8 exponential trends that will shape humanity: century of the city state

33
8 Exponential Trends That Will Shape Humanity Spring 2013 1 of 8: Century of the City State

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We live in a time of great abundance and unparalleled possibilities fueled by exponential growth from the impact of technology. Our job at sparks & honey is to understand the accelerators, balancers and patterns that are driving exponential cultural change in the near term and foreseeable future.  Our team of cultural strategists and curators works with leading brands and thought leaders to apply these trends and use them as a catalyst for disruptive innovation.We eat culture for breakfast in order to understand the value of emerging fringe signals, cultural shifts and explosive doubling patterns. While monitoring thousands of inputs and mapping and scoring them, we have identified 8 rapidly accelerating trends that will shape institutions, governments, businesses and everyday consumers. We have consolidated these trends into short vignettes in order to share a curated snapshot of what will either create great opportunities or unexpected challenges. We will cover these 8 trends over the next few months. This report covers The Century of the City State. We hope you engage us in the debate and exploration on how these exponential trends will shape your business and the World. 

TRANSCRIPT

Page 1: 8 Exponential Trends That Will Shape Humanity: Century of the City State

8 Exponential Trends That Will Shape Humanity

Spring 20131 of 8 Century of the City State

We live in a time of great abundance and unparalleled possibilities fueled by

exponential growth from the impact of technology Our job at sparks amp honey is to

understand the accelerators balancers and patterns that are driving exponential cultural

change in the near term and foreseeable future Our team of cultural strategists and

curators works with leading brands and thought leaders to apply these trends and use them

as a catalyst for disruptive innovation

We eat culture for breakfast in order to understand the value of emerging fringe signals

cultural shifts and explosive doubling patterns While monitoring thousands of inputs

and mapping and scoring them we have identified 8 rapidly accelerating trends that will

shape institutions governments businesses and everyday consumers

We have consolidated these trends into short vignettes in order to share a curated snapshot

of what will either create great opportunities or unexpected challenges We will cover

these trends over the next few months This report covers The Century of the City State We

hope you engage us in the debate and exploration on how these exponential trends will

shape your business and the World

Please enjoy and share this first of eight free reports The discussion will also continue in our

core social channels - sparksandhoney wwwbigthinkblogsamped and

wwwfacebookcomsparksandhoney

Our global society has entered a period of accelerated change

Vatican City 2005

Vatican City 2013

These changes are happening rapidly

reshaping entire industries economic models and

institutions

Our blind spot comes from the fact that we have lived in a linear world

But todayrsquos changes are exponential Exponential

Linear

$100M

$10M

$M

$100k

$10k

$1k2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

Cost Per Genome

0

50

100

150

200

250

300

350

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019

Price of IPhone in pound

With Exponential Change

Cost decreasesSize decreases

Performance increasesTime compresses

Remember in 2005 ldquoFacebook didnrsquot exist for most

people Twitter was still a sound 4G was a parking space and

lsquoSkypersquo was a typordquo Source Thomas Friedman

The World is Flat

Wersquove gone from this

to this

to this

No matter what your view of change-- itrsquos inevitable that it will happen

Anticipating rapid transformation creates great opportunity

Future of EducationCentury ofthe City State

QuantifiedEverywhere

3D PrintingCitizen Doctor

Ancient Wisdom Cyborg Marketing

We are tracking 8 exponential trends that will shape humanity

Conscious Brands

Century ofthe City State

QuantifiedEverywhere Ancient Wisdom Cyborg Marketing

Century of the City State

Conscious Brands

Future of Education 3D PrintingCitizen Doctor

A mega city is defined as a metropolitan area with a population in excess of 10 million people

There are 23 megacities in the world now By 2025 the UN predicts there will be 37 Tokyo alone is forecasted to have over 372 million residents by 2025 more than live in Canada

These megacities are also known as urban agglomerations or city states

The city state of the future offers a whole new way of living as economies communities work infrastructure and home are reconfigured as historic amounts of people consolidate into urban centers

The city state encompasses not only the city center but the surrounding suburban areas that feed into the central business district In fact 60 of the the US population lives in the suburbs

Population is just one defining factor of the city state Clusters of innovators and influencers also create a critical mass of cultural capital that is leveraged by the area its people and its businesses

Century of the City State

A Consolidation of Humanity Just over half the world now lives in cities but by 2050 over 70 of the world will be urban dwellers By then only 14 of people in rich countries will live outside cities and 33 in poor countries - United Nations

century of the city state

Powerful Economic Engines As an example the San Francisco Bay Area has a larger economy than that of Switzerland Belgium Taiwan and Sweden among others (GDP of $535 billion)

century of the city state

Mayors Are the New Kings Concentrated wealth innovation and populations turn city states into highly influential centers which dictate policy and cultural shifts

century of the city state

What is life like in the city state of the future

century of the city state

People will live in smaller spaces With space at a premium apartment sizes will shrink and become flexible multi-purpose spaces Graham Hillrsquos Life Edited apartment is a present day model of this concept

72 Of Americans say ldquothe economic

downturn has helped me prioritize whatrsquos important in my liferdquo

Source Yankelovich

century of the city state

Sustainable Living is a Must From food to manufacturing production moves locally as a way to build resilient communities that support themselves while maximizing resources and decreasing environmental impact The countryside comes to the city creating a ldquorurbanrdquo (rural urban) environment

century of the city state

People Will Share Everything Currently valued at $26 Billion the sharing economy is becoming a standard part of life for many people Expect it to be a part of everyonersquos lives in the space-starved world of the city state

century of the city state

Infrastructure Becomes Decentralized Drones are poised to fuel the next generation of delivery services Experiments are being undertaken that aim to replace postal workers and newspaper delivery workers with drones

century of the city state

Work Becomes Fragmented With the rise of freelancing portfolio careers made of multiple jobs crowdsourcing micro-entrepreneurship and task-based services work becomes snack sized and sporadic leading to a new structuring of time

38Of Americans have a side gig (freelancing working a

2nd job or running their own business)

Source US Bureau of Labor Statistics

century of the city state

The Sense of Community Strengthens Organizations like miLES are trying to engage the community by filling empty commercial space with interesting businesses and organizations on short-term leases while the landlords wait for the right long-term tenants Maker spaces and co-working offices are also filling this need for building community connections

61Of Americans say ldquoit is

very important that I make a difference in my

communityrdquoSource Yankelovich

century of the city state

Transportation Becomes Automated Automated cars and buses are becoming a reality now and will become a standard part of life in the future city state This reshaping of the transportation landscape makes life more efficient and opens up opportunities

century of the city state

century of the city state implications Think Smaller and Transformable As consumers inhabit increasingly smaller spaces products will need to be collapsable and more compact (think folding electronics) Brands will be able to differentiate if they are transformer-like multi-purpose and modular to fit into an edited and liquid lifestyle

Build Unique 3rd Space Communities With space at home at a premium residents of the city-state will need new places to go to work play and commune Retail will evolve into ldquothird spacesrdquo offering more entertainment and brands will take advantage of this by migrating online communities to real-world meet-up spaces In addition residents will need spaces to escape from urban life (either in country escapes near the city or digitalurban detox zones within)

Plan to Rent it Lend it and Trade it As the ldquosharing economyrdquo continues to explode consumers will focus more on durability messages in marketing Brands will also seize opportunities to drive secondary-market value possibly even creating the secondary marketplaces

Help Create the ldquoMicro-Homesteadrdquo From home micro-farming to power generation and food preservation consumers will continue to take control of the basics DIY will move from home-improvement to homesteading as consumers seek ways to create healthier self-sufficient lifestyles This creates opportunities for brands to insinuate themselves into lifersquos necessities

Take an App Approach to Services As work becomes more fragmented people will need new and customized support services to maintain busy lives split between micro-careers as well as help optimizing their micro living spaces Brands will be able to make big impact by offering small but highly prized services

Central Micro-Manufacturing Zone PlannerCMZs (Central Micro-Manufacturing Zones) will replace Central Business Districts in cities as small-scale micro-manufacturing is enabled by 3D printing and other technologies As consumers seek on-demand and DIY ldquomicro-manufacturingrdquo these small industries will find economies of scale by clustering together Planners and managers of these zones will be sought after

Job of the Future

At sparks amp honey we track and analyze thousands of cultural data sources in real time incorporating live data feeds from numerous APIs as well as hundreds of offline sources Using a proprietary Culture Mapping Platform we monitor cultural bursts identify clusters of activity and trends score their energy levels project their lifespans and analyze their cultural resonance This intelligence helps brands understand and connect with popular culture in order to make more strategically informed business decisions

Our platform incorporates three different frameworks to structure and contextualize raw data

CONTENT NETWORKS

ENERGY SCOREamp

PREDICTION SCORE

DNA

A mapping system used to model dynamic interconnected webs of cultural activity

The Energy Score is rated on a scale of 1-5 It reflects the speed of reach and volume of buzz and incorporates a ranking of influencer activity that includes reach resonance and relevance

A unique set of attributes that describes the core concepts of each trend

compactsharablecradle to cradlefrictionlessinnovative

ENERGY PREDICTION

The Prediction Score is rated on a scale of 1-40 It reflects anticipated duration of a trend

29

Methodology

TOPIC CLUSTERS Significant groupings of manifestations which signify cultural waves and trends

MANIFESTATIONS Discrete data points that indicate change

Digital Cities

Share Everything

Urban Farming

p

Century of the City States Topic Clusters Content

NetworkTopic

Cluster Manifestation

Century of the City State

Is Our Disconnect From Nature a

Disorder

Brooklyn Whole Foods Will Have A 20000-

Square-Foot Rooftop Greenhouse

Can Aquaponics Change the Way We

Eat

Volvo Cars Automatically Brake for Cyclists

2022 Cheap flights more rail and hands-

free cars

Urban Planning Goes Digital in Spanish

Smart City

Startup Founder Wants To Replace The Postal

System With Drones

Your Web Product May be coming to a locker

near you

Living With Less A Lot Less

Housing-starved cities seek relief in micro-

apartments

The Rise of the Repair Cafe

Will Co-Working Erode Demand for Office

Space

The Unintended (and Deadly) Consequences

of Living in the Industrialized World

A Hitchhiking App for the Sharing Economy

Share Everything Why the Way We Consume Has Changed Forever

Do you Mealku Potluck craze sweeps

home kitchens

Millennials and the Recession Trends Neo-Bartering and Q-Rewarding

Local and Alternative Currencies

Paris Employs Four Sheep to Keep the Cityrsquos Grass Mowed

Designing A Delicious Insect-Based Food SystemWere covered in germs Lets

design for that

Dirty house Clean it up with this trash-powered robot

Why Robots Will mdash And Must mdash Take Our Jobs

How Robots and Military-Grade Algorithms Make Same-Day

Delivery Possible

FRICTIONLESS LIFE

Automated Transportation

Digital Cities

ROBO-POCALYPSE

LIFE EDITED

The New 3rd Spaces

Compact Living

RURBAN

Urban Farming

Nature Deficit

CROWD IQ

AlternativeCurrencies

Share Everything

Robotic Workforce

Engineering Nature

LIFE LOGIC

Future of EducationCentury ofthe City State

QuantifiedEverywhere

3D PrintingCitizen Doctor

Ancient Wisdom Cyborg Marketing

Stay tuned for ldquoThe Future of Educationrdquo the next installment in our ldquo8 Exponential Trends That Will Shape Humanityrdquo series Follow us sparksandhoney to keep up to date

with our latest free reports

Conscious Brands

32

INDUSTRY REPORTS

bull Competitive Assessment Report

bull ldquoFuture Ofrdquo Report

bull In-Depth Industry Report

bull Innovation Report

bull Media amp Technology Usage Report

bull Up amp Coming Celebrity Report

STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations

25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including

WAVE BRANDING

Proven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments

SOCIAL MEDIA

Community Management FanFollower Acquisition Channel Management amp Administration On-going FanFollower Engagement Social Media Infrastructure

Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance

Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution

Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage

post-event buzz)

Applying the Wave Branding cultural platform sparks amp honey has can support

Sparks amp Honey Offerings

Sign up on our website to receive updates and future reportssparksandhoneycom

For more information2128945100

infosparksandhoneycom

sparksandhoneybigthinkcomblogsamped

facebookcomsparksandhoneysparksandhoneytumblrcom

Page 2: 8 Exponential Trends That Will Shape Humanity: Century of the City State

We live in a time of great abundance and unparalleled possibilities fueled by

exponential growth from the impact of technology Our job at sparks amp honey is to

understand the accelerators balancers and patterns that are driving exponential cultural

change in the near term and foreseeable future Our team of cultural strategists and

curators works with leading brands and thought leaders to apply these trends and use them

as a catalyst for disruptive innovation

We eat culture for breakfast in order to understand the value of emerging fringe signals

cultural shifts and explosive doubling patterns While monitoring thousands of inputs

and mapping and scoring them we have identified 8 rapidly accelerating trends that will

shape institutions governments businesses and everyday consumers

We have consolidated these trends into short vignettes in order to share a curated snapshot

of what will either create great opportunities or unexpected challenges We will cover

these trends over the next few months This report covers The Century of the City State We

hope you engage us in the debate and exploration on how these exponential trends will

shape your business and the World

Please enjoy and share this first of eight free reports The discussion will also continue in our

core social channels - sparksandhoney wwwbigthinkblogsamped and

wwwfacebookcomsparksandhoney

Our global society has entered a period of accelerated change

Vatican City 2005

Vatican City 2013

These changes are happening rapidly

reshaping entire industries economic models and

institutions

Our blind spot comes from the fact that we have lived in a linear world

But todayrsquos changes are exponential Exponential

Linear

$100M

$10M

$M

$100k

$10k

$1k2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

Cost Per Genome

0

50

100

150

200

250

300

350

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019

Price of IPhone in pound

With Exponential Change

Cost decreasesSize decreases

Performance increasesTime compresses

Remember in 2005 ldquoFacebook didnrsquot exist for most

people Twitter was still a sound 4G was a parking space and

lsquoSkypersquo was a typordquo Source Thomas Friedman

The World is Flat

Wersquove gone from this

to this

to this

No matter what your view of change-- itrsquos inevitable that it will happen

Anticipating rapid transformation creates great opportunity

Future of EducationCentury ofthe City State

QuantifiedEverywhere

3D PrintingCitizen Doctor

Ancient Wisdom Cyborg Marketing

We are tracking 8 exponential trends that will shape humanity

Conscious Brands

Century ofthe City State

QuantifiedEverywhere Ancient Wisdom Cyborg Marketing

Century of the City State

Conscious Brands

Future of Education 3D PrintingCitizen Doctor

A mega city is defined as a metropolitan area with a population in excess of 10 million people

There are 23 megacities in the world now By 2025 the UN predicts there will be 37 Tokyo alone is forecasted to have over 372 million residents by 2025 more than live in Canada

These megacities are also known as urban agglomerations or city states

The city state of the future offers a whole new way of living as economies communities work infrastructure and home are reconfigured as historic amounts of people consolidate into urban centers

The city state encompasses not only the city center but the surrounding suburban areas that feed into the central business district In fact 60 of the the US population lives in the suburbs

Population is just one defining factor of the city state Clusters of innovators and influencers also create a critical mass of cultural capital that is leveraged by the area its people and its businesses

Century of the City State

A Consolidation of Humanity Just over half the world now lives in cities but by 2050 over 70 of the world will be urban dwellers By then only 14 of people in rich countries will live outside cities and 33 in poor countries - United Nations

century of the city state

Powerful Economic Engines As an example the San Francisco Bay Area has a larger economy than that of Switzerland Belgium Taiwan and Sweden among others (GDP of $535 billion)

century of the city state

Mayors Are the New Kings Concentrated wealth innovation and populations turn city states into highly influential centers which dictate policy and cultural shifts

century of the city state

What is life like in the city state of the future

century of the city state

People will live in smaller spaces With space at a premium apartment sizes will shrink and become flexible multi-purpose spaces Graham Hillrsquos Life Edited apartment is a present day model of this concept

72 Of Americans say ldquothe economic

downturn has helped me prioritize whatrsquos important in my liferdquo

Source Yankelovich

century of the city state

Sustainable Living is a Must From food to manufacturing production moves locally as a way to build resilient communities that support themselves while maximizing resources and decreasing environmental impact The countryside comes to the city creating a ldquorurbanrdquo (rural urban) environment

century of the city state

People Will Share Everything Currently valued at $26 Billion the sharing economy is becoming a standard part of life for many people Expect it to be a part of everyonersquos lives in the space-starved world of the city state

century of the city state

Infrastructure Becomes Decentralized Drones are poised to fuel the next generation of delivery services Experiments are being undertaken that aim to replace postal workers and newspaper delivery workers with drones

century of the city state

Work Becomes Fragmented With the rise of freelancing portfolio careers made of multiple jobs crowdsourcing micro-entrepreneurship and task-based services work becomes snack sized and sporadic leading to a new structuring of time

38Of Americans have a side gig (freelancing working a

2nd job or running their own business)

Source US Bureau of Labor Statistics

century of the city state

The Sense of Community Strengthens Organizations like miLES are trying to engage the community by filling empty commercial space with interesting businesses and organizations on short-term leases while the landlords wait for the right long-term tenants Maker spaces and co-working offices are also filling this need for building community connections

61Of Americans say ldquoit is

very important that I make a difference in my

communityrdquoSource Yankelovich

century of the city state

Transportation Becomes Automated Automated cars and buses are becoming a reality now and will become a standard part of life in the future city state This reshaping of the transportation landscape makes life more efficient and opens up opportunities

century of the city state

century of the city state implications Think Smaller and Transformable As consumers inhabit increasingly smaller spaces products will need to be collapsable and more compact (think folding electronics) Brands will be able to differentiate if they are transformer-like multi-purpose and modular to fit into an edited and liquid lifestyle

Build Unique 3rd Space Communities With space at home at a premium residents of the city-state will need new places to go to work play and commune Retail will evolve into ldquothird spacesrdquo offering more entertainment and brands will take advantage of this by migrating online communities to real-world meet-up spaces In addition residents will need spaces to escape from urban life (either in country escapes near the city or digitalurban detox zones within)

Plan to Rent it Lend it and Trade it As the ldquosharing economyrdquo continues to explode consumers will focus more on durability messages in marketing Brands will also seize opportunities to drive secondary-market value possibly even creating the secondary marketplaces

Help Create the ldquoMicro-Homesteadrdquo From home micro-farming to power generation and food preservation consumers will continue to take control of the basics DIY will move from home-improvement to homesteading as consumers seek ways to create healthier self-sufficient lifestyles This creates opportunities for brands to insinuate themselves into lifersquos necessities

Take an App Approach to Services As work becomes more fragmented people will need new and customized support services to maintain busy lives split between micro-careers as well as help optimizing their micro living spaces Brands will be able to make big impact by offering small but highly prized services

Central Micro-Manufacturing Zone PlannerCMZs (Central Micro-Manufacturing Zones) will replace Central Business Districts in cities as small-scale micro-manufacturing is enabled by 3D printing and other technologies As consumers seek on-demand and DIY ldquomicro-manufacturingrdquo these small industries will find economies of scale by clustering together Planners and managers of these zones will be sought after

Job of the Future

At sparks amp honey we track and analyze thousands of cultural data sources in real time incorporating live data feeds from numerous APIs as well as hundreds of offline sources Using a proprietary Culture Mapping Platform we monitor cultural bursts identify clusters of activity and trends score their energy levels project their lifespans and analyze their cultural resonance This intelligence helps brands understand and connect with popular culture in order to make more strategically informed business decisions

Our platform incorporates three different frameworks to structure and contextualize raw data

CONTENT NETWORKS

ENERGY SCOREamp

PREDICTION SCORE

DNA

A mapping system used to model dynamic interconnected webs of cultural activity

The Energy Score is rated on a scale of 1-5 It reflects the speed of reach and volume of buzz and incorporates a ranking of influencer activity that includes reach resonance and relevance

A unique set of attributes that describes the core concepts of each trend

compactsharablecradle to cradlefrictionlessinnovative

ENERGY PREDICTION

The Prediction Score is rated on a scale of 1-40 It reflects anticipated duration of a trend

29

Methodology

TOPIC CLUSTERS Significant groupings of manifestations which signify cultural waves and trends

MANIFESTATIONS Discrete data points that indicate change

Digital Cities

Share Everything

Urban Farming

p

Century of the City States Topic Clusters Content

NetworkTopic

Cluster Manifestation

Century of the City State

Is Our Disconnect From Nature a

Disorder

Brooklyn Whole Foods Will Have A 20000-

Square-Foot Rooftop Greenhouse

Can Aquaponics Change the Way We

Eat

Volvo Cars Automatically Brake for Cyclists

2022 Cheap flights more rail and hands-

free cars

Urban Planning Goes Digital in Spanish

Smart City

Startup Founder Wants To Replace The Postal

System With Drones

Your Web Product May be coming to a locker

near you

Living With Less A Lot Less

Housing-starved cities seek relief in micro-

apartments

The Rise of the Repair Cafe

Will Co-Working Erode Demand for Office

Space

The Unintended (and Deadly) Consequences

of Living in the Industrialized World

A Hitchhiking App for the Sharing Economy

Share Everything Why the Way We Consume Has Changed Forever

Do you Mealku Potluck craze sweeps

home kitchens

Millennials and the Recession Trends Neo-Bartering and Q-Rewarding

Local and Alternative Currencies

Paris Employs Four Sheep to Keep the Cityrsquos Grass Mowed

Designing A Delicious Insect-Based Food SystemWere covered in germs Lets

design for that

Dirty house Clean it up with this trash-powered robot

Why Robots Will mdash And Must mdash Take Our Jobs

How Robots and Military-Grade Algorithms Make Same-Day

Delivery Possible

FRICTIONLESS LIFE

Automated Transportation

Digital Cities

ROBO-POCALYPSE

LIFE EDITED

The New 3rd Spaces

Compact Living

RURBAN

Urban Farming

Nature Deficit

CROWD IQ

AlternativeCurrencies

Share Everything

Robotic Workforce

Engineering Nature

LIFE LOGIC

Future of EducationCentury ofthe City State

QuantifiedEverywhere

3D PrintingCitizen Doctor

Ancient Wisdom Cyborg Marketing

Stay tuned for ldquoThe Future of Educationrdquo the next installment in our ldquo8 Exponential Trends That Will Shape Humanityrdquo series Follow us sparksandhoney to keep up to date

with our latest free reports

Conscious Brands

32

INDUSTRY REPORTS

bull Competitive Assessment Report

bull ldquoFuture Ofrdquo Report

bull In-Depth Industry Report

bull Innovation Report

bull Media amp Technology Usage Report

bull Up amp Coming Celebrity Report

STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations

25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including

WAVE BRANDING

Proven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments

SOCIAL MEDIA

Community Management FanFollower Acquisition Channel Management amp Administration On-going FanFollower Engagement Social Media Infrastructure

Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance

Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution

Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage

post-event buzz)

Applying the Wave Branding cultural platform sparks amp honey has can support

Sparks amp Honey Offerings

Sign up on our website to receive updates and future reportssparksandhoneycom

For more information2128945100

infosparksandhoneycom

sparksandhoneybigthinkcomblogsamped

facebookcomsparksandhoneysparksandhoneytumblrcom

Page 3: 8 Exponential Trends That Will Shape Humanity: Century of the City State

Our global society has entered a period of accelerated change

Vatican City 2005

Vatican City 2013

These changes are happening rapidly

reshaping entire industries economic models and

institutions

Our blind spot comes from the fact that we have lived in a linear world

But todayrsquos changes are exponential Exponential

Linear

$100M

$10M

$M

$100k

$10k

$1k2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

Cost Per Genome

0

50

100

150

200

250

300

350

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019

Price of IPhone in pound

With Exponential Change

Cost decreasesSize decreases

Performance increasesTime compresses

Remember in 2005 ldquoFacebook didnrsquot exist for most

people Twitter was still a sound 4G was a parking space and

lsquoSkypersquo was a typordquo Source Thomas Friedman

The World is Flat

Wersquove gone from this

to this

to this

No matter what your view of change-- itrsquos inevitable that it will happen

Anticipating rapid transformation creates great opportunity

Future of EducationCentury ofthe City State

QuantifiedEverywhere

3D PrintingCitizen Doctor

Ancient Wisdom Cyborg Marketing

We are tracking 8 exponential trends that will shape humanity

Conscious Brands

Century ofthe City State

QuantifiedEverywhere Ancient Wisdom Cyborg Marketing

Century of the City State

Conscious Brands

Future of Education 3D PrintingCitizen Doctor

A mega city is defined as a metropolitan area with a population in excess of 10 million people

There are 23 megacities in the world now By 2025 the UN predicts there will be 37 Tokyo alone is forecasted to have over 372 million residents by 2025 more than live in Canada

These megacities are also known as urban agglomerations or city states

The city state of the future offers a whole new way of living as economies communities work infrastructure and home are reconfigured as historic amounts of people consolidate into urban centers

The city state encompasses not only the city center but the surrounding suburban areas that feed into the central business district In fact 60 of the the US population lives in the suburbs

Population is just one defining factor of the city state Clusters of innovators and influencers also create a critical mass of cultural capital that is leveraged by the area its people and its businesses

Century of the City State

A Consolidation of Humanity Just over half the world now lives in cities but by 2050 over 70 of the world will be urban dwellers By then only 14 of people in rich countries will live outside cities and 33 in poor countries - United Nations

century of the city state

Powerful Economic Engines As an example the San Francisco Bay Area has a larger economy than that of Switzerland Belgium Taiwan and Sweden among others (GDP of $535 billion)

century of the city state

Mayors Are the New Kings Concentrated wealth innovation and populations turn city states into highly influential centers which dictate policy and cultural shifts

century of the city state

What is life like in the city state of the future

century of the city state

People will live in smaller spaces With space at a premium apartment sizes will shrink and become flexible multi-purpose spaces Graham Hillrsquos Life Edited apartment is a present day model of this concept

72 Of Americans say ldquothe economic

downturn has helped me prioritize whatrsquos important in my liferdquo

Source Yankelovich

century of the city state

Sustainable Living is a Must From food to manufacturing production moves locally as a way to build resilient communities that support themselves while maximizing resources and decreasing environmental impact The countryside comes to the city creating a ldquorurbanrdquo (rural urban) environment

century of the city state

People Will Share Everything Currently valued at $26 Billion the sharing economy is becoming a standard part of life for many people Expect it to be a part of everyonersquos lives in the space-starved world of the city state

century of the city state

Infrastructure Becomes Decentralized Drones are poised to fuel the next generation of delivery services Experiments are being undertaken that aim to replace postal workers and newspaper delivery workers with drones

century of the city state

Work Becomes Fragmented With the rise of freelancing portfolio careers made of multiple jobs crowdsourcing micro-entrepreneurship and task-based services work becomes snack sized and sporadic leading to a new structuring of time

38Of Americans have a side gig (freelancing working a

2nd job or running their own business)

Source US Bureau of Labor Statistics

century of the city state

The Sense of Community Strengthens Organizations like miLES are trying to engage the community by filling empty commercial space with interesting businesses and organizations on short-term leases while the landlords wait for the right long-term tenants Maker spaces and co-working offices are also filling this need for building community connections

61Of Americans say ldquoit is

very important that I make a difference in my

communityrdquoSource Yankelovich

century of the city state

Transportation Becomes Automated Automated cars and buses are becoming a reality now and will become a standard part of life in the future city state This reshaping of the transportation landscape makes life more efficient and opens up opportunities

century of the city state

century of the city state implications Think Smaller and Transformable As consumers inhabit increasingly smaller spaces products will need to be collapsable and more compact (think folding electronics) Brands will be able to differentiate if they are transformer-like multi-purpose and modular to fit into an edited and liquid lifestyle

Build Unique 3rd Space Communities With space at home at a premium residents of the city-state will need new places to go to work play and commune Retail will evolve into ldquothird spacesrdquo offering more entertainment and brands will take advantage of this by migrating online communities to real-world meet-up spaces In addition residents will need spaces to escape from urban life (either in country escapes near the city or digitalurban detox zones within)

Plan to Rent it Lend it and Trade it As the ldquosharing economyrdquo continues to explode consumers will focus more on durability messages in marketing Brands will also seize opportunities to drive secondary-market value possibly even creating the secondary marketplaces

Help Create the ldquoMicro-Homesteadrdquo From home micro-farming to power generation and food preservation consumers will continue to take control of the basics DIY will move from home-improvement to homesteading as consumers seek ways to create healthier self-sufficient lifestyles This creates opportunities for brands to insinuate themselves into lifersquos necessities

Take an App Approach to Services As work becomes more fragmented people will need new and customized support services to maintain busy lives split between micro-careers as well as help optimizing their micro living spaces Brands will be able to make big impact by offering small but highly prized services

Central Micro-Manufacturing Zone PlannerCMZs (Central Micro-Manufacturing Zones) will replace Central Business Districts in cities as small-scale micro-manufacturing is enabled by 3D printing and other technologies As consumers seek on-demand and DIY ldquomicro-manufacturingrdquo these small industries will find economies of scale by clustering together Planners and managers of these zones will be sought after

Job of the Future

At sparks amp honey we track and analyze thousands of cultural data sources in real time incorporating live data feeds from numerous APIs as well as hundreds of offline sources Using a proprietary Culture Mapping Platform we monitor cultural bursts identify clusters of activity and trends score their energy levels project their lifespans and analyze their cultural resonance This intelligence helps brands understand and connect with popular culture in order to make more strategically informed business decisions

Our platform incorporates three different frameworks to structure and contextualize raw data

CONTENT NETWORKS

ENERGY SCOREamp

PREDICTION SCORE

DNA

A mapping system used to model dynamic interconnected webs of cultural activity

The Energy Score is rated on a scale of 1-5 It reflects the speed of reach and volume of buzz and incorporates a ranking of influencer activity that includes reach resonance and relevance

A unique set of attributes that describes the core concepts of each trend

compactsharablecradle to cradlefrictionlessinnovative

ENERGY PREDICTION

The Prediction Score is rated on a scale of 1-40 It reflects anticipated duration of a trend

29

Methodology

TOPIC CLUSTERS Significant groupings of manifestations which signify cultural waves and trends

