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CRM IN TANISHQ

Presented By: Himanshu bansal

: Saurabh Jain

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COMPANYBRIEF&BACKGROUND

Tanishq, a business group of Titan Industries Limited was

established in 1995, and is currently the most respected and widely

spread business conglomerate.

Jewelry at Tanishq is crafted in one of the world's most modern

factories located at Hosur, Tamil Nadu, the 1,35,000 sq. ft. factoryis equipped with the latest and most modern machinery and

equipment.

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The name Tanishq has been formed by combining "Ta" (the first two

letters of Tata) and "Nishk or Nishkh" (meaning gold coin or necklace in

Sankrit).

Tanishq design collections which are inspired from various jewellery

traditions of India like chettinad, rajputana , mughal , temple and tarkashiTanishq, today, is perhaps the only major Tata brand with a strong

appeal for women.

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COMPETITORS

Asmi : launched, In 2002 by The Diamond Trading Company Ltd, (DTC).

endorsed by various celebrities such as Kajol, Mandira Bedi & Perizad

Nakshatra Diamonds: launched in 2000 with Aishwarya Rai as its brand ambassador.

Nakshatra diamonds occupy a leading position in the fashion diamond jewelry segment.

Gili : launched in 1994

Targeting mainly the youth who wanted to celebrate Valentine's day.

D'damas Diamonds : part of Gitanjali Digico Group .

One of the earliest diamond houses established in India in 1966.

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CRM SOFTWARE & STRATEGIES

Tanishq is using oracle CRM for customer relationship management.

Oracle CRM is a customer relationship management application

developed by Oracle Corporation. Oracle CRM includes Oracle

and Peoplesoft products but leads with Siebel CRM and CRM on Demand.

Oracle CRM is divided into a number of different product lines::

On Premise solutions::

On Demand and SaaS::

Social CRM::

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CRM STRATEGY USED BY TANISHQ

They use simple and automated module to manage and increase revenue

from existing customer

They use automated SMS and Email reminders, greetings, Birthday wishes,

festivals etc

They promote all their products and services to their customers on the

regular basis.

They have complete online systems which can be integrated in Website.

They are employing experts to provide assurance to the customers

regarding the quality of the material used

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CRM STRATEGIES CONTD.

They are providing Customer Care services like toll free number, website login

complain forum etc to listen the customer problems and help them.

Direct Mail

Internet Marketing

Mobile Marketing

Loyalty Programs: The greatest value that is created is the ability to identify

individual customers and to measure and understand their individual behaviors.

Providing consumers the opportunity to build a reward opportunity by shopping at

Tanishq.

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