8k and holography, their impact on communications … · 8k and holography, their impact on...
TRANSCRIPT
![Page 1: 8K AND HOLOGRAPHY, THEIR IMPACT ON COMMUNICATIONS … · 8K AND HOLOGRAPHY, THEIR IMPACT ON COMMUNICATIONS AND FUTURE MEDIA TECHNOLOGY Laurence Murphy MA,MIET,MBCS,SMPTE 57th FITCE](https://reader033.vdocuments.mx/reader033/viewer/2022043010/5fa069f7648deb5bcf5302a8/html5/thumbnails/1.jpg)
8K AND HOLOGRAPHY, THEIR IMPACT ON COMMUNICATIONS AND FUTURE MEDIA TECHNOLOGY
Laurence Murphy MA,MIET,MBCS,SMPTE
57th FITCE Congress, UK 2018
Delivery and Consumption of Digital Media
![Page 2: 8K AND HOLOGRAPHY, THEIR IMPACT ON COMMUNICATIONS … · 8K AND HOLOGRAPHY, THEIR IMPACT ON COMMUNICATIONS AND FUTURE MEDIA TECHNOLOGY Laurence Murphy MA,MIET,MBCS,SMPTE 57th FITCE](https://reader033.vdocuments.mx/reader033/viewer/2022043010/5fa069f7648deb5bcf5302a8/html5/thumbnails/2.jpg)
NEW TECHNOLOGIES AND THEIR PLACE IN MEDIA FUTURES
• I lead the BSc Media Technology programme at Salford.
• I help shape the next generation of flexible multiskilled Hybrid engineers for the modern media industry.
• I research into next generation technologies and their impact and potential for wider adoption.
• I am also a senior member of the IET in the Multimedia PN
• A coordinator for SMPTE in the North.
![Page 3: 8K AND HOLOGRAPHY, THEIR IMPACT ON COMMUNICATIONS … · 8K AND HOLOGRAPHY, THEIR IMPACT ON COMMUNICATIONS AND FUTURE MEDIA TECHNOLOGY Laurence Murphy MA,MIET,MBCS,SMPTE 57th FITCE](https://reader033.vdocuments.mx/reader033/viewer/2022043010/5fa069f7648deb5bcf5302a8/html5/thumbnails/3.jpg)
BROADCAST TV EVOLVES
• Traditional Television distribution has changed significantly in the last ten years.
• We still have a large Terrestrial Satellite and cable fabric in Europe but the changes I will illustrate have changed the direction and significantly altered the future of media Distribution for both television and Cinema.
• The Collaboration involvement and extension of the use of Traditionally communications technologies has radically changed the Landscape today and for the future.
![Page 4: 8K AND HOLOGRAPHY, THEIR IMPACT ON COMMUNICATIONS … · 8K AND HOLOGRAPHY, THEIR IMPACT ON COMMUNICATIONS AND FUTURE MEDIA TECHNOLOGY Laurence Murphy MA,MIET,MBCS,SMPTE 57th FITCE](https://reader033.vdocuments.mx/reader033/viewer/2022043010/5fa069f7648deb5bcf5302a8/html5/thumbnails/4.jpg)
KEY ISSUES• Compression
• Usable Bandwidth
• Network structures
• Changing Protocols and new standards to enable IP change moving away from traditional baseband engineering and infrastructures.
![Page 5: 8K AND HOLOGRAPHY, THEIR IMPACT ON COMMUNICATIONS … · 8K AND HOLOGRAPHY, THEIR IMPACT ON COMMUNICATIONS AND FUTURE MEDIA TECHNOLOGY Laurence Murphy MA,MIET,MBCS,SMPTE 57th FITCE](https://reader033.vdocuments.mx/reader033/viewer/2022043010/5fa069f7648deb5bcf5302a8/html5/thumbnails/5.jpg)
CDNS AND OTT PROVIDERS
• CDNs and OTT providers have accelerated the move to widen delivery methods using primarily traditional comms circuits and methodologies.
• Fixed line and mobile comms networks constitute a significant media delivery infrastructure today.
• They have significant potential to expand and diversify standards deliverable to the public
![Page 6: 8K AND HOLOGRAPHY, THEIR IMPACT ON COMMUNICATIONS … · 8K AND HOLOGRAPHY, THEIR IMPACT ON COMMUNICATIONS AND FUTURE MEDIA TECHNOLOGY Laurence Murphy MA,MIET,MBCS,SMPTE 57th FITCE](https://reader033.vdocuments.mx/reader033/viewer/2022043010/5fa069f7648deb5bcf5302a8/html5/thumbnails/6.jpg)
BROADCAST IS GONE – NOT QUITE YET
• There is a move to redefine Media delivery from the Broadcast model to a more modern Distributed media definition.