MANIFESTATIONS Discrete data points that indicate change

Digital Cities

Share Everything

Urban Farming

p

Century of the City States Topic Clusters Content

NetworkTopic

Cluster Manifestation

Century of the City State

Is Our Disconnect From Nature a

Disorder

Brooklyn Whole Foods Will Have A 20000-

Square-Foot Rooftop Greenhouse

Can Aquaponics Change the Way We

Eat

Volvo Cars Automatically Brake for Cyclists

2022 Cheap flights more rail and hands-

free cars

Urban Planning Goes Digital in Spanish

Smart City

Startup Founder Wants To Replace The Postal

System With Drones

Your Web Product May be coming to a locker

near you

Living With Less A Lot Less

Housing-starved cities seek relief in micro-

apartments

The Rise of the Repair Cafe

Will Co-Working Erode Demand for Office

Space

The Unintended (and Deadly) Consequences

of Living in the Industrialized World

A Hitchhiking App for the Sharing Economy

Share Everything Why the Way We Consume Has Changed Forever

Do you Mealku Potluck craze sweeps

home kitchens

Millennials and the Recession Trends Neo-Bartering and Q-Rewarding

Local and Alternative Currencies

Paris Employs Four Sheep to Keep the Cityrsquos Grass Mowed

Designing A Delicious Insect-Based Food SystemWere covered in germs Lets

design for that

Dirty house Clean it up with this trash-powered robot

Why Robots Will mdash And Must mdash Take Our Jobs

How Robots and Military-Grade Algorithms Make Same-Day

Delivery Possible

FRICTIONLESS LIFE

Automated Transportation

Digital Cities

ROBO-POCALYPSE

LIFE EDITED

The New 3rd Spaces

Compact Living

RURBAN

Urban Farming

Nature Deficit

CROWD IQ

AlternativeCurrencies

Share Everything

Robotic Workforce

Engineering Nature

LIFE LOGIC

Future of EducationCentury ofthe City State

QuantifiedEverywhere

3D PrintingCitizen Doctor

Ancient Wisdom Cyborg Marketing

Stay tuned for ldquoThe Future of Educationrdquo the next installment in our ldquo8 Exponential Trends That Will Shape Humanityrdquo series Follow us sparksandhoney to keep up to date

with our latest free reports

Conscious Brands

32

INDUSTRY REPORTS

bull Competitive Assessment Report

bull ldquoFuture Ofrdquo Report

bull In-Depth Industry Report

bull Innovation Report

bull Media amp Technology Usage Report

bull Up amp Coming Celebrity Report

STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations

25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including

WAVE BRANDING

Proven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments

SOCIAL MEDIA

Community Management FanFollower Acquisition Channel Management amp Administration On-going FanFollower Engagement Social Media Infrastructure

Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance

Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution

Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage

post-event buzz)

Applying the Wave Branding cultural platform sparks amp honey has can support

Sparks amp Honey Offerings

Sign up on our website to receive updates and future reportssparksandhoneycom

For more information2128945100

infosparksandhoneycom

sparksandhoneybigthinkcomblogsamped

facebookcomsparksandhoneysparksandhoneytumblrcom

Page 4: 8 Exponential Trends That Will Shape Humanity: Century of the City State

Vatican City 2005

Vatican City 2013

These changes are happening rapidly

reshaping entire industries economic models and

institutions

Our blind spot comes from the fact that we have lived in a linear world

But todayrsquos changes are exponential Exponential

Linear

$100M

$10M

$M

$100k

$10k

$1k2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

Cost Per Genome

0

50

100

150

200

250

300

350

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019

Price of IPhone in pound

With Exponential Change

Cost decreasesSize decreases

Performance increasesTime compresses

Remember in 2005 ldquoFacebook didnrsquot exist for most

people Twitter was still a sound 4G was a parking space and

lsquoSkypersquo was a typordquo Source Thomas Friedman

The World is Flat

Wersquove gone from this

to this

to this

No matter what your view of change-- itrsquos inevitable that it will happen

Anticipating rapid transformation creates great opportunity

Future of EducationCentury ofthe City State

QuantifiedEverywhere

3D PrintingCitizen Doctor

Ancient Wisdom Cyborg Marketing

We are tracking 8 exponential trends that will shape humanity

Conscious Brands

Century ofthe City State

QuantifiedEverywhere Ancient Wisdom Cyborg Marketing

Century of the City State

Conscious Brands

Future of Education 3D PrintingCitizen Doctor

A mega city is defined as a metropolitan area with a population in excess of 10 million people

There are 23 megacities in the world now By 2025 the UN predicts there will be 37 Tokyo alone is forecasted to have over 372 million residents by 2025 more than live in Canada

These megacities are also known as urban agglomerations or city states

The city state of the future offers a whole new way of living as economies communities work infrastructure and home are reconfigured as historic amounts of people consolidate into urban centers

The city state encompasses not only the city center but the surrounding suburban areas that feed into the central business district In fact 60 of the the US population lives in the suburbs

Population is just one defining factor of the city state Clusters of innovators and influencers also create a critical mass of cultural capital that is leveraged by the area its people and its businesses

Century of the City State

A Consolidation of Humanity Just over half the world now lives in cities but by 2050 over 70 of the world will be urban dwellers By then only 14 of people in rich countries will live outside cities and 33 in poor countries - United Nations

century of the city state

Powerful Economic Engines As an example the San Francisco Bay Area has a larger economy than that of Switzerland Belgium Taiwan and Sweden among others (GDP of $535 billion)

century of the city state

Mayors Are the New Kings Concentrated wealth innovation and populations turn city states into highly influential centers which dictate policy and cultural shifts

century of the city state

What is life like in the city state of the future

century of the city state

People will live in smaller spaces With space at a premium apartment sizes will shrink and become flexible multi-purpose spaces Graham Hillrsquos Life Edited apartment is a present day model of this concept

72 Of Americans say ldquothe economic

downturn has helped me prioritize whatrsquos important in my liferdquo

Source Yankelovich

century of the city state

Sustainable Living is a Must From food to manufacturing production moves locally as a way to build resilient communities that support themselves while maximizing resources and decreasing environmental impact The countryside comes to the city creating a ldquorurbanrdquo (rural urban) environment

century of the city state

People Will Share Everything Currently valued at $26 Billion the sharing economy is becoming a standard part of life for many people Expect it to be a part of everyonersquos lives in the space-starved world of the city state

century of the city state

Infrastructure Becomes Decentralized Drones are poised to fuel the next generation of delivery services Experiments are being undertaken that aim to replace postal workers and newspaper delivery workers with drones

century of the city state

Work Becomes Fragmented With the rise of freelancing portfolio careers made of multiple jobs crowdsourcing micro-entrepreneurship and task-based services work becomes snack sized and sporadic leading to a new structuring of time

38Of Americans have a side gig (freelancing working a

2nd job or running their own business)

Source US Bureau of Labor Statistics

century of the city state

The Sense of Community Strengthens Organizations like miLES are trying to engage the community by filling empty commercial space with interesting businesses and organizations on short-term leases while the landlords wait for the right long-term tenants Maker spaces and co-working offices are also filling this need for building community connections

61Of Americans say ldquoit is

very important that I make a difference in my

communityrdquoSource Yankelovich

century of the city state

Transportation Becomes Automated Automated cars and buses are becoming a reality now and will become a standard part of life in the future city state This reshaping of the transportation landscape makes life more efficient and opens up opportunities

century of the city state

century of the city state implications Think Smaller and Transformable As consumers inhabit increasingly smaller spaces products will need to be collapsable and more compact (think folding electronics) Brands will be able to differentiate if they are transformer-like multi-purpose and modular to fit into an edited and liquid lifestyle

Build Unique 3rd Space Communities With space at home at a premium residents of the city-state will need new places to go to work play and commune Retail will evolve into ldquothird spacesrdquo offering more entertainment and brands will take advantage of this by migrating online communities to real-world meet-up spaces In addition residents will need spaces to escape from urban life (either in country escapes near the city or digitalurban detox zones within)

Plan to Rent it Lend it and Trade it As the ldquosharing economyrdquo continues to explode consumers will focus more on durability messages in marketing Brands will also seize opportunities to drive secondary-market value possibly even creating the secondary marketplaces

Help Create the ldquoMicro-Homesteadrdquo From home micro-farming to power generation and food preservation consumers will continue to take control of the basics DIY will move from home-improvement to homesteading as consumers seek ways to create healthier self-sufficient lifestyles This creates opportunities for brands to insinuate themselves into lifersquos necessities

Take an App Approach to Services As work becomes more fragmented people will need new and customized support services to maintain busy lives split between micro-careers as well as help optimizing their micro living spaces Brands will be able to make big impact by offering small but highly prized services

Central Micro-Manufacturing Zone PlannerCMZs (Central Micro-Manufacturing Zones) will replace Central Business Districts in cities as small-scale micro-manufacturing is enabled by 3D printing and other technologies As consumers seek on-demand and DIY ldquomicro-manufacturingrdquo these small industries will find economies of scale by clustering together Planners and managers of these zones will be sought after

Job of the Future

At sparks amp honey we track and analyze thousands of cultural data sources in real time incorporating live data feeds from numerous APIs as well as hundreds of offline sources Using a proprietary Culture Mapping Platform we monitor cultural bursts identify clusters of activity and trends score their energy levels project their lifespans and analyze their cultural resonance This intelligence helps brands understand and connect with popular culture in order to make more strategically informed business decisions

Our platform incorporates three different frameworks to structure and contextualize raw data

CONTENT NETWORKS

ENERGY SCOREamp

PREDICTION SCORE

DNA

A mapping system used to model dynamic interconnected webs of cultural activity

The Energy Score is rated on a scale of 1-5 It reflects the speed of reach and volume of buzz and incorporates a ranking of influencer activity that includes reach resonance and relevance

A unique set of attributes that describes the core concepts of each trend

compactsharablecradle to cradlefrictionlessinnovative

ENERGY PREDICTION

The Prediction Score is rated on a scale of 1-40 It reflects anticipated duration of a trend

29

Methodology

TOPIC CLUSTERS Significant groupings of manifestations which signify cultural waves and trends

MANIFESTATIONS Discrete data points that indicate change

Digital Cities

Share Everything

Urban Farming

p

Century of the City States Topic Clusters Content

NetworkTopic

Cluster Manifestation

Century of the City State

Is Our Disconnect From Nature a

Disorder

Brooklyn Whole Foods Will Have A 20000-

Square-Foot Rooftop Greenhouse

Can Aquaponics Change the Way We

Eat

Volvo Cars Automatically Brake for Cyclists

2022 Cheap flights more rail and hands-

free cars

Urban Planning Goes Digital in Spanish

Smart City

Startup Founder Wants To Replace The Postal

System With Drones

Your Web Product May be coming to a locker

near you

Living With Less A Lot Less

Housing-starved cities seek relief in micro-

apartments

The Rise of the Repair Cafe

Will Co-Working Erode Demand for Office

Space

The Unintended (and Deadly) Consequences

of Living in the Industrialized World

A Hitchhiking App for the Sharing Economy

Share Everything Why the Way We Consume Has Changed Forever

Do you Mealku Potluck craze sweeps

home kitchens

Millennials and the Recession Trends Neo-Bartering and Q-Rewarding

Local and Alternative Currencies

Paris Employs Four Sheep to Keep the Cityrsquos Grass Mowed

Designing A Delicious Insect-Based Food SystemWere covered in germs Lets

design for that

Dirty house Clean it up with this trash-powered robot

Why Robots Will mdash And Must mdash Take Our Jobs

How Robots and Military-Grade Algorithms Make Same-Day

Delivery Possible

FRICTIONLESS LIFE

Automated Transportation

Digital Cities

ROBO-POCALYPSE

LIFE EDITED

The New 3rd Spaces

Compact Living

RURBAN

Urban Farming

Nature Deficit

CROWD IQ

AlternativeCurrencies

Share Everything

Robotic Workforce

Engineering Nature

LIFE LOGIC

Future of EducationCentury ofthe City State

QuantifiedEverywhere

3D PrintingCitizen Doctor

Ancient Wisdom Cyborg Marketing

Stay tuned for ldquoThe Future of Educationrdquo the next installment in our ldquo8 Exponential Trends That Will Shape Humanityrdquo series Follow us sparksandhoney to keep up to date

with our latest free reports

Conscious Brands

32

INDUSTRY REPORTS

bull Competitive Assessment Report

bull ldquoFuture Ofrdquo Report

bull In-Depth Industry Report

bull Innovation Report

bull Media amp Technology Usage Report

bull Up amp Coming Celebrity Report

STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations

25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including

WAVE BRANDING

Proven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments

SOCIAL MEDIA

Community Management FanFollower Acquisition Channel Management amp Administration On-going FanFollower Engagement Social Media Infrastructure

Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance

Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution

Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage

post-event buzz)

Applying the Wave Branding cultural platform sparks amp honey has can support

Sparks amp Honey Offerings

Sign up on our website to receive updates and future reportssparksandhoneycom

For more information2128945100

infosparksandhoneycom

sparksandhoneybigthinkcomblogsamped

facebookcomsparksandhoneysparksandhoneytumblrcom

Page 5: 8 Exponential Trends That Will Shape Humanity: Century of the City State

reshaping entire industries economic models and

institutions

Our blind spot comes from the fact that we have lived in a linear world

But todayrsquos changes are exponential Exponential

Linear

$100M

$10M

$M

$100k

$10k

$1k2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

Cost Per Genome

0

50

100

150

200

250

300

350

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019

Price of IPhone in pound

With Exponential Change

Cost decreasesSize decreases

Performance increasesTime compresses

Remember in 2005 ldquoFacebook didnrsquot exist for most

people Twitter was still a sound 4G was a parking space and

lsquoSkypersquo was a typordquo Source Thomas Friedman

The World is Flat

Wersquove gone from this

to this

to this

No matter what your view of change-- itrsquos inevitable that it will happen

Anticipating rapid transformation creates great opportunity

Future of EducationCentury ofthe City State

QuantifiedEverywhere

3D PrintingCitizen Doctor

Ancient Wisdom Cyborg Marketing

We are tracking 8 exponential trends that will shape humanity

Conscious Brands

Century ofthe City State

QuantifiedEverywhere Ancient Wisdom Cyborg Marketing

Century of the City State

Conscious Brands

Future of Education 3D PrintingCitizen Doctor

A mega city is defined as a metropolitan area with a population in excess of 10 million people

There are 23 megacities in the world now By 2025 the UN predicts there will be 37 Tokyo alone is forecasted to have over 372 million residents by 2025 more than live in Canada

These megacities are also known as urban agglomerations or city states

The city state of the future offers a whole new way of living as economies communities work infrastructure and home are reconfigured as historic amounts of people consolidate into urban centers

The city state encompasses not only the city center but the surrounding suburban areas that feed into the central business district In fact 60 of the the US population lives in the suburbs

Population is just one defining factor of the city state Clusters of innovators and influencers also create a critical mass of cultural capital that is leveraged by the area its people and its businesses

Century of the City State

A Consolidation of Humanity Just over half the world now lives in cities but by 2050 over 70 of the world will be urban dwellers By then only 14 of people in rich countries will live outside cities and 33 in poor countries - United Nations

century of the city state

Powerful Economic Engines As an example the San Francisco Bay Area has a larger economy than that of Switzerland Belgium Taiwan and Sweden among others (GDP of $535 billion)

century of the city state

Mayors Are the New Kings Concentrated wealth innovation and populations turn city states into highly influential centers which dictate policy and cultural shifts

century of the city state

What is life like in the city state of the future

century of the city state

People will live in smaller spaces With space at a premium apartment sizes will shrink and become flexible multi-purpose spaces Graham Hillrsquos Life Edited apartment is a present day model of this concept

72 Of Americans say ldquothe economic

downturn has helped me prioritize whatrsquos important in my liferdquo

Source Yankelovich

century of the city state

Sustainable Living is a Must From food to manufacturing production moves locally as a way to build resilient communities that support themselves while maximizing resources and decreasing environmental impact The countryside comes to the city creating a ldquorurbanrdquo (rural urban) environment

century of the city state

People Will Share Everything Currently valued at $26 Billion the sharing economy is becoming a standard part of life for many people Expect it to be a part of everyonersquos lives in the space-starved world of the city state

century of the city state

Infrastructure Becomes Decentralized Drones are poised to fuel the next generation of delivery services Experiments are being undertaken that aim to replace postal workers and newspaper delivery workers with drones

century of the city state

Work Becomes Fragmented With the rise of freelancing portfolio careers made of multiple jobs crowdsourcing micro-entrepreneurship and task-based services work becomes snack sized and sporadic leading to a new structuring of time

38Of Americans have a side gig (freelancing working a

2nd job or running their own business)

Source US Bureau of Labor Statistics

century of the city state

The Sense of Community Strengthens Organizations like miLES are trying to engage the community by filling empty commercial space with interesting businesses and organizations on short-term leases while the landlords wait for the right long-term tenants Maker spaces and co-working offices are also filling this need for building community connections

61Of Americans say ldquoit is

very important that I make a difference in my

communityrdquoSource Yankelovich

century of the city state

Transportation Becomes Automated Automated cars and buses are becoming a reality now and will become a standard part of life in the future city state This reshaping of the transportation landscape makes life more efficient and opens up opportunities

century of the city state

century of the city state implications Think Smaller and Transformable As consumers inhabit increasingly smaller spaces products will need to be collapsable and more compact (think folding electronics) Brands will be able to differentiate if they are transformer-like multi-purpose and modular to fit into an edited and liquid lifestyle

Build Unique 3rd Space Communities With space at home at a premium residents of the city-state will need new places to go to work play and commune Retail will evolve into ldquothird spacesrdquo offering more entertainment and brands will take advantage of this by migrating online communities to real-world meet-up spaces In addition residents will need spaces to escape from urban life (either in country escapes near the city or digitalurban detox zones within)

Plan to Rent it Lend it and Trade it As the ldquosharing economyrdquo continues to explode consumers will focus more on durability messages in marketing Brands will also seize opportunities to drive secondary-market value possibly even creating the secondary marketplaces

Help Create the ldquoMicro-Homesteadrdquo From home micro-farming to power generation and food preservation consumers will continue to take control of the basics DIY will move from home-improvement to homesteading as consumers seek ways to create healthier self-sufficient lifestyles This creates opportunities for brands to insinuate themselves into lifersquos necessities

Take an App Approach to Services As work becomes more fragmented people will need new and customized support services to maintain busy lives split between micro-careers as well as help optimizing their micro living spaces Brands will be able to make big impact by offering small but highly prized services

Central Micro-Manufacturing Zone PlannerCMZs (Central Micro-Manufacturing Zones) will replace Central Business Districts in cities as small-scale micro-manufacturing is enabled by 3D printing and other technologies As consumers seek on-demand and DIY ldquomicro-manufacturingrdquo these small industries will find economies of scale by clustering together Planners and managers of these zones will be sought after

Job of the Future

At sparks amp honey we track and analyze thousands of cultural data sources in real time incorporating live data feeds from numerous APIs as well as hundreds of offline sources Using a proprietary Culture Mapping Platform we monitor cultural bursts identify clusters of activity and trends score their energy levels project their lifespans and analyze their cultural resonance This intelligence helps brands understand and connect with popular culture in order to make more strategically informed business decisions

Our platform incorporates three different frameworks to structure and contextualize raw data

CONTENT NETWORKS

ENERGY SCOREamp

PREDICTION SCORE

DNA

A mapping system used to model dynamic interconnected webs of cultural activity

The Energy Score is rated on a scale of 1-5 It reflects the speed of reach and volume of buzz and incorporates a ranking of influencer activity that includes reach resonance and relevance

A unique set of attributes that describes the core concepts of each trend

compactsharablecradle to cradlefrictionlessinnovative

ENERGY PREDICTION

The Prediction Score is rated on a scale of 1-40 It reflects anticipated duration of a trend

29

Methodology

TOPIC CLUSTERS Significant groupings of manifestations which signify cultural waves and trends

MANIFESTATIONS Discrete data points that indicate change

Digital Cities

Share Everything

Urban Farming

p

Century of the City States Topic Clusters Content

NetworkTopic

Cluster Manifestation

Century of the City State

Is Our Disconnect From Nature a

Disorder

Brooklyn Whole Foods Will Have A 20000-

Square-Foot Rooftop Greenhouse

Can Aquaponics Change the Way We

Eat

Volvo Cars Automatically Brake for Cyclists

2022 Cheap flights more rail and hands-

free cars

Urban Planning Goes Digital in Spanish

Smart City

Startup Founder Wants To Replace The Postal

System With Drones

Your Web Product May be coming to a locker

near you

Living With Less A Lot Less

Housing-starved cities seek relief in micro-

apartments

The Rise of the Repair Cafe

Will Co-Working Erode Demand for Office

Space

The Unintended (and Deadly) Consequences

of Living in the Industrialized World

A Hitchhiking App for the Sharing Economy

Share Everything Why the Way We Consume Has Changed Forever

Do you Mealku Potluck craze sweeps

home kitchens

Millennials and the Recession Trends Neo-Bartering and Q-Rewarding

Local and Alternative Currencies

Paris Employs Four Sheep to Keep the Cityrsquos Grass Mowed

Designing A Delicious Insect-Based Food SystemWere covered in germs Lets

design for that

Dirty house Clean it up with this trash-powered robot

Why Robots Will mdash And Must mdash Take Our Jobs

How Robots and Military-Grade Algorithms Make Same-Day

Delivery Possible

FRICTIONLESS LIFE

Automated Transportation

Digital Cities

ROBO-POCALYPSE

LIFE EDITED

The New 3rd Spaces

Compact Living

RURBAN

Urban Farming

Nature Deficit

CROWD IQ

AlternativeCurrencies

Share Everything

Robotic Workforce

Engineering Nature

LIFE LOGIC

Future of EducationCentury ofthe City State

QuantifiedEverywhere

3D PrintingCitizen Doctor

Ancient Wisdom Cyborg Marketing

Stay tuned for ldquoThe Future of Educationrdquo the next installment in our ldquo8 Exponential Trends That Will Shape Humanityrdquo series Follow us sparksandhoney to keep up to date

with our latest free reports

Conscious Brands

32

INDUSTRY REPORTS

bull Competitive Assessment Report

bull ldquoFuture Ofrdquo Report

bull In-Depth Industry Report

bull Innovation Report

bull Media amp Technology Usage Report

bull Up amp Coming Celebrity Report

STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations

25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including

WAVE BRANDING

Proven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments

SOCIAL MEDIA

Community Management FanFollower Acquisition Channel Management amp Administration On-going FanFollower Engagement Social Media Infrastructure

Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance

Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution

Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage

post-event buzz)

Applying the Wave Branding cultural platform sparks amp honey has can support

Sparks amp Honey Offerings

Sign up on our website to receive updates and future reportssparksandhoneycom

For more information2128945100

infosparksandhoneycom

sparksandhoneybigthinkcomblogsamped

facebookcomsparksandhoneysparksandhoneytumblrcom

Page 6: 8 Exponential Trends That Will Shape Humanity: Century of the City State

Our blind spot comes from the fact that we have lived in a linear world

But todayrsquos changes are exponential Exponential

Linear

$100M

$10M

$M

$100k

$10k

$1k2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

Cost Per Genome

0

50

100

150

200

250

300

350

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019

Price of IPhone in pound

With Exponential Change

Cost decreasesSize decreases

Performance increasesTime compresses

Remember in 2005 ldquoFacebook didnrsquot exist for most

people Twitter was still a sound 4G was a parking space and

lsquoSkypersquo was a typordquo Source Thomas Friedman

The World is Flat

Wersquove gone from this

to this

to this

No matter what your view of change-- itrsquos inevitable that it will happen

Anticipating rapid transformation creates great opportunity

Future of EducationCentury ofthe City State

QuantifiedEverywhere

3D PrintingCitizen Doctor

Ancient Wisdom Cyborg Marketing

We are tracking 8 exponential trends that will shape humanity

Conscious Brands

Century ofthe City State

QuantifiedEverywhere Ancient Wisdom Cyborg Marketing

Century of the City State

Conscious Brands

Future of Education 3D PrintingCitizen Doctor

A mega city is defined as a metropolitan area with a population in excess of 10 million people

There are 23 megacities in the world now By 2025 the UN predicts there will be 37 Tokyo alone is forecasted to have over 372 million residents by 2025 more than live in Canada

These megacities are also known as urban agglomerations or city states

The city state of the future offers a whole new way of living as economies communities work infrastructure and home are reconfigured as historic amounts of people consolidate into urban centers

The city state encompasses not only the city center but the surrounding suburban areas that feed into the central business district In fact 60 of the the US population lives in the suburbs

Population is just one defining factor of the city state Clusters of innovators and influencers also create a critical mass of cultural capital that is leveraged by the area its people and its businesses

Century of the City State

A Consolidation of Humanity Just over half the world now lives in cities but by 2050 over 70 of the world will be urban dwellers By then only 14 of people in rich countries will live outside cities and 33 in poor countries - United Nations

century of the city state

Powerful Economic Engines As an example the San Francisco Bay Area has a larger economy than that of Switzerland Belgium Taiwan and Sweden among others (GDP of $535 billion)

century of the city state

Mayors Are the New Kings Concentrated wealth innovation and populations turn city states into highly influential centers which dictate policy and cultural shifts

century of the city state

What is life like in the city state of the future

century of the city state

People will live in smaller spaces With space at a premium apartment sizes will shrink and become flexible multi-purpose spaces Graham Hillrsquos Life Edited apartment is a present day model of this concept

72 Of Americans say ldquothe economic

downturn has helped me prioritize whatrsquos important in my liferdquo

Source Yankelovich

century of the city state

Sustainable Living is a Must From food to manufacturing production moves locally as a way to build resilient communities that support themselves while maximizing resources and decreasing environmental impact The countryside comes to the city creating a ldquorurbanrdquo (rural urban) environment

century of the city state

People Will Share Everything Currently valued at $26 Billion the sharing economy is becoming a standard part of life for many people Expect it to be a part of everyonersquos lives in the space-starved world of the city state

century of the city state

Infrastructure Becomes Decentralized Drones are poised to fuel the next generation of delivery services Experiments are being undertaken that aim to replace postal workers and newspaper delivery workers with drones

century of the city state

Work Becomes Fragmented With the rise of freelancing portfolio careers made of multiple jobs crowdsourcing micro-entrepreneurship and task-based services work becomes snack sized and sporadic leading to a new structuring of time

38Of Americans have a side gig (freelancing working a

2nd job or running their own business)

Source US Bureau of Labor Statistics

century of the city state

The Sense of Community Strengthens Organizations like miLES are trying to engage the community by filling empty commercial space with interesting businesses and organizations on short-term leases while the landlords wait for the right long-term tenants Maker spaces and co-working offices are also filling this need for building community connections

61Of Americans say ldquoit is

very important that I make a difference in my

communityrdquoSource Yankelovich

century of the city state

Transportation Becomes Automated Automated cars and buses are becoming a reality now and will become a standard part of life in the future city state This reshaping of the transportation landscape makes life more efficient and opens up opportunities

century of the city state

century of the city state implications Think Smaller and Transformable As consumers inhabit increasingly smaller spaces products will need to be collapsable and more compact (think folding electronics) Brands will be able to differentiate if they are transformer-like multi-purpose and modular to fit into an edited and liquid lifestyle

Build Unique 3rd Space Communities With space at home at a premium residents of the city-state will need new places to go to work play and commune Retail will evolve into ldquothird spacesrdquo offering more entertainment and brands will take advantage of this by migrating online communities to real-world meet-up spaces In addition residents will need spaces to escape from urban life (either in country escapes near the city or digitalurban detox zones within)

Plan to Rent it Lend it and Trade it As the ldquosharing economyrdquo continues to explode consumers will focus more on durability messages in marketing Brands will also seize opportunities to drive secondary-market value possibly even creating the secondary marketplaces

Help Create the ldquoMicro-Homesteadrdquo From home micro-farming to power generation and food preservation consumers will continue to take control of the basics DIY will move from home-improvement to homesteading as consumers seek ways to create healthier self-sufficient lifestyles This creates opportunities for brands to insinuate themselves into lifersquos necessities

Take an App Approach to Services As work becomes more fragmented people will need new and customized support services to maintain busy lives split between micro-careers as well as help optimizing their micro living spaces Brands will be able to make big impact by offering small but highly prized services

Central Micro-Manufacturing Zone PlannerCMZs (Central Micro-Manufacturing Zones) will replace Central Business Districts in cities as small-scale micro-manufacturing is enabled by 3D printing and other technologies As consumers seek on-demand and DIY ldquomicro-manufacturingrdquo these small industries will find economies of scale by clustering together Planners and managers of these zones will be sought after

Job of the Future

At sparks amp honey we track and analyze thousands of cultural data sources in real time incorporating live data feeds from numerous APIs as well as hundreds of offline sources Using a proprietary Culture Mapping Platform we monitor cultural bursts identify clusters of activity and trends score their energy levels project their lifespans and analyze their cultural resonance This intelligence helps brands understand and connect with popular culture in order to make more strategically informed business decisions

Our platform incorporates three different frameworks to structure and contextualize raw data

CONTENT NETWORKS

ENERGY SCOREamp

PREDICTION SCORE

DNA

A mapping system used to model dynamic interconnected webs of cultural activity

The Energy Score is rated on a scale of 1-5 It reflects the speed of reach and volume of buzz and incorporates a ranking of influencer activity that includes reach resonance and relevance

A unique set of attributes that describes the core concepts of each trend

compactsharablecradle to cradlefrictionlessinnovative

ENERGY PREDICTION

The Prediction Score is rated on a scale of 1-40 It reflects anticipated duration of a trend

29

Methodology

TOPIC CLUSTERS Significant groupings of manifestations which signify cultural waves and trends

MANIFESTATIONS Discrete data points that indicate change

Digital Cities

Share Everything

Urban Farming

p

Century of the City States Topic Clusters Content

NetworkTopic

Cluster Manifestation

Century of the City State

Is Our Disconnect From Nature a

Disorder

Brooklyn Whole Foods Will Have A 20000-

Square-Foot Rooftop Greenhouse

Can Aquaponics Change the Way We

Eat

Volvo Cars Automatically Brake for Cyclists

2022 Cheap flights more rail and hands-

free cars

Urban Planning Goes Digital in Spanish

Smart City

Startup Founder Wants To Replace The Postal

System With Drones

Your Web Product May be coming to a locker

near you

Living With Less A Lot Less

Housing-starved cities seek relief in micro-

apartments

The Rise of the Repair Cafe

Will Co-Working Erode Demand for Office

Space

The Unintended (and Deadly) Consequences

of Living in the Industrialized World

A Hitchhiking App for the Sharing Economy

Share Everything Why the Way We Consume Has Changed Forever

Do you Mealku Potluck craze sweeps

home kitchens

Millennials and the Recession Trends Neo-Bartering and Q-Rewarding

Local and Alternative Currencies

Paris Employs Four Sheep to Keep the Cityrsquos Grass Mowed

Designing A Delicious Insect-Based Food SystemWere covered in germs Lets

design for that

Dirty house Clean it up with this trash-powered robot

Why Robots Will mdash And Must mdash Take Our Jobs

How Robots and Military-Grade Algorithms Make Same-Day

Delivery Possible

FRICTIONLESS LIFE

Automated Transportation

Digital Cities

ROBO-POCALYPSE

LIFE EDITED

The New 3rd Spaces

Compact Living

RURBAN

Urban Farming

Nature Deficit

CROWD IQ

AlternativeCurrencies

Share Everything

Robotic Workforce

Engineering Nature

LIFE LOGIC

Future of EducationCentury ofthe City State

QuantifiedEverywhere

3D PrintingCitizen Doctor

Ancient Wisdom Cyborg Marketing

Stay tuned for ldquoThe Future of Educationrdquo the next installment in our ldquo8 Exponential Trends That Will Shape Humanityrdquo series Follow us sparksandhoney to keep up to date

with our latest free reports

Conscious Brands

32

INDUSTRY REPORTS

bull Competitive Assessment Report

bull ldquoFuture Ofrdquo Report

bull In-Depth Industry Report

bull Innovation Report

bull Media amp Technology Usage Report

bull Up amp Coming Celebrity Report

STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations

25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including

WAVE BRANDING

Proven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments

SOCIAL MEDIA

Community Management FanFollower Acquisition Channel Management amp Administration On-going FanFollower Engagement Social Media Infrastructure

Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance

Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution

Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage

post-event buzz)

Applying the Wave Branding cultural platform sparks amp honey has can support

Sparks amp Honey Offerings

Sign up on our website to receive updates and future reportssparksandhoneycom

For more information2128945100

infosparksandhoneycom

sparksandhoneybigthinkcomblogsamped

facebookcomsparksandhoneysparksandhoneytumblrcom

Page 7: 8 Exponential Trends That Will Shape Humanity: Century of the City State

$100M

$10M

$M

$100k

$10k

$1k2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

Cost Per Genome

0

50

100

150

200

250

300

350

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019

Price of IPhone in pound

With Exponential Change

Cost decreasesSize decreases

Performance increasesTime compresses

Remember in 2005 ldquoFacebook didnrsquot exist for most

people Twitter was still a sound 4G was a parking space and

lsquoSkypersquo was a typordquo Source Thomas Friedman

The World is Flat

Wersquove gone from this

to this

to this

No matter what your view of change-- itrsquos inevitable that it will happen

Anticipating rapid transformation creates great opportunity

Future of EducationCentury ofthe City State

QuantifiedEverywhere

3D PrintingCitizen Doctor

Ancient Wisdom Cyborg Marketing

We are tracking 8 exponential trends that will shape humanity

Conscious Brands

Century ofthe City State

QuantifiedEverywhere Ancient Wisdom Cyborg Marketing

Century of the City State

Conscious Brands

Future of Education 3D PrintingCitizen Doctor

A mega city is defined as a metropolitan area with a population in excess of 10 million people

There are 23 megacities in the world now By 2025 the UN predicts there will be 37 Tokyo alone is forecasted to have over 372 million residents by 2025 more than live in Canada

These megacities are also known as urban agglomerations or city states

The city state of the future offers a whole new way of living as economies communities work infrastructure and home are reconfigured as historic amounts of people consolidate into urban centers

The city state encompasses not only the city center but the surrounding suburban areas that feed into the central business district In fact 60 of the the US population lives in the suburbs

Population is just one defining factor of the city state Clusters of innovators and influencers also create a critical mass of cultural capital that is leveraged by the area its people and its businesses

Century of the City State

A Consolidation of Humanity Just over half the world now lives in cities but by 2050 over 70 of the world will be urban dwellers By then only 14 of people in rich countries will live outside cities and 33 in poor countries - United Nations

century of the city state

Powerful Economic Engines As an example the San Francisco Bay Area has a larger economy than that of Switzerland Belgium Taiwan and Sweden among others (GDP of $535 billion)

century of the city state

Mayors Are the New Kings Concentrated wealth innovation and populations turn city states into highly influential centers which dictate policy and cultural shifts

century of the city state

What is life like in the city state of the future

century of the city state

People will live in smaller spaces With space at a premium apartment sizes will shrink and become flexible multi-purpose spaces Graham Hillrsquos Life Edited apartment is a present day model of this concept

72 Of Americans say ldquothe economic

downturn has helped me prioritize whatrsquos important in my liferdquo

Source Yankelovich

century of the city state

Sustainable Living is a Must From food to manufacturing production moves locally as a way to build resilient communities that support themselves while maximizing resources and decreasing environmental impact The countryside comes to the city creating a ldquorurbanrdquo (rural urban) environment

century of the city state

People Will Share Everything Currently valued at $26 Billion the sharing economy is becoming a standard part of life for many people Expect it to be a part of everyonersquos lives in the space-starved world of the city state

century of the city state

Infrastructure Becomes Decentralized Drones are poised to fuel the next generation of delivery services Experiments are being undertaken that aim to replace postal workers and newspaper delivery workers with drones

century of the city state

Work Becomes Fragmented With the rise of freelancing portfolio careers made of multiple jobs crowdsourcing micro-entrepreneurship and task-based services work becomes snack sized and sporadic leading to a new structuring of time

38Of Americans have a side gig (freelancing working a

2nd job or running their own business)

Source US Bureau of Labor Statistics

century of the city state

The Sense of Community Strengthens Organizations like miLES are trying to engage the community by filling empty commercial space with interesting businesses and organizations on short-term leases while the landlords wait for the right long-term tenants Maker spaces and co-working offices are also filling this need for building community connections

61Of Americans say ldquoit is

very important that I make a difference in my

communityrdquoSource Yankelovich

century of the city state

Transportation Becomes Automated Automated cars and buses are becoming a reality now and will become a standard part of life in the future city state This reshaping of the transportation landscape makes life more efficient and opens up opportunities

century of the city state

century of the city state implications Think Smaller and Transformable As consumers inhabit increasingly smaller spaces products will need to be collapsable and more compact (think folding electronics) Brands will be able to differentiate if they are transformer-like multi-purpose and modular to fit into an edited and liquid lifestyle

Build Unique 3rd Space Communities With space at home at a premium residents of the city-state will need new places to go to work play and commune Retail will evolve into ldquothird spacesrdquo offering more entertainment and brands will take advantage of this by migrating online communities to real-world meet-up spaces In addition residents will need spaces to escape from urban life (either in country escapes near the city or digitalurban detox zones within)

Plan to Rent it Lend it and Trade it As the ldquosharing economyrdquo continues to explode consumers will focus more on durability messages in marketing Brands will also seize opportunities to drive secondary-market value possibly even creating the secondary marketplaces

Help Create the ldquoMicro-Homesteadrdquo From home micro-farming to power generation and food preservation consumers will continue to take control of the basics DIY will move from home-improvement to homesteading as consumers seek ways to create healthier self-sufficient lifestyles This creates opportunities for brands to insinuate themselves into lifersquos necessities

Take an App Approach to Services As work becomes more fragmented people will need new and customized support services to maintain busy lives split between micro-careers as well as help optimizing their micro living spaces Brands will be able to make big impact by offering small but highly prized services

Central Micro-Manufacturing Zone PlannerCMZs (Central Micro-Manufacturing Zones) will replace Central Business Districts in cities as small-scale micro-manufacturing is enabled by 3D printing and other technologies As consumers seek on-demand and DIY ldquomicro-manufacturingrdquo these small industries will find economies of scale by clustering together Planners and managers of these zones will be sought after

Job of the Future

At sparks amp honey we track and analyze thousands of cultural data sources in real time incorporating live data feeds from numerous APIs as well as hundreds of offline sources Using a proprietary Culture Mapping Platform we monitor cultural bursts identify clusters of activity and trends score their energy levels project their lifespans and analyze their cultural resonance This intelligence helps brands understand and connect with popular culture in order to make more strategically informed business decisions

Our platform incorporates three different frameworks to structure and contextualize raw data

CONTENT NETWORKS

ENERGY SCOREamp

PREDICTION SCORE

DNA

A mapping system used to model dynamic interconnected webs of cultural activity

The Energy Score is rated on a scale of 1-5 It reflects the speed of reach and volume of buzz and incorporates a ranking of influencer activity that includes reach resonance and relevance

A unique set of attributes that describes the core concepts of each trend

compactsharablecradle to cradlefrictionlessinnovative

ENERGY PREDICTION

The Prediction Score is rated on a scale of 1-40 It reflects anticipated duration of a trend

29

Methodology

TOPIC CLUSTERS Significant groupings of manifestations which signify cultural waves and trends

MANIFESTATIONS Discrete data points that indicate change

Digital Cities

Share Everything

Urban Farming

p

Century of the City States Topic Clusters Content

NetworkTopic

Cluster Manifestation

Century of the City State

Is Our Disconnect From Nature a

Disorder

Brooklyn Whole Foods Will Have A 20000-

Square-Foot Rooftop Greenhouse

Can Aquaponics Change the Way We

Eat

Volvo Cars Automatically Brake for Cyclists

2022 Cheap flights more rail and hands-

free cars

Urban Planning Goes Digital in Spanish

Smart City

Startup Founder Wants To Replace The Postal

System With Drones

Your Web Product May be coming to a locker

near you

Living With Less A Lot Less

Housing-starved cities seek relief in micro-

apartments

The Rise of the Repair Cafe

Will Co-Working Erode Demand for Office

Space

The Unintended (and Deadly) Consequences

of Living in the Industrialized World

A Hitchhiking App for the Sharing Economy

Share Everything Why the Way We Consume Has Changed Forever

Do you Mealku Potluck craze sweeps

home kitchens

Millennials and the Recession Trends Neo-Bartering and Q-Rewarding

Local and Alternative Currencies

Paris Employs Four Sheep to Keep the Cityrsquos Grass Mowed

Designing A Delicious Insect-Based Food SystemWere covered in germs Lets

design for that

Dirty house Clean it up with this trash-powered robot

Why Robots Will mdash And Must mdash Take Our Jobs

How Robots and Military-Grade Algorithms Make Same-Day

Delivery Possible

FRICTIONLESS LIFE

Automated Transportation

Digital Cities

ROBO-POCALYPSE

LIFE EDITED

The New 3rd Spaces

Compact Living

RURBAN

Urban Farming

Nature Deficit

CROWD IQ

AlternativeCurrencies

Share Everything

Robotic Workforce

Engineering Nature

LIFE LOGIC

Future of EducationCentury ofthe City State

QuantifiedEverywhere

3D PrintingCitizen Doctor

Ancient Wisdom Cyborg Marketing

Stay tuned for ldquoThe Future of Educationrdquo the next installment in our ldquo8 Exponential Trends That Will Shape Humanityrdquo series Follow us sparksandhoney to keep up to date

with our latest free reports

Conscious Brands

32

INDUSTRY REPORTS

bull Competitive Assessment Report

bull ldquoFuture Ofrdquo Report

bull In-Depth Industry Report

bull Innovation Report

bull Media amp Technology Usage Report

bull Up amp Coming Celebrity Report

STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations

25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including

WAVE BRANDING

Proven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments

SOCIAL MEDIA

Community Management FanFollower Acquisition Channel Management amp Administration On-going FanFollower Engagement Social Media Infrastructure

Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance

Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution

Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage

post-event buzz)

Applying the Wave Branding cultural platform sparks amp honey has can support

Sparks amp Honey Offerings

Sign up on our website to receive updates and future reportssparksandhoneycom

For more information2128945100

infosparksandhoneycom

sparksandhoneybigthinkcomblogsamped

facebookcomsparksandhoneysparksandhoneytumblrcom

Page 8: 8 Exponential Trends That Will Shape Humanity: Century of the City State

Remember in 2005 ldquoFacebook didnrsquot exist for most

people Twitter was still a sound 4G was a parking space and

lsquoSkypersquo was a typordquo Source Thomas Friedman

The World is Flat

Wersquove gone from this

to this

to this

No matter what your view of change-- itrsquos inevitable that it will happen

Anticipating rapid transformation creates great opportunity

Future of EducationCentury ofthe City State

QuantifiedEverywhere

3D PrintingCitizen Doctor

Ancient Wisdom Cyborg Marketing

We are tracking 8 exponential trends that will shape humanity

Conscious Brands

Century ofthe City State

QuantifiedEverywhere Ancient Wisdom Cyborg Marketing

Century of the City State

Conscious Brands

Future of Education 3D PrintingCitizen Doctor

A mega city is defined as a metropolitan area with a population in excess of 10 million people

There are 23 megacities in the world now By 2025 the UN predicts there will be 37 Tokyo alone is forecasted to have over 372 million residents by 2025 more than live in Canada

These megacities are also known as urban agglomerations or city states

The city state of the future offers a whole new way of living as economies communities work infrastructure and home are reconfigured as historic amounts of people consolidate into urban centers

The city state encompasses not only the city center but the surrounding suburban areas that feed into the central business district In fact 60 of the the US population lives in the suburbs

Population is just one defining factor of the city state Clusters of innovators and influencers also create a critical mass of cultural capital that is leveraged by the area its people and its businesses

Century of the City State

A Consolidation of Humanity Just over half the world now lives in cities but by 2050 over 70 of the world will be urban dwellers By then only 14 of people in rich countries will live outside cities and 33 in poor countries - United Nations

century of the city state

Powerful Economic Engines As an example the San Francisco Bay Area has a larger economy than that of Switzerland Belgium Taiwan and Sweden among others (GDP of $535 billion)

century of the city state

Mayors Are the New Kings Concentrated wealth innovation and populations turn city states into highly influential centers which dictate policy and cultural shifts

century of the city state

What is life like in the city state of the future

century of the city state

People will live in smaller spaces With space at a premium apartment sizes will shrink and become flexible multi-purpose spaces Graham Hillrsquos Life Edited apartment is a present day model of this concept

72 Of Americans say ldquothe economic

downturn has helped me prioritize whatrsquos important in my liferdquo

Source Yankelovich

century of the city state

Sustainable Living is a Must From food to manufacturing production moves locally as a way to build resilient communities that support themselves while maximizing resources and decreasing environmental impact The countryside comes to the city creating a ldquorurbanrdquo (rural urban) environment

century of the city state

People Will Share Everything Currently valued at $26 Billion the sharing economy is becoming a standard part of life for many people Expect it to be a part of everyonersquos lives in the space-starved world of the city state

century of the city state

Infrastructure Becomes Decentralized Drones are poised to fuel the next generation of delivery services Experiments are being undertaken that aim to replace postal workers and newspaper delivery workers with drones

century of the city state

Work Becomes Fragmented With the rise of freelancing portfolio careers made of multiple jobs crowdsourcing micro-entrepreneurship and task-based services work becomes snack sized and sporadic leading to a new structuring of time

38Of Americans have a side gig (freelancing working a

2nd job or running their own business)

Source US Bureau of Labor Statistics

century of the city state

The Sense of Community Strengthens Organizations like miLES are trying to engage the community by filling empty commercial space with interesting businesses and organizations on short-term leases while the landlords wait for the right long-term tenants Maker spaces and co-working offices are also filling this need for building community connections

61Of Americans say ldquoit is

very important that I make a difference in my

communityrdquoSource Yankelovich

century of the city state

Transportation Becomes Automated Automated cars and buses are becoming a reality now and will become a standard part of life in the future city state This reshaping of the transportation landscape makes life more efficient and opens up opportunities

century of the city state

century of the city state implications Think Smaller and Transformable As consumers inhabit increasingly smaller spaces products will need to be collapsable and more compact (think folding electronics) Brands will be able to differentiate if they are transformer-like multi-purpose and modular to fit into an edited and liquid lifestyle

Build Unique 3rd Space Communities With space at home at a premium residents of the city-state will need new places to go to work play and commune Retail will evolve into ldquothird spacesrdquo offering more entertainment and brands will take advantage of this by migrating online communities to real-world meet-up spaces In addition residents will need spaces to escape from urban life (either in country escapes near the city or digitalurban detox zones within)

Plan to Rent it Lend it and Trade it As the ldquosharing economyrdquo continues to explode consumers will focus more on durability messages in marketing Brands will also seize opportunities to drive secondary-market value possibly even creating the secondary marketplaces

Help Create the ldquoMicro-Homesteadrdquo From home micro-farming to power generation and food preservation consumers will continue to take control of the basics DIY will move from home-improvement to homesteading as consumers seek ways to create healthier self-sufficient lifestyles This creates opportunities for brands to insinuate themselves into lifersquos necessities

Take an App Approach to Services As work becomes more fragmented people will need new and customized support services to maintain busy lives split between micro-careers as well as help optimizing their micro living spaces Brands will be able to make big impact by offering small but highly prized services

Central Micro-Manufacturing Zone PlannerCMZs (Central Micro-Manufacturing Zones) will replace Central Business Districts in cities as small-scale micro-manufacturing is enabled by 3D printing and other technologies As consumers seek on-demand and DIY ldquomicro-manufacturingrdquo these small industries will find economies of scale by clustering together Planners and managers of these zones will be sought after

Job of the Future

At sparks amp honey we track and analyze thousands of cultural data sources in real time incorporating live data feeds from numerous APIs as well as hundreds of offline sources Using a proprietary Culture Mapping Platform we monitor cultural bursts identify clusters of activity and trends score their energy levels project their lifespans and analyze their cultural resonance This intelligence helps brands understand and connect with popular culture in order to make more strategically informed business decisions

Our platform incorporates three different frameworks to structure and contextualize raw data

CONTENT NETWORKS

ENERGY SCOREamp

PREDICTION SCORE

DNA

A mapping system used to model dynamic interconnected webs of cultural activity

The Energy Score is rated on a scale of 1-5 It reflects the speed of reach and volume of buzz and incorporates a ranking of influencer activity that includes reach resonance and relevance

A unique set of attributes that describes the core concepts of each trend

compactsharablecradle to cradlefrictionlessinnovative

ENERGY PREDICTION

The Prediction Score is rated on a scale of 1-40 It reflects anticipated duration of a trend

29

Methodology

TOPIC CLUSTERS Significant groupings of manifestations which signify cultural waves and trends

MANIFESTATIONS Discrete data points that indicate change

Digital Cities

Share Everything

Urban Farming

p

Century of the City States Topic Clusters Content

NetworkTopic

Cluster Manifestation

Century of the City State

Is Our Disconnect From Nature a

Disorder

Brooklyn Whole Foods Will Have A 20000-

Square-Foot Rooftop Greenhouse

Can Aquaponics Change the Way We

Eat

Volvo Cars Automatically Brake for Cyclists

2022 Cheap flights more rail and hands-

free cars

Urban Planning Goes Digital in Spanish

Smart City

Startup Founder Wants To Replace The Postal

System With Drones

Your Web Product May be coming to a locker

near you

Living With Less A Lot Less

Housing-starved cities seek relief in micro-

apartments

The Rise of the Repair Cafe

Will Co-Working Erode Demand for Office

Space

The Unintended (and Deadly) Consequences

of Living in the Industrialized World

A Hitchhiking App for the Sharing Economy

Share Everything Why the Way We Consume Has Changed Forever

Do you Mealku Potluck craze sweeps

home kitchens

Millennials and the Recession Trends Neo-Bartering and Q-Rewarding

Local and Alternative Currencies

Paris Employs Four Sheep to Keep the Cityrsquos Grass Mowed

Designing A Delicious Insect-Based Food SystemWere covered in germs Lets

design for that

Dirty house Clean it up with this trash-powered robot

Why Robots Will mdash And Must mdash Take Our Jobs

How Robots and Military-Grade Algorithms Make Same-Day

Delivery Possible

FRICTIONLESS LIFE

Automated Transportation

Digital Cities

ROBO-POCALYPSE

LIFE EDITED

The New 3rd Spaces

Compact Living

RURBAN

Urban Farming

Nature Deficit

CROWD IQ

AlternativeCurrencies

Share Everything

Robotic Workforce

Engineering Nature

LIFE LOGIC

Future of EducationCentury ofthe City State

QuantifiedEverywhere

3D PrintingCitizen Doctor

Ancient Wisdom Cyborg Marketing

Stay tuned for ldquoThe Future of Educationrdquo the next installment in our ldquo8 Exponential Trends That Will Shape Humanityrdquo series Follow us sparksandhoney to keep up to date

with our latest free reports

Conscious Brands

32

INDUSTRY REPORTS

bull Competitive Assessment Report

bull ldquoFuture Ofrdquo Report

bull In-Depth Industry Report

bull Innovation Report

bull Media amp Technology Usage Report

bull Up amp Coming Celebrity Report

STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations

25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including

WAVE BRANDING

Proven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments

SOCIAL MEDIA

Community Management FanFollower Acquisition Channel Management amp Administration On-going FanFollower Engagement Social Media Infrastructure

Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance

Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution

Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage

post-event buzz)

Applying the Wave Branding cultural platform sparks amp honey has can support

Sparks amp Honey Offerings

Sign up on our website to receive updates and future reportssparksandhoneycom

For more information2128945100

infosparksandhoneycom

sparksandhoneybigthinkcomblogsamped

facebookcomsparksandhoneysparksandhoneytumblrcom

Page 9: 8 Exponential Trends That Will Shape Humanity: Century of the City State

Wersquove gone from this

to this

to this

No matter what your view of change-- itrsquos inevitable that it will happen

Anticipating rapid transformation creates great opportunity

Future of EducationCentury ofthe City State

QuantifiedEverywhere

3D PrintingCitizen Doctor

Ancient Wisdom Cyborg Marketing

We are tracking 8 exponential trends that will shape humanity

Conscious Brands

Century ofthe City State

QuantifiedEverywhere Ancient Wisdom Cyborg Marketing

Century of the City State

Conscious Brands

Future of Education 3D PrintingCitizen Doctor

A mega city is defined as a metropolitan area with a population in excess of 10 million people

There are 23 megacities in the world now By 2025 the UN predicts there will be 37 Tokyo alone is forecasted to have over 372 million residents by 2025 more than live in Canada

These megacities are also known as urban agglomerations or city states

The city state of the future offers a whole new way of living as economies communities work infrastructure and home are reconfigured as historic amounts of people consolidate into urban centers

The city state encompasses not only the city center but the surrounding suburban areas that feed into the central business district In fact 60 of the the US population lives in the suburbs

Population is just one defining factor of the city state Clusters of innovators and influencers also create a critical mass of cultural capital that is leveraged by the area its people and its businesses

Century of the City State

A Consolidation of Humanity Just over half the world now lives in cities but by 2050 over 70 of the world will be urban dwellers By then only 14 of people in rich countries will live outside cities and 33 in poor countries - United Nations

century of the city state

Powerful Economic Engines As an example the San Francisco Bay Area has a larger economy than that of Switzerland Belgium Taiwan and Sweden among others (GDP of $535 billion)

century of the city state

Mayors Are the New Kings Concentrated wealth innovation and populations turn city states into highly influential centers which dictate policy and cultural shifts

century of the city state

What is life like in the city state of the future

century of the city state

People will live in smaller spaces With space at a premium apartment sizes will shrink and become flexible multi-purpose spaces Graham Hillrsquos Life Edited apartment is a present day model of this concept

72 Of Americans say ldquothe economic

downturn has helped me prioritize whatrsquos important in my liferdquo

Source Yankelovich

century of the city state

Sustainable Living is a Must From food to manufacturing production moves locally as a way to build resilient communities that support themselves while maximizing resources and decreasing environmental impact The countryside comes to the city creating a ldquorurbanrdquo (rural urban) environment

century of the city state

People Will Share Everything Currently valued at $26 Billion the sharing economy is becoming a standard part of life for many people Expect it to be a part of everyonersquos lives in the space-starved world of the city state

century of the city state

Infrastructure Becomes Decentralized Drones are poised to fuel the next generation of delivery services Experiments are being undertaken that aim to replace postal workers and newspaper delivery workers with drones

century of the city state

Work Becomes Fragmented With the rise of freelancing portfolio careers made of multiple jobs crowdsourcing micro-entrepreneurship and task-based services work becomes snack sized and sporadic leading to a new structuring of time

38Of Americans have a side gig (freelancing working a

2nd job or running their own business)

Source US Bureau of Labor Statistics

century of the city state

The Sense of Community Strengthens Organizations like miLES are trying to engage the community by filling empty commercial space with interesting businesses and organizations on short-term leases while the landlords wait for the right long-term tenants Maker spaces and co-working offices are also filling this need for building community connections

61Of Americans say ldquoit is

very important that I make a difference in my

communityrdquoSource Yankelovich

century of the city state

Transportation Becomes Automated Automated cars and buses are becoming a reality now and will become a standard part of life in the future city state This reshaping of the transportation landscape makes life more efficient and opens up opportunities

century of the city state

century of the city state implications Think Smaller and Transformable As consumers inhabit increasingly smaller spaces products will need to be collapsable and more compact (think folding electronics) Brands will be able to differentiate if they are transformer-like multi-purpose and modular to fit into an edited and liquid lifestyle

Build Unique 3rd Space Communities With space at home at a premium residents of the city-state will need new places to go to work play and commune Retail will evolve into ldquothird spacesrdquo offering more entertainment and brands will take advantage of this by migrating online communities to real-world meet-up spaces In addition residents will need spaces to escape from urban life (either in country escapes near the city or digitalurban detox zones within)

Plan to Rent it Lend it and Trade it As the ldquosharing economyrdquo continues to explode consumers will focus more on durability messages in marketing Brands will also seize opportunities to drive secondary-market value possibly even creating the secondary marketplaces

Help Create the ldquoMicro-Homesteadrdquo From home micro-farming to power generation and food preservation consumers will continue to take control of the basics DIY will move from home-improvement to homesteading as consumers seek ways to create healthier self-sufficient lifestyles This creates opportunities for brands to insinuate themselves into lifersquos necessities

Take an App Approach to Services As work becomes more fragmented people will need new and customized support services to maintain busy lives split between micro-careers as well as help optimizing their micro living spaces Brands will be able to make big impact by offering small but highly prized services

Central Micro-Manufacturing Zone PlannerCMZs (Central Micro-Manufacturing Zones) will replace Central Business Districts in cities as small-scale micro-manufacturing is enabled by 3D printing and other technologies As consumers seek on-demand and DIY ldquomicro-manufacturingrdquo these small industries will find economies of scale by clustering together Planners and managers of these zones will be sought after

Job of the Future

At sparks amp honey we track and analyze thousands of cultural data sources in real time incorporating live data feeds from numerous APIs as well as hundreds of offline sources Using a proprietary Culture Mapping Platform we monitor cultural bursts identify clusters of activity and trends score their energy levels project their lifespans and analyze their cultural resonance This intelligence helps brands understand and connect with popular culture in order to make more strategically informed business decisions

Our platform incorporates three different frameworks to structure and contextualize raw data

CONTENT NETWORKS

ENERGY SCOREamp

PREDICTION SCORE

DNA

A mapping system used to model dynamic interconnected webs of cultural activity

The Energy Score is rated on a scale of 1-5 It reflects the speed of reach and volume of buzz and incorporates a ranking of influencer activity that includes reach resonance and relevance

A unique set of attributes that describes the core concepts of each trend

compactsharablecradle to cradlefrictionlessinnovative

ENERGY PREDICTION

The Prediction Score is rated on a scale of 1-40 It reflects anticipated duration of a trend

29

Methodology

TOPIC CLUSTERS Significant groupings of manifestations which signify cultural waves and trends

MANIFESTATIONS Discrete data points that indicate change

Digital Cities

Share Everything

Urban Farming

p

Century of the City States Topic Clusters Content

NetworkTopic

Cluster Manifestation

Century of the City State

Is Our Disconnect From Nature a

Disorder

Brooklyn Whole Foods Will Have A 20000-

Square-Foot Rooftop Greenhouse

Can Aquaponics Change the Way We

Eat

Volvo Cars Automatically Brake for Cyclists

2022 Cheap flights more rail and hands-

free cars

Urban Planning Goes Digital in Spanish

Smart City

Startup Founder Wants To Replace The Postal

System With Drones

Your Web Product May be coming to a locker

near you

Living With Less A Lot Less

Housing-starved cities seek relief in micro-

apartments

The Rise of the Repair Cafe

Will Co-Working Erode Demand for Office

Space

The Unintended (and Deadly) Consequences

of Living in the Industrialized World

A Hitchhiking App for the Sharing Economy

Share Everything Why the Way We Consume Has Changed Forever

Do you Mealku Potluck craze sweeps

home kitchens

Millennials and the Recession Trends Neo-Bartering and Q-Rewarding

Local and Alternative Currencies

Paris Employs Four Sheep to Keep the Cityrsquos Grass Mowed

Designing A Delicious Insect-Based Food SystemWere covered in germs Lets

design for that

Dirty house Clean it up with this trash-powered robot

Why Robots Will mdash And Must mdash Take Our Jobs

How Robots and Military-Grade Algorithms Make Same-Day

Delivery Possible

FRICTIONLESS LIFE

Automated Transportation

Digital Cities

ROBO-POCALYPSE

LIFE EDITED

The New 3rd Spaces

Compact Living

RURBAN

Urban Farming

Nature Deficit

CROWD IQ

AlternativeCurrencies

Share Everything

Robotic Workforce

Engineering Nature

LIFE LOGIC

Future of EducationCentury ofthe City State

QuantifiedEverywhere

3D PrintingCitizen Doctor

Ancient Wisdom Cyborg Marketing

Stay tuned for ldquoThe Future of Educationrdquo the next installment in our ldquo8 Exponential Trends That Will Shape Humanityrdquo series Follow us sparksandhoney to keep up to date

with our latest free reports

Conscious Brands

32

INDUSTRY REPORTS

bull Competitive Assessment Report

bull ldquoFuture Ofrdquo Report

bull In-Depth Industry Report

bull Innovation Report

bull Media amp Technology Usage Report

bull Up amp Coming Celebrity Report

STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations

25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including

WAVE BRANDING

Proven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments

SOCIAL MEDIA

Community Management FanFollower Acquisition Channel Management amp Administration On-going FanFollower Engagement Social Media Infrastructure

Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance

Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution

Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage

post-event buzz)

Applying the Wave Branding cultural platform sparks amp honey has can support

Sparks amp Honey Offerings

Sign up on our website to receive updates and future reportssparksandhoneycom

For more information2128945100

infosparksandhoneycom

sparksandhoneybigthinkcomblogsamped

facebookcomsparksandhoneysparksandhoneytumblrcom

Page 10: 8 Exponential Trends That Will Shape Humanity: Century of the City State

to this

to this

No matter what your view of change-- itrsquos inevitable that it will happen

Anticipating rapid transformation creates great opportunity

Future of EducationCentury ofthe City State

QuantifiedEverywhere

3D PrintingCitizen Doctor

Ancient Wisdom Cyborg Marketing

We are tracking 8 exponential trends that will shape humanity

Conscious Brands

Century ofthe City State

QuantifiedEverywhere Ancient Wisdom Cyborg Marketing

Century of the City State

Conscious Brands

Future of Education 3D PrintingCitizen Doctor

A mega city is defined as a metropolitan area with a population in excess of 10 million people

There are 23 megacities in the world now By 2025 the UN predicts there will be 37 Tokyo alone is forecasted to have over 372 million residents by 2025 more than live in Canada

These megacities are also known as urban agglomerations or city states

The city state of the future offers a whole new way of living as economies communities work infrastructure and home are reconfigured as historic amounts of people consolidate into urban centers

The city state encompasses not only the city center but the surrounding suburban areas that feed into the central business district In fact 60 of the the US population lives in the suburbs

Population is just one defining factor of the city state Clusters of innovators and influencers also create a critical mass of cultural capital that is leveraged by the area its people and its businesses

Century of the City State

A Consolidation of Humanity Just over half the world now lives in cities but by 2050 over 70 of the world will be urban dwellers By then only 14 of people in rich countries will live outside cities and 33 in poor countries - United Nations

century of the city state

Powerful Economic Engines As an example the San Francisco Bay Area has a larger economy than that of Switzerland Belgium Taiwan and Sweden among others (GDP of $535 billion)

century of the city state

Mayors Are the New Kings Concentrated wealth innovation and populations turn city states into highly influential centers which dictate policy and cultural shifts

century of the city state

What is life like in the city state of the future

century of the city state

People will live in smaller spaces With space at a premium apartment sizes will shrink and become flexible multi-purpose spaces Graham Hillrsquos Life Edited apartment is a present day model of this concept

