9 minutes can change anything! linkedin
DESCRIPTION
Want to find new and unique career and business opportunities? Want to be as much as visible and searchable on LinkedIn and search engines as possible? Willing to promote your personal and professional brand? Passion to have connections that you could not find with traditional ways? This is a MUST VIEW presentation for you! This is a journey on LinkedIn walking you through LinkedIn latest facts, figures and benefits, optimising your profile, generating content and growing your connection with some easy and quick tips and secrets. 9 minutes a day can change anything! --------------------------------------------- Let's Connect: http://www.linkedin.com/in/navidsaadatiTRANSCRIPT
9 Minutes Can Change Anything!
Navid Saadati
Marketing Technologist
13/12/2012
- Who's using LinkedIn? Latest global and Australian stats and figures
- Why LinkedIn? The job seeking and personal branding benefits for
individuals
- How to optimise your LinkedIn profile
- How to grow your LinkedIn 'connections’
- How to generate regular content on your LinkedIn profile
- Video | 9 Minutes can change anything
Agenda
LinkedIn - A Quick Journey
View the interactive presentation
1. Presence on biggest professional social network with 181 million members
2. Increase your personal and professional brand
3. Identifying and connecting to the right people
4. Receiving introductions and referrals
5. Discovering information and trends
6. Maintaining relationships
7. Visibility on search engines and social media space
8. Make yourself be perceived as an expert
9. Word of mouth publicity
10. Getting recommendations
11. Finding the right groups
12. Picking up job opportunities
13. Make your interview go smoother
14. Ask for advice
15. Show your updated resume to the world
16. Six degrees of separation
Why LinkedIn – Key Benefits
Demystifying Social Media
5
Identity Relationships Activities
Social Utility Friends, Family &
Colleagues
Status,
Social Gaming &
PhotoSharing
Public
Communications
Fans &
Followers
Real Time
Micro-blogging
Professional
Network
Colleagues &
Business Contacts
Professional Identity,
Connections & Insights
How to optimise your LinkedIn profile
Add a professional photo
Write a great headline
Include your official job title
Write a professional summary
Optimise your work experience with right keywords
Complete your profile (Education, publications, certifications and etc.)
Add your skills
Complete contact details
Add website(s) & Twitter links to your profile
Personalise your Public URL
Ask for recommendation
Get endorsed
LinkedIn Optimisation Checklist
Checklist:
Professional
Personable
Positive
Current
Close up (Shoulder-up)
No kids, pets, busy
backgrounds
Flattering lighting
Add a professional photo
Checklist :
Accurate
Grammatically correct (titles should
be begin with a capital)
Be mindful of acronyms that are
specific to CSC, so aim for clarity
Use ‘CSC’ not ‘Computer Sciences
Corporation’ (new global guidelines).
Optimise your Headline and Job Summary
Checklist:
Accurate
First-person
Active not passive
language
Use the “Inverted
Pyramid” approach
(newsiest/important item
first, second-
newsiest/important second
and so on)
Search Engine
Optimisation worthy
keywords
Highlight outcomes and
achievements
Use sub-headings to break
down big chunks of texts
and direct the reader
Optimise your Work Experience
Add your skills
Checklist:
Accurate
First-person
Active not passive language
Use the “Inverted Pyramid”
approach (newsiest/important item
first, second-newsiest/important
second and so on)
Search Engine Optimisation
worthy keywords
Highlight outcomes and
achievements
Use sub-headings to break down
big chunks of texts and direct the
reader
The limit is 50 skills
Complete your profile
Add website(s), Social media or Blog links to your profile
Complete contact details
Personalise your public URL
Ask for recommendation
Endorse other skills
Take your resume to the next visual level
Build richer resume with one click: Zerply.com
Visualize your resume in one click: vizualize.me
Easily signup to these two websites with your LinkedIn profile and revamp your resume
Grow your Connections
VP
Mechanical Engineer
Associate
IT Security Manager
Associate
Junior Engineer
Staff Accountant
Sales Rep
Head of Finance – Northern Europe
Invite Co-Workers from past and present companies
Invite classmates from present and past schools and universities
Invite business and personal Contacts –
Importing your outlook address book or webmail address book
Invite group members from groups that you belong to
Invite other people in your network to connect after finding them
on an advanced search
Invite LIONs that you find through advanced searches
Join groups for Open Networkers
Post content to groups / open groups / sub groups
Use Facebook
Send the personalised invitation to connect
Grow your Connections
How to generate regular content on your LinkedIn profile
- Share content of your connections
- Like shared content – It appears on your activity status
- Copy and paste content from the different online and social sources
- Work with news aggregators on your mobile phone
- Sign up to Google alerts with the right keywords and share relevant
content
- Join Twitter and use its potential
- Follow 80% - 20% rule (Share more third-party insights and what
your connections want to see)
How to generate regular content on your LinkedIn profile
1. Download news aggregators mobile apps
2. Register | Set your LinkedIn account (or
Twitter or Facebook) | Schedule post timing
Get your sharing email
3. Share news and articles via buffer email
2 hours/week
2 hours/week content generation formula
Happy LinkedIn and all the best
Navid Saadati