Steps to reach authority thruonline conversations

8Paolo Fabrizio

Brands and personsare under the samerequirements toestablish their socialpresence.

A new conversational scenario

@Pfabr

You can't divide youronline and offline

reputation

Brands and persons actions areconstantly judged

Andy Beal, author of the book "Repped"

@Pfabr

Avoid unnecessary risks:consequences may be

haz(z)ardous...

@Pfabr

Start building your own path...

@Pfabr

AUTHORITY

..towards Authority...

@Pfabr

TRUST

IDENTITY

VALUE

CREDENTIALS EXPERTISE

KNOWLEDGE

ENGAGEMENT

AUTHORITY

With the 8-step Authority loop

@Pfabr

Let your online conversations impress youraudience!

@Pfabr

Thank You!

@Pfabr

Social CRM, Blogger, Speaker

Paolo Fabrizio