72 Of Americans say ldquothe economic

downturn has helped me prioritize whatrsquos important in my liferdquo

Source Yankelovich

century of the city state

Sustainable Living is a Must From food to manufacturing production moves locally as a way to build resilient communities that support themselves while maximizing resources and decreasing environmental impact The countryside comes to the city creating a ldquorurbanrdquo (rural urban) environment

century of the city state

People Will Share Everything Currently valued at $26 Billion the sharing economy is becoming a standard part of life for many people Expect it to be a part of everyonersquos lives in the space-starved world of the city state

century of the city state

Infrastructure Becomes Decentralized Drones are poised to fuel the next generation of delivery services Experiments are being undertaken that aim to replace postal workers and newspaper delivery workers with drones

century of the city state

Work Becomes Fragmented With the rise of freelancing portfolio careers made of multiple jobs crowdsourcing micro-entrepreneurship and task-based services work becomes snack sized and sporadic leading to a new structuring of time

38Of Americans have a side gig (freelancing working a

2nd job or running their own business)

Source US Bureau of Labor Statistics

century of the city state

The Sense of Community Strengthens Organizations like miLES are trying to engage the community by filling empty commercial space with interesting businesses and organizations on short-term leases while the landlords wait for the right long-term tenants Maker spaces and co-working offices are also filling this need for building community connections

61Of Americans say ldquoit is

very important that I make a difference in my

communityrdquoSource Yankelovich

century of the city state

Transportation Becomes Automated Automated cars and buses are becoming a reality now and will become a standard part of life in the future city state This reshaping of the transportation landscape makes life more efficient and opens up opportunities

century of the city state

century of the city state implications Think Smaller and Transformable As consumers inhabit increasingly smaller spaces products will need to be collapsable and more compact (think folding electronics) Brands will be able to differentiate if they are transformer-like multi-purpose and modular to fit into an edited and liquid lifestyle

Build Unique 3rd Space Communities With space at home at a premium residents of the city-state will need new places to go to work play and commune Retail will evolve into ldquothird spacesrdquo offering more entertainment and brands will take advantage of this by migrating online communities to real-world meet-up spaces In addition residents will need spaces to escape from urban life (either in country escapes near the city or digitalurban detox zones within)

Plan to Rent it Lend it and Trade it As the ldquosharing economyrdquo continues to explode consumers will focus more on durability messages in marketing Brands will also seize opportunities to drive secondary-market value possibly even creating the secondary marketplaces

Help Create the ldquoMicro-Homesteadrdquo From home micro-farming to power generation and food preservation consumers will continue to take control of the basics DIY will move from home-improvement to homesteading as consumers seek ways to create healthier self-sufficient lifestyles This creates opportunities for brands to insinuate themselves into lifersquos necessities

Take an App Approach to Services As work becomes more fragmented people will need new and customized support services to maintain busy lives split between micro-careers as well as help optimizing their micro living spaces Brands will be able to make big impact by offering small but highly prized services

Central Micro-Manufacturing Zone PlannerCMZs (Central Micro-Manufacturing Zones) will replace Central Business Districts in cities as small-scale micro-manufacturing is enabled by 3D printing and other technologies As consumers seek on-demand and DIY ldquomicro-manufacturingrdquo these small industries will find economies of scale by clustering together Planners and managers of these zones will be sought after

Job of the Future

At sparks amp honey we track and analyze thousands of cultural data sources in real time incorporating live data feeds from numerous APIs as well as hundreds of offline sources Using a proprietary Culture Mapping Platform we monitor cultural bursts identify clusters of activity and trends score their energy levels project their lifespans and analyze their cultural resonance This intelligence helps brands understand and connect with popular culture in order to make more strategically informed business decisions

Our platform incorporates three different frameworks to structure and contextualize raw data

CONTENT NETWORKS

ENERGY SCOREamp

PREDICTION SCORE

DNA

A mapping system used to model dynamic interconnected webs of cultural activity

The Energy Score is rated on a scale of 1-5 It reflects the speed of reach and volume of buzz and incorporates a ranking of influencer activity that includes reach resonance and relevance

A unique set of attributes that describes the core concepts of each trend

compactsharablecradle to cradlefrictionlessinnovative

ENERGY PREDICTION

The Prediction Score is rated on a scale of 1-40 It reflects anticipated duration of a trend

29

Methodology

TOPIC CLUSTERS Significant groupings of manifestations which signify cultural waves and trends

MANIFESTATIONS Discrete data points that indicate change

Digital Cities

Share Everything

Urban Farming

p

Century of the City States Topic Clusters Content

NetworkTopic

Cluster Manifestation

Century of the City State

Is Our Disconnect From Nature a

Disorder

Brooklyn Whole Foods Will Have A 20000-

Square-Foot Rooftop Greenhouse

Can Aquaponics Change the Way We

Eat

Volvo Cars Automatically Brake for Cyclists

2022 Cheap flights more rail and hands-

free cars

Urban Planning Goes Digital in Spanish

Smart City

Startup Founder Wants To Replace The Postal

System With Drones

Your Web Product May be coming to a locker

near you

Living With Less A Lot Less

Housing-starved cities seek relief in micro-

apartments

The Rise of the Repair Cafe

Will Co-Working Erode Demand for Office

Space

The Unintended (and Deadly) Consequences

of Living in the Industrialized World

A Hitchhiking App for the Sharing Economy

Share Everything Why the Way We Consume Has Changed Forever

Do you Mealku Potluck craze sweeps

home kitchens

Millennials and the Recession Trends Neo-Bartering and Q-Rewarding

Local and Alternative Currencies

Paris Employs Four Sheep to Keep the Cityrsquos Grass Mowed

Designing A Delicious Insect-Based Food SystemWere covered in germs Lets

design for that

Dirty house Clean it up with this trash-powered robot

Why Robots Will mdash And Must mdash Take Our Jobs

How Robots and Military-Grade Algorithms Make Same-Day

Delivery Possible

FRICTIONLESS LIFE

Automated Transportation

Digital Cities

ROBO-POCALYPSE

LIFE EDITED

The New 3rd Spaces

Compact Living

RURBAN

Urban Farming

Nature Deficit

CROWD IQ

AlternativeCurrencies

Share Everything

Robotic Workforce

Engineering Nature

LIFE LOGIC

Future of EducationCentury ofthe City State

QuantifiedEverywhere

3D PrintingCitizen Doctor

Ancient Wisdom Cyborg Marketing

Stay tuned for ldquoThe Future of Educationrdquo the next installment in our ldquo8 Exponential Trends That Will Shape Humanityrdquo series Follow us sparksandhoney to keep up to date

with our latest free reports

Conscious Brands

32

INDUSTRY REPORTS

bull Competitive Assessment Report

bull ldquoFuture Ofrdquo Report

bull In-Depth Industry Report

bull Innovation Report

bull Media amp Technology Usage Report

bull Up amp Coming Celebrity Report

STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations

25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including

WAVE BRANDING

Proven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments

SOCIAL MEDIA

Community Management FanFollower Acquisition Channel Management amp Administration On-going FanFollower Engagement Social Media Infrastructure

Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance

Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution

Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage

post-event buzz)

Applying the Wave Branding cultural platform sparks amp honey has can support

Sparks amp Honey Offerings

Sign up on our website to receive updates and future reportssparksandhoneycom

For more information2128945100

infosparksandhoneycom

sparksandhoneybigthinkcomblogsamped

facebookcomsparksandhoneysparksandhoneytumblrcom

Page 11: 8 Exponential Trends That Will Shape Humanity: Century of the City State

No matter what your view of change-- itrsquos inevitable that it will happen

Anticipating rapid transformation creates great opportunity

Future of EducationCentury ofthe City State

QuantifiedEverywhere

3D PrintingCitizen Doctor

Ancient Wisdom Cyborg Marketing

We are tracking 8 exponential trends that will shape humanity

Conscious Brands

Century ofthe City State

QuantifiedEverywhere Ancient Wisdom Cyborg Marketing

Century of the City State

Conscious Brands

Future of Education 3D PrintingCitizen Doctor

A mega city is defined as a metropolitan area with a population in excess of 10 million people

There are 23 megacities in the world now By 2025 the UN predicts there will be 37 Tokyo alone is forecasted to have over 372 million residents by 2025 more than live in Canada

These megacities are also known as urban agglomerations or city states

The city state of the future offers a whole new way of living as economies communities work infrastructure and home are reconfigured as historic amounts of people consolidate into urban centers

The city state encompasses not only the city center but the surrounding suburban areas that feed into the central business district In fact 60 of the the US population lives in the suburbs

Population is just one defining factor of the city state Clusters of innovators and influencers also create a critical mass of cultural capital that is leveraged by the area its people and its businesses

Century of the City State

A Consolidation of Humanity Just over half the world now lives in cities but by 2050 over 70 of the world will be urban dwellers By then only 14 of people in rich countries will live outside cities and 33 in poor countries - United Nations

century of the city state

Powerful Economic Engines As an example the San Francisco Bay Area has a larger economy than that of Switzerland Belgium Taiwan and Sweden among others (GDP of $535 billion)

century of the city state

Mayors Are the New Kings Concentrated wealth innovation and populations turn city states into highly influential centers which dictate policy and cultural shifts

century of the city state

What is life like in the city state of the future

century of the city state

People will live in smaller spaces With space at a premium apartment sizes will shrink and become flexible multi-purpose spaces Graham Hillrsquos Life Edited apartment is a present day model of this concept

72 Of Americans say ldquothe economic

downturn has helped me prioritize whatrsquos important in my liferdquo

Source Yankelovich

century of the city state

Sustainable Living is a Must From food to manufacturing production moves locally as a way to build resilient communities that support themselves while maximizing resources and decreasing environmental impact The countryside comes to the city creating a ldquorurbanrdquo (rural urban) environment

century of the city state

People Will Share Everything Currently valued at $26 Billion the sharing economy is becoming a standard part of life for many people Expect it to be a part of everyonersquos lives in the space-starved world of the city state

century of the city state

Infrastructure Becomes Decentralized Drones are poised to fuel the next generation of delivery services Experiments are being undertaken that aim to replace postal workers and newspaper delivery workers with drones

century of the city state

Work Becomes Fragmented With the rise of freelancing portfolio careers made of multiple jobs crowdsourcing micro-entrepreneurship and task-based services work becomes snack sized and sporadic leading to a new structuring of time

38Of Americans have a side gig (freelancing working a

2nd job or running their own business)

Source US Bureau of Labor Statistics

century of the city state

The Sense of Community Strengthens Organizations like miLES are trying to engage the community by filling empty commercial space with interesting businesses and organizations on short-term leases while the landlords wait for the right long-term tenants Maker spaces and co-working offices are also filling this need for building community connections

61Of Americans say ldquoit is

very important that I make a difference in my

communityrdquoSource Yankelovich

century of the city state

Transportation Becomes Automated Automated cars and buses are becoming a reality now and will become a standard part of life in the future city state This reshaping of the transportation landscape makes life more efficient and opens up opportunities

century of the city state

century of the city state implications Think Smaller and Transformable As consumers inhabit increasingly smaller spaces products will need to be collapsable and more compact (think folding electronics) Brands will be able to differentiate if they are transformer-like multi-purpose and modular to fit into an edited and liquid lifestyle

Build Unique 3rd Space Communities With space at home at a premium residents of the city-state will need new places to go to work play and commune Retail will evolve into ldquothird spacesrdquo offering more entertainment and brands will take advantage of this by migrating online communities to real-world meet-up spaces In addition residents will need spaces to escape from urban life (either in country escapes near the city or digitalurban detox zones within)

Plan to Rent it Lend it and Trade it As the ldquosharing economyrdquo continues to explode consumers will focus more on durability messages in marketing Brands will also seize opportunities to drive secondary-market value possibly even creating the secondary marketplaces

Help Create the ldquoMicro-Homesteadrdquo From home micro-farming to power generation and food preservation consumers will continue to take control of the basics DIY will move from home-improvement to homesteading as consumers seek ways to create healthier self-sufficient lifestyles This creates opportunities for brands to insinuate themselves into lifersquos necessities

Take an App Approach to Services As work becomes more fragmented people will need new and customized support services to maintain busy lives split between micro-careers as well as help optimizing their micro living spaces Brands will be able to make big impact by offering small but highly prized services

Central Micro-Manufacturing Zone PlannerCMZs (Central Micro-Manufacturing Zones) will replace Central Business Districts in cities as small-scale micro-manufacturing is enabled by 3D printing and other technologies As consumers seek on-demand and DIY ldquomicro-manufacturingrdquo these small industries will find economies of scale by clustering together Planners and managers of these zones will be sought after

Job of the Future

At sparks amp honey we track and analyze thousands of cultural data sources in real time incorporating live data feeds from numerous APIs as well as hundreds of offline sources Using a proprietary Culture Mapping Platform we monitor cultural bursts identify clusters of activity and trends score their energy levels project their lifespans and analyze their cultural resonance This intelligence helps brands understand and connect with popular culture in order to make more strategically informed business decisions

Our platform incorporates three different frameworks to structure and contextualize raw data

CONTENT NETWORKS

ENERGY SCOREamp

PREDICTION SCORE

DNA

A mapping system used to model dynamic interconnected webs of cultural activity

The Energy Score is rated on a scale of 1-5 It reflects the speed of reach and volume of buzz and incorporates a ranking of influencer activity that includes reach resonance and relevance

A unique set of attributes that describes the core concepts of each trend

compactsharablecradle to cradlefrictionlessinnovative

ENERGY PREDICTION

The Prediction Score is rated on a scale of 1-40 It reflects anticipated duration of a trend

29

Methodology

TOPIC CLUSTERS Significant groupings of manifestations which signify cultural waves and trends

MANIFESTATIONS Discrete data points that indicate change

Digital Cities

Share Everything

Urban Farming

p

Century of the City States Topic Clusters Content

NetworkTopic

Cluster Manifestation

Century of the City State

Is Our Disconnect From Nature a

Disorder

Brooklyn Whole Foods Will Have A 20000-

Square-Foot Rooftop Greenhouse

Can Aquaponics Change the Way We

Eat

Volvo Cars Automatically Brake for Cyclists

2022 Cheap flights more rail and hands-

free cars

Urban Planning Goes Digital in Spanish

Smart City

Startup Founder Wants To Replace The Postal

System With Drones

Your Web Product May be coming to a locker

near you

Living With Less A Lot Less

Housing-starved cities seek relief in micro-

apartments

The Rise of the Repair Cafe

Will Co-Working Erode Demand for Office

Space

The Unintended (and Deadly) Consequences

of Living in the Industrialized World

A Hitchhiking App for the Sharing Economy

Share Everything Why the Way We Consume Has Changed Forever

Do you Mealku Potluck craze sweeps

home kitchens

Millennials and the Recession Trends Neo-Bartering and Q-Rewarding

Local and Alternative Currencies

Paris Employs Four Sheep to Keep the Cityrsquos Grass Mowed

Designing A Delicious Insect-Based Food SystemWere covered in germs Lets

design for that

Dirty house Clean it up with this trash-powered robot

Why Robots Will mdash And Must mdash Take Our Jobs

How Robots and Military-Grade Algorithms Make Same-Day

Delivery Possible

FRICTIONLESS LIFE

Automated Transportation

Digital Cities

ROBO-POCALYPSE

LIFE EDITED

The New 3rd Spaces

Compact Living

RURBAN

Urban Farming

Nature Deficit

CROWD IQ

AlternativeCurrencies

Share Everything

Robotic Workforce

Engineering Nature

LIFE LOGIC

Future of EducationCentury ofthe City State

QuantifiedEverywhere

3D PrintingCitizen Doctor

Ancient Wisdom Cyborg Marketing

Stay tuned for ldquoThe Future of Educationrdquo the next installment in our ldquo8 Exponential Trends That Will Shape Humanityrdquo series Follow us sparksandhoney to keep up to date

with our latest free reports

Conscious Brands

32

INDUSTRY REPORTS

bull Competitive Assessment Report

bull ldquoFuture Ofrdquo Report

bull In-Depth Industry Report

bull Innovation Report

bull Media amp Technology Usage Report

bull Up amp Coming Celebrity Report

STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations

25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including

WAVE BRANDING

Proven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments

SOCIAL MEDIA

Community Management FanFollower Acquisition Channel Management amp Administration On-going FanFollower Engagement Social Media Infrastructure

Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance

Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution

Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage

post-event buzz)

Applying the Wave Branding cultural platform sparks amp honey has can support

Sparks amp Honey Offerings

Sign up on our website to receive updates and future reportssparksandhoneycom

For more information2128945100

infosparksandhoneycom

sparksandhoneybigthinkcomblogsamped

facebookcomsparksandhoneysparksandhoneytumblrcom

Page 12: 8 Exponential Trends That Will Shape Humanity: Century of the City State

Anticipating rapid transformation creates great opportunity

Future of EducationCentury ofthe City State

QuantifiedEverywhere

3D PrintingCitizen Doctor

Ancient Wisdom Cyborg Marketing

We are tracking 8 exponential trends that will shape humanity

Conscious Brands

Century ofthe City State

QuantifiedEverywhere Ancient Wisdom Cyborg Marketing

Century of the City State

Conscious Brands

Future of Education 3D PrintingCitizen Doctor

A mega city is defined as a metropolitan area with a population in excess of 10 million people

There are 23 megacities in the world now By 2025 the UN predicts there will be 37 Tokyo alone is forecasted to have over 372 million residents by 2025 more than live in Canada

These megacities are also known as urban agglomerations or city states

The city state of the future offers a whole new way of living as economies communities work infrastructure and home are reconfigured as historic amounts of people consolidate into urban centers

The city state encompasses not only the city center but the surrounding suburban areas that feed into the central business district In fact 60 of the the US population lives in the suburbs

Population is just one defining factor of the city state Clusters of innovators and influencers also create a critical mass of cultural capital that is leveraged by the area its people and its businesses

Century of the City State

A Consolidation of Humanity Just over half the world now lives in cities but by 2050 over 70 of the world will be urban dwellers By then only 14 of people in rich countries will live outside cities and 33 in poor countries - United Nations

century of the city state

Powerful Economic Engines As an example the San Francisco Bay Area has a larger economy than that of Switzerland Belgium Taiwan and Sweden among others (GDP of $535 billion)

century of the city state

Mayors Are the New Kings Concentrated wealth innovation and populations turn city states into highly influential centers which dictate policy and cultural shifts

century of the city state

What is life like in the city state of the future

century of the city state

People will live in smaller spaces With space at a premium apartment sizes will shrink and become flexible multi-purpose spaces Graham Hillrsquos Life Edited apartment is a present day model of this concept

72 Of Americans say ldquothe economic

downturn has helped me prioritize whatrsquos important in my liferdquo

Source Yankelovich

century of the city state

Sustainable Living is a Must From food to manufacturing production moves locally as a way to build resilient communities that support themselves while maximizing resources and decreasing environmental impact The countryside comes to the city creating a ldquorurbanrdquo (rural urban) environment

century of the city state

People Will Share Everything Currently valued at $26 Billion the sharing economy is becoming a standard part of life for many people Expect it to be a part of everyonersquos lives in the space-starved world of the city state

century of the city state

Infrastructure Becomes Decentralized Drones are poised to fuel the next generation of delivery services Experiments are being undertaken that aim to replace postal workers and newspaper delivery workers with drones

century of the city state

Work Becomes Fragmented With the rise of freelancing portfolio careers made of multiple jobs crowdsourcing micro-entrepreneurship and task-based services work becomes snack sized and sporadic leading to a new structuring of time

38Of Americans have a side gig (freelancing working a

2nd job or running their own business)

Source US Bureau of Labor Statistics

century of the city state

The Sense of Community Strengthens Organizations like miLES are trying to engage the community by filling empty commercial space with interesting businesses and organizations on short-term leases while the landlords wait for the right long-term tenants Maker spaces and co-working offices are also filling this need for building community connections

61Of Americans say ldquoit is

very important that I make a difference in my

communityrdquoSource Yankelovich

century of the city state

Transportation Becomes Automated Automated cars and buses are becoming a reality now and will become a standard part of life in the future city state This reshaping of the transportation landscape makes life more efficient and opens up opportunities

century of the city state

century of the city state implications Think Smaller and Transformable As consumers inhabit increasingly smaller spaces products will need to be collapsable and more compact (think folding electronics) Brands will be able to differentiate if they are transformer-like multi-purpose and modular to fit into an edited and liquid lifestyle

Build Unique 3rd Space Communities With space at home at a premium residents of the city-state will need new places to go to work play and commune Retail will evolve into ldquothird spacesrdquo offering more entertainment and brands will take advantage of this by migrating online communities to real-world meet-up spaces In addition residents will need spaces to escape from urban life (either in country escapes near the city or digitalurban detox zones within)

Plan to Rent it Lend it and Trade it As the ldquosharing economyrdquo continues to explode consumers will focus more on durability messages in marketing Brands will also seize opportunities to drive secondary-market value possibly even creating the secondary marketplaces

Help Create the ldquoMicro-Homesteadrdquo From home micro-farming to power generation and food preservation consumers will continue to take control of the basics DIY will move from home-improvement to homesteading as consumers seek ways to create healthier self-sufficient lifestyles This creates opportunities for brands to insinuate themselves into lifersquos necessities

Take an App Approach to Services As work becomes more fragmented people will need new and customized support services to maintain busy lives split between micro-careers as well as help optimizing their micro living spaces Brands will be able to make big impact by offering small but highly prized services

Central Micro-Manufacturing Zone PlannerCMZs (Central Micro-Manufacturing Zones) will replace Central Business Districts in cities as small-scale micro-manufacturing is enabled by 3D printing and other technologies As consumers seek on-demand and DIY ldquomicro-manufacturingrdquo these small industries will find economies of scale by clustering together Planners and managers of these zones will be sought after

Job of the Future

At sparks amp honey we track and analyze thousands of cultural data sources in real time incorporating live data feeds from numerous APIs as well as hundreds of offline sources Using a proprietary Culture Mapping Platform we monitor cultural bursts identify clusters of activity and trends score their energy levels project their lifespans and analyze their cultural resonance This intelligence helps brands understand and connect with popular culture in order to make more strategically informed business decisions

Our platform incorporates three different frameworks to structure and contextualize raw data

CONTENT NETWORKS

ENERGY SCOREamp

PREDICTION SCORE

DNA

A mapping system used to model dynamic interconnected webs of cultural activity

The Energy Score is rated on a scale of 1-5 It reflects the speed of reach and volume of buzz and incorporates a ranking of influencer activity that includes reach resonance and relevance

A unique set of attributes that describes the core concepts of each trend

compactsharablecradle to cradlefrictionlessinnovative

ENERGY PREDICTION

The Prediction Score is rated on a scale of 1-40 It reflects anticipated duration of a trend

29

Methodology

TOPIC CLUSTERS Significant groupings of manifestations which signify cultural waves and trends

MANIFESTATIONS Discrete data points that indicate change

Digital Cities

Share Everything

Urban Farming

p

Century of the City States Topic Clusters Content

NetworkTopic

Cluster Manifestation

Century of the City State

Is Our Disconnect From Nature a

Disorder

Brooklyn Whole Foods Will Have A 20000-

Square-Foot Rooftop Greenhouse

Can Aquaponics Change the Way We

Eat

Volvo Cars Automatically Brake for Cyclists

2022 Cheap flights more rail and hands-

free cars

Urban Planning Goes Digital in Spanish

Smart City

Startup Founder Wants To Replace The Postal

System With Drones

Your Web Product May be coming to a locker

near you

Living With Less A Lot Less

Housing-starved cities seek relief in micro-

apartments

The Rise of the Repair Cafe

Will Co-Working Erode Demand for Office

Space

The Unintended (and Deadly) Consequences

of Living in the Industrialized World

A Hitchhiking App for the Sharing Economy

Share Everything Why the Way We Consume Has Changed Forever

Do you Mealku Potluck craze sweeps

home kitchens

Millennials and the Recession Trends Neo-Bartering and Q-Rewarding

Local and Alternative Currencies

Paris Employs Four Sheep to Keep the Cityrsquos Grass Mowed

Designing A Delicious Insect-Based Food SystemWere covered in germs Lets

design for that

Dirty house Clean it up with this trash-powered robot

Why Robots Will mdash And Must mdash Take Our Jobs

How Robots and Military-Grade Algorithms Make Same-Day

Delivery Possible

FRICTIONLESS LIFE

Automated Transportation

Digital Cities

ROBO-POCALYPSE

LIFE EDITED

The New 3rd Spaces

Compact Living

RURBAN

Urban Farming

Nature Deficit

CROWD IQ

AlternativeCurrencies

Share Everything

Robotic Workforce

Engineering Nature

LIFE LOGIC

Future of EducationCentury ofthe City State

QuantifiedEverywhere

3D PrintingCitizen Doctor

Ancient Wisdom Cyborg Marketing

Stay tuned for ldquoThe Future of Educationrdquo the next installment in our ldquo8 Exponential Trends That Will Shape Humanityrdquo series Follow us sparksandhoney to keep up to date

with our latest free reports

Conscious Brands

32

INDUSTRY REPORTS

bull Competitive Assessment Report

bull ldquoFuture Ofrdquo Report

bull In-Depth Industry Report

bull Innovation Report

bull Media amp Technology Usage Report

bull Up amp Coming Celebrity Report

STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations

25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including

WAVE BRANDING

Proven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments

SOCIAL MEDIA

Community Management FanFollower Acquisition Channel Management amp Administration On-going FanFollower Engagement Social Media Infrastructure

Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance

Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution

Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage

post-event buzz)

Applying the Wave Branding cultural platform sparks amp honey has can support

Sparks amp Honey Offerings

Sign up on our website to receive updates and future reportssparksandhoneycom

For more information2128945100

infosparksandhoneycom

sparksandhoneybigthinkcomblogsamped

facebookcomsparksandhoneysparksandhoneytumblrcom

Page 13: 8 Exponential Trends That Will Shape Humanity: Century of the City State

Future of EducationCentury ofthe City State

QuantifiedEverywhere

3D PrintingCitizen Doctor

Ancient Wisdom Cyborg Marketing

We are tracking 8 exponential trends that will shape humanity

Conscious Brands

Century ofthe City State

QuantifiedEverywhere Ancient Wisdom Cyborg Marketing

Century of the City State

Conscious Brands

Future of Education 3D PrintingCitizen Doctor

A mega city is defined as a metropolitan area with a population in excess of 10 million people

There are 23 megacities in the world now By 2025 the UN predicts there will be 37 Tokyo alone is forecasted to have over 372 million residents by 2025 more than live in Canada

These megacities are also known as urban agglomerations or city states

The city state of the future offers a whole new way of living as economies communities work infrastructure and home are reconfigured as historic amounts of people consolidate into urban centers

The city state encompasses not only the city center but the surrounding suburban areas that feed into the central business district In fact 60 of the the US population lives in the suburbs

Population is just one defining factor of the city state Clusters of innovators and influencers also create a critical mass of cultural capital that is leveraged by the area its people and its businesses

Century of the City State

A Consolidation of Humanity Just over half the world now lives in cities but by 2050 over 70 of the world will be urban dwellers By then only 14 of people in rich countries will live outside cities and 33 in poor countries - United Nations

century of the city state

Powerful Economic Engines As an example the San Francisco Bay Area has a larger economy than that of Switzerland Belgium Taiwan and Sweden among others (GDP of $535 billion)

century of the city state

Mayors Are the New Kings Concentrated wealth innovation and populations turn city states into highly influential centers which dictate policy and cultural shifts

century of the city state

What is life like in the city state of the future

century of the city state

People will live in smaller spaces With space at a premium apartment sizes will shrink and become flexible multi-purpose spaces Graham Hillrsquos Life Edited apartment is a present day model of this concept

72 Of Americans say ldquothe economic

downturn has helped me prioritize whatrsquos important in my liferdquo

Source Yankelovich

century of the city state

Sustainable Living is a Must From food to manufacturing production moves locally as a way to build resilient communities that support themselves while maximizing resources and decreasing environmental impact The countryside comes to the city creating a ldquorurbanrdquo (rural urban) environment

century of the city state

People Will Share Everything Currently valued at $26 Billion the sharing economy is becoming a standard part of life for many people Expect it to be a part of everyonersquos lives in the space-starved world of the city state

century of the city state

Infrastructure Becomes Decentralized Drones are poised to fuel the next generation of delivery services Experiments are being undertaken that aim to replace postal workers and newspaper delivery workers with drones

century of the city state

Work Becomes Fragmented With the rise of freelancing portfolio careers made of multiple jobs crowdsourcing micro-entrepreneurship and task-based services work becomes snack sized and sporadic leading to a new structuring of time

38Of Americans have a side gig (freelancing working a

2nd job or running their own business)

Source US Bureau of Labor Statistics

century of the city state

The Sense of Community Strengthens Organizations like miLES are trying to engage the community by filling empty commercial space with interesting businesses and organizations on short-term leases while the landlords wait for the right long-term tenants Maker spaces and co-working offices are also filling this need for building community connections

61Of Americans say ldquoit is

very important that I make a difference in my

communityrdquoSource Yankelovich

century of the city state

Transportation Becomes Automated Automated cars and buses are becoming a reality now and will become a standard part of life in the future city state This reshaping of the transportation landscape makes life more efficient and opens up opportunities

century of the city state

century of the city state implications Think Smaller and Transformable As consumers inhabit increasingly smaller spaces products will need to be collapsable and more compact (think folding electronics) Brands will be able to differentiate if they are transformer-like multi-purpose and modular to fit into an edited and liquid lifestyle

Build Unique 3rd Space Communities With space at home at a premium residents of the city-state will need new places to go to work play and commune Retail will evolve into ldquothird spacesrdquo offering more entertainment and brands will take advantage of this by migrating online communities to real-world meet-up spaces In addition residents will need spaces to escape from urban life (either in country escapes near the city or digitalurban detox zones within)

Plan to Rent it Lend it and Trade it As the ldquosharing economyrdquo continues to explode consumers will focus more on durability messages in marketing Brands will also seize opportunities to drive secondary-market value possibly even creating the secondary marketplaces

Help Create the ldquoMicro-Homesteadrdquo From home micro-farming to power generation and food preservation consumers will continue to take control of the basics DIY will move from home-improvement to homesteading as consumers seek ways to create healthier self-sufficient lifestyles This creates opportunities for brands to insinuate themselves into lifersquos necessities

Take an App Approach to Services As work becomes more fragmented people will need new and customized support services to maintain busy lives split between micro-careers as well as help optimizing their micro living spaces Brands will be able to make big impact by offering small but highly prized services

Central Micro-Manufacturing Zone PlannerCMZs (Central Micro-Manufacturing Zones) will replace Central Business Districts in cities as small-scale micro-manufacturing is enabled by 3D printing and other technologies As consumers seek on-demand and DIY ldquomicro-manufacturingrdquo these small industries will find economies of scale by clustering together Planners and managers of these zones will be sought after

Job of the Future

At sparks amp honey we track and analyze thousands of cultural data sources in real time incorporating live data feeds from numerous APIs as well as hundreds of offline sources Using a proprietary Culture Mapping Platform we monitor cultural bursts identify clusters of activity and trends score their energy levels project their lifespans and analyze their cultural resonance This intelligence helps brands understand and connect with popular culture in order to make more strategically informed business decisions

