8 Ways To Make Your Marketing More Effective
Post on 12-Apr-2017
1 CONSISTENCYCreate a consistent brand that appears identically in every single marketing piece.
Get narrow. Stop marketing to a big audience. Instead, market repeatedly to one neighborhood.2 STOP BEING SO WIDE
3 SET GOALS
Establish benchmarks and track them to see how effective your marketing is.
4 FREQUENCYIts better to market to the same prospect over and over instead of many prospects just once or twice.
5 DIFFERENT CHANNELSUse postcards, phone calls, emails, online ads and local signage to help you market to your audience.
6 CALL TO ACTIONMake sure every marketing piece has a call to action.
The best marketing is word-of-mouth and the only way you get that is when you shock your customers with how amazing you are. Most service businesses dont provide the best service (even though they think they do.)
8 REPEAT BUSINESSMarketing for new leads is important, but you should continually go back to your previous customers with new offers and recommendations.
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