• We still have Traditional broadcast methods but increasingly they are being replaced by Distributed media which reflects the multiple varied accessing methods for media consumption.
• Home TV, computer, Tablets, Mobile phones, on fixed line fibre,mobile networks WIFI ,WIMAX.
• Comms companies are in an interesting position to affect, collaborate and lead the move to create a more homogonous flexible, adaptable delivery and distribution future. BT sport is a good example.
![Page 7: 8K AND HOLOGRAPHY, THEIR IMPACT ON COMMUNICATIONS … · 8K AND HOLOGRAPHY, THEIR IMPACT ON COMMUNICATIONS AND FUTURE MEDIA TECHNOLOGY Laurence Murphy MA,MIET,MBCS,SMPTE 57th FITCE](https://reader033.vdocuments.mx/reader033/viewer/2022043010/5fa069f7648deb5bcf5302a8/html5/thumbnails/7.jpg)
BANDWIDTH- DIGITAL UC BROADAST SIGNALS
•Standard Def TV – 270 Mbitspersec
•HD – 1.485-2.9 Gigabits per second
•4K – 5.94-11.88 Gigabits per second
•8K – 48 – 96 Gigabits per secondWe cant consider UC over Comms circuits but for distribution networks next generation codecs are an enabler
![Page 8: 8K AND HOLOGRAPHY, THEIR IMPACT ON COMMUNICATIONS … · 8K AND HOLOGRAPHY, THEIR IMPACT ON COMMUNICATIONS AND FUTURE MEDIA TECHNOLOGY Laurence Murphy MA,MIET,MBCS,SMPTE 57th FITCE](https://reader033.vdocuments.mx/reader033/viewer/2022043010/5fa069f7648deb5bcf5302a8/html5/thumbnails/8.jpg)
COMPRESSION
THOR
Macro Block for Efficiency
Wavelet for Quality
Netflix is a founding member of AOMedia
(Alliance for Open Media), the industry
consortium behind the AV1 royalty-free video
coding format.
![Page 9: 8K AND HOLOGRAPHY, THEIR IMPACT ON COMMUNICATIONS … · 8K AND HOLOGRAPHY, THEIR IMPACT ON COMMUNICATIONS AND FUTURE MEDIA TECHNOLOGY Laurence Murphy MA,MIET,MBCS,SMPTE 57th FITCE](https://reader033.vdocuments.mx/reader033/viewer/2022043010/5fa069f7648deb5bcf5302a8/html5/thumbnails/9.jpg)
LIMITED CONSTRAINED BANDWIDTH T S OR CVERSUS
FLEXIBLE ADAPTIVE BANDWIDTH USING COMMSMETHODOLOGY
Fixed line ADSL then Fibre enabled OTT rapid Growth
Fibre and copper to the home 10MB/s- 100 MB/s Up to Potentially a Gigabit.
Potential for wider collaboration to satisfy changing market needs
4G to 5G potential for 100MB/s – 10Gb/s
![Page 10: 8K AND HOLOGRAPHY, THEIR IMPACT ON COMMUNICATIONS … · 8K AND HOLOGRAPHY, THEIR IMPACT ON COMMUNICATIONS AND FUTURE MEDIA TECHNOLOGY Laurence Murphy MA,MIET,MBCS,SMPTE 57th FITCE](https://reader033.vdocuments.mx/reader033/viewer/2022043010/5fa069f7648deb5bcf5302a8/html5/thumbnails/10.jpg)
OTT THE FUTURE OF DISTRIBUTED MEDIA
![Page 11: 8K AND HOLOGRAPHY, THEIR IMPACT ON COMMUNICATIONS … · 8K AND HOLOGRAPHY, THEIR IMPACT ON COMMUNICATIONS AND FUTURE MEDIA TECHNOLOGY Laurence Murphy MA,MIET,MBCS,SMPTE 57th FITCE](https://reader033.vdocuments.mx/reader033/viewer/2022043010/5fa069f7648deb5bcf5302a8/html5/thumbnails/11.jpg)
THE CROWN