Our platform incorporates three different frameworks to structure and contextualize raw data

CONTENT NETWORKS

ENERGY SCOREamp

PREDICTION SCORE

DNA

A mapping system used to model dynamic interconnected webs of cultural activity

The Energy Score is rated on a scale of 1-5 It reflects the speed of reach and volume of buzz and incorporates a ranking of influencer activity that includes reach resonance and relevance

A unique set of attributes that describes the core concepts of each trend

compactsharablecradle to cradlefrictionlessinnovative

ENERGY PREDICTION

The Prediction Score is rated on a scale of 1-40 It reflects anticipated duration of a trend

29

Methodology

TOPIC CLUSTERS Significant groupings of manifestations which signify cultural waves and trends

MANIFESTATIONS Discrete data points that indicate change

Digital Cities

Share Everything

Urban Farming

p

Century of the City States Topic Clusters Content

NetworkTopic

Cluster Manifestation

Century of the City State

Is Our Disconnect From Nature a

Disorder

Brooklyn Whole Foods Will Have A 20000-

Square-Foot Rooftop Greenhouse

Can Aquaponics Change the Way We

Eat

Volvo Cars Automatically Brake for Cyclists

2022 Cheap flights more rail and hands-

free cars

Urban Planning Goes Digital in Spanish

Smart City

Startup Founder Wants To Replace The Postal

System With Drones

Your Web Product May be coming to a locker

near you

Living With Less A Lot Less

Housing-starved cities seek relief in micro-

apartments

The Rise of the Repair Cafe

Will Co-Working Erode Demand for Office

Space

The Unintended (and Deadly) Consequences

of Living in the Industrialized World

A Hitchhiking App for the Sharing Economy

Share Everything Why the Way We Consume Has Changed Forever

Do you Mealku Potluck craze sweeps

home kitchens

Millennials and the Recession Trends Neo-Bartering and Q-Rewarding

Local and Alternative Currencies

Paris Employs Four Sheep to Keep the Cityrsquos Grass Mowed

Designing A Delicious Insect-Based Food SystemWere covered in germs Lets

design for that

Dirty house Clean it up with this trash-powered robot

Why Robots Will mdash And Must mdash Take Our Jobs

How Robots and Military-Grade Algorithms Make Same-Day

Delivery Possible

FRICTIONLESS LIFE

Automated Transportation

Digital Cities

ROBO-POCALYPSE

LIFE EDITED

The New 3rd Spaces

Compact Living

RURBAN

Urban Farming

Nature Deficit

CROWD IQ

AlternativeCurrencies

Share Everything

Robotic Workforce

Engineering Nature

LIFE LOGIC

Future of EducationCentury ofthe City State

QuantifiedEverywhere

3D PrintingCitizen Doctor

Ancient Wisdom Cyborg Marketing

Stay tuned for ldquoThe Future of Educationrdquo the next installment in our ldquo8 Exponential Trends That Will Shape Humanityrdquo series Follow us sparksandhoney to keep up to date

with our latest free reports

Conscious Brands

32

INDUSTRY REPORTS

bull Competitive Assessment Report

bull ldquoFuture Ofrdquo Report

bull In-Depth Industry Report

bull Innovation Report

bull Media amp Technology Usage Report

bull Up amp Coming Celebrity Report

STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations

25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including

WAVE BRANDING

Proven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments

SOCIAL MEDIA

Community Management FanFollower Acquisition Channel Management amp Administration On-going FanFollower Engagement Social Media Infrastructure

Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance

Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution

Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage

post-event buzz)

Applying the Wave Branding cultural platform sparks amp honey has can support

Sparks amp Honey Offerings

Sign up on our website to receive updates and future reportssparksandhoneycom

For more information2128945100

infosparksandhoneycom

sparksandhoneybigthinkcomblogsamped

facebookcomsparksandhoneysparksandhoneytumblrcom

Page 14: 8 Exponential Trends That Will Shape Humanity: Century of the City State

Century ofthe City State

QuantifiedEverywhere Ancient Wisdom Cyborg Marketing

Century of the City State

Conscious Brands

Future of Education 3D PrintingCitizen Doctor

A mega city is defined as a metropolitan area with a population in excess of 10 million people

There are 23 megacities in the world now By 2025 the UN predicts there will be 37 Tokyo alone is forecasted to have over 372 million residents by 2025 more than live in Canada

These megacities are also known as urban agglomerations or city states

The city state of the future offers a whole new way of living as economies communities work infrastructure and home are reconfigured as historic amounts of people consolidate into urban centers

The city state encompasses not only the city center but the surrounding suburban areas that feed into the central business district In fact 60 of the the US population lives in the suburbs

Population is just one defining factor of the city state Clusters of innovators and influencers also create a critical mass of cultural capital that is leveraged by the area its people and its businesses

Century of the City State

A Consolidation of Humanity Just over half the world now lives in cities but by 2050 over 70 of the world will be urban dwellers By then only 14 of people in rich countries will live outside cities and 33 in poor countries - United Nations

century of the city state

Powerful Economic Engines As an example the San Francisco Bay Area has a larger economy than that of Switzerland Belgium Taiwan and Sweden among others (GDP of $535 billion)

century of the city state

Mayors Are the New Kings Concentrated wealth innovation and populations turn city states into highly influential centers which dictate policy and cultural shifts

century of the city state

What is life like in the city state of the future

century of the city state

People will live in smaller spaces With space at a premium apartment sizes will shrink and become flexible multi-purpose spaces Graham Hillrsquos Life Edited apartment is a present day model of this concept

72 Of Americans say ldquothe economic

downturn has helped me prioritize whatrsquos important in my liferdquo

Source Yankelovich

century of the city state

Sustainable Living is a Must From food to manufacturing production moves locally as a way to build resilient communities that support themselves while maximizing resources and decreasing environmental impact The countryside comes to the city creating a ldquorurbanrdquo (rural urban) environment

century of the city state

People Will Share Everything Currently valued at $26 Billion the sharing economy is becoming a standard part of life for many people Expect it to be a part of everyonersquos lives in the space-starved world of the city state

century of the city state

Infrastructure Becomes Decentralized Drones are poised to fuel the next generation of delivery services Experiments are being undertaken that aim to replace postal workers and newspaper delivery workers with drones

century of the city state

Work Becomes Fragmented With the rise of freelancing portfolio careers made of multiple jobs crowdsourcing micro-entrepreneurship and task-based services work becomes snack sized and sporadic leading to a new structuring of time

38Of Americans have a side gig (freelancing working a

2nd job or running their own business)

Source US Bureau of Labor Statistics

century of the city state

The Sense of Community Strengthens Organizations like miLES are trying to engage the community by filling empty commercial space with interesting businesses and organizations on short-term leases while the landlords wait for the right long-term tenants Maker spaces and co-working offices are also filling this need for building community connections

61Of Americans say ldquoit is

very important that I make a difference in my

communityrdquoSource Yankelovich

century of the city state

Transportation Becomes Automated Automated cars and buses are becoming a reality now and will become a standard part of life in the future city state This reshaping of the transportation landscape makes life more efficient and opens up opportunities

century of the city state

century of the city state implications Think Smaller and Transformable As consumers inhabit increasingly smaller spaces products will need to be collapsable and more compact (think folding electronics) Brands will be able to differentiate if they are transformer-like multi-purpose and modular to fit into an edited and liquid lifestyle

Build Unique 3rd Space Communities With space at home at a premium residents of the city-state will need new places to go to work play and commune Retail will evolve into ldquothird spacesrdquo offering more entertainment and brands will take advantage of this by migrating online communities to real-world meet-up spaces In addition residents will need spaces to escape from urban life (either in country escapes near the city or digitalurban detox zones within)

Plan to Rent it Lend it and Trade it As the ldquosharing economyrdquo continues to explode consumers will focus more on durability messages in marketing Brands will also seize opportunities to drive secondary-market value possibly even creating the secondary marketplaces

Help Create the ldquoMicro-Homesteadrdquo From home micro-farming to power generation and food preservation consumers will continue to take control of the basics DIY will move from home-improvement to homesteading as consumers seek ways to create healthier self-sufficient lifestyles This creates opportunities for brands to insinuate themselves into lifersquos necessities

Take an App Approach to Services As work becomes more fragmented people will need new and customized support services to maintain busy lives split between micro-careers as well as help optimizing their micro living spaces Brands will be able to make big impact by offering small but highly prized services

Central Micro-Manufacturing Zone PlannerCMZs (Central Micro-Manufacturing Zones) will replace Central Business Districts in cities as small-scale micro-manufacturing is enabled by 3D printing and other technologies As consumers seek on-demand and DIY ldquomicro-manufacturingrdquo these small industries will find economies of scale by clustering together Planners and managers of these zones will be sought after

Job of the Future

At sparks amp honey we track and analyze thousands of cultural data sources in real time incorporating live data feeds from numerous APIs as well as hundreds of offline sources Using a proprietary Culture Mapping Platform we monitor cultural bursts identify clusters of activity and trends score their energy levels project their lifespans and analyze their cultural resonance This intelligence helps brands understand and connect with popular culture in order to make more strategically informed business decisions

Our platform incorporates three different frameworks to structure and contextualize raw data

CONTENT NETWORKS

ENERGY SCOREamp

PREDICTION SCORE

DNA

A mapping system used to model dynamic interconnected webs of cultural activity

The Energy Score is rated on a scale of 1-5 It reflects the speed of reach and volume of buzz and incorporates a ranking of influencer activity that includes reach resonance and relevance

A unique set of attributes that describes the core concepts of each trend

compactsharablecradle to cradlefrictionlessinnovative

ENERGY PREDICTION

The Prediction Score is rated on a scale of 1-40 It reflects anticipated duration of a trend

29

Methodology

TOPIC CLUSTERS Significant groupings of manifestations which signify cultural waves and trends

MANIFESTATIONS Discrete data points that indicate change

Digital Cities

Share Everything

Urban Farming

p

Century of the City States Topic Clusters Content

NetworkTopic

Cluster Manifestation

Century of the City State

Is Our Disconnect From Nature a

Disorder

Brooklyn Whole Foods Will Have A 20000-

Square-Foot Rooftop Greenhouse

Can Aquaponics Change the Way We

Eat

Volvo Cars Automatically Brake for Cyclists

2022 Cheap flights more rail and hands-

free cars

Urban Planning Goes Digital in Spanish

Smart City

Startup Founder Wants To Replace The Postal

System With Drones

Your Web Product May be coming to a locker

near you

Living With Less A Lot Less

Housing-starved cities seek relief in micro-

apartments

The Rise of the Repair Cafe

Will Co-Working Erode Demand for Office

Space

The Unintended (and Deadly) Consequences

of Living in the Industrialized World

A Hitchhiking App for the Sharing Economy

Share Everything Why the Way We Consume Has Changed Forever

Do you Mealku Potluck craze sweeps

home kitchens

Millennials and the Recession Trends Neo-Bartering and Q-Rewarding

Local and Alternative Currencies

Paris Employs Four Sheep to Keep the Cityrsquos Grass Mowed

Designing A Delicious Insect-Based Food SystemWere covered in germs Lets

design for that

Dirty house Clean it up with this trash-powered robot

Why Robots Will mdash And Must mdash Take Our Jobs

How Robots and Military-Grade Algorithms Make Same-Day

Delivery Possible

FRICTIONLESS LIFE

Automated Transportation

Digital Cities

ROBO-POCALYPSE

LIFE EDITED

The New 3rd Spaces

Compact Living

RURBAN

Urban Farming

Nature Deficit

CROWD IQ

AlternativeCurrencies

Share Everything

Robotic Workforce

Engineering Nature

LIFE LOGIC

Future of EducationCentury ofthe City State

QuantifiedEverywhere

3D PrintingCitizen Doctor

Ancient Wisdom Cyborg Marketing

Stay tuned for ldquoThe Future of Educationrdquo the next installment in our ldquo8 Exponential Trends That Will Shape Humanityrdquo series Follow us sparksandhoney to keep up to date

with our latest free reports

Conscious Brands

32

INDUSTRY REPORTS

bull Competitive Assessment Report

bull ldquoFuture Ofrdquo Report

bull In-Depth Industry Report

bull Innovation Report

bull Media amp Technology Usage Report

bull Up amp Coming Celebrity Report

STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations

25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including

WAVE BRANDING

Proven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments

SOCIAL MEDIA

Community Management FanFollower Acquisition Channel Management amp Administration On-going FanFollower Engagement Social Media Infrastructure

Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance

Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution

Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage

post-event buzz)

Applying the Wave Branding cultural platform sparks amp honey has can support

Sparks amp Honey Offerings

Sign up on our website to receive updates and future reportssparksandhoneycom

For more information2128945100

infosparksandhoneycom

sparksandhoneybigthinkcomblogsamped

facebookcomsparksandhoneysparksandhoneytumblrcom

Page 15: 8 Exponential Trends That Will Shape Humanity: Century of the City State

A mega city is defined as a metropolitan area with a population in excess of 10 million people

There are 23 megacities in the world now By 2025 the UN predicts there will be 37 Tokyo alone is forecasted to have over 372 million residents by 2025 more than live in Canada

These megacities are also known as urban agglomerations or city states

The city state of the future offers a whole new way of living as economies communities work infrastructure and home are reconfigured as historic amounts of people consolidate into urban centers

The city state encompasses not only the city center but the surrounding suburban areas that feed into the central business district In fact 60 of the the US population lives in the suburbs

Population is just one defining factor of the city state Clusters of innovators and influencers also create a critical mass of cultural capital that is leveraged by the area its people and its businesses

Century of the City State

A Consolidation of Humanity Just over half the world now lives in cities but by 2050 over 70 of the world will be urban dwellers By then only 14 of people in rich countries will live outside cities and 33 in poor countries - United Nations

century of the city state

Powerful Economic Engines As an example the San Francisco Bay Area has a larger economy than that of Switzerland Belgium Taiwan and Sweden among others (GDP of $535 billion)

century of the city state

Mayors Are the New Kings Concentrated wealth innovation and populations turn city states into highly influential centers which dictate policy and cultural shifts

century of the city state

What is life like in the city state of the future

century of the city state

People will live in smaller spaces With space at a premium apartment sizes will shrink and become flexible multi-purpose spaces Graham Hillrsquos Life Edited apartment is a present day model of this concept

72 Of Americans say ldquothe economic

downturn has helped me prioritize whatrsquos important in my liferdquo

Source Yankelovich

century of the city state

Sustainable Living is a Must From food to manufacturing production moves locally as a way to build resilient communities that support themselves while maximizing resources and decreasing environmental impact The countryside comes to the city creating a ldquorurbanrdquo (rural urban) environment

century of the city state

People Will Share Everything Currently valued at $26 Billion the sharing economy is becoming a standard part of life for many people Expect it to be a part of everyonersquos lives in the space-starved world of the city state

century of the city state

Infrastructure Becomes Decentralized Drones are poised to fuel the next generation of delivery services Experiments are being undertaken that aim to replace postal workers and newspaper delivery workers with drones

century of the city state

Work Becomes Fragmented With the rise of freelancing portfolio careers made of multiple jobs crowdsourcing micro-entrepreneurship and task-based services work becomes snack sized and sporadic leading to a new structuring of time

38Of Americans have a side gig (freelancing working a

2nd job or running their own business)

Source US Bureau of Labor Statistics

century of the city state

The Sense of Community Strengthens Organizations like miLES are trying to engage the community by filling empty commercial space with interesting businesses and organizations on short-term leases while the landlords wait for the right long-term tenants Maker spaces and co-working offices are also filling this need for building community connections

61Of Americans say ldquoit is

very important that I make a difference in my

communityrdquoSource Yankelovich

century of the city state

Transportation Becomes Automated Automated cars and buses are becoming a reality now and will become a standard part of life in the future city state This reshaping of the transportation landscape makes life more efficient and opens up opportunities

century of the city state

century of the city state implications Think Smaller and Transformable As consumers inhabit increasingly smaller spaces products will need to be collapsable and more compact (think folding electronics) Brands will be able to differentiate if they are transformer-like multi-purpose and modular to fit into an edited and liquid lifestyle

Build Unique 3rd Space Communities With space at home at a premium residents of the city-state will need new places to go to work play and commune Retail will evolve into ldquothird spacesrdquo offering more entertainment and brands will take advantage of this by migrating online communities to real-world meet-up spaces In addition residents will need spaces to escape from urban life (either in country escapes near the city or digitalurban detox zones within)

Plan to Rent it Lend it and Trade it As the ldquosharing economyrdquo continues to explode consumers will focus more on durability messages in marketing Brands will also seize opportunities to drive secondary-market value possibly even creating the secondary marketplaces

Help Create the ldquoMicro-Homesteadrdquo From home micro-farming to power generation and food preservation consumers will continue to take control of the basics DIY will move from home-improvement to homesteading as consumers seek ways to create healthier self-sufficient lifestyles This creates opportunities for brands to insinuate themselves into lifersquos necessities

Take an App Approach to Services As work becomes more fragmented people will need new and customized support services to maintain busy lives split between micro-careers as well as help optimizing their micro living spaces Brands will be able to make big impact by offering small but highly prized services

Central Micro-Manufacturing Zone PlannerCMZs (Central Micro-Manufacturing Zones) will replace Central Business Districts in cities as small-scale micro-manufacturing is enabled by 3D printing and other technologies As consumers seek on-demand and DIY ldquomicro-manufacturingrdquo these small industries will find economies of scale by clustering together Planners and managers of these zones will be sought after

Job of the Future

At sparks amp honey we track and analyze thousands of cultural data sources in real time incorporating live data feeds from numerous APIs as well as hundreds of offline sources Using a proprietary Culture Mapping Platform we monitor cultural bursts identify clusters of activity and trends score their energy levels project their lifespans and analyze their cultural resonance This intelligence helps brands understand and connect with popular culture in order to make more strategically informed business decisions

Our platform incorporates three different frameworks to structure and contextualize raw data

CONTENT NETWORKS

ENERGY SCOREamp

PREDICTION SCORE

DNA

A mapping system used to model dynamic interconnected webs of cultural activity

The Energy Score is rated on a scale of 1-5 It reflects the speed of reach and volume of buzz and incorporates a ranking of influencer activity that includes reach resonance and relevance

A unique set of attributes that describes the core concepts of each trend

compactsharablecradle to cradlefrictionlessinnovative

ENERGY PREDICTION

The Prediction Score is rated on a scale of 1-40 It reflects anticipated duration of a trend

29

Methodology

TOPIC CLUSTERS Significant groupings of manifestations which signify cultural waves and trends

MANIFESTATIONS Discrete data points that indicate change

Digital Cities

Share Everything

Urban Farming

p

Century of the City States Topic Clusters Content

NetworkTopic

Cluster Manifestation

Century of the City State

Is Our Disconnect From Nature a

Disorder

Brooklyn Whole Foods Will Have A 20000-

Square-Foot Rooftop Greenhouse

Can Aquaponics Change the Way We

Eat

Volvo Cars Automatically Brake for Cyclists

2022 Cheap flights more rail and hands-

free cars

Urban Planning Goes Digital in Spanish

Smart City

Startup Founder Wants To Replace The Postal

System With Drones

Your Web Product May be coming to a locker

near you

Living With Less A Lot Less

Housing-starved cities seek relief in micro-

apartments

The Rise of the Repair Cafe

Will Co-Working Erode Demand for Office

Space

The Unintended (and Deadly) Consequences

of Living in the Industrialized World

A Hitchhiking App for the Sharing Economy

Share Everything Why the Way We Consume Has Changed Forever

Do you Mealku Potluck craze sweeps

home kitchens

Millennials and the Recession Trends Neo-Bartering and Q-Rewarding

Local and Alternative Currencies

Paris Employs Four Sheep to Keep the Cityrsquos Grass Mowed

Designing A Delicious Insect-Based Food SystemWere covered in germs Lets

design for that

Dirty house Clean it up with this trash-powered robot

Why Robots Will mdash And Must mdash Take Our Jobs

How Robots and Military-Grade Algorithms Make Same-Day

Delivery Possible

FRICTIONLESS LIFE

Automated Transportation

Digital Cities

ROBO-POCALYPSE

LIFE EDITED

The New 3rd Spaces

Compact Living

RURBAN

Urban Farming

Nature Deficit

CROWD IQ

AlternativeCurrencies

Share Everything

Robotic Workforce

Engineering Nature

LIFE LOGIC

Future of EducationCentury ofthe City State

QuantifiedEverywhere

3D PrintingCitizen Doctor

Ancient Wisdom Cyborg Marketing

Stay tuned for ldquoThe Future of Educationrdquo the next installment in our ldquo8 Exponential Trends That Will Shape Humanityrdquo series Follow us sparksandhoney to keep up to date

with our latest free reports

Conscious Brands

32

INDUSTRY REPORTS

bull Competitive Assessment Report

bull ldquoFuture Ofrdquo Report

bull In-Depth Industry Report

bull Innovation Report

bull Media amp Technology Usage Report

bull Up amp Coming Celebrity Report

STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations

25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including

WAVE BRANDING

Proven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments

SOCIAL MEDIA

Community Management FanFollower Acquisition Channel Management amp Administration On-going FanFollower Engagement Social Media Infrastructure

Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance

Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution

Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage

post-event buzz)

Applying the Wave Branding cultural platform sparks amp honey has can support

Sparks amp Honey Offerings

Sign up on our website to receive updates and future reportssparksandhoneycom

For more information2128945100

infosparksandhoneycom

sparksandhoneybigthinkcomblogsamped

facebookcomsparksandhoneysparksandhoneytumblrcom

Page 16: 8 Exponential Trends That Will Shape Humanity: Century of the City State

The city state of the future offers a whole new way of living as economies communities work infrastructure and home are reconfigured as historic amounts of people consolidate into urban centers

The city state encompasses not only the city center but the surrounding suburban areas that feed into the central business district In fact 60 of the the US population lives in the suburbs

Population is just one defining factor of the city state Clusters of innovators and influencers also create a critical mass of cultural capital that is leveraged by the area its people and its businesses

Century of the City State

A Consolidation of Humanity Just over half the world now lives in cities but by 2050 over 70 of the world will be urban dwellers By then only 14 of people in rich countries will live outside cities and 33 in poor countries - United Nations

century of the city state

Powerful Economic Engines As an example the San Francisco Bay Area has a larger economy than that of Switzerland Belgium Taiwan and Sweden among others (GDP of $535 billion)

century of the city state

Mayors Are the New Kings Concentrated wealth innovation and populations turn city states into highly influential centers which dictate policy and cultural shifts

century of the city state

What is life like in the city state of the future

century of the city state

People will live in smaller spaces With space at a premium apartment sizes will shrink and become flexible multi-purpose spaces Graham Hillrsquos Life Edited apartment is a present day model of this concept

72 Of Americans say ldquothe economic

downturn has helped me prioritize whatrsquos important in my liferdquo

Source Yankelovich

century of the city state

Sustainable Living is a Must From food to manufacturing production moves locally as a way to build resilient communities that support themselves while maximizing resources and decreasing environmental impact The countryside comes to the city creating a ldquorurbanrdquo (rural urban) environment

century of the city state

People Will Share Everything Currently valued at $26 Billion the sharing economy is becoming a standard part of life for many people Expect it to be a part of everyonersquos lives in the space-starved world of the city state

century of the city state

Infrastructure Becomes Decentralized Drones are poised to fuel the next generation of delivery services Experiments are being undertaken that aim to replace postal workers and newspaper delivery workers with drones

century of the city state

Work Becomes Fragmented With the rise of freelancing portfolio careers made of multiple jobs crowdsourcing micro-entrepreneurship and task-based services work becomes snack sized and sporadic leading to a new structuring of time

38Of Americans have a side gig (freelancing working a

2nd job or running their own business)

Source US Bureau of Labor Statistics

century of the city state

The Sense of Community Strengthens Organizations like miLES are trying to engage the community by filling empty commercial space with interesting businesses and organizations on short-term leases while the landlords wait for the right long-term tenants Maker spaces and co-working offices are also filling this need for building community connections

61Of Americans say ldquoit is

very important that I make a difference in my

communityrdquoSource Yankelovich

century of the city state

Transportation Becomes Automated Automated cars and buses are becoming a reality now and will become a standard part of life in the future city state This reshaping of the transportation landscape makes life more efficient and opens up opportunities

century of the city state

century of the city state implications Think Smaller and Transformable As consumers inhabit increasingly smaller spaces products will need to be collapsable and more compact (think folding electronics) Brands will be able to differentiate if they are transformer-like multi-purpose and modular to fit into an edited and liquid lifestyle

Build Unique 3rd Space Communities With space at home at a premium residents of the city-state will need new places to go to work play and commune Retail will evolve into ldquothird spacesrdquo offering more entertainment and brands will take advantage of this by migrating online communities to real-world meet-up spaces In addition residents will need spaces to escape from urban life (either in country escapes near the city or digitalurban detox zones within)

Plan to Rent it Lend it and Trade it As the ldquosharing economyrdquo continues to explode consumers will focus more on durability messages in marketing Brands will also seize opportunities to drive secondary-market value possibly even creating the secondary marketplaces

Help Create the ldquoMicro-Homesteadrdquo From home micro-farming to power generation and food preservation consumers will continue to take control of the basics DIY will move from home-improvement to homesteading as consumers seek ways to create healthier self-sufficient lifestyles This creates opportunities for brands to insinuate themselves into lifersquos necessities

Take an App Approach to Services As work becomes more fragmented people will need new and customized support services to maintain busy lives split between micro-careers as well as help optimizing their micro living spaces Brands will be able to make big impact by offering small but highly prized services

Central Micro-Manufacturing Zone PlannerCMZs (Central Micro-Manufacturing Zones) will replace Central Business Districts in cities as small-scale micro-manufacturing is enabled by 3D printing and other technologies As consumers seek on-demand and DIY ldquomicro-manufacturingrdquo these small industries will find economies of scale by clustering together Planners and managers of these zones will be sought after

Job of the Future

At sparks amp honey we track and analyze thousands of cultural data sources in real time incorporating live data feeds from numerous APIs as well as hundreds of offline sources Using a proprietary Culture Mapping Platform we monitor cultural bursts identify clusters of activity and trends score their energy levels project their lifespans and analyze their cultural resonance This intelligence helps brands understand and connect with popular culture in order to make more strategically informed business decisions

Our platform incorporates three different frameworks to structure and contextualize raw data

CONTENT NETWORKS

ENERGY SCOREamp

PREDICTION SCORE

DNA

A mapping system used to model dynamic interconnected webs of cultural activity

The Energy Score is rated on a scale of 1-5 It reflects the speed of reach and volume of buzz and incorporates a ranking of influencer activity that includes reach resonance and relevance

A unique set of attributes that describes the core concepts of each trend

compactsharablecradle to cradlefrictionlessinnovative

ENERGY PREDICTION

The Prediction Score is rated on a scale of 1-40 It reflects anticipated duration of a trend

29

Methodology

TOPIC CLUSTERS Significant groupings of manifestations which signify cultural waves and trends

MANIFESTATIONS Discrete data points that indicate change

Digital Cities

Share Everything

Urban Farming

p

Century of the City States Topic Clusters Content

NetworkTopic

Cluster Manifestation

Century of the City State

Is Our Disconnect From Nature a

Disorder

Brooklyn Whole Foods Will Have A 20000-

Square-Foot Rooftop Greenhouse

Can Aquaponics Change the Way We

Eat

Volvo Cars Automatically Brake for Cyclists

2022 Cheap flights more rail and hands-

free cars

Urban Planning Goes Digital in Spanish

Smart City

Startup Founder Wants To Replace The Postal

System With Drones

Your Web Product May be coming to a locker

near you

Living With Less A Lot Less

Housing-starved cities seek relief in micro-

apartments

The Rise of the Repair Cafe

Will Co-Working Erode Demand for Office

Space

The Unintended (and Deadly) Consequences

of Living in the Industrialized World

A Hitchhiking App for the Sharing Economy

Share Everything Why the Way We Consume Has Changed Forever

Do you Mealku Potluck craze sweeps

home kitchens

Millennials and the Recession Trends Neo-Bartering and Q-Rewarding

Local and Alternative Currencies

Paris Employs Four Sheep to Keep the Cityrsquos Grass Mowed

Designing A Delicious Insect-Based Food SystemWere covered in germs Lets

design for that

Dirty house Clean it up with this trash-powered robot

Why Robots Will mdash And Must mdash Take Our Jobs

How Robots and Military-Grade Algorithms Make Same-Day

Delivery Possible

FRICTIONLESS LIFE

Automated Transportation

Digital Cities

ROBO-POCALYPSE

LIFE EDITED

The New 3rd Spaces

Compact Living

RURBAN

Urban Farming

Nature Deficit

CROWD IQ

AlternativeCurrencies

Share Everything

Robotic Workforce

Engineering Nature

LIFE LOGIC

Future of EducationCentury ofthe City State

QuantifiedEverywhere

3D PrintingCitizen Doctor

Ancient Wisdom Cyborg Marketing

Stay tuned for ldquoThe Future of Educationrdquo the next installment in our ldquo8 Exponential Trends That Will Shape Humanityrdquo series Follow us sparksandhoney to keep up to date

with our latest free reports

Conscious Brands

32

INDUSTRY REPORTS

bull Competitive Assessment Report

bull ldquoFuture Ofrdquo Report

bull In-Depth Industry Report

bull Innovation Report

bull Media amp Technology Usage Report

bull Up amp Coming Celebrity Report

STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations

25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including

WAVE BRANDING

Proven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments

SOCIAL MEDIA

Community Management FanFollower Acquisition Channel Management amp Administration On-going FanFollower Engagement Social Media Infrastructure

Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance

Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution

Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage

post-event buzz)

Applying the Wave Branding cultural platform sparks amp honey has can support

Sparks amp Honey Offerings

Sign up on our website to receive updates and future reportssparksandhoneycom

For more information2128945100

infosparksandhoneycom

sparksandhoneybigthinkcomblogsamped

facebookcomsparksandhoneysparksandhoneytumblrcom

Page 17: 8 Exponential Trends That Will Shape Humanity: Century of the City State

A Consolidation of Humanity Just over half the world now lives in cities but by 2050 over 70 of the world will be urban dwellers By then only 14 of people in rich countries will live outside cities and 33 in poor countries - United Nations

century of the city state

Powerful Economic Engines As an example the San Francisco Bay Area has a larger economy than that of Switzerland Belgium Taiwan and Sweden among others (GDP of $535 billion)

century of the city state

Mayors Are the New Kings Concentrated wealth innovation and populations turn city states into highly influential centers which dictate policy and cultural shifts

century of the city state

What is life like in the city state of the future

century of the city state

People will live in smaller spaces With space at a premium apartment sizes will shrink and become flexible multi-purpose spaces Graham Hillrsquos Life Edited apartment is a present day model of this concept

