8 benefits of network marketing & communicating them · 8 benefits of network marketing &...
TRANSCRIPT
8 Benefits of Network Marketing & Communicating Them
Ifyou’vebeeninthenetworkmarketingprofessionforanylengthoftimeyoualreadyknowtheimportanceofleadership.Itdrivesmomentum,customersignups,enrollments,andmoreinyourorganization.
Soitbecomesextremelyimportantinbeingabletocommunicatethebenefitsofnetworkmarketingandstartingahomebasedbusinessatthislevelwhenyougetintoprospectingleaders.
Withthatbeingsaid,oneofthemostpowerfulthingsyoucandoiswhatIcallprospectingupthefoodchain.
Bylookingforthreadsofsuccessinpeople'slivesyouattractahighercaliberindividualtoyourteam.ClickToTweet
Youattractselfstartersthatareinterestedindoingthebusinessregardlessofwhetheryouquitornot.
Wouldn’tyourteambejustabitmorefunifitwasfulloftopearnersandgo-getters,ratherthannegative,complaining,whinyrepsthatconstantlyneededhand-holding?
Don’tgetmewrong,there’satimeandplacefortrainingyournewfolks,butitgetstoapointwherethebirdneedstoflyonitsown.
Whenyousponsorpigeonsandcrows,it’salotmoredifficulttogetthemtoleavethenest.
Whenyousponsoreagles,theyfly.
Theyfigureitoutwithorwithoutyou.
SoWhatCanYouSaytoBusinessOwnerstoConveyTheBenefitsofNetworkMarketing?
It’sprettysimpleactually
Inmy10yearsofnetworkmarketingI’vecometofindthereareonlyahandfulofpowerfulincentivesthatgetbusinessownerstoconsidernetworkmarketing.
Soherearethetop8benefitsofnetworkmarketingthatwillhelpyousponsorbusinessownersthatarealreadysuccessfulintheirownright:
#1:IDon’tHaveEmployees
Oneofthebiggestheadachesbusinessownershaveisemployees.
Laborcosts,inotherwordspayingemployees,typicallyaccountfor80%ofabusiness’sexpenses.
Notinthenetworkmarketingprofessionthough.
It’spowerfultosaytoabusinessownerthatyourunanoperationwhereyouteachotherpeoplehowtobesuccessfulandeachpersonisgiventheirownindependentcontractwithyourpartnercompanythathandlespayments.
Ifthebusinessownerasksaboutthearrangementsimplyletthemknowitisa1099formandeachnewbusinessrepispaidoutbasedonperformance.Employeesarenotrequired.
Infact,ifyouneedanythingdoneinyourbusinessbecauseit’sgrowntoasizethatnolongerallowsyoutohandletheaffairsyoucansimplyoutsourcelikewedo.
Thereareplentyofplacesnowonline,likeUpwork,andOnlineJobswhereyoucanoutsourceVAworkandwhatnottoplaceslikethePhilippines.
Besidesbeingahugeexpensetobusinessownersemployeescomewithallsortsofotherheadaches.Justaskanysmallbusinessowneryouknowandthey’lltellyouthey’vedealtwithanynumberofthingsrangingfrom:harassmentlawsuits,complaining,peoplecallinginsickconstantly,uglyfirings,theftbytheirownstaff,thelistgoeson.
#2:IDon’tHaveToStockOrShipInventory
Thisisalsoamassiveexpenseforbusinessownersandanotheroneofthebenefitsofnetworkmarketingtheymaybeinterestedin.
Ilovebeingabletotellentrepreneursandbusinessownersmyinventoryisstoredinwarehouses,nocosttome,anddropshippedatnotcosttome,totheendconsumer.
Anybusinessownerthathastostockandshiptheirgoodsisgoingtolovetohearthis.
#3:MyPartnershipsDon’tRequireBabysittingorHandHolding
Anotherbigheadachebusinessownershavewiththeirbrickandmortarshopsisthefactthattheyhavetobethere24-7.
Andeveniftheyaren’t,theystillhavetodealwiththe#1issue:employees.
MostbusinessownersIknowendupbeingattheirlocationEVENIFtheyhaveemployeesduetothefearorconcernthattheemployeeisgoingtomessuporstealsomething.