150 million to make
Most expensive TV series
Completely distributed on OTT Comms enabled backbone
![Page 12: 8K AND HOLOGRAPHY, THEIR IMPACT ON COMMUNICATIONS … · 8K AND HOLOGRAPHY, THEIR IMPACT ON COMMUNICATIONS AND FUTURE MEDIA TECHNOLOGY Laurence Murphy MA,MIET,MBCS,SMPTE 57th FITCE](https://reader033.vdocuments.mx/reader033/viewer/2022043010/5fa069f7648deb5bcf5302a8/html5/thumbnails/12.jpg)
VIRTUAL/360 DEVELOPMENT
Nokia Ozo Virtual reality camera
adopted by Disney- 360 cast
interviews on Jungle Book Surround 360- Fourteen plus three configuration
![Page 13: 8K AND HOLOGRAPHY, THEIR IMPACT ON COMMUNICATIONS … · 8K AND HOLOGRAPHY, THEIR IMPACT ON COMMUNICATIONS AND FUTURE MEDIA TECHNOLOGY Laurence Murphy MA,MIET,MBCS,SMPTE 57th FITCE](https://reader033.vdocuments.mx/reader033/viewer/2022043010/5fa069f7648deb5bcf5302a8/html5/thumbnails/13.jpg)
VR 2018VR 1980’s
![Page 14: 8K AND HOLOGRAPHY, THEIR IMPACT ON COMMUNICATIONS … · 8K AND HOLOGRAPHY, THEIR IMPACT ON COMMUNICATIONS AND FUTURE MEDIA TECHNOLOGY Laurence Murphy MA,MIET,MBCS,SMPTE 57th FITCE](https://reader033.vdocuments.mx/reader033/viewer/2022043010/5fa069f7648deb5bcf5302a8/html5/thumbnails/14.jpg)
VR AND AR FOR SPORT PRODUCTION
![Page 15: 8K AND HOLOGRAPHY, THEIR IMPACT ON COMMUNICATIONS … · 8K AND HOLOGRAPHY, THEIR IMPACT ON COMMUNICATIONS AND FUTURE MEDIA TECHNOLOGY Laurence Murphy MA,MIET,MBCS,SMPTE 57th FITCE](https://reader033.vdocuments.mx/reader033/viewer/2022043010/5fa069f7648deb5bcf5302a8/html5/thumbnails/15.jpg)
8K & HOLOGRAPHYSIGNIFICANT TECH CHALLENGES ON THE HORIZON
In terms of data, network speed and storagepeta byte stores are becoming common in edit
and render facilities. To handle 4k and 8k workflows.
Yota and exabyte network and Cloud based storage facilities are standard for larger
providers. CDN using increasing amounts of Comms Backbone.
![Page 16: 8K AND HOLOGRAPHY, THEIR IMPACT ON COMMUNICATIONS … · 8K AND HOLOGRAPHY, THEIR IMPACT ON COMMUNICATIONS AND FUTURE MEDIA TECHNOLOGY Laurence Murphy MA,MIET,MBCS,SMPTE 57th FITCE](https://reader033.vdocuments.mx/reader033/viewer/2022043010/5fa069f7648deb5bcf5302a8/html5/thumbnails/16.jpg)
Ultra High Definition – 7680 x 4320
16 times the picture information of HD
![Page 17: 8K AND HOLOGRAPHY, THEIR IMPACT ON COMMUNICATIONS … · 8K AND HOLOGRAPHY, THEIR IMPACT ON COMMUNICATIONS AND FUTURE MEDIA TECHNOLOGY Laurence Murphy MA,MIET,MBCS,SMPTE 57th FITCE](https://reader033.vdocuments.mx/reader033/viewer/2022043010/5fa069f7648deb5bcf5302a8/html5/thumbnails/17.jpg)
PRACTICAL TESTS OF 4K 3D 8K VR AND AR
SD & HD HD and 4K HD, 4K, VR&AR 4K,8K, VR&AR & H
Preparation for Tokyo 2020 began in 2002
![Page 18: 8K AND HOLOGRAPHY, THEIR IMPACT ON COMMUNICATIONS … · 8K AND HOLOGRAPHY, THEIR IMPACT ON COMMUNICATIONS AND FUTURE MEDIA TECHNOLOGY Laurence Murphy MA,MIET,MBCS,SMPTE 57th FITCE](https://reader033.vdocuments.mx/reader033/viewer/2022043010/5fa069f7648deb5bcf5302a8/html5/thumbnails/18.jpg)