72 Of Americans say ldquothe economic

downturn has helped me prioritize whatrsquos important in my liferdquo

Source Yankelovich

century of the city state

Sustainable Living is a Must From food to manufacturing production moves locally as a way to build resilient communities that support themselves while maximizing resources and decreasing environmental impact The countryside comes to the city creating a ldquorurbanrdquo (rural urban) environment

century of the city state

People Will Share Everything Currently valued at $26 Billion the sharing economy is becoming a standard part of life for many people Expect it to be a part of everyonersquos lives in the space-starved world of the city state

century of the city state

Infrastructure Becomes Decentralized Drones are poised to fuel the next generation of delivery services Experiments are being undertaken that aim to replace postal workers and newspaper delivery workers with drones

century of the city state

Work Becomes Fragmented With the rise of freelancing portfolio careers made of multiple jobs crowdsourcing micro-entrepreneurship and task-based services work becomes snack sized and sporadic leading to a new structuring of time

38Of Americans have a side gig (freelancing working a

2nd job or running their own business)

Source US Bureau of Labor Statistics

century of the city state

The Sense of Community Strengthens Organizations like miLES are trying to engage the community by filling empty commercial space with interesting businesses and organizations on short-term leases while the landlords wait for the right long-term tenants Maker spaces and co-working offices are also filling this need for building community connections

61Of Americans say ldquoit is

very important that I make a difference in my

communityrdquoSource Yankelovich

century of the city state

Transportation Becomes Automated Automated cars and buses are becoming a reality now and will become a standard part of life in the future city state This reshaping of the transportation landscape makes life more efficient and opens up opportunities

century of the city state

century of the city state implications Think Smaller and Transformable As consumers inhabit increasingly smaller spaces products will need to be collapsable and more compact (think folding electronics) Brands will be able to differentiate if they are transformer-like multi-purpose and modular to fit into an edited and liquid lifestyle

Build Unique 3rd Space Communities With space at home at a premium residents of the city-state will need new places to go to work play and commune Retail will evolve into ldquothird spacesrdquo offering more entertainment and brands will take advantage of this by migrating online communities to real-world meet-up spaces In addition residents will need spaces to escape from urban life (either in country escapes near the city or digitalurban detox zones within)

Plan to Rent it Lend it and Trade it As the ldquosharing economyrdquo continues to explode consumers will focus more on durability messages in marketing Brands will also seize opportunities to drive secondary-market value possibly even creating the secondary marketplaces

Help Create the ldquoMicro-Homesteadrdquo From home micro-farming to power generation and food preservation consumers will continue to take control of the basics DIY will move from home-improvement to homesteading as consumers seek ways to create healthier self-sufficient lifestyles This creates opportunities for brands to insinuate themselves into lifersquos necessities

Take an App Approach to Services As work becomes more fragmented people will need new and customized support services to maintain busy lives split between micro-careers as well as help optimizing their micro living spaces Brands will be able to make big impact by offering small but highly prized services

Central Micro-Manufacturing Zone PlannerCMZs (Central Micro-Manufacturing Zones) will replace Central Business Districts in cities as small-scale micro-manufacturing is enabled by 3D printing and other technologies As consumers seek on-demand and DIY ldquomicro-manufacturingrdquo these small industries will find economies of scale by clustering together Planners and managers of these zones will be sought after

Job of the Future

At sparks amp honey we track and analyze thousands of cultural data sources in real time incorporating live data feeds from numerous APIs as well as hundreds of offline sources Using a proprietary Culture Mapping Platform we monitor cultural bursts identify clusters of activity and trends score their energy levels project their lifespans and analyze their cultural resonance This intelligence helps brands understand and connect with popular culture in order to make more strategically informed business decisions

Our platform incorporates three different frameworks to structure and contextualize raw data

CONTENT NETWORKS

ENERGY SCOREamp

PREDICTION SCORE

DNA

A mapping system used to model dynamic interconnected webs of cultural activity

The Energy Score is rated on a scale of 1-5 It reflects the speed of reach and volume of buzz and incorporates a ranking of influencer activity that includes reach resonance and relevance

A unique set of attributes that describes the core concepts of each trend

compactsharablecradle to cradlefrictionlessinnovative

ENERGY PREDICTION

The Prediction Score is rated on a scale of 1-40 It reflects anticipated duration of a trend

29

Methodology

TOPIC CLUSTERS Significant groupings of manifestations which signify cultural waves and trends

MANIFESTATIONS Discrete data points that indicate change

Digital Cities

Share Everything

Urban Farming

p

Century of the City States Topic Clusters Content

NetworkTopic

Cluster Manifestation

Century of the City State

Is Our Disconnect From Nature a

Disorder

Brooklyn Whole Foods Will Have A 20000-

Square-Foot Rooftop Greenhouse

Can Aquaponics Change the Way We

Eat

Volvo Cars Automatically Brake for Cyclists

2022 Cheap flights more rail and hands-

free cars

Urban Planning Goes Digital in Spanish

Smart City

Startup Founder Wants To Replace The Postal

System With Drones

Your Web Product May be coming to a locker

near you

Living With Less A Lot Less

Housing-starved cities seek relief in micro-

apartments

The Rise of the Repair Cafe

Will Co-Working Erode Demand for Office

Space

The Unintended (and Deadly) Consequences

of Living in the Industrialized World

A Hitchhiking App for the Sharing Economy

Share Everything Why the Way We Consume Has Changed Forever

Do you Mealku Potluck craze sweeps

home kitchens

Millennials and the Recession Trends Neo-Bartering and Q-Rewarding

Local and Alternative Currencies

Paris Employs Four Sheep to Keep the Cityrsquos Grass Mowed

Designing A Delicious Insect-Based Food SystemWere covered in germs Lets

design for that

Dirty house Clean it up with this trash-powered robot

Why Robots Will mdash And Must mdash Take Our Jobs

How Robots and Military-Grade Algorithms Make Same-Day

Delivery Possible

FRICTIONLESS LIFE

Automated Transportation

Digital Cities

ROBO-POCALYPSE

LIFE EDITED

The New 3rd Spaces

Compact Living

RURBAN

Urban Farming

Nature Deficit

CROWD IQ

AlternativeCurrencies

Share Everything

Robotic Workforce

Engineering Nature

LIFE LOGIC

Future of EducationCentury ofthe City State

QuantifiedEverywhere

3D PrintingCitizen Doctor

Ancient Wisdom Cyborg Marketing

Stay tuned for ldquoThe Future of Educationrdquo the next installment in our ldquo8 Exponential Trends That Will Shape Humanityrdquo series Follow us sparksandhoney to keep up to date

with our latest free reports

Conscious Brands

32

INDUSTRY REPORTS

bull Competitive Assessment Report

bull ldquoFuture Ofrdquo Report

bull In-Depth Industry Report

bull Innovation Report

bull Media amp Technology Usage Report

bull Up amp Coming Celebrity Report

STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations

25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including

WAVE BRANDING

Proven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments

SOCIAL MEDIA

Community Management FanFollower Acquisition Channel Management amp Administration On-going FanFollower Engagement Social Media Infrastructure

Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance

Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution

Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage

post-event buzz)

Applying the Wave Branding cultural platform sparks amp honey has can support

Sparks amp Honey Offerings

Sign up on our website to receive updates and future reportssparksandhoneycom

For more information2128945100

infosparksandhoneycom

sparksandhoneybigthinkcomblogsamped

facebookcomsparksandhoneysparksandhoneytumblrcom

Page 18: 8 Exponential Trends That Will Shape Humanity: Century of the City State

Powerful Economic Engines As an example the San Francisco Bay Area has a larger economy than that of Switzerland Belgium Taiwan and Sweden among others (GDP of $535 billion)

century of the city state

Mayors Are the New Kings Concentrated wealth innovation and populations turn city states into highly influential centers which dictate policy and cultural shifts

century of the city state

What is life like in the city state of the future

century of the city state

People will live in smaller spaces With space at a premium apartment sizes will shrink and become flexible multi-purpose spaces Graham Hillrsquos Life Edited apartment is a present day model of this concept

72 Of Americans say ldquothe economic

downturn has helped me prioritize whatrsquos important in my liferdquo

Source Yankelovich

century of the city state

Sustainable Living is a Must From food to manufacturing production moves locally as a way to build resilient communities that support themselves while maximizing resources and decreasing environmental impact The countryside comes to the city creating a ldquorurbanrdquo (rural urban) environment

century of the city state

People Will Share Everything Currently valued at $26 Billion the sharing economy is becoming a standard part of life for many people Expect it to be a part of everyonersquos lives in the space-starved world of the city state

century of the city state

Infrastructure Becomes Decentralized Drones are poised to fuel the next generation of delivery services Experiments are being undertaken that aim to replace postal workers and newspaper delivery workers with drones

century of the city state

Work Becomes Fragmented With the rise of freelancing portfolio careers made of multiple jobs crowdsourcing micro-entrepreneurship and task-based services work becomes snack sized and sporadic leading to a new structuring of time

38Of Americans have a side gig (freelancing working a

2nd job or running their own business)

Source US Bureau of Labor Statistics

century of the city state

The Sense of Community Strengthens Organizations like miLES are trying to engage the community by filling empty commercial space with interesting businesses and organizations on short-term leases while the landlords wait for the right long-term tenants Maker spaces and co-working offices are also filling this need for building community connections

61Of Americans say ldquoit is

very important that I make a difference in my

communityrdquoSource Yankelovich

century of the city state

Transportation Becomes Automated Automated cars and buses are becoming a reality now and will become a standard part of life in the future city state This reshaping of the transportation landscape makes life more efficient and opens up opportunities

century of the city state

century of the city state implications Think Smaller and Transformable As consumers inhabit increasingly smaller spaces products will need to be collapsable and more compact (think folding electronics) Brands will be able to differentiate if they are transformer-like multi-purpose and modular to fit into an edited and liquid lifestyle

Build Unique 3rd Space Communities With space at home at a premium residents of the city-state will need new places to go to work play and commune Retail will evolve into ldquothird spacesrdquo offering more entertainment and brands will take advantage of this by migrating online communities to real-world meet-up spaces In addition residents will need spaces to escape from urban life (either in country escapes near the city or digitalurban detox zones within)

Plan to Rent it Lend it and Trade it As the ldquosharing economyrdquo continues to explode consumers will focus more on durability messages in marketing Brands will also seize opportunities to drive secondary-market value possibly even creating the secondary marketplaces

Help Create the ldquoMicro-Homesteadrdquo From home micro-farming to power generation and food preservation consumers will continue to take control of the basics DIY will move from home-improvement to homesteading as consumers seek ways to create healthier self-sufficient lifestyles This creates opportunities for brands to insinuate themselves into lifersquos necessities

Take an App Approach to Services As work becomes more fragmented people will need new and customized support services to maintain busy lives split between micro-careers as well as help optimizing their micro living spaces Brands will be able to make big impact by offering small but highly prized services

Central Micro-Manufacturing Zone PlannerCMZs (Central Micro-Manufacturing Zones) will replace Central Business Districts in cities as small-scale micro-manufacturing is enabled by 3D printing and other technologies As consumers seek on-demand and DIY ldquomicro-manufacturingrdquo these small industries will find economies of scale by clustering together Planners and managers of these zones will be sought after

Job of the Future

At sparks amp honey we track and analyze thousands of cultural data sources in real time incorporating live data feeds from numerous APIs as well as hundreds of offline sources Using a proprietary Culture Mapping Platform we monitor cultural bursts identify clusters of activity and trends score their energy levels project their lifespans and analyze their cultural resonance This intelligence helps brands understand and connect with popular culture in order to make more strategically informed business decisions

Our platform incorporates three different frameworks to structure and contextualize raw data

CONTENT NETWORKS

ENERGY SCOREamp

PREDICTION SCORE

DNA

A mapping system used to model dynamic interconnected webs of cultural activity

The Energy Score is rated on a scale of 1-5 It reflects the speed of reach and volume of buzz and incorporates a ranking of influencer activity that includes reach resonance and relevance

A unique set of attributes that describes the core concepts of each trend

compactsharablecradle to cradlefrictionlessinnovative

ENERGY PREDICTION

The Prediction Score is rated on a scale of 1-40 It reflects anticipated duration of a trend

29

Methodology

TOPIC CLUSTERS Significant groupings of manifestations which signify cultural waves and trends

MANIFESTATIONS Discrete data points that indicate change

Digital Cities

Share Everything

Urban Farming

p

Century of the City States Topic Clusters Content

NetworkTopic

Cluster Manifestation

Century of the City State

Is Our Disconnect From Nature a

Disorder

Brooklyn Whole Foods Will Have A 20000-

Square-Foot Rooftop Greenhouse

Can Aquaponics Change the Way We

Eat

Volvo Cars Automatically Brake for Cyclists

2022 Cheap flights more rail and hands-

free cars

Urban Planning Goes Digital in Spanish

Smart City

Startup Founder Wants To Replace The Postal

System With Drones

Your Web Product May be coming to a locker

near you

Living With Less A Lot Less

Housing-starved cities seek relief in micro-

apartments

The Rise of the Repair Cafe

Will Co-Working Erode Demand for Office

Space

The Unintended (and Deadly) Consequences

of Living in the Industrialized World

A Hitchhiking App for the Sharing Economy

Share Everything Why the Way We Consume Has Changed Forever

Do you Mealku Potluck craze sweeps

home kitchens

Millennials and the Recession Trends Neo-Bartering and Q-Rewarding

Local and Alternative Currencies

Paris Employs Four Sheep to Keep the Cityrsquos Grass Mowed

Designing A Delicious Insect-Based Food SystemWere covered in germs Lets

design for that

Dirty house Clean it up with this trash-powered robot

Why Robots Will mdash And Must mdash Take Our Jobs

How Robots and Military-Grade Algorithms Make Same-Day

Delivery Possible

FRICTIONLESS LIFE

Automated Transportation

Digital Cities

ROBO-POCALYPSE

LIFE EDITED

The New 3rd Spaces

Compact Living

RURBAN

Urban Farming

Nature Deficit

CROWD IQ

AlternativeCurrencies

Share Everything

Robotic Workforce

Engineering Nature

LIFE LOGIC

Future of EducationCentury ofthe City State

QuantifiedEverywhere

3D PrintingCitizen Doctor

Ancient Wisdom Cyborg Marketing

Stay tuned for ldquoThe Future of Educationrdquo the next installment in our ldquo8 Exponential Trends That Will Shape Humanityrdquo series Follow us sparksandhoney to keep up to date

with our latest free reports

Conscious Brands

32

INDUSTRY REPORTS

bull Competitive Assessment Report

bull ldquoFuture Ofrdquo Report

bull In-Depth Industry Report

bull Innovation Report

bull Media amp Technology Usage Report

bull Up amp Coming Celebrity Report

STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations

25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including

WAVE BRANDING

Proven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments

SOCIAL MEDIA

Community Management FanFollower Acquisition Channel Management amp Administration On-going FanFollower Engagement Social Media Infrastructure

Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance

Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution

Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage

post-event buzz)

Applying the Wave Branding cultural platform sparks amp honey has can support

Sparks amp Honey Offerings

Sign up on our website to receive updates and future reportssparksandhoneycom

For more information2128945100

infosparksandhoneycom

sparksandhoneybigthinkcomblogsamped

facebookcomsparksandhoneysparksandhoneytumblrcom

Page 19: 8 Exponential Trends That Will Shape Humanity: Century of the City State

Mayors Are the New Kings Concentrated wealth innovation and populations turn city states into highly influential centers which dictate policy and cultural shifts

century of the city state

What is life like in the city state of the future

century of the city state

People will live in smaller spaces With space at a premium apartment sizes will shrink and become flexible multi-purpose spaces Graham Hillrsquos Life Edited apartment is a present day model of this concept

72 Of Americans say ldquothe economic

downturn has helped me prioritize whatrsquos important in my liferdquo

Source Yankelovich

century of the city state

Sustainable Living is a Must From food to manufacturing production moves locally as a way to build resilient communities that support themselves while maximizing resources and decreasing environmental impact The countryside comes to the city creating a ldquorurbanrdquo (rural urban) environment

century of the city state

People Will Share Everything Currently valued at $26 Billion the sharing economy is becoming a standard part of life for many people Expect it to be a part of everyonersquos lives in the space-starved world of the city state

century of the city state

Infrastructure Becomes Decentralized Drones are poised to fuel the next generation of delivery services Experiments are being undertaken that aim to replace postal workers and newspaper delivery workers with drones

century of the city state

Work Becomes Fragmented With the rise of freelancing portfolio careers made of multiple jobs crowdsourcing micro-entrepreneurship and task-based services work becomes snack sized and sporadic leading to a new structuring of time

38Of Americans have a side gig (freelancing working a

2nd job or running their own business)

Source US Bureau of Labor Statistics

century of the city state

The Sense of Community Strengthens Organizations like miLES are trying to engage the community by filling empty commercial space with interesting businesses and organizations on short-term leases while the landlords wait for the right long-term tenants Maker spaces and co-working offices are also filling this need for building community connections

61Of Americans say ldquoit is

very important that I make a difference in my

communityrdquoSource Yankelovich

century of the city state

Transportation Becomes Automated Automated cars and buses are becoming a reality now and will become a standard part of life in the future city state This reshaping of the transportation landscape makes life more efficient and opens up opportunities

century of the city state

century of the city state implications Think Smaller and Transformable As consumers inhabit increasingly smaller spaces products will need to be collapsable and more compact (think folding electronics) Brands will be able to differentiate if they are transformer-like multi-purpose and modular to fit into an edited and liquid lifestyle

Build Unique 3rd Space Communities With space at home at a premium residents of the city-state will need new places to go to work play and commune Retail will evolve into ldquothird spacesrdquo offering more entertainment and brands will take advantage of this by migrating online communities to real-world meet-up spaces In addition residents will need spaces to escape from urban life (either in country escapes near the city or digitalurban detox zones within)

Plan to Rent it Lend it and Trade it As the ldquosharing economyrdquo continues to explode consumers will focus more on durability messages in marketing Brands will also seize opportunities to drive secondary-market value possibly even creating the secondary marketplaces

Help Create the ldquoMicro-Homesteadrdquo From home micro-farming to power generation and food preservation consumers will continue to take control of the basics DIY will move from home-improvement to homesteading as consumers seek ways to create healthier self-sufficient lifestyles This creates opportunities for brands to insinuate themselves into lifersquos necessities

Take an App Approach to Services As work becomes more fragmented people will need new and customized support services to maintain busy lives split between micro-careers as well as help optimizing their micro living spaces Brands will be able to make big impact by offering small but highly prized services

Central Micro-Manufacturing Zone PlannerCMZs (Central Micro-Manufacturing Zones) will replace Central Business Districts in cities as small-scale micro-manufacturing is enabled by 3D printing and other technologies As consumers seek on-demand and DIY ldquomicro-manufacturingrdquo these small industries will find economies of scale by clustering together Planners and managers of these zones will be sought after

Job of the Future

At sparks amp honey we track and analyze thousands of cultural data sources in real time incorporating live data feeds from numerous APIs as well as hundreds of offline sources Using a proprietary Culture Mapping Platform we monitor cultural bursts identify clusters of activity and trends score their energy levels project their lifespans and analyze their cultural resonance This intelligence helps brands understand and connect with popular culture in order to make more strategically informed business decisions

Our platform incorporates three different frameworks to structure and contextualize raw data

CONTENT NETWORKS

ENERGY SCOREamp

PREDICTION SCORE

DNA

A mapping system used to model dynamic interconnected webs of cultural activity

The Energy Score is rated on a scale of 1-5 It reflects the speed of reach and volume of buzz and incorporates a ranking of influencer activity that includes reach resonance and relevance

A unique set of attributes that describes the core concepts of each trend

compactsharablecradle to cradlefrictionlessinnovative

ENERGY PREDICTION

The Prediction Score is rated on a scale of 1-40 It reflects anticipated duration of a trend

29

Methodology

TOPIC CLUSTERS Significant groupings of manifestations which signify cultural waves and trends

MANIFESTATIONS Discrete data points that indicate change

Digital Cities

Share Everything

Urban Farming

p

Century of the City States Topic Clusters Content

NetworkTopic

Cluster Manifestation

Century of the City State

Is Our Disconnect From Nature a

Disorder

Brooklyn Whole Foods Will Have A 20000-

Square-Foot Rooftop Greenhouse

Can Aquaponics Change the Way We

Eat

Volvo Cars Automatically Brake for Cyclists

2022 Cheap flights more rail and hands-

free cars

Urban Planning Goes Digital in Spanish

Smart City

Startup Founder Wants To Replace The Postal

System With Drones

Your Web Product May be coming to a locker

near you

Living With Less A Lot Less

Housing-starved cities seek relief in micro-

apartments

The Rise of the Repair Cafe

Will Co-Working Erode Demand for Office

Space

The Unintended (and Deadly) Consequences

of Living in the Industrialized World

A Hitchhiking App for the Sharing Economy

Share Everything Why the Way We Consume Has Changed Forever

Do you Mealku Potluck craze sweeps

home kitchens

Millennials and the Recession Trends Neo-Bartering and Q-Rewarding

Local and Alternative Currencies

Paris Employs Four Sheep to Keep the Cityrsquos Grass Mowed

Designing A Delicious Insect-Based Food SystemWere covered in germs Lets

design for that

Dirty house Clean it up with this trash-powered robot

Why Robots Will mdash And Must mdash Take Our Jobs

How Robots and Military-Grade Algorithms Make Same-Day

Delivery Possible

FRICTIONLESS LIFE

Automated Transportation

Digital Cities

ROBO-POCALYPSE

LIFE EDITED

The New 3rd Spaces

Compact Living

RURBAN

Urban Farming

Nature Deficit

CROWD IQ

AlternativeCurrencies

Share Everything

Robotic Workforce

Engineering Nature

LIFE LOGIC

Future of EducationCentury ofthe City State

QuantifiedEverywhere

3D PrintingCitizen Doctor

Ancient Wisdom Cyborg Marketing

Stay tuned for ldquoThe Future of Educationrdquo the next installment in our ldquo8 Exponential Trends That Will Shape Humanityrdquo series Follow us sparksandhoney to keep up to date

with our latest free reports

Conscious Brands

32

INDUSTRY REPORTS

bull Competitive Assessment Report

bull ldquoFuture Ofrdquo Report

bull In-Depth Industry Report

bull Innovation Report

bull Media amp Technology Usage Report

bull Up amp Coming Celebrity Report

STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations

25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including

WAVE BRANDING

Proven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments

SOCIAL MEDIA

Community Management FanFollower Acquisition Channel Management amp Administration On-going FanFollower Engagement Social Media Infrastructure

Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance

Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution

Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage

post-event buzz)

Applying the Wave Branding cultural platform sparks amp honey has can support

Sparks amp Honey Offerings

Sign up on our website to receive updates and future reportssparksandhoneycom

For more information2128945100

infosparksandhoneycom

sparksandhoneybigthinkcomblogsamped

facebookcomsparksandhoneysparksandhoneytumblrcom

Page 20: 8 Exponential Trends That Will Shape Humanity: Century of the City State

What is life like in the city state of the future

century of the city state

People will live in smaller spaces With space at a premium apartment sizes will shrink and become flexible multi-purpose spaces Graham Hillrsquos Life Edited apartment is a present day model of this concept

72 Of Americans say ldquothe economic

downturn has helped me prioritize whatrsquos important in my liferdquo

Source Yankelovich

century of the city state

Sustainable Living is a Must From food to manufacturing production moves locally as a way to build resilient communities that support themselves while maximizing resources and decreasing environmental impact The countryside comes to the city creating a ldquorurbanrdquo (rural urban) environment

century of the city state

People Will Share Everything Currently valued at $26 Billion the sharing economy is becoming a standard part of life for many people Expect it to be a part of everyonersquos lives in the space-starved world of the city state

century of the city state

Infrastructure Becomes Decentralized Drones are poised to fuel the next generation of delivery services Experiments are being undertaken that aim to replace postal workers and newspaper delivery workers with drones

century of the city state

Work Becomes Fragmented With the rise of freelancing portfolio careers made of multiple jobs crowdsourcing micro-entrepreneurship and task-based services work becomes snack sized and sporadic leading to a new structuring of time

38Of Americans have a side gig (freelancing working a

2nd job or running their own business)

Source US Bureau of Labor Statistics

century of the city state

The Sense of Community Strengthens Organizations like miLES are trying to engage the community by filling empty commercial space with interesting businesses and organizations on short-term leases while the landlords wait for the right long-term tenants Maker spaces and co-working offices are also filling this need for building community connections

61Of Americans say ldquoit is

very important that I make a difference in my

communityrdquoSource Yankelovich

century of the city state

Transportation Becomes Automated Automated cars and buses are becoming a reality now and will become a standard part of life in the future city state This reshaping of the transportation landscape makes life more efficient and opens up opportunities

century of the city state

century of the city state implications Think Smaller and Transformable As consumers inhabit increasingly smaller spaces products will need to be collapsable and more compact (think folding electronics) Brands will be able to differentiate if they are transformer-like multi-purpose and modular to fit into an edited and liquid lifestyle

Build Unique 3rd Space Communities With space at home at a premium residents of the city-state will need new places to go to work play and commune Retail will evolve into ldquothird spacesrdquo offering more entertainment and brands will take advantage of this by migrating online communities to real-world meet-up spaces In addition residents will need spaces to escape from urban life (either in country escapes near the city or digitalurban detox zones within)

Plan to Rent it Lend it and Trade it As the ldquosharing economyrdquo continues to explode consumers will focus more on durability messages in marketing Brands will also seize opportunities to drive secondary-market value possibly even creating the secondary marketplaces

Help Create the ldquoMicro-Homesteadrdquo From home micro-farming to power generation and food preservation consumers will continue to take control of the basics DIY will move from home-improvement to homesteading as consumers seek ways to create healthier self-sufficient lifestyles This creates opportunities for brands to insinuate themselves into lifersquos necessities

Take an App Approach to Services As work becomes more fragmented people will need new and customized support services to maintain busy lives split between micro-careers as well as help optimizing their micro living spaces Brands will be able to make big impact by offering small but highly prized services

Central Micro-Manufacturing Zone PlannerCMZs (Central Micro-Manufacturing Zones) will replace Central Business Districts in cities as small-scale micro-manufacturing is enabled by 3D printing and other technologies As consumers seek on-demand and DIY ldquomicro-manufacturingrdquo these small industries will find economies of scale by clustering together Planners and managers of these zones will be sought after

Job of the Future

At sparks amp honey we track and analyze thousands of cultural data sources in real time incorporating live data feeds from numerous APIs as well as hundreds of offline sources Using a proprietary Culture Mapping Platform we monitor cultural bursts identify clusters of activity and trends score their energy levels project their lifespans and analyze their cultural resonance This intelligence helps brands understand and connect with popular culture in order to make more strategically informed business decisions

Our platform incorporates three different frameworks to structure and contextualize raw data

CONTENT NETWORKS

ENERGY SCOREamp

PREDICTION SCORE

DNA

A mapping system used to model dynamic interconnected webs of cultural activity

The Energy Score is rated on a scale of 1-5 It reflects the speed of reach and volume of buzz and incorporates a ranking of influencer activity that includes reach resonance and relevance

A unique set of attributes that describes the core concepts of each trend

compactsharablecradle to cradlefrictionlessinnovative

ENERGY PREDICTION

The Prediction Score is rated on a scale of 1-40 It reflects anticipated duration of a trend

29

Methodology

TOPIC CLUSTERS Significant groupings of manifestations which signify cultural waves and trends

MANIFESTATIONS Discrete data points that indicate change

Digital Cities

Share Everything

Urban Farming

p

Century of the City States Topic Clusters Content

NetworkTopic

Cluster Manifestation

Century of the City State

Is Our Disconnect From Nature a

Disorder

Brooklyn Whole Foods Will Have A 20000-

Square-Foot Rooftop Greenhouse

Can Aquaponics Change the Way We

Eat

Volvo Cars Automatically Brake for Cyclists

2022 Cheap flights more rail and hands-

free cars

Urban Planning Goes Digital in Spanish

Smart City

Startup Founder Wants To Replace The Postal

System With Drones

Your Web Product May be coming to a locker

near you

Living With Less A Lot Less

Housing-starved cities seek relief in micro-

apartments

The Rise of the Repair Cafe

Will Co-Working Erode Demand for Office

Space

The Unintended (and Deadly) Consequences

of Living in the Industrialized World

A Hitchhiking App for the Sharing Economy

Share Everything Why the Way We Consume Has Changed Forever

Do you Mealku Potluck craze sweeps

home kitchens

Millennials and the Recession Trends Neo-Bartering and Q-Rewarding

Local and Alternative Currencies

Paris Employs Four Sheep to Keep the Cityrsquos Grass Mowed

Designing A Delicious Insect-Based Food SystemWere covered in germs Lets

design for that

Dirty house Clean it up with this trash-powered robot

Why Robots Will mdash And Must mdash Take Our Jobs

How Robots and Military-Grade Algorithms Make Same-Day

Delivery Possible

FRICTIONLESS LIFE

Automated Transportation

Digital Cities

ROBO-POCALYPSE

LIFE EDITED

The New 3rd Spaces

Compact Living

RURBAN

Urban Farming

Nature Deficit

CROWD IQ

AlternativeCurrencies

Share Everything

Robotic Workforce

Engineering Nature

LIFE LOGIC

Future of EducationCentury ofthe City State

QuantifiedEverywhere

3D PrintingCitizen Doctor

Ancient Wisdom Cyborg Marketing

Stay tuned for ldquoThe Future of Educationrdquo the next installment in our ldquo8 Exponential Trends That Will Shape Humanityrdquo series Follow us sparksandhoney to keep up to date

with our latest free reports

Conscious Brands

32

INDUSTRY REPORTS

bull Competitive Assessment Report

bull ldquoFuture Ofrdquo Report

bull In-Depth Industry Report

bull Innovation Report

bull Media amp Technology Usage Report

bull Up amp Coming Celebrity Report

STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations

25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including

WAVE BRANDING

Proven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments

SOCIAL MEDIA

Community Management FanFollower Acquisition Channel Management amp Administration On-going FanFollower Engagement Social Media Infrastructure

Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance

Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution

Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage

post-event buzz)

Applying the Wave Branding cultural platform sparks amp honey has can support

Sparks amp Honey Offerings

Sign up on our website to receive updates and future reportssparksandhoneycom

For more information2128945100

infosparksandhoneycom

sparksandhoneybigthinkcomblogsamped

facebookcomsparksandhoneysparksandhoneytumblrcom

Page 21: 8 Exponential Trends That Will Shape Humanity: Century of the City State

People will live in smaller spaces With space at a premium apartment sizes will shrink and become flexible multi-purpose spaces Graham Hillrsquos Life Edited apartment is a present day model of this concept

72 Of Americans say ldquothe economic

downturn has helped me prioritize whatrsquos important in my liferdquo

Source Yankelovich

century of the city state

Sustainable Living is a Must From food to manufacturing production moves locally as a way to build resilient communities that support themselves while maximizing resources and decreasing environmental impact The countryside comes to the city creating a ldquorurbanrdquo (rural urban) environment

century of the city state

People Will Share Everything Currently valued at $26 Billion the sharing economy is becoming a standard part of life for many people Expect it to be a part of everyonersquos lives in the space-starved world of the city state

century of the city state

Infrastructure Becomes Decentralized Drones are poised to fuel the next generation of delivery services Experiments are being undertaken that aim to replace postal workers and newspaper delivery workers with drones

century of the city state

Work Becomes Fragmented With the rise of freelancing portfolio careers made of multiple jobs crowdsourcing micro-entrepreneurship and task-based services work becomes snack sized and sporadic leading to a new structuring of time

