8 Tips for ManagingYour Professional Brand

Boston High-Tech Recruiter

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www.CareerEncore.com

Recruiter@CareerEncore.com

( Part 1 of 2 )

Intro – Part 1

• Many job seekers think that their resume is the only thing to consider when seeking an interview

• Job seekers must support their resume through the development of a professional brand

• Here are 4 of the top 8 Essential Steps for Managing your Professional Brand…

Step 1: Sort Out Your Tool Box

• Every candidate should have a LinkedIn profile– Analogous to a dynamic resume– Details your work history, accomplishments, skills, & education – Provides an image to put a face with your professional details

• Request LinkedIn recommendations– Let trusted colleagues showcase your abilities

• Join career-related groups and pages– Demonstrate your interest & involvement in your industry

Step 1: Sort Out Your Toolbox

• Lock-down personal social media– Increase your Facebook privacy settings– Know what content you have on YouTube, Twitter, Flickr, Pinterest, etc.– Remove, or block from the public, content that is unprofessional

Step 2: Claim the Name that Suits You

• Present a consistent name– Many people are involved in the hiring process– A uniform name ensures all info you provide is attributed to you

• not a candidate with a similar name

• For example…– If your name on a resume is: “Jonathan Smith”…

– Your name in your email signature is: “Johnny Smith,” – And your LinkedIn profile says: “John Mark Smith”

– You diluted your personal brand

Step 2: Claim the Name that Suits You

• Choose professional usernames & handles • If your Twitter handle is “LazyDad1966”…

– Implies you are lazy– Provides a year & could lead to pre-judgment

Step 3: Give Your Brand Some Curb Appeal

• Craft a professional positioning statement– Introduce yourself – Uniquely identify your abilities & interests– Allow your personality to shine through

• Do not just summarize your work history– Provide insight into who you are – Make your brand more personal

• Use this statement on your social media profiles

Step 3: Give Your Brand Some Curb Appeal

• Search for your name & pseudonyms online– Ensure the content you find meshes with your image– Delete, or block from the public, any unprofessional content

• Create Google Alerts for your name and pseudonyms – Regularly monitor your online reputation

Step 4: First Impressions Are Lasting Impressions• Keep your communication professional

– Do not give out shared landline or “family” phone numbers– Ensure your voicemail message is professional and clear

• Promptly return phone calls and emails…– Morning calls/emails no later than early afternoon– Afternoon calls/emails no later than end of business

Step 4: First Impressions Are Lasting Impressions

• Draft a quality email signature– Provide vital contact information– Avoid quotations & sayings– Provide links to supporting media

• E.g. LinkedIn, online portfolios

End of Part 1

• These are just 4 of the top 8 essential steps for managing your professional brand

Click Here to View Part 2

Need a Job Search Partner?• Looking for personalized assistance finding a job?• Contact: CareerEncore, Inc.

– A boutique recruiting firm serving Greater Boston-area tech companies– Seeking candidates from tech-driven companies

• Regardless of functional experience• (Development, Systems, Marketing, Sales, Finance, Operations, Executive Suite,

etc.) – We’re always looking for software engineers, programmers, & developers – Our commitment & experience enable us to match talent with opportunity

www.CareerEncore.com

Recruiter@CareerEncore.com

(617) 242-4443

Sources

• Adapted with help from:– Michelle Stute, http://bit.ly/PohK5f– Alison Doyle, http://bit.ly/NZAjIK– Farra Trompeter, http://bit.ly/NZAq78

Thank You for Viewing Our Presentation

Brought to You By:

Boston High-Tech Recruiter

Connect With Us:

www.CareerEncore.com

Recruiter@CareerEncore.com

(617) 242-4443