Thismakesthisreasonahugedrawforthemwhenpartneredwithnoneedforhiring.
Ilovetosaysomethingalongthelinesof:“ThebiggestreasonIlovethisprofessionisbecauseIdon’tneedtohireemployeesandthepeopleIdopartnerwithdon’trequiremyconstantpresenceorhand-holding.Itrainthemonetimeandthenreleasethemtoperformtheirbest.”
Powerfulstufftoabusinessowner.
Notsopowerfulwhenheardbyanemployee.Employeesrequireadifferentformofcommunicationthatusuallyrevolvesaroundproductorpassiveincome.
#4:WeShareInCompanyProfitsAndOwnership
Businessownerstypicallywon’tbelieveyouwhenyoutellthemthis.
Thereasonisbecausetheythemselvestypicallydon’thaveroomtoshareownershipwiththeiremployeesduetoalltheexpensestheycarry.
Andthisismassiveinyourabilitytoincentivizeyourteam.TheyhavehugegoalstheycanworktowardsknowingthatiftheyhelpgrowsalesenoughtheycanshareintheentireNorthAmericanpoolofprofit.
Mostcompaniesofferthisincentivefortopperformersintheformofabonus.
OurcompanycallsittheIncomePositionBonusorPaylineBonus(2differentbonusesbothofwhichcomefrompoolssetasidefromallsalesvolumeproducedinthecountryorregion).
Allyouhavetodoisgetthemovertheshockandawethatyou’retellingthetruthanditwillusuallyblowtheirmind.
#5:ItAllowsManyPeopleToSpendMoreQualityTimeWithTheirFamilies
IrecentlyhadachancetositdownwithanbusinessownerhereintheTri-Citiesarea(wherewelive)bythenameofMikeHillman.MikeownsarealestatedevelopmentpracticecalledBellaHomes,amongotherventures.
He’sanabsolutelygreatguyandchampofabusinessman.
Wehadaveryinterestingconversationaboutnetworkmarketingandhowitcomparedtootherventures.
OneofthemisconceptionsMikehadwastheamountofmoneythatcouldbemadeintheprofession.
Yousee,Mikehashishandsinseveralbusinesses,includingcommercialconstruction,housingdevelopment,andeven
affiliatemarketing.LastyearaloneMikeproducedsixfiguresinprofitmarketingahealthsupplementthroughanaffiliatebaseononeofhiswebsites.
Thisismorethanmostaffiliatemarketersevermake,andnooneinmycommunityhasprobablyeverheardMike’sname,untilnowofcourse.
Theguy’sabeast,andnooneknowswhoheis.
ButoutsideMike’swebsites,herunsagambitofchallengesthatheopeneduptomeabout,mostofwhicharelistedabove.
Inhishousingbusinesshedealswithemployees,delaysinbuilds,complaintsfromhomebuyers,andmore.
Theotherbigthinghedealswithisthelackoftimehegetstospendwithhisfamilybecauseofthe“managing”hehastodoontheseprojects.
DoyouthinkifMikeunderstoodthepowerofnetworkmarketinghemightgiveitasecondlook?
Maybe.
Buttheonlywaytoconveythebenefitsaretodescribetheminawaythatattracthisinterest.
Ipersonallyknowtopearnersintheprofessionthathavemade200+milliondollarssothemoneyisthere.
Justbecauseyouhaven’tmadethatyetinyourbusinessdoesn’tmeanMikewon’t.
Don’tsellhimshort,orlethimoffyourradarjustbecauseyouknowhe’shadbadexperiencesinpreviouscommunications
withothernetworkmarketersthatdidn’tknowwhattheyweredoing.
Onelastthing,MikeisextremelyinterestedinAffiliateMarketingforthereasonsI’vealreadymentioned.Primarilybecauseitispassiveandrequiresfrontendworkwithgreatback-endrewards.
AffiliateMarketingisagreatrevenuesource,andcomplimentsNetworkMarketingwell.Theonethingitdoesn’tdohowever,isgrow.Unlessofcourseyoubuildnewwebsites,launchnewproductstomarket,etc.AllofthisrequiresadditionalworkorwhatIcallgrinding.
Andalthoughitcanproducegreatrevenue,itisn’tthefullembodimentofwhatnetworkmarketingcandowhendoneright.