38Of Americans have a side gig (freelancing working a

2nd job or running their own business)

Source US Bureau of Labor Statistics

century of the city state

The Sense of Community Strengthens Organizations like miLES are trying to engage the community by filling empty commercial space with interesting businesses and organizations on short-term leases while the landlords wait for the right long-term tenants Maker spaces and co-working offices are also filling this need for building community connections

61Of Americans say ldquoit is

very important that I make a difference in my

communityrdquoSource Yankelovich

century of the city state

Transportation Becomes Automated Automated cars and buses are becoming a reality now and will become a standard part of life in the future city state This reshaping of the transportation landscape makes life more efficient and opens up opportunities

century of the city state

century of the city state implications Think Smaller and Transformable As consumers inhabit increasingly smaller spaces products will need to be collapsable and more compact (think folding electronics) Brands will be able to differentiate if they are transformer-like multi-purpose and modular to fit into an edited and liquid lifestyle

Build Unique 3rd Space Communities With space at home at a premium residents of the city-state will need new places to go to work play and commune Retail will evolve into ldquothird spacesrdquo offering more entertainment and brands will take advantage of this by migrating online communities to real-world meet-up spaces In addition residents will need spaces to escape from urban life (either in country escapes near the city or digitalurban detox zones within)

Plan to Rent it Lend it and Trade it As the ldquosharing economyrdquo continues to explode consumers will focus more on durability messages in marketing Brands will also seize opportunities to drive secondary-market value possibly even creating the secondary marketplaces

Help Create the ldquoMicro-Homesteadrdquo From home micro-farming to power generation and food preservation consumers will continue to take control of the basics DIY will move from home-improvement to homesteading as consumers seek ways to create healthier self-sufficient lifestyles This creates opportunities for brands to insinuate themselves into lifersquos necessities

Take an App Approach to Services As work becomes more fragmented people will need new and customized support services to maintain busy lives split between micro-careers as well as help optimizing their micro living spaces Brands will be able to make big impact by offering small but highly prized services

Central Micro-Manufacturing Zone PlannerCMZs (Central Micro-Manufacturing Zones) will replace Central Business Districts in cities as small-scale micro-manufacturing is enabled by 3D printing and other technologies As consumers seek on-demand and DIY ldquomicro-manufacturingrdquo these small industries will find economies of scale by clustering together Planners and managers of these zones will be sought after

Job of the Future

At sparks amp honey we track and analyze thousands of cultural data sources in real time incorporating live data feeds from numerous APIs as well as hundreds of offline sources Using a proprietary Culture Mapping Platform we monitor cultural bursts identify clusters of activity and trends score their energy levels project their lifespans and analyze their cultural resonance This intelligence helps brands understand and connect with popular culture in order to make more strategically informed business decisions

Our platform incorporates three different frameworks to structure and contextualize raw data

CONTENT NETWORKS

ENERGY SCOREamp

PREDICTION SCORE

DNA

A mapping system used to model dynamic interconnected webs of cultural activity

The Energy Score is rated on a scale of 1-5 It reflects the speed of reach and volume of buzz and incorporates a ranking of influencer activity that includes reach resonance and relevance

A unique set of attributes that describes the core concepts of each trend

compactsharablecradle to cradlefrictionlessinnovative

ENERGY PREDICTION

The Prediction Score is rated on a scale of 1-40 It reflects anticipated duration of a trend

29

Methodology

TOPIC CLUSTERS Significant groupings of manifestations which signify cultural waves and trends

MANIFESTATIONS Discrete data points that indicate change

Digital Cities

Share Everything

Urban Farming

p

Century of the City States Topic Clusters Content

NetworkTopic

Cluster Manifestation

Century of the City State

Is Our Disconnect From Nature a

Disorder

Brooklyn Whole Foods Will Have A 20000-

Square-Foot Rooftop Greenhouse

Can Aquaponics Change the Way We

Eat

Volvo Cars Automatically Brake for Cyclists

2022 Cheap flights more rail and hands-

free cars

Urban Planning Goes Digital in Spanish

Smart City

Startup Founder Wants To Replace The Postal

System With Drones

Your Web Product May be coming to a locker

near you

Living With Less A Lot Less

Housing-starved cities seek relief in micro-

apartments

The Rise of the Repair Cafe

Will Co-Working Erode Demand for Office

Space

The Unintended (and Deadly) Consequences

of Living in the Industrialized World

A Hitchhiking App for the Sharing Economy

Share Everything Why the Way We Consume Has Changed Forever

Do you Mealku Potluck craze sweeps

home kitchens

Millennials and the Recession Trends Neo-Bartering and Q-Rewarding

Local and Alternative Currencies

Paris Employs Four Sheep to Keep the Cityrsquos Grass Mowed

Designing A Delicious Insect-Based Food SystemWere covered in germs Lets

design for that

Dirty house Clean it up with this trash-powered robot

Why Robots Will mdash And Must mdash Take Our Jobs

How Robots and Military-Grade Algorithms Make Same-Day

Delivery Possible

FRICTIONLESS LIFE

Automated Transportation

Digital Cities

ROBO-POCALYPSE

LIFE EDITED

The New 3rd Spaces

Compact Living

RURBAN

Urban Farming

Nature Deficit

CROWD IQ

AlternativeCurrencies

Share Everything

Robotic Workforce

Engineering Nature

LIFE LOGIC

Future of EducationCentury ofthe City State

QuantifiedEverywhere

3D PrintingCitizen Doctor

Ancient Wisdom Cyborg Marketing

Stay tuned for ldquoThe Future of Educationrdquo the next installment in our ldquo8 Exponential Trends That Will Shape Humanityrdquo series Follow us sparksandhoney to keep up to date

with our latest free reports

Conscious Brands

32

INDUSTRY REPORTS

bull Competitive Assessment Report

bull ldquoFuture Ofrdquo Report

bull In-Depth Industry Report

bull Innovation Report

bull Media amp Technology Usage Report

bull Up amp Coming Celebrity Report

STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations

25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including

WAVE BRANDING

Proven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments

SOCIAL MEDIA

Community Management FanFollower Acquisition Channel Management amp Administration On-going FanFollower Engagement Social Media Infrastructure

Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance

Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution

Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage

post-event buzz)

Applying the Wave Branding cultural platform sparks amp honey has can support

Sparks amp Honey Offerings

Sign up on our website to receive updates and future reportssparksandhoneycom

For more information2128945100

infosparksandhoneycom

sparksandhoneybigthinkcomblogsamped

facebookcomsparksandhoneysparksandhoneytumblrcom

Page 22: 8 Exponential Trends That Will Shape Humanity: Century of the City State

Sustainable Living is a Must From food to manufacturing production moves locally as a way to build resilient communities that support themselves while maximizing resources and decreasing environmental impact The countryside comes to the city creating a ldquorurbanrdquo (rural urban) environment

century of the city state

People Will Share Everything Currently valued at $26 Billion the sharing economy is becoming a standard part of life for many people Expect it to be a part of everyonersquos lives in the space-starved world of the city state

century of the city state

Infrastructure Becomes Decentralized Drones are poised to fuel the next generation of delivery services Experiments are being undertaken that aim to replace postal workers and newspaper delivery workers with drones

century of the city state

Work Becomes Fragmented With the rise of freelancing portfolio careers made of multiple jobs crowdsourcing micro-entrepreneurship and task-based services work becomes snack sized and sporadic leading to a new structuring of time

38Of Americans have a side gig (freelancing working a

2nd job or running their own business)

Source US Bureau of Labor Statistics

century of the city state

The Sense of Community Strengthens Organizations like miLES are trying to engage the community by filling empty commercial space with interesting businesses and organizations on short-term leases while the landlords wait for the right long-term tenants Maker spaces and co-working offices are also filling this need for building community connections

61Of Americans say ldquoit is

very important that I make a difference in my

communityrdquoSource Yankelovich

century of the city state

Transportation Becomes Automated Automated cars and buses are becoming a reality now and will become a standard part of life in the future city state This reshaping of the transportation landscape makes life more efficient and opens up opportunities

century of the city state

century of the city state implications Think Smaller and Transformable As consumers inhabit increasingly smaller spaces products will need to be collapsable and more compact (think folding electronics) Brands will be able to differentiate if they are transformer-like multi-purpose and modular to fit into an edited and liquid lifestyle

Build Unique 3rd Space Communities With space at home at a premium residents of the city-state will need new places to go to work play and commune Retail will evolve into ldquothird spacesrdquo offering more entertainment and brands will take advantage of this by migrating online communities to real-world meet-up spaces In addition residents will need spaces to escape from urban life (either in country escapes near the city or digitalurban detox zones within)

Plan to Rent it Lend it and Trade it As the ldquosharing economyrdquo continues to explode consumers will focus more on durability messages in marketing Brands will also seize opportunities to drive secondary-market value possibly even creating the secondary marketplaces

Help Create the ldquoMicro-Homesteadrdquo From home micro-farming to power generation and food preservation consumers will continue to take control of the basics DIY will move from home-improvement to homesteading as consumers seek ways to create healthier self-sufficient lifestyles This creates opportunities for brands to insinuate themselves into lifersquos necessities

Take an App Approach to Services As work becomes more fragmented people will need new and customized support services to maintain busy lives split between micro-careers as well as help optimizing their micro living spaces Brands will be able to make big impact by offering small but highly prized services

Central Micro-Manufacturing Zone PlannerCMZs (Central Micro-Manufacturing Zones) will replace Central Business Districts in cities as small-scale micro-manufacturing is enabled by 3D printing and other technologies As consumers seek on-demand and DIY ldquomicro-manufacturingrdquo these small industries will find economies of scale by clustering together Planners and managers of these zones will be sought after

Job of the Future

At sparks amp honey we track and analyze thousands of cultural data sources in real time incorporating live data feeds from numerous APIs as well as hundreds of offline sources Using a proprietary Culture Mapping Platform we monitor cultural bursts identify clusters of activity and trends score their energy levels project their lifespans and analyze their cultural resonance This intelligence helps brands understand and connect with popular culture in order to make more strategically informed business decisions

Our platform incorporates three different frameworks to structure and contextualize raw data

CONTENT NETWORKS

ENERGY SCOREamp

PREDICTION SCORE

DNA

A mapping system used to model dynamic interconnected webs of cultural activity

The Energy Score is rated on a scale of 1-5 It reflects the speed of reach and volume of buzz and incorporates a ranking of influencer activity that includes reach resonance and relevance

A unique set of attributes that describes the core concepts of each trend

compactsharablecradle to cradlefrictionlessinnovative

ENERGY PREDICTION

The Prediction Score is rated on a scale of 1-40 It reflects anticipated duration of a trend

29

Methodology

TOPIC CLUSTERS Significant groupings of manifestations which signify cultural waves and trends

MANIFESTATIONS Discrete data points that indicate change

Digital Cities

Share Everything

Urban Farming

p

Century of the City States Topic Clusters Content

NetworkTopic

Cluster Manifestation

Century of the City State

Is Our Disconnect From Nature a

Disorder

Brooklyn Whole Foods Will Have A 20000-

Square-Foot Rooftop Greenhouse

Can Aquaponics Change the Way We

Eat

Volvo Cars Automatically Brake for Cyclists

2022 Cheap flights more rail and hands-

free cars

Urban Planning Goes Digital in Spanish

Smart City

Startup Founder Wants To Replace The Postal

System With Drones

Your Web Product May be coming to a locker

near you

Living With Less A Lot Less

Housing-starved cities seek relief in micro-

apartments

The Rise of the Repair Cafe

Will Co-Working Erode Demand for Office

Space

The Unintended (and Deadly) Consequences

of Living in the Industrialized World

A Hitchhiking App for the Sharing Economy

Share Everything Why the Way We Consume Has Changed Forever

Do you Mealku Potluck craze sweeps

home kitchens

Millennials and the Recession Trends Neo-Bartering and Q-Rewarding

Local and Alternative Currencies

Paris Employs Four Sheep to Keep the Cityrsquos Grass Mowed

Designing A Delicious Insect-Based Food SystemWere covered in germs Lets

design for that

Dirty house Clean it up with this trash-powered robot

Why Robots Will mdash And Must mdash Take Our Jobs

How Robots and Military-Grade Algorithms Make Same-Day

Delivery Possible

FRICTIONLESS LIFE

Automated Transportation

Digital Cities

ROBO-POCALYPSE

LIFE EDITED

The New 3rd Spaces

Compact Living

RURBAN

Urban Farming

Nature Deficit

CROWD IQ

AlternativeCurrencies

Share Everything

Robotic Workforce

Engineering Nature

LIFE LOGIC

Future of EducationCentury ofthe City State

QuantifiedEverywhere

3D PrintingCitizen Doctor

Ancient Wisdom Cyborg Marketing

Stay tuned for ldquoThe Future of Educationrdquo the next installment in our ldquo8 Exponential Trends That Will Shape Humanityrdquo series Follow us sparksandhoney to keep up to date

with our latest free reports

Conscious Brands

32

INDUSTRY REPORTS

bull Competitive Assessment Report

bull ldquoFuture Ofrdquo Report

bull In-Depth Industry Report

bull Innovation Report

bull Media amp Technology Usage Report

bull Up amp Coming Celebrity Report

STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations

25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including

WAVE BRANDING

Proven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments

SOCIAL MEDIA

Community Management FanFollower Acquisition Channel Management amp Administration On-going FanFollower Engagement Social Media Infrastructure

Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance

Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution

Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage

post-event buzz)

Applying the Wave Branding cultural platform sparks amp honey has can support

Sparks amp Honey Offerings

Sign up on our website to receive updates and future reportssparksandhoneycom

For more information2128945100

infosparksandhoneycom

sparksandhoneybigthinkcomblogsamped

facebookcomsparksandhoneysparksandhoneytumblrcom

Page 23: 8 Exponential Trends That Will Shape Humanity: Century of the City State

People Will Share Everything Currently valued at $26 Billion the sharing economy is becoming a standard part of life for many people Expect it to be a part of everyonersquos lives in the space-starved world of the city state

century of the city state

Infrastructure Becomes Decentralized Drones are poised to fuel the next generation of delivery services Experiments are being undertaken that aim to replace postal workers and newspaper delivery workers with drones

century of the city state

Work Becomes Fragmented With the rise of freelancing portfolio careers made of multiple jobs crowdsourcing micro-entrepreneurship and task-based services work becomes snack sized and sporadic leading to a new structuring of time

38Of Americans have a side gig (freelancing working a

2nd job or running their own business)

Source US Bureau of Labor Statistics

century of the city state

The Sense of Community Strengthens Organizations like miLES are trying to engage the community by filling empty commercial space with interesting businesses and organizations on short-term leases while the landlords wait for the right long-term tenants Maker spaces and co-working offices are also filling this need for building community connections

61Of Americans say ldquoit is

very important that I make a difference in my

communityrdquoSource Yankelovich

century of the city state

Transportation Becomes Automated Automated cars and buses are becoming a reality now and will become a standard part of life in the future city state This reshaping of the transportation landscape makes life more efficient and opens up opportunities

century of the city state

century of the city state implications Think Smaller and Transformable As consumers inhabit increasingly smaller spaces products will need to be collapsable and more compact (think folding electronics) Brands will be able to differentiate if they are transformer-like multi-purpose and modular to fit into an edited and liquid lifestyle

Build Unique 3rd Space Communities With space at home at a premium residents of the city-state will need new places to go to work play and commune Retail will evolve into ldquothird spacesrdquo offering more entertainment and brands will take advantage of this by migrating online communities to real-world meet-up spaces In addition residents will need spaces to escape from urban life (either in country escapes near the city or digitalurban detox zones within)

Plan to Rent it Lend it and Trade it As the ldquosharing economyrdquo continues to explode consumers will focus more on durability messages in marketing Brands will also seize opportunities to drive secondary-market value possibly even creating the secondary marketplaces

Help Create the ldquoMicro-Homesteadrdquo From home micro-farming to power generation and food preservation consumers will continue to take control of the basics DIY will move from home-improvement to homesteading as consumers seek ways to create healthier self-sufficient lifestyles This creates opportunities for brands to insinuate themselves into lifersquos necessities

Take an App Approach to Services As work becomes more fragmented people will need new and customized support services to maintain busy lives split between micro-careers as well as help optimizing their micro living spaces Brands will be able to make big impact by offering small but highly prized services

Central Micro-Manufacturing Zone PlannerCMZs (Central Micro-Manufacturing Zones) will replace Central Business Districts in cities as small-scale micro-manufacturing is enabled by 3D printing and other technologies As consumers seek on-demand and DIY ldquomicro-manufacturingrdquo these small industries will find economies of scale by clustering together Planners and managers of these zones will be sought after

Job of the Future

At sparks amp honey we track and analyze thousands of cultural data sources in real time incorporating live data feeds from numerous APIs as well as hundreds of offline sources Using a proprietary Culture Mapping Platform we monitor cultural bursts identify clusters of activity and trends score their energy levels project their lifespans and analyze their cultural resonance This intelligence helps brands understand and connect with popular culture in order to make more strategically informed business decisions

Our platform incorporates three different frameworks to structure and contextualize raw data

CONTENT NETWORKS

ENERGY SCOREamp

PREDICTION SCORE

DNA

A mapping system used to model dynamic interconnected webs of cultural activity

The Energy Score is rated on a scale of 1-5 It reflects the speed of reach and volume of buzz and incorporates a ranking of influencer activity that includes reach resonance and relevance

A unique set of attributes that describes the core concepts of each trend

compactsharablecradle to cradlefrictionlessinnovative

ENERGY PREDICTION

The Prediction Score is rated on a scale of 1-40 It reflects anticipated duration of a trend

29

Methodology

TOPIC CLUSTERS Significant groupings of manifestations which signify cultural waves and trends

MANIFESTATIONS Discrete data points that indicate change

Digital Cities

Share Everything

Urban Farming

p

Century of the City States Topic Clusters Content

NetworkTopic

Cluster Manifestation

Century of the City State

Is Our Disconnect From Nature a

Disorder

Brooklyn Whole Foods Will Have A 20000-

Square-Foot Rooftop Greenhouse

Can Aquaponics Change the Way We

Eat

Volvo Cars Automatically Brake for Cyclists

2022 Cheap flights more rail and hands-

free cars

Urban Planning Goes Digital in Spanish

Smart City

Startup Founder Wants To Replace The Postal

System With Drones

Your Web Product May be coming to a locker

near you

Living With Less A Lot Less

Housing-starved cities seek relief in micro-

apartments

The Rise of the Repair Cafe

Will Co-Working Erode Demand for Office

Space

The Unintended (and Deadly) Consequences

of Living in the Industrialized World

A Hitchhiking App for the Sharing Economy

Share Everything Why the Way We Consume Has Changed Forever

Do you Mealku Potluck craze sweeps

home kitchens

Millennials and the Recession Trends Neo-Bartering and Q-Rewarding

Local and Alternative Currencies

Paris Employs Four Sheep to Keep the Cityrsquos Grass Mowed

Designing A Delicious Insect-Based Food SystemWere covered in germs Lets

design for that

Dirty house Clean it up with this trash-powered robot

Why Robots Will mdash And Must mdash Take Our Jobs

How Robots and Military-Grade Algorithms Make Same-Day

Delivery Possible

FRICTIONLESS LIFE

Automated Transportation

Digital Cities

ROBO-POCALYPSE

LIFE EDITED

The New 3rd Spaces

Compact Living

RURBAN

Urban Farming

Nature Deficit

CROWD IQ

AlternativeCurrencies

Share Everything

Robotic Workforce

Engineering Nature

LIFE LOGIC

Future of EducationCentury ofthe City State

QuantifiedEverywhere

3D PrintingCitizen Doctor

Ancient Wisdom Cyborg Marketing

Stay tuned for ldquoThe Future of Educationrdquo the next installment in our ldquo8 Exponential Trends That Will Shape Humanityrdquo series Follow us sparksandhoney to keep up to date

with our latest free reports

Conscious Brands

32

INDUSTRY REPORTS

bull Competitive Assessment Report

bull ldquoFuture Ofrdquo Report

bull In-Depth Industry Report

bull Innovation Report

bull Media amp Technology Usage Report

bull Up amp Coming Celebrity Report

STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations

25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including

WAVE BRANDING

Proven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments

SOCIAL MEDIA

Community Management FanFollower Acquisition Channel Management amp Administration On-going FanFollower Engagement Social Media Infrastructure

Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance

Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution

Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage

post-event buzz)

Applying the Wave Branding cultural platform sparks amp honey has can support

Sparks amp Honey Offerings

Sign up on our website to receive updates and future reportssparksandhoneycom

For more information2128945100

infosparksandhoneycom

sparksandhoneybigthinkcomblogsamped

facebookcomsparksandhoneysparksandhoneytumblrcom

Page 24: 8 Exponential Trends That Will Shape Humanity: Century of the City State

Infrastructure Becomes Decentralized Drones are poised to fuel the next generation of delivery services Experiments are being undertaken that aim to replace postal workers and newspaper delivery workers with drones

century of the city state

Work Becomes Fragmented With the rise of freelancing portfolio careers made of multiple jobs crowdsourcing micro-entrepreneurship and task-based services work becomes snack sized and sporadic leading to a new structuring of time

38Of Americans have a side gig (freelancing working a

2nd job or running their own business)

Source US Bureau of Labor Statistics

century of the city state

The Sense of Community Strengthens Organizations like miLES are trying to engage the community by filling empty commercial space with interesting businesses and organizations on short-term leases while the landlords wait for the right long-term tenants Maker spaces and co-working offices are also filling this need for building community connections

61Of Americans say ldquoit is

very important that I make a difference in my

communityrdquoSource Yankelovich

century of the city state

Transportation Becomes Automated Automated cars and buses are becoming a reality now and will become a standard part of life in the future city state This reshaping of the transportation landscape makes life more efficient and opens up opportunities

century of the city state

century of the city state implications Think Smaller and Transformable As consumers inhabit increasingly smaller spaces products will need to be collapsable and more compact (think folding electronics) Brands will be able to differentiate if they are transformer-like multi-purpose and modular to fit into an edited and liquid lifestyle

Build Unique 3rd Space Communities With space at home at a premium residents of the city-state will need new places to go to work play and commune Retail will evolve into ldquothird spacesrdquo offering more entertainment and brands will take advantage of this by migrating online communities to real-world meet-up spaces In addition residents will need spaces to escape from urban life (either in country escapes near the city or digitalurban detox zones within)

Plan to Rent it Lend it and Trade it As the ldquosharing economyrdquo continues to explode consumers will focus more on durability messages in marketing Brands will also seize opportunities to drive secondary-market value possibly even creating the secondary marketplaces

Help Create the ldquoMicro-Homesteadrdquo From home micro-farming to power generation and food preservation consumers will continue to take control of the basics DIY will move from home-improvement to homesteading as consumers seek ways to create healthier self-sufficient lifestyles This creates opportunities for brands to insinuate themselves into lifersquos necessities

Take an App Approach to Services As work becomes more fragmented people will need new and customized support services to maintain busy lives split between micro-careers as well as help optimizing their micro living spaces Brands will be able to make big impact by offering small but highly prized services

Central Micro-Manufacturing Zone PlannerCMZs (Central Micro-Manufacturing Zones) will replace Central Business Districts in cities as small-scale micro-manufacturing is enabled by 3D printing and other technologies As consumers seek on-demand and DIY ldquomicro-manufacturingrdquo these small industries will find economies of scale by clustering together Planners and managers of these zones will be sought after

Job of the Future

At sparks amp honey we track and analyze thousands of cultural data sources in real time incorporating live data feeds from numerous APIs as well as hundreds of offline sources Using a proprietary Culture Mapping Platform we monitor cultural bursts identify clusters of activity and trends score their energy levels project their lifespans and analyze their cultural resonance This intelligence helps brands understand and connect with popular culture in order to make more strategically informed business decisions

Our platform incorporates three different frameworks to structure and contextualize raw data

CONTENT NETWORKS

ENERGY SCOREamp

PREDICTION SCORE

DNA

A mapping system used to model dynamic interconnected webs of cultural activity

The Energy Score is rated on a scale of 1-5 It reflects the speed of reach and volume of buzz and incorporates a ranking of influencer activity that includes reach resonance and relevance

A unique set of attributes that describes the core concepts of each trend

compactsharablecradle to cradlefrictionlessinnovative

ENERGY PREDICTION

The Prediction Score is rated on a scale of 1-40 It reflects anticipated duration of a trend

29

Methodology

TOPIC CLUSTERS Significant groupings of manifestations which signify cultural waves and trends

MANIFESTATIONS Discrete data points that indicate change

Digital Cities

Share Everything

Urban Farming

p

Century of the City States Topic Clusters Content

NetworkTopic

Cluster Manifestation

Century of the City State

Is Our Disconnect From Nature a

Disorder

Brooklyn Whole Foods Will Have A 20000-

Square-Foot Rooftop Greenhouse

Can Aquaponics Change the Way We

Eat

Volvo Cars Automatically Brake for Cyclists

2022 Cheap flights more rail and hands-

free cars

Urban Planning Goes Digital in Spanish

Smart City

Startup Founder Wants To Replace The Postal

System With Drones

Your Web Product May be coming to a locker

near you

Living With Less A Lot Less

Housing-starved cities seek relief in micro-

apartments

The Rise of the Repair Cafe

Will Co-Working Erode Demand for Office

Space

The Unintended (and Deadly) Consequences

of Living in the Industrialized World

A Hitchhiking App for the Sharing Economy

Share Everything Why the Way We Consume Has Changed Forever

Do you Mealku Potluck craze sweeps

home kitchens

Millennials and the Recession Trends Neo-Bartering and Q-Rewarding

Local and Alternative Currencies

Paris Employs Four Sheep to Keep the Cityrsquos Grass Mowed

Designing A Delicious Insect-Based Food SystemWere covered in germs Lets

design for that

Dirty house Clean it up with this trash-powered robot

Why Robots Will mdash And Must mdash Take Our Jobs

How Robots and Military-Grade Algorithms Make Same-Day

Delivery Possible

FRICTIONLESS LIFE

Automated Transportation

Digital Cities

ROBO-POCALYPSE

LIFE EDITED

The New 3rd Spaces

Compact Living

RURBAN

Urban Farming

Nature Deficit

CROWD IQ

AlternativeCurrencies

Share Everything

Robotic Workforce

Engineering Nature

LIFE LOGIC

Future of EducationCentury ofthe City State

QuantifiedEverywhere

3D PrintingCitizen Doctor

Ancient Wisdom Cyborg Marketing

Stay tuned for ldquoThe Future of Educationrdquo the next installment in our ldquo8 Exponential Trends That Will Shape Humanityrdquo series Follow us sparksandhoney to keep up to date

with our latest free reports

Conscious Brands

32

INDUSTRY REPORTS

bull Competitive Assessment Report

bull ldquoFuture Ofrdquo Report

bull In-Depth Industry Report

bull Innovation Report

bull Media amp Technology Usage Report

bull Up amp Coming Celebrity Report

STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations

25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including

WAVE BRANDING

Proven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments

SOCIAL MEDIA

Community Management FanFollower Acquisition Channel Management amp Administration On-going FanFollower Engagement Social Media Infrastructure

Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance

Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution

Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage

post-event buzz)

Applying the Wave Branding cultural platform sparks amp honey has can support

Sparks amp Honey Offerings

Sign up on our website to receive updates and future reportssparksandhoneycom

For more information2128945100

infosparksandhoneycom

sparksandhoneybigthinkcomblogsamped

facebookcomsparksandhoneysparksandhoneytumblrcom

Page 25: 8 Exponential Trends That Will Shape Humanity: Century of the City State

Work Becomes Fragmented With the rise of freelancing portfolio careers made of multiple jobs crowdsourcing micro-entrepreneurship and task-based services work becomes snack sized and sporadic leading to a new structuring of time

38Of Americans have a side gig (freelancing working a

2nd job or running their own business)

Source US Bureau of Labor Statistics

century of the city state

The Sense of Community Strengthens Organizations like miLES are trying to engage the community by filling empty commercial space with interesting businesses and organizations on short-term leases while the landlords wait for the right long-term tenants Maker spaces and co-working offices are also filling this need for building community connections

61Of Americans say ldquoit is

very important that I make a difference in my

communityrdquoSource Yankelovich

century of the city state

Transportation Becomes Automated Automated cars and buses are becoming a reality now and will become a standard part of life in the future city state This reshaping of the transportation landscape makes life more efficient and opens up opportunities

century of the city state

century of the city state implications Think Smaller and Transformable As consumers inhabit increasingly smaller spaces products will need to be collapsable and more compact (think folding electronics) Brands will be able to differentiate if they are transformer-like multi-purpose and modular to fit into an edited and liquid lifestyle

Build Unique 3rd Space Communities With space at home at a premium residents of the city-state will need new places to go to work play and commune Retail will evolve into ldquothird spacesrdquo offering more entertainment and brands will take advantage of this by migrating online communities to real-world meet-up spaces In addition residents will need spaces to escape from urban life (either in country escapes near the city or digitalurban detox zones within)

Plan to Rent it Lend it and Trade it As the ldquosharing economyrdquo continues to explode consumers will focus more on durability messages in marketing Brands will also seize opportunities to drive secondary-market value possibly even creating the secondary marketplaces

Help Create the ldquoMicro-Homesteadrdquo From home micro-farming to power generation and food preservation consumers will continue to take control of the basics DIY will move from home-improvement to homesteading as consumers seek ways to create healthier self-sufficient lifestyles This creates opportunities for brands to insinuate themselves into lifersquos necessities

Take an App Approach to Services As work becomes more fragmented people will need new and customized support services to maintain busy lives split between micro-careers as well as help optimizing their micro living spaces Brands will be able to make big impact by offering small but highly prized services

Central Micro-Manufacturing Zone PlannerCMZs (Central Micro-Manufacturing Zones) will replace Central Business Districts in cities as small-scale micro-manufacturing is enabled by 3D printing and other technologies As consumers seek on-demand and DIY ldquomicro-manufacturingrdquo these small industries will find economies of scale by clustering together Planners and managers of these zones will be sought after

Job of the Future

At sparks amp honey we track and analyze thousands of cultural data sources in real time incorporating live data feeds from numerous APIs as well as hundreds of offline sources Using a proprietary Culture Mapping Platform we monitor cultural bursts identify clusters of activity and trends score their energy levels project their lifespans and analyze their cultural resonance This intelligence helps brands understand and connect with popular culture in order to make more strategically informed business decisions

Our platform incorporates three different frameworks to structure and contextualize raw data

CONTENT NETWORKS

ENERGY SCOREamp

PREDICTION SCORE

DNA

A mapping system used to model dynamic interconnected webs of cultural activity

The Energy Score is rated on a scale of 1-5 It reflects the speed of reach and volume of buzz and incorporates a ranking of influencer activity that includes reach resonance and relevance

