8. m commerce update 131031

8/13/2019 8. M Commerce Update 131031

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1. Discuss the value-added attributes, benefits,

and fundamental drivers of m-commerce.

2. Describe the mobile computing environment

that supports m-commerce (devices,

software, services).

3. Describe the four major types of wireless

telecommunications networks.

4. Discuss m-commerce applications in finance.

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5. Describe m-commerce applications in shopping,

advertising, and provision of content.

6. Discuss the application of m-commerce within

organizations and across the supply chain.7. Describe consumer and personal applications of m-

commerce.

8. Understand the technologies and potentialapplication of location-based m-commerce.

9. Describe the major inhibitors and barriers of m-

commerce.



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mobile commerce (m-commerce or

m-business)

Any business activity conducted over awireless telecommunications network or from

mobile devices.



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ATTRIBUTES OF M-COMMERCE

Ubiquity

Convenience

Interactivity

Personalization

Localization



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2010, terdapat 220 juta ponsel yang digunakan atau 92 ponsel

per 100 penduduk (ITU, 2011).

Mengingat adanya pemilik ganda, ITU mengindikasikan bahwa

sebanyak 85% penduduk dewasa atau 65% dari jumlah

penduduk memiliki akses terhadap ponsel.


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Drivers: The handset culture

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Drivers: The Service Economy


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Drivers: Increased mobility


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Drivers:

Improved Price/Performance

Improve bandwidth


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wireless mobile computing (mobile

computing)

Computing that connects a mobile device to a

network or another computing device,

anytime, anywhere.



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MOBILE DEVICES

personal digital assistant (PDA)

A stand-alone handheld computer principally used

for personal information management.

smart phone

A mobile phone with PC-like capabilities.



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MOBILE COMPUTING SOFTWARE ANDSERVICES

Messaging Services

short message service (SMS)

A service that supports the sending and receiving of

short text messages on mobile phones.

multimedia messaging service (MMS)

The emerging generation of wireless messaging; MMS

is able to deliver rich media.

Location based Services



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MOBILE COMPUTING SOFTWARE ANDSERVICES

Voice-Support Services

Hands-free and eyes-free operations increaseproductivity, safety, effectiveness

Better operation in dirty or movingenvironments

Disabled people can use voice data for varioustasks

2 times faster than typing

Fewer errors


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Interactive Voice Response A computer voice system that enables users to

request and receive information and to enter and

change data through phone Patients schedule doctors appointments

Users request pick-up from FedEx

Employees find information, select, or changebenefits packages

Electric utilities can respond to customers

reporting power outages


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Voice Portal: A Web site with audio interface, accessed by

making a phone call

Request information verbally from system that:

Retrieves the information

Translates it into a computer-generated voice

reply

Tells you what you want to know

Tellme.com, bevocal.com

Helps businesses find new customers


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WIRELESS TELECOMMUNICATIONSNETWORKS

personal area network (PAN)

A wireless telecommunications network for device-to-device connections within a very short range.

Bluetooth

A set of telecommunications standards that enables

wireless devices to communicate with each other overshort distances.



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wireless local area network (WLAN)

A telecommunications network that enables users

to make short-range wireless connections to the

Internet or another network. Wi-Fi (wireless fidelity)

The common name used to describe the IEEE 802.11

standard used on most WLANs.

Municipal Wi-Fi networks

large number of connected hotspots



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WiMax

A wireless standard (IEEE 802.16) for making

broadband network connections over a medium-

size area such as a city. wireless wide area network (WWAN)

A telecommunications network that offers

wireless coverage over a large geographical area,

typically over a cellular phone network.



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MOBILE BANKING

MOBILE PAYMENTS

Mobile Proximity Payments



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Mobile Remote Payments

microfinance

Refers to the provision of financial services to

poor or low-income clients, including consumersand the self-employed.

Obopay, McheckSMS



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MOBILE MARKETING CAMPAIGNS

Four classes of online campaigns:

1. Information

2. Entertainment

3. Raffles

4. Coupons



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The major objectives of these classes fell into one

of six categories:

1.Building brand awareness

2.Changing brand image3.Promoting sales

4.Enhancing brand loyalty

5.Building customer databases

6.Stimulating mobile word of mouth



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mobile worker

Any employee who is away from his or her

primary work space at least 10 hours a week

or 25 percent of the time.

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Benefits of Mobile Workforce Support

Provides mobile workers with real-time access to

enterprise data and applications

Reduces time required in the field to process orders orto service customer requests

Automates existing paper and pen processes and

workflows

Ensures that processes are completed in a uniformfashion with minimal data entry errors or data loss



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Challenges of Mobile Workforce Support

Network coverage gaps and interruptions

Internetwork roaming

Mobile network and application performance Device and network management

Bandwidth management



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mobile entertainment

Any type of leisure activity that utilizes

wireless telecommunication networks,

interacts with service providers, and incurs a

cost upon usage.



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MOBILE MUSIC AND VIDEO

MOBILE GAMES

PDAs (Handsprings Visor) with Flash RAM card

Nintendos Game Boy Advance

Sonys PocketStation

MOBILE GAMBLING

Germanys online lottery company fluxx.com available viamobile terminals

Hong Kong, betting on horse races via cell phones is

popular



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location-based m-commerce

(l-commerce)

Delivery of m-commerce transactions to

individuals in a specific location, at a specific

time.



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The services provided through location-based

m-commerce focus on five key factors:

1. Location

2. Navigation

3. Tracking

4. Mapping

5. Timing



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L-COMMERCE INFRASTRUCTURE

Mobile devices

Communication network

Positioning component

Service or application provider

Data or content provider



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Positioning Component network-based positioning

Relies on base stations to find the location of a

mobile device sending a signal or sensed by the

network.

terminal-based positioning

Calculating the location of a mobile device from

signals sent by the device to base stations.



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global positioning system (GPS)

A worldwide satellite-based tracking system

that enables users to determine their position

anywhere on Earth.



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real-time location system (RTLS)

Systems used to track and identify the location

of objects in real time, usually within a building

or other contained area.



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locating assets within a facility, such as finding a misplaced

tool cart in a warehouse

notification of new locations, such as an alert if a tool cart

improperly has left the facility

to locate customers, for example in a restaurant, for delivery

of food or service.

to maintain proper staffing levels of operational areas, such as

ensuring guards are in the proper locations in a correctional

facility

to quickly and automatically account for all staff after or

during an emergency evacuation



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Geographical information system (GIS)

A computer system capable of integrating, storing,editing, analyzing, sharing, and displayinggeographically referenced (spatial) information.



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E-911

Calls from cellular phones to providers of

emergency services Wireless carriers must provide feature that allows them

to identify number and location of the user

Mobile 911 calls must be forwarded immediately to the

appropriate agency

Automatic crash notification (ACN)

Device (now experimental) that will automatically

notify police of a vehicular accident



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BARRIERS TO LOCATION-BASED M-COMMERCE

Lack of GPS in mobile phones

Accuracy of devices

The cost-benefit justification

Limited network bandwidth

Invasion of privacy

Power consumption

M-spam



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M-COMMERCE SECURITY ISSUES

Worm: cabir, brador, redBrowser

Smart card security solutions

Voice communication can be intercepted by

hackers

One solution is an embedded biometric add-on

Back-end security solutionspublic key

infrastructure (PKI) and M-CERT (mobile

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8. m commerce update 131031

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