8. Theories for productionYousef El-Badri

Narcissism

These two print screens show narcissism. Allowed they visually do not show this, the lyrics which are said state “because it feels so empty without me” and also “so everybody just follow me”, this clearly shows that everyone should follow him because he knows everything and he knows what’s best.

IntertextualityThese two print screens show intertextuality in Eminem’s video as it directly refers to Batman and robin. The first print screen shows Eminem putting on a belt and this is direct reference batman and his belt as seen on below, although the colours of the costume have a link to the colours of Robins costume.

The print screen below shows another link to Batman, but this time the link is to batman’s system being projected into the sky and as seen in the image below on the right, Eminem’s ‘E’ is being projected into the sky.

Parody

These two print screens parody a very famous news channel ‘CNN’ which in the video is ‘ENN’. The video also parodies a very famous news report of Osama Bin Laden on the news and in the video Eminem has decided a very similar effect with the same feel of the news report allow he has made it funnier with Bin Laden dancing with some soldiers.

Bricolage

These print screens show bricolage as they borrow different forms of media. The first print screen uses the comic book affect to stick the superhero theme that is seen throughout the majority of the song. The second print screen shows the ‘behind the scenes’ part of a TV show.

Breaking down the forth wallThese print screens show Eminem breaking down the forth wall as he is directly looking at the camera and therefore directly addressing the audience to allow the audience have a sense of belonging in the music video.