8 launch hacks for your startup to build a huge audience
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www.kickofflabs.com
presents:
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Hosted by: Josh Ledgard, Co-Founder of KickoffLabs and Marketing Expert
He’s the guy who’s directly responsible for at least half of our customers 4 million+ leads
www.kickofflabs.com
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“...it's more important to serve a customer than it is to build a product. Remember: you're here to solve a problem...”
-Dharmesh Shah, HubSpot CTO and founder
www.kickofflabs.com 8 Hacks for Building Your Audience
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#1 - Hack validation
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Hack validation
- Copy - Price - Incentive - Landing Page
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#2 - Hack the incentive
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Hack the incentive
- Relevant - Offers Free Value - Immediate - Simple
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#3 - Hack the big boys
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Hack the big boys
- Find them - Cultivate relationships - Be a guide - I did it for KickoffLabs
www.kickofflabs.com 8 Hacks for Building Your Audience
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#4 - Hack someone else’s tribe
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Hack someone else’s tribe
- Spec out the competition - Engage their customers - Look through support forums - Predict opportunities & trends
www.kickofflabs.com 8 Hacks for Building Your Audience
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#5 - Hack virality
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Hack virality
- Be realistic - Personalize it - Just ask - Focus on 3
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#6 - Hack scarcity and urgency
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Hack scarcity and urgency
- Create an illusion - Put up a wall - Gamify your launch - Join now or lose out
www.kickofflabs.com 8 Hacks for Building Your Audience
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#7 - Hack social insights
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Hack social insights
- Learn more - Get more personal - Ask for less - Refine your copy
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#8 - Hack pre/post-launch
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Hack pre/post-launch
- Kept in the loop - Get Feedback - Slow launch - Deliver the goods
www.kickofflabs.com 8 Hacks for Building Your Audience
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Bonus hacks
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Bonus hacks
- *easy hack: Change your CTA text - Optimize your ads - Submit your launch - Launch soon
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“The best launch is if you have a product that other people like using so much that they tell other people about it.”
-Robert Scoble, tech evangelist
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8 Hacks for Building Your Audience
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