I’veseenbothprofessionsatthemostextremelevels,nothingtoucheswhatwehaveourhandson.
Believeitandtheywilltoo,justlearntocommunicateitcorrectly.
#6:ItProvidesAPureFormofLeverageSimilarToOwningABroker’sAgency
Realestateagentswilllovethisexplanation.
Mostagentsmaketheirpaycheckbythetransaction,meaningtheyeitherhelpsomeonebuyorsellahome.
Oncethattransactionisdone,theircheckiscashed,theend.
Thebrokeristheonewiththerealleverage.Theymakeasmallcutofalltheagent’sefforts,whichistrulypassive.
Theonlylimitationhere,evenatthebrokerlevel,isthehomesavailableonthemarket,themarketitself,andthecompetingbrokers.
ThisiswhatmymentorTimSales,callsgeographicallimitations.
Inotherwords,ifyouownayogurtshop,typicallypeoplewillonlydrivetogetyouryogurtiftheylivewithin15minutesofyou.
Ararepercentwilldrivefromfurtheraway,butonlyiftheyabsolutelyloveyouryogurt.
Nowdon’tgetmewrong,realestateisagreatformofdiversification.Butifyou’replayingthatgamewhywouldn’tyouplaynetworkmarketing,theadvantagesareclosetothesamewithouttheriskofthehousingmarketcrashing.
Idigress.
Theleverageisrealhowever,andmostbusinessownerswillappreciatethatoneofthebenefitsisresidualincome.
Simplysaysomethinglike:“Oneofthebenefitsofnetworkmarketingisthatyoucantrulywalkawayfromtheworkifyoubuilditright.Inordertodothisitinvolvesasoundtrainingprogramandfindingtherightleaderswhowilldothedealevenifyouquit.”
Onceyouknowhowtoidentifythosefolkstherestissimplyamatterofrollingupyoursleevesanddoingalittlework.
#7:ThereAreNoLimitationsonTheAmountofRevenueYouCanGenerate
Sothisisimportantinthewayyousayit.
Usingtheword“revenue”willgetanybusinessownertoperkup.
Andwhenyoustateoneofthebenefitsofnetworkmarketingbeingthefactthatnoincomeceilingexistsyouwilldefinitelyhavetheirattention.
MostbrickandmortarbusinessescanonlyreachacertainnumberofpotentialclientslikeImentionedbefore,andthefactthatthisbarrierisbrokenwiththepoweroftheinternetisveryincentivizingtoanyonewithalickofentrepreneurshipinthem.
UsuallyIsaythis:“ThegreatestdrawIknowconcerningthebenefitsofnetworkmarketingistheabilitytobuildapassiveincomestreamwithnolimitationsonhowbigyoucango.Geographicboundariesarenotalimitationdoingwhatwedo.”
#8:ItCanDiversifyYourExistingRevenueStreams
Frommyexampleearlier,whenIwasspeakingtoMikeHillman,headdressedabigdesirehehadwastoensurehewasdiversifiedinthewayhegeneratedincome.
Mike’sbrilliant,andheunderstandstheimportanceofmarketconditionsandwhyhavingmultiplestreamsofincomeisimportanttoabusiness’ssuccess.
Oneofthebenefitsofnetworkmarketingisthatwhendonerightitcanprovideoneofthoseadditionalincomestreams.
Ifitisdonerightlongenoughitcanturnintooneofthebiggestrevenuestreamsyouown.
I’mnotsureaboutyou,butmywifeandIareinthisforthelonghaul,andthere’snoreasontobelievethatshort-termgainsaregoingtosustainusinanyeconomy.
That’swhywedeterminedlongagoweneededtocreateourowneconomy.
Creatingyourowneconomyisthekeytoachievingandsustainingwealthandlong-termpassiveincometoday,andinmyprofessionalopinionnetworkmarketingisafantasticwaytodothat.
Usingthesebenefitsofnetworkmarketinginyourcommunicationwill100%improveyourresultsinsponsoringbusinessowners.It’sallowedustobringonboardsixleadersthatbuilteithersixorsevenfigureincomesintheirpreviouscompanies.
Itcandothesameforyou.
BestWishesInAllYourBusinessVentures
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