8K REALY
Samsung QLED Q900RIFA consumer show Sep 2018
![Page 19: 8K AND HOLOGRAPHY, THEIR IMPACT ON COMMUNICATIONS … · 8K AND HOLOGRAPHY, THEIR IMPACT ON COMMUNICATIONS AND FUTURE MEDIA TECHNOLOGY Laurence Murphy MA,MIET,MBCS,SMPTE 57th FITCE](https://reader033.vdocuments.mx/reader033/viewer/2022043010/5fa069f7648deb5bcf5302a8/html5/thumbnails/19.jpg)
TRADITIONALLY VIDEO AND AUDIO COMPLETE THE SENSORY
INFORMATION DISTRIBUTED.THERE ARE MOVES TO INCLUDE
HAPTIC AND SENSORY DATA INTO THE MEDIA STREAM AND EXPAND THE
SENSORY EXPERIENCE
![Page 20: 8K AND HOLOGRAPHY, THEIR IMPACT ON COMMUNICATIONS … · 8K AND HOLOGRAPHY, THEIR IMPACT ON COMMUNICATIONS AND FUTURE MEDIA TECHNOLOGY Laurence Murphy MA,MIET,MBCS,SMPTE 57th FITCE](https://reader033.vdocuments.mx/reader033/viewer/2022043010/5fa069f7648deb5bcf5302a8/html5/thumbnails/20.jpg)
![Page 21: 8K AND HOLOGRAPHY, THEIR IMPACT ON COMMUNICATIONS … · 8K AND HOLOGRAPHY, THEIR IMPACT ON COMMUNICATIONS AND FUTURE MEDIA TECHNOLOGY Laurence Murphy MA,MIET,MBCS,SMPTE 57th FITCE](https://reader033.vdocuments.mx/reader033/viewer/2022043010/5fa069f7648deb5bcf5302a8/html5/thumbnails/21.jpg)
![Page 22: 8K AND HOLOGRAPHY, THEIR IMPACT ON COMMUNICATIONS … · 8K AND HOLOGRAPHY, THEIR IMPACT ON COMMUNICATIONS AND FUTURE MEDIA TECHNOLOGY Laurence Murphy MA,MIET,MBCS,SMPTE 57th FITCE](https://reader033.vdocuments.mx/reader033/viewer/2022043010/5fa069f7648deb5bcf5302a8/html5/thumbnails/22.jpg)
HOLOGRAPHIC IMAGING
![Page 23: 8K AND HOLOGRAPHY, THEIR IMPACT ON COMMUNICATIONS … · 8K AND HOLOGRAPHY, THEIR IMPACT ON COMMUNICATIONS AND FUTURE MEDIA TECHNOLOGY Laurence Murphy MA,MIET,MBCS,SMPTE 57th FITCE](https://reader033.vdocuments.mx/reader033/viewer/2022043010/5fa069f7648deb5bcf5302a8/html5/thumbnails/23.jpg)
RED HYDROGEN
![Page 24: 8K AND HOLOGRAPHY, THEIR IMPACT ON COMMUNICATIONS … · 8K AND HOLOGRAPHY, THEIR IMPACT ON COMMUNICATIONS AND FUTURE MEDIA TECHNOLOGY Laurence Murphy MA,MIET,MBCS,SMPTE 57th FITCE](https://reader033.vdocuments.mx/reader033/viewer/2022043010/5fa069f7648deb5bcf5302a8/html5/thumbnails/24.jpg)
NOT AN ACCIDENT THAT THE LAUNCH KIT IS A MOBILE PHONE
![Page 25: 8K AND HOLOGRAPHY, THEIR IMPACT ON COMMUNICATIONS … · 8K AND HOLOGRAPHY, THEIR IMPACT ON COMMUNICATIONS AND FUTURE MEDIA TECHNOLOGY Laurence Murphy MA,MIET,MBCS,SMPTE 57th FITCE](https://reader033.vdocuments.mx/reader033/viewer/2022043010/5fa069f7648deb5bcf5302a8/html5/thumbnails/25.jpg)
INCREASING RESOLUTION 4K 8K
INCREASING DYNAMIC RANGE – CONTRAST INFORMATION
INCREASING ANGLES AND METHODS- VR HAPTIC
INCREASING COLOUR SPACE
POSSIBILITY TO SUPPORT HOLOGRAPHIC MATERIAL IN THE FUTURE
BANDWIDTH AND INFRASTRUCTURE NEED TO BE MORE FLEXIBLE AND ADAPTIVE TO CHANGE FOR FUTURE MEDIA GROWTH AND MARKETS.