A unique set of attributes that describes the core concepts of each trend

compactsharablecradle to cradlefrictionlessinnovative

ENERGY PREDICTION

The Prediction Score is rated on a scale of 1-40 It reflects anticipated duration of a trend

29

Methodology

TOPIC CLUSTERS Significant groupings of manifestations which signify cultural waves and trends

MANIFESTATIONS Discrete data points that indicate change

Digital Cities

Share Everything

Urban Farming

p

Century of the City States Topic Clusters Content

NetworkTopic

Cluster Manifestation

Century of the City State

Is Our Disconnect From Nature a

Disorder

Brooklyn Whole Foods Will Have A 20000-

Square-Foot Rooftop Greenhouse

Can Aquaponics Change the Way We

Eat

Volvo Cars Automatically Brake for Cyclists

2022 Cheap flights more rail and hands-

free cars

Urban Planning Goes Digital in Spanish

Smart City

Startup Founder Wants To Replace The Postal

System With Drones

Your Web Product May be coming to a locker

near you

Living With Less A Lot Less

Housing-starved cities seek relief in micro-

apartments

The Rise of the Repair Cafe

Will Co-Working Erode Demand for Office

Space

The Unintended (and Deadly) Consequences

of Living in the Industrialized World

A Hitchhiking App for the Sharing Economy

Share Everything Why the Way We Consume Has Changed Forever

Do you Mealku Potluck craze sweeps

home kitchens

Millennials and the Recession Trends Neo-Bartering and Q-Rewarding

Local and Alternative Currencies

Paris Employs Four Sheep to Keep the Cityrsquos Grass Mowed

Designing A Delicious Insect-Based Food SystemWere covered in germs Lets

design for that

Dirty house Clean it up with this trash-powered robot

Why Robots Will mdash And Must mdash Take Our Jobs

How Robots and Military-Grade Algorithms Make Same-Day

Delivery Possible

FRICTIONLESS LIFE

Automated Transportation

Digital Cities

ROBO-POCALYPSE

LIFE EDITED

The New 3rd Spaces

Compact Living

RURBAN

Urban Farming

Nature Deficit

CROWD IQ

AlternativeCurrencies

Share Everything

Robotic Workforce

Engineering Nature

LIFE LOGIC

Future of EducationCentury ofthe City State

QuantifiedEverywhere

3D PrintingCitizen Doctor

Ancient Wisdom Cyborg Marketing

Stay tuned for ldquoThe Future of Educationrdquo the next installment in our ldquo8 Exponential Trends That Will Shape Humanityrdquo series Follow us sparksandhoney to keep up to date

with our latest free reports

Conscious Brands

32

INDUSTRY REPORTS

bull Competitive Assessment Report

bull ldquoFuture Ofrdquo Report

bull In-Depth Industry Report

bull Innovation Report

bull Media amp Technology Usage Report

bull Up amp Coming Celebrity Report

STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations

25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including

WAVE BRANDING

Proven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments

SOCIAL MEDIA

Community Management FanFollower Acquisition Channel Management amp Administration On-going FanFollower Engagement Social Media Infrastructure

Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance

Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution

Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage

post-event buzz)

Applying the Wave Branding cultural platform sparks amp honey has can support

Sparks amp Honey Offerings

Sign up on our website to receive updates and future reportssparksandhoneycom

For more information2128945100

infosparksandhoneycom

sparksandhoneybigthinkcomblogsamped

facebookcomsparksandhoneysparksandhoneytumblrcom

Page 26: 8 Exponential Trends That Will Shape Humanity: Century of the City State

The Sense of Community Strengthens Organizations like miLES are trying to engage the community by filling empty commercial space with interesting businesses and organizations on short-term leases while the landlords wait for the right long-term tenants Maker spaces and co-working offices are also filling this need for building community connections

61Of Americans say ldquoit is

very important that I make a difference in my

communityrdquoSource Yankelovich

century of the city state

Transportation Becomes Automated Automated cars and buses are becoming a reality now and will become a standard part of life in the future city state This reshaping of the transportation landscape makes life more efficient and opens up opportunities

century of the city state

century of the city state implications Think Smaller and Transformable As consumers inhabit increasingly smaller spaces products will need to be collapsable and more compact (think folding electronics) Brands will be able to differentiate if they are transformer-like multi-purpose and modular to fit into an edited and liquid lifestyle

Build Unique 3rd Space Communities With space at home at a premium residents of the city-state will need new places to go to work play and commune Retail will evolve into ldquothird spacesrdquo offering more entertainment and brands will take advantage of this by migrating online communities to real-world meet-up spaces In addition residents will need spaces to escape from urban life (either in country escapes near the city or digitalurban detox zones within)

Plan to Rent it Lend it and Trade it As the ldquosharing economyrdquo continues to explode consumers will focus more on durability messages in marketing Brands will also seize opportunities to drive secondary-market value possibly even creating the secondary marketplaces

Help Create the ldquoMicro-Homesteadrdquo From home micro-farming to power generation and food preservation consumers will continue to take control of the basics DIY will move from home-improvement to homesteading as consumers seek ways to create healthier self-sufficient lifestyles This creates opportunities for brands to insinuate themselves into lifersquos necessities

Take an App Approach to Services As work becomes more fragmented people will need new and customized support services to maintain busy lives split between micro-careers as well as help optimizing their micro living spaces Brands will be able to make big impact by offering small but highly prized services

Central Micro-Manufacturing Zone PlannerCMZs (Central Micro-Manufacturing Zones) will replace Central Business Districts in cities as small-scale micro-manufacturing is enabled by 3D printing and other technologies As consumers seek on-demand and DIY ldquomicro-manufacturingrdquo these small industries will find economies of scale by clustering together Planners and managers of these zones will be sought after

Job of the Future

At sparks amp honey we track and analyze thousands of cultural data sources in real time incorporating live data feeds from numerous APIs as well as hundreds of offline sources Using a proprietary Culture Mapping Platform we monitor cultural bursts identify clusters of activity and trends score their energy levels project their lifespans and analyze their cultural resonance This intelligence helps brands understand and connect with popular culture in order to make more strategically informed business decisions

Our platform incorporates three different frameworks to structure and contextualize raw data

CONTENT NETWORKS

ENERGY SCOREamp

PREDICTION SCORE

DNA

A mapping system used to model dynamic interconnected webs of cultural activity

The Energy Score is rated on a scale of 1-5 It reflects the speed of reach and volume of buzz and incorporates a ranking of influencer activity that includes reach resonance and relevance

A unique set of attributes that describes the core concepts of each trend

compactsharablecradle to cradlefrictionlessinnovative

ENERGY PREDICTION

The Prediction Score is rated on a scale of 1-40 It reflects anticipated duration of a trend

29

Methodology

TOPIC CLUSTERS Significant groupings of manifestations which signify cultural waves and trends

MANIFESTATIONS Discrete data points that indicate change

Digital Cities

Share Everything

Urban Farming

p

Century of the City States Topic Clusters Content

NetworkTopic

Cluster Manifestation

Century of the City State

Is Our Disconnect From Nature a

Disorder

Brooklyn Whole Foods Will Have A 20000-

Square-Foot Rooftop Greenhouse

Can Aquaponics Change the Way We

Eat

Volvo Cars Automatically Brake for Cyclists

2022 Cheap flights more rail and hands-

free cars

Urban Planning Goes Digital in Spanish

Smart City

Startup Founder Wants To Replace The Postal

System With Drones

Your Web Product May be coming to a locker

near you

Living With Less A Lot Less

Housing-starved cities seek relief in micro-

apartments

The Rise of the Repair Cafe

Will Co-Working Erode Demand for Office

Space

The Unintended (and Deadly) Consequences

of Living in the Industrialized World

A Hitchhiking App for the Sharing Economy

Share Everything Why the Way We Consume Has Changed Forever

Do you Mealku Potluck craze sweeps

home kitchens

Millennials and the Recession Trends Neo-Bartering and Q-Rewarding

Local and Alternative Currencies

Paris Employs Four Sheep to Keep the Cityrsquos Grass Mowed

Designing A Delicious Insect-Based Food SystemWere covered in germs Lets

design for that

Dirty house Clean it up with this trash-powered robot

Why Robots Will mdash And Must mdash Take Our Jobs

How Robots and Military-Grade Algorithms Make Same-Day

Delivery Possible

FRICTIONLESS LIFE

Automated Transportation

Digital Cities

ROBO-POCALYPSE

LIFE EDITED

The New 3rd Spaces

Compact Living

RURBAN

Urban Farming

Nature Deficit

CROWD IQ

AlternativeCurrencies

Share Everything

Robotic Workforce

Engineering Nature

LIFE LOGIC

Future of EducationCentury ofthe City State

QuantifiedEverywhere

3D PrintingCitizen Doctor

Ancient Wisdom Cyborg Marketing

Stay tuned for ldquoThe Future of Educationrdquo the next installment in our ldquo8 Exponential Trends That Will Shape Humanityrdquo series Follow us sparksandhoney to keep up to date

with our latest free reports

Conscious Brands

32

INDUSTRY REPORTS

bull Competitive Assessment Report

bull ldquoFuture Ofrdquo Report

bull In-Depth Industry Report

bull Innovation Report

bull Media amp Technology Usage Report

bull Up amp Coming Celebrity Report

STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations

25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including

WAVE BRANDING

Proven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments

SOCIAL MEDIA

Community Management FanFollower Acquisition Channel Management amp Administration On-going FanFollower Engagement Social Media Infrastructure

Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance

Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution

Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage

post-event buzz)

Applying the Wave Branding cultural platform sparks amp honey has can support

Sparks amp Honey Offerings

Sign up on our website to receive updates and future reportssparksandhoneycom

For more information2128945100

infosparksandhoneycom

sparksandhoneybigthinkcomblogsamped

facebookcomsparksandhoneysparksandhoneytumblrcom

Page 27: 8 Exponential Trends That Will Shape Humanity: Century of the City State

Transportation Becomes Automated Automated cars and buses are becoming a reality now and will become a standard part of life in the future city state This reshaping of the transportation landscape makes life more efficient and opens up opportunities

century of the city state

century of the city state implications Think Smaller and Transformable As consumers inhabit increasingly smaller spaces products will need to be collapsable and more compact (think folding electronics) Brands will be able to differentiate if they are transformer-like multi-purpose and modular to fit into an edited and liquid lifestyle

Build Unique 3rd Space Communities With space at home at a premium residents of the city-state will need new places to go to work play and commune Retail will evolve into ldquothird spacesrdquo offering more entertainment and brands will take advantage of this by migrating online communities to real-world meet-up spaces In addition residents will need spaces to escape from urban life (either in country escapes near the city or digitalurban detox zones within)

Plan to Rent it Lend it and Trade it As the ldquosharing economyrdquo continues to explode consumers will focus more on durability messages in marketing Brands will also seize opportunities to drive secondary-market value possibly even creating the secondary marketplaces

Help Create the ldquoMicro-Homesteadrdquo From home micro-farming to power generation and food preservation consumers will continue to take control of the basics DIY will move from home-improvement to homesteading as consumers seek ways to create healthier self-sufficient lifestyles This creates opportunities for brands to insinuate themselves into lifersquos necessities

Take an App Approach to Services As work becomes more fragmented people will need new and customized support services to maintain busy lives split between micro-careers as well as help optimizing their micro living spaces Brands will be able to make big impact by offering small but highly prized services

Central Micro-Manufacturing Zone PlannerCMZs (Central Micro-Manufacturing Zones) will replace Central Business Districts in cities as small-scale micro-manufacturing is enabled by 3D printing and other technologies As consumers seek on-demand and DIY ldquomicro-manufacturingrdquo these small industries will find economies of scale by clustering together Planners and managers of these zones will be sought after

Job of the Future

At sparks amp honey we track and analyze thousands of cultural data sources in real time incorporating live data feeds from numerous APIs as well as hundreds of offline sources Using a proprietary Culture Mapping Platform we monitor cultural bursts identify clusters of activity and trends score their energy levels project their lifespans and analyze their cultural resonance This intelligence helps brands understand and connect with popular culture in order to make more strategically informed business decisions

Our platform incorporates three different frameworks to structure and contextualize raw data

CONTENT NETWORKS

ENERGY SCOREamp

PREDICTION SCORE

DNA

A mapping system used to model dynamic interconnected webs of cultural activity

The Energy Score is rated on a scale of 1-5 It reflects the speed of reach and volume of buzz and incorporates a ranking of influencer activity that includes reach resonance and relevance

A unique set of attributes that describes the core concepts of each trend

compactsharablecradle to cradlefrictionlessinnovative

ENERGY PREDICTION

The Prediction Score is rated on a scale of 1-40 It reflects anticipated duration of a trend

29

Methodology

TOPIC CLUSTERS Significant groupings of manifestations which signify cultural waves and trends

MANIFESTATIONS Discrete data points that indicate change

Digital Cities

Share Everything

Urban Farming

p

Century of the City States Topic Clusters Content

NetworkTopic

Cluster Manifestation

Century of the City State

Is Our Disconnect From Nature a

Disorder

Brooklyn Whole Foods Will Have A 20000-

Square-Foot Rooftop Greenhouse

Can Aquaponics Change the Way We

Eat

Volvo Cars Automatically Brake for Cyclists

2022 Cheap flights more rail and hands-

free cars

Urban Planning Goes Digital in Spanish

Smart City

Startup Founder Wants To Replace The Postal

System With Drones

Your Web Product May be coming to a locker

near you

Living With Less A Lot Less

Housing-starved cities seek relief in micro-

apartments

The Rise of the Repair Cafe

Will Co-Working Erode Demand for Office

Space

The Unintended (and Deadly) Consequences

of Living in the Industrialized World

A Hitchhiking App for the Sharing Economy

Share Everything Why the Way We Consume Has Changed Forever

Do you Mealku Potluck craze sweeps

home kitchens

Millennials and the Recession Trends Neo-Bartering and Q-Rewarding

Local and Alternative Currencies

Paris Employs Four Sheep to Keep the Cityrsquos Grass Mowed

Designing A Delicious Insect-Based Food SystemWere covered in germs Lets

design for that

Dirty house Clean it up with this trash-powered robot

Why Robots Will mdash And Must mdash Take Our Jobs

How Robots and Military-Grade Algorithms Make Same-Day

Delivery Possible

FRICTIONLESS LIFE

Automated Transportation

Digital Cities

ROBO-POCALYPSE

LIFE EDITED

The New 3rd Spaces

Compact Living

RURBAN

Urban Farming

Nature Deficit

CROWD IQ

AlternativeCurrencies

Share Everything

Robotic Workforce

Engineering Nature

LIFE LOGIC

Future of EducationCentury ofthe City State

QuantifiedEverywhere

3D PrintingCitizen Doctor

Ancient Wisdom Cyborg Marketing

Stay tuned for ldquoThe Future of Educationrdquo the next installment in our ldquo8 Exponential Trends That Will Shape Humanityrdquo series Follow us sparksandhoney to keep up to date

with our latest free reports

Conscious Brands

32

INDUSTRY REPORTS

bull Competitive Assessment Report

bull ldquoFuture Ofrdquo Report

bull In-Depth Industry Report

bull Innovation Report

bull Media amp Technology Usage Report

bull Up amp Coming Celebrity Report

STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations

25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including

WAVE BRANDING

Proven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments

SOCIAL MEDIA

Community Management FanFollower Acquisition Channel Management amp Administration On-going FanFollower Engagement Social Media Infrastructure

Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance

Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution

Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage

post-event buzz)

Applying the Wave Branding cultural platform sparks amp honey has can support

Sparks amp Honey Offerings

Sign up on our website to receive updates and future reportssparksandhoneycom

For more information2128945100

infosparksandhoneycom

sparksandhoneybigthinkcomblogsamped

facebookcomsparksandhoneysparksandhoneytumblrcom

Page 28: 8 Exponential Trends That Will Shape Humanity: Century of the City State

century of the city state implications Think Smaller and Transformable As consumers inhabit increasingly smaller spaces products will need to be collapsable and more compact (think folding electronics) Brands will be able to differentiate if they are transformer-like multi-purpose and modular to fit into an edited and liquid lifestyle

Build Unique 3rd Space Communities With space at home at a premium residents of the city-state will need new places to go to work play and commune Retail will evolve into ldquothird spacesrdquo offering more entertainment and brands will take advantage of this by migrating online communities to real-world meet-up spaces In addition residents will need spaces to escape from urban life (either in country escapes near the city or digitalurban detox zones within)

Plan to Rent it Lend it and Trade it As the ldquosharing economyrdquo continues to explode consumers will focus more on durability messages in marketing Brands will also seize opportunities to drive secondary-market value possibly even creating the secondary marketplaces

Help Create the ldquoMicro-Homesteadrdquo From home micro-farming to power generation and food preservation consumers will continue to take control of the basics DIY will move from home-improvement to homesteading as consumers seek ways to create healthier self-sufficient lifestyles This creates opportunities for brands to insinuate themselves into lifersquos necessities

Take an App Approach to Services As work becomes more fragmented people will need new and customized support services to maintain busy lives split between micro-careers as well as help optimizing their micro living spaces Brands will be able to make big impact by offering small but highly prized services

Central Micro-Manufacturing Zone PlannerCMZs (Central Micro-Manufacturing Zones) will replace Central Business Districts in cities as small-scale micro-manufacturing is enabled by 3D printing and other technologies As consumers seek on-demand and DIY ldquomicro-manufacturingrdquo these small industries will find economies of scale by clustering together Planners and managers of these zones will be sought after

Job of the Future

At sparks amp honey we track and analyze thousands of cultural data sources in real time incorporating live data feeds from numerous APIs as well as hundreds of offline sources Using a proprietary Culture Mapping Platform we monitor cultural bursts identify clusters of activity and trends score their energy levels project their lifespans and analyze their cultural resonance This intelligence helps brands understand and connect with popular culture in order to make more strategically informed business decisions

Our platform incorporates three different frameworks to structure and contextualize raw data

CONTENT NETWORKS

ENERGY SCOREamp

PREDICTION SCORE

DNA

A mapping system used to model dynamic interconnected webs of cultural activity

The Energy Score is rated on a scale of 1-5 It reflects the speed of reach and volume of buzz and incorporates a ranking of influencer activity that includes reach resonance and relevance

A unique set of attributes that describes the core concepts of each trend

compactsharablecradle to cradlefrictionlessinnovative

ENERGY PREDICTION

The Prediction Score is rated on a scale of 1-40 It reflects anticipated duration of a trend

29

Methodology

TOPIC CLUSTERS Significant groupings of manifestations which signify cultural waves and trends

MANIFESTATIONS Discrete data points that indicate change

Digital Cities

Share Everything

Urban Farming

p

Century of the City States Topic Clusters Content

NetworkTopic

Cluster Manifestation

Century of the City State

Is Our Disconnect From Nature a

Disorder

Brooklyn Whole Foods Will Have A 20000-

Square-Foot Rooftop Greenhouse

Can Aquaponics Change the Way We

Eat

Volvo Cars Automatically Brake for Cyclists

2022 Cheap flights more rail and hands-

free cars

Urban Planning Goes Digital in Spanish

Smart City

Startup Founder Wants To Replace The Postal

System With Drones

Your Web Product May be coming to a locker

near you

Living With Less A Lot Less

Housing-starved cities seek relief in micro-

apartments

The Rise of the Repair Cafe

Will Co-Working Erode Demand for Office

Space

The Unintended (and Deadly) Consequences

of Living in the Industrialized World

A Hitchhiking App for the Sharing Economy

Share Everything Why the Way We Consume Has Changed Forever

Do you Mealku Potluck craze sweeps

home kitchens

Millennials and the Recession Trends Neo-Bartering and Q-Rewarding

Local and Alternative Currencies

Paris Employs Four Sheep to Keep the Cityrsquos Grass Mowed

Designing A Delicious Insect-Based Food SystemWere covered in germs Lets

design for that

Dirty house Clean it up with this trash-powered robot

Why Robots Will mdash And Must mdash Take Our Jobs

How Robots and Military-Grade Algorithms Make Same-Day

Delivery Possible

FRICTIONLESS LIFE

Automated Transportation

Digital Cities

ROBO-POCALYPSE

LIFE EDITED

The New 3rd Spaces

Compact Living

RURBAN

Urban Farming

Nature Deficit

CROWD IQ

AlternativeCurrencies

Share Everything

Robotic Workforce

Engineering Nature

LIFE LOGIC

Future of EducationCentury ofthe City State

QuantifiedEverywhere

3D PrintingCitizen Doctor

Ancient Wisdom Cyborg Marketing

Stay tuned for ldquoThe Future of Educationrdquo the next installment in our ldquo8 Exponential Trends That Will Shape Humanityrdquo series Follow us sparksandhoney to keep up to date

with our latest free reports

Conscious Brands

32

INDUSTRY REPORTS

bull Competitive Assessment Report

bull ldquoFuture Ofrdquo Report

bull In-Depth Industry Report

bull Innovation Report

bull Media amp Technology Usage Report

bull Up amp Coming Celebrity Report

STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations

25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including

WAVE BRANDING

Proven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments

SOCIAL MEDIA

Community Management FanFollower Acquisition Channel Management amp Administration On-going FanFollower Engagement Social Media Infrastructure

Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance

Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution

Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage

post-event buzz)

Applying the Wave Branding cultural platform sparks amp honey has can support

Sparks amp Honey Offerings

Sign up on our website to receive updates and future reportssparksandhoneycom

For more information2128945100

infosparksandhoneycom

sparksandhoneybigthinkcomblogsamped

facebookcomsparksandhoneysparksandhoneytumblrcom

Page 29: 8 Exponential Trends That Will Shape Humanity: Century of the City State

At sparks amp honey we track and analyze thousands of cultural data sources in real time incorporating live data feeds from numerous APIs as well as hundreds of offline sources Using a proprietary Culture Mapping Platform we monitor cultural bursts identify clusters of activity and trends score their energy levels project their lifespans and analyze their cultural resonance This intelligence helps brands understand and connect with popular culture in order to make more strategically informed business decisions

Our platform incorporates three different frameworks to structure and contextualize raw data

CONTENT NETWORKS

ENERGY SCOREamp

PREDICTION SCORE

DNA

A mapping system used to model dynamic interconnected webs of cultural activity

The Energy Score is rated on a scale of 1-5 It reflects the speed of reach and volume of buzz and incorporates a ranking of influencer activity that includes reach resonance and relevance

A unique set of attributes that describes the core concepts of each trend

compactsharablecradle to cradlefrictionlessinnovative

ENERGY PREDICTION

The Prediction Score is rated on a scale of 1-40 It reflects anticipated duration of a trend

29

Methodology

TOPIC CLUSTERS Significant groupings of manifestations which signify cultural waves and trends

MANIFESTATIONS Discrete data points that indicate change

Digital Cities

Share Everything

Urban Farming

p

Century of the City States Topic Clusters Content

NetworkTopic

Cluster Manifestation

Century of the City State

Is Our Disconnect From Nature a

Disorder

Brooklyn Whole Foods Will Have A 20000-

Square-Foot Rooftop Greenhouse

Can Aquaponics Change the Way We

Eat

Volvo Cars Automatically Brake for Cyclists

2022 Cheap flights more rail and hands-

free cars

Urban Planning Goes Digital in Spanish

Smart City

Startup Founder Wants To Replace The Postal

System With Drones

Your Web Product May be coming to a locker

near you

Living With Less A Lot Less

Housing-starved cities seek relief in micro-

apartments

The Rise of the Repair Cafe

Will Co-Working Erode Demand for Office

Space

The Unintended (and Deadly) Consequences

of Living in the Industrialized World

A Hitchhiking App for the Sharing Economy

Share Everything Why the Way We Consume Has Changed Forever

Do you Mealku Potluck craze sweeps

home kitchens

Millennials and the Recession Trends Neo-Bartering and Q-Rewarding

Local and Alternative Currencies

Paris Employs Four Sheep to Keep the Cityrsquos Grass Mowed

Designing A Delicious Insect-Based Food SystemWere covered in germs Lets

design for that

Dirty house Clean it up with this trash-powered robot

Why Robots Will mdash And Must mdash Take Our Jobs

How Robots and Military-Grade Algorithms Make Same-Day

Delivery Possible

FRICTIONLESS LIFE

Automated Transportation

Digital Cities

ROBO-POCALYPSE

LIFE EDITED

The New 3rd Spaces

Compact Living

RURBAN

Urban Farming

Nature Deficit

CROWD IQ

AlternativeCurrencies

Share Everything

Robotic Workforce

Engineering Nature

LIFE LOGIC

Future of EducationCentury ofthe City State

QuantifiedEverywhere

3D PrintingCitizen Doctor

Ancient Wisdom Cyborg Marketing

Stay tuned for ldquoThe Future of Educationrdquo the next installment in our ldquo8 Exponential Trends That Will Shape Humanityrdquo series Follow us sparksandhoney to keep up to date

with our latest free reports

Conscious Brands

32

INDUSTRY REPORTS

bull Competitive Assessment Report

bull ldquoFuture Ofrdquo Report

bull In-Depth Industry Report

bull Innovation Report

bull Media amp Technology Usage Report

bull Up amp Coming Celebrity Report

STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations

25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including

WAVE BRANDING

Proven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments

SOCIAL MEDIA

Community Management FanFollower Acquisition Channel Management amp Administration On-going FanFollower Engagement Social Media Infrastructure

Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance

Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution

Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage

post-event buzz)

Applying the Wave Branding cultural platform sparks amp honey has can support

Sparks amp Honey Offerings

Sign up on our website to receive updates and future reportssparksandhoneycom

For more information2128945100

infosparksandhoneycom

sparksandhoneybigthinkcomblogsamped

facebookcomsparksandhoneysparksandhoneytumblrcom

Page 30: 8 Exponential Trends That Will Shape Humanity: Century of the City State

p

Century of the City States Topic Clusters Content

NetworkTopic

Cluster Manifestation

Century of the City State

Is Our Disconnect From Nature a

Disorder

Brooklyn Whole Foods Will Have A 20000-

Square-Foot Rooftop Greenhouse

Can Aquaponics Change the Way We

Eat

Volvo Cars Automatically Brake for Cyclists

2022 Cheap flights more rail and hands-

free cars

Urban Planning Goes Digital in Spanish

Smart City

Startup Founder Wants To Replace The Postal

System With Drones

Your Web Product May be coming to a locker

near you

Living With Less A Lot Less

Housing-starved cities seek relief in micro-

apartments

The Rise of the Repair Cafe

Will Co-Working Erode Demand for Office

Space

The Unintended (and Deadly) Consequences

of Living in the Industrialized World

A Hitchhiking App for the Sharing Economy

Share Everything Why the Way We Consume Has Changed Forever

Do you Mealku Potluck craze sweeps

home kitchens

Millennials and the Recession Trends Neo-Bartering and Q-Rewarding

Local and Alternative Currencies

Paris Employs Four Sheep to Keep the Cityrsquos Grass Mowed

Designing A Delicious Insect-Based Food SystemWere covered in germs Lets

design for that

Dirty house Clean it up with this trash-powered robot

Why Robots Will mdash And Must mdash Take Our Jobs

How Robots and Military-Grade Algorithms Make Same-Day

Delivery Possible

FRICTIONLESS LIFE

Automated Transportation

Digital Cities

ROBO-POCALYPSE

LIFE EDITED

The New 3rd Spaces

Compact Living

RURBAN

Urban Farming

Nature Deficit

CROWD IQ

AlternativeCurrencies

Share Everything

Robotic Workforce

Engineering Nature

LIFE LOGIC

Future of EducationCentury ofthe City State

QuantifiedEverywhere

3D PrintingCitizen Doctor

Ancient Wisdom Cyborg Marketing

Stay tuned for ldquoThe Future of Educationrdquo the next installment in our ldquo8 Exponential Trends That Will Shape Humanityrdquo series Follow us sparksandhoney to keep up to date

with our latest free reports

Conscious Brands

32

INDUSTRY REPORTS

bull Competitive Assessment Report

bull ldquoFuture Ofrdquo Report

bull In-Depth Industry Report

bull Innovation Report

bull Media amp Technology Usage Report

bull Up amp Coming Celebrity Report

STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations

25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including

WAVE BRANDING

Proven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments

SOCIAL MEDIA

Community Management FanFollower Acquisition Channel Management amp Administration On-going FanFollower Engagement Social Media Infrastructure

Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance

Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution

Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage

post-event buzz)

Applying the Wave Branding cultural platform sparks amp honey has can support

Sparks amp Honey Offerings

Sign up on our website to receive updates and future reportssparksandhoneycom

For more information2128945100

infosparksandhoneycom

sparksandhoneybigthinkcomblogsamped

facebookcomsparksandhoneysparksandhoneytumblrcom

Page 31: 8 Exponential Trends That Will Shape Humanity: Century of the City State

Future of EducationCentury ofthe City State

QuantifiedEverywhere

3D PrintingCitizen Doctor

Ancient Wisdom Cyborg Marketing

Stay tuned for ldquoThe Future of Educationrdquo the next installment in our ldquo8 Exponential Trends That Will Shape Humanityrdquo series Follow us sparksandhoney to keep up to date

with our latest free reports

Conscious Brands

32

INDUSTRY REPORTS

bull Competitive Assessment Report

bull ldquoFuture Ofrdquo Report

bull In-Depth Industry Report

bull Innovation Report

bull Media amp Technology Usage Report

bull Up amp Coming Celebrity Report

STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations

25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including

WAVE BRANDING

Proven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments

SOCIAL MEDIA

Community Management FanFollower Acquisition Channel Management amp Administration On-going FanFollower Engagement Social Media Infrastructure

Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance

Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution

Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage

post-event buzz)

Applying the Wave Branding cultural platform sparks amp honey has can support

Sparks amp Honey Offerings

Sign up on our website to receive updates and future reportssparksandhoneycom

For more information2128945100

infosparksandhoneycom

sparksandhoneybigthinkcomblogsamped

facebookcomsparksandhoneysparksandhoneytumblrcom

Page 32: 8 Exponential Trends That Will Shape Humanity: Century of the City State

32

INDUSTRY REPORTS

bull Competitive Assessment Report

bull ldquoFuture Ofrdquo Report

bull In-Depth Industry Report

bull Innovation Report

bull Media amp Technology Usage Report

bull Up amp Coming Celebrity Report

STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations

25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including

WAVE BRANDING

Proven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments

SOCIAL MEDIA

Community Management FanFollower Acquisition Channel Management amp Administration On-going FanFollower Engagement Social Media Infrastructure

Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance

Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution

Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage

post-event buzz)

Applying the Wave Branding cultural platform sparks amp honey has can support

Sparks amp Honey Offerings

Sign up on our website to receive updates and future reportssparksandhoneycom

For more information2128945100

infosparksandhoneycom

sparksandhoneybigthinkcomblogsamped

facebookcomsparksandhoneysparksandhoneytumblrcom

Page 33: 8 Exponential Trends That Will Shape Humanity: Century of the City State

Sign up on our website to receive updates and future reportssparksandhoneycom

For more information2128945100

infosparksandhoneycom

sparksandhoneybigthinkcomblogsamped

facebookcomsparksandhoneysparksandhoneytumblrcom