9 MAJO

R TYP

ES OF

ADVERTIS

ING

BRAND ADVERTISING

• The displaying of a brand in particular mass mediums to develop a retaining relationship with its target market.

RETAIL OR LOCAL ADVERTISING

• Locally done advertising which goal is to encourage more product consumption from the local target market.

POLITICAL ADVERTISING

• Advertising that advocates politicians.

DIRECTORY ADVERTISING

• Advertisements of companies, service or products appearing in the directories.

DIRECT-RESPONSE ADVERTISING

• A form of advertisement designed to produce almost instantaneous response from the target market. This can be done via various mediums of mass media, i.e. SMS (short messaging system), telephone, mail, or e-mail.

BUSINESS-TO-BUSINESS ADVERTISING

• Advertising aimed at other businesses, not applicable to consumers.

INSTITUTIONAL ADVERTISING

• A.K.A. Corporate Advertising, what is advertised here is the institution or organization itself aimed to give the consumers a view into its identity.

PUBLIC SERVICE ADVERTISING

• This is designed to promote awareness of current concerns of the public, more often used for accident prevention.

INTERACTIVE ADVERTISING

• Advertisements done through online media to communicate with the target market.

THE END