8 principles of naming - alpine creative
DESCRIPTION
8 principles of Naming: first MAKE IT MEMORABLE second FILL IT WITH MEANING third SAY IT OUT LOUD fourth DON’T WAIT TO FALL IN LOVE fifth LISTEN TO YOUR FEAR sixth STAND OUT IN A CROWD seventh TOO MUCH IS NEVER ENOUGH eight EXPECT ITS STORY TO EVOLVETRANSCRIPT
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Eightprinciples of Naming
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1. MAKE IT
MEMORABLE
The search engine
has changed everything
You need a name that’s
relevant and truly compelling
The key is grabbing attention
and staying memorable
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2. FILL IT WITH MEANING
Choose a name that tells your brand’s story
Over time, expand the meaning of your name
to make it even more powerful
The more significance your name carries,
the more work it will do for you
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3. SAY ITOUTLOUDThe best names are ones people
want to tell their friends about
Say, shout, and even sing names
to see which will echo for years
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4. DON’T WAIT TO FALL IN LOVE
Even the best name may not seem
terrific the first time you hear it…
Give it a chance
to grow on you
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5. LISTEN TO YOUR FEAR
A name may appear scary
Look past the fear to find energy & possibility
A buzz of surprise signals a name that stands out
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6. STAND OUT IN A CROWD
If you are different,
you want to sound different
What do customers expect
from your category?
How can your name
signal something new?
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7. TOO MUCH IS NEVER ENOUGH
Develop thousands of
alternatives
You need a list both
broad and deep
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8. EXPECT ITS STORY TO EVOLVE
There may be many reasons to dislike a name…
…but you can’t make the right decision
if you never make any decision at all
Names are elastic - stretch them,
to mean what you want
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To sum up…
first MAKE IT MEMORABLEsecond FILL IT WITH MEANINGthird SAY IT OUT LOUDfourth DON’T WAIT TO FALL IN LOVEfifth LISTEN TO YOUR FEARsixth STAND OUT IN A CROWDseventh TOO MUCH IS NEVER ENOUGHeight EXPECT ITS STORY TO EVOLVE
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