8 lessons the internet taught us about running a business
TRANSCRIPT
8 lessons the internet has taught us about running a business
Kevin Hayes, Digital Media Strategist Communicatto
@kevinhayesca | #GUFS
Who are you?
Entrepreneurs replace ‘I wish’ with ‘I will’ -unknown source
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Agenda
8 things the internet taught us about business
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Who am I?
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Who am I?Digital Media Strategist, Communicatto @kevinhayesca | [email protected]
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8 lessons…
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You are not alone
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You are not alone
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You are not alone
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You are not alone
@kevinhayesca | #GUFS
You are not alone
@kevinhayesca | #GUFS
You are not alone
@kevinhayesca | #GUFS
You are not alone
@kevinhayesca | #GUFS
You are not alone
@kevinhayesca | #GUFS
“You can have everything in life you want if you will just help enough other people
get what they want.”
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You have to give a lot to get a lot
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You have to give a lot to get a lot
freshbooks.com
website.grader.com
inbound.org@kevinhayesca | #GUFS
You have to give a lot to get a lotWhat should you be giving away?• Expert advice • Stuff you would charge for • Lessons your have learned • What has freely been given to you • Things to make someones life easier
• Or help someone become smarter! • Enough to get someone comfortable
with you
Memrise
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You have to give a lot to get a lot
If Tesla had some competition it would actually be good and it would help grow Teslas business.
Elon Musk on making Tesla patents open source
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@kevinhayesca | #GUFS
@kevinhayesca | #GUFS
The value of the Internet is not that you can market to the world, it's that you can talk to niche
communities
@kevinhayesca | #GUFS
The value of the Internet is not that you can market to the world, it's that you can talk to
niche communities
@kevinhayesca | #GUFS
The value of the Internet is not that you can market to the world, it's that you can talk to
niche communities
@kevinhayesca | #GUFS
Get it on the cheap … and by cheap, I mean the inexpensive
@kevinhayesca | #GUFS
Get it on the cheap … and by cheap, I mean the inexpensive
@kevinhayesca | #GUFS
@kevinhayesca | #GUFS
Get it on the cheap … and by cheap, I mean the inexpensive
@kevinhayesca | #GUFS
Get it on the cheap … and by cheap, I mean the inexpensive
It pays to standout!
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Be the connector
Credibility statements
WIIFM
It pays to standout!
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Compelling messaging
It pays to standout!
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• Build trust • Offer value • Be consistent • Love people better
It pays to standout!
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Your first words count
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Your first words count
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On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.
—David Ogilvy
Your first words count
Who is going to solve my problem?
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Your first words count
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Your first words count
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Your first words count
Number or Trigger word + Adjective + Keyword + Promise
Headline writing formula
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Your first words count
Number or Trigger word + Adjective + Keyword + Promise
Example:
“How to Bath an Elephant” or “Why I Love Bathing Elephants.”
Headline writing formula
@kevinhayesca | #GUFS
Your first words count
Number or Trigger word + Adjective + Keyword + Promise
Example:
“How to Bath an Elephant” or “Why I Love Bathing Elephants.”
“18 Unbelievable Ways You Can Bathe an Elephant Indoors”
Headline writing formula
@kevinhayesca | #GUFSA/B test your messaging TestMyMessage.com Headline writing formula http://goinswriter.com/catchy-headlines/
Tell people what to do
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Tell people what to do
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Tell people what to doBook a consult
Call us
Inquire
WIIFM(What’s in it for me)
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It’s ok to make mistakes
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It’s ok to make mistakes
#McDStories: When A Hashtag Becomes A Bashtag
via Kashmir Hill of forbes.com
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It’s ok to make mistakes
via James Martin of CIO.com
“McDonald's generated the most social media buzz of all the
Super Bowl advertisers”
“…McDonald’s has stayed in the limelight all night long."
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Dont' wait for perfection to lunch
your product
Don’t wait for perfection
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.5
Don’t wait for perfection
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Don’t wait for perfection
$500 Free - $29 - $79 per month Free - $50 per month
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1. You are not alone
2. You have to give a lot to get a lot
3. The value of the Internet is not that you can market to the world, it's because niche communities
4. Get it on the cheap … I mean, the inexpensive
5. It pays to standout!
6. Your first words count
7. Tell people what to do
8. It’s ok to make mistakes 8.5 Don’t wait for perfection
@kevinhayesca | #GUFS
SourcesKiss metrics https://blog.kissmetrics.com/direct-response-advertising/
http://www.entrepreneur.com
Headline Formula Source: http://goinswriter.com/catchy-headlines/
Kashmir Hill of forbes.com
James Martin of CIO.com
Number Icons: Icons made by Alessio Atzeni from www.flaticon.com and is licensed by Creative Commons BY 3.0
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