer them exclusive
deals and discounts. Make sure these loyal shoppers are happy by letting them know how
much the mean to your business!
Over 60% of small
businesses
report that more than half of their revenue comes from repeat customers, rather than new business.
See who’s on your website in real time and start customer conversations with Pure Chat for free.
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