9 Tips for Creating a Killer Explainer Video

It’s All About the ScriptA well written script is the key to a successful

explainer video. It’s the foundation upon which everything else is built. In most cases, it helps to

have an “outsider” write the script. Choose someone who can take a fresh look at your

company and explain it in a way that anyone can understand.

The Shorter the BetterWe realize you have a lot you want to tell

people about your business, but this video is meant to be an overview, the “hook” that gets people interested in taking the next

step.The typical rule of thumb in the industry is 150 words per minute. You might be able to

read faster than that; but remember, you need breathing room and time for the

message to sink in.

Keep it Simple The problem – Address the pain your customers are having

(0:00-0:20)The solution – Introduce your product or service as the answer (0:20-

0:25) How it works – Briefly describe how it works or how to get started

(0:25-0:50)A call to action – Tell people what to do next (0:50-0:60)

Benefits, not FeaturesWhether you have a new product, app, or web service, the temptation is to try to show off as

many features as.Instead of droning on about technical nonsense,

tell people how your product or service is going to make their lives better. Swap out “100GB of

storage” for “Plenty of space to safely store your family photos.” You get the idea

 Use a Professional Voice

Nothing can ruin a video faster than poor audio.investing in professional talent is a must. There are plenty of options out there, but a good place to start

is CrazyBe.com.

Have Some Fun

It’s important to develop a video that resonates with your audience. But we’ve found that

regardless of who’s watching (CEOs, marketers, working moms, children), one thing is always true

– people love to be entertained.

Visuals are SecondaryThe key is using visuals that help illustrate the story and reinforce the voiceover. You’re not

looking to create the next Avatar.

Set the Tone with MusicIt’s amazing what a song can do. Like video, music

can evoke all types of emotions, and it has the ability to set the tone and pace of your explainer. Sometimes we’ll have the perfect song in mind

when developing a video, but most of the time we research music after the video is complete,

locating a tune that fits the mood.

Plan for the LaunchA lot of people get so excited about creating

a video that they forget to plan for the launch. A successful video launch consists of

3 things:Select a video host, Have a marketing plan and Integrate the video on your

website

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