8020 social media_engagement
DESCRIPTION
This presentation outlines some of the basic things businesses need to think about when developing a social media strategy. The emphasis is placed on ensuring all activity is focussed on making the business more successful. The idea is to be good at business and understand these new promotional channels rather than just creating followers, friends and likes for the sake of it. We believe in being honest, open and consistent in what is being promoted and would always advise clients to maximise the quality of their product or service ahead of spending time on marketing gimmicks.TRANSCRIPT
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Social Media Engagementpresentation by Peter Kerr
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The goal is to increase trade because of social media.
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Social media is all about people having conversations online and sharing things.
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Anytime...Anyplace...Anywhere
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So what?
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It’s a fundamental
shift from traditional marketing
methods ...
It is a fundamental shift away from traditional marketing methods
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New marketing influences- Only 18% of TV ads generate positive ROI
- 90% of people who can skip ads do
- The average person is exposed to 3000 advertising messages a day
- Only 14% of people trust adverts
- 78% of people trust recommendations of other consumers
- 14% vs 78%... no brainer
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A revolution doesn't happen when people create new tools...
...it happens when society adopts new behaviours
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A shift from monologueto dialogue
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... of ‘speaking at’
your audience ...
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... to ‘speaking
with’ them
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... which encourages participation
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... and allows them to
engage with you ...
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To sum it all up then
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Decide who should be responsible and ensure they understand what’s expected
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Ensure all profiles are kept up-to-
date and be responsive to comments or
questions from your customers
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Part, if not all, of your audience is using it and if
you’re not engaging them, your competitors will
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Recommended approach
-Listen
-Interact
-Influence
-Convert
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If want to chat about how 8020 can helpyou develop a digital marketing strategy that is aligned to your business email Peter at [email protected] or visit www.8020rules.com