79443496 growth of telecom sector in india

7/24/2019 79443496 Growth of Telecom Sector in India

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TABLE OF CONTENTS1. Introduction 2. Evolution of the Telecom Sector 3. Telecom Polic Environmentin Indi! ". Telecommunic!tion #!r$etin% & A Conce'tu!l Fr!me(or$ ). O*+ective,of Telecommunic!tion #!r$etin% -. N!ture of Telecom Sector in Indi! . F/IInve,tment in Telecom in Indi! 0. Indu,tr evenue . #!+or Inve,tment, 1.Future Pro,'ect, 11. Ch!llen%e, 12. Su%%e,tion, 4 Conclu,ion 13. #icro An!l,i,& Bh!rti Airtel Limited 13.1. Bh!rti Airtel & Introduction 13.2. Ch!n%e, inT!%line, 4 Lo%o * Airtel Br!nd 13.3. Core 5!lue, of Airtel 13.".6o!l,7O*+ective, 13.). Bu,ine,, 8nit, 13.-. S9OT An!l,i, 13.. An!l,i, ofProduct Life Ccle 13.0. 5!lue Ch!in An!l,i, 13.. Conclu,ion 4 ecommend!tion,1". e'ort on Surve Conducted 1). Bi*lio%r!'h 1 2 " 1 11 1" 1- 1 221 22 2" 2) 2- 2- 2- 2 20 2 2 3 31


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INTO/8CTIONThe Telecom Indu,tr i, one of the f!,te,t %ro(in% indu,trie, in Indi!. Indi!h!, ne!rl 2 million tele'hone line, m!$in% it the third l!r%e,t net(or$ inthe (orld !fter Chin! !nd 8SA. 9ith ! %ro(th r!te of "):; Indi!n telecomindu,tr h!, the hi%he,t %ro(th r!te in the (orld. T!l$in% of telecommunic!tion,,ector in Indi! tod!; (e c!n 'rim!ril identif t(o ,e%ment, n!mel Fi !nd Cellul!r Service,. Some of the e,,enti!l !nd *!,ictelecom ,ervice, formin% '!rt of Indi!n telecom indu,tr include tele'hone;r!dio; televi,ion !nd Internet. Telecom indu,tr in the countr l!, ! ,'eci!lem'h!,i, on ,ome of the !dv!nced !nd the l!te,t technic!l innov!tion, li$e 6S# =6lo*!l S,tem for #o*ile Communic!tion,>; C/#A =Code /ivi,ion #ulti'le Acce,,>;P#TS =Pu*lic #o*ile !dio Trun$in% Service,>; Fi


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E5OL8TION OF TE TELECO# SECTOEvolution of the Telecom Sector Pre11 111" 1" 22 22 2

Tele%r!'h Act 100) Cre!tion of /OT10) #TNL 4 5SNL (ere ,et u'10-

Cellul!r Phone Service, (ere o'ened u' to 'riv!te ,ector1" N!tion!l TelecomPolic1"

1 TAI (!, ,et u' NTP 1 T/SAT2 BSNL formed 21 F/I " :

Bro!d*!nd 'olic 2" F/I ": 2)

8' to 11

8' to 1"

8'to 22

8'to 2

i,tor of Indi!n Telecommunic!tion, ,t!rted in 10)1 (hen the fir,t o'er!tion!ll!nd line, (ere l!id * the %overnment ne!r C!lcutt! =,e!t of Briti,h 'o(er>.Tele'hone ,ervice, (ere introduced in Indi! in 1001. In 1003 tele'hone ,ervice,(ere mer%ed (ith the 'o,t!l ,,tem. Indi!n !dio Tele%r!'h Com'!n =IT> (!,formed in 123. After inde'endence in 1"; !ll the forei%n telecommunic!tioncom'!nie, (ere n!tion!liDed to form the Po,t,; Tele'hone !nd Tele%r!'h =PTT>; !

mono'ol run * the %overnment, #ini,tr of Communic!tion,. Telecom ,ector (!,con,idered !, ! ,tr!te%ic ,ervice !nd the %overnment con,idered it *e,t to *rin%under ,t!te, control. The fir,t (ind of reform, in telecommunic!tion, ,ector*e%!n to flo( in 10, (hen the 'riv!te ,ector (!, !llo(ed in telecommunic!tion,eui'ment m!nuf!cturin%. In 10); /e'!rtment of Telecommunic!tion, =/OT> (!,e,t!*li,hed. It (!, !n e for intern!tion!l telecommunic!tion, !nd #!h!n!%!r Tele'honeNi%!m Limited =#TNL> for ,ervice in metro'olit!n !re!,.

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In 1,; telecommunic!tion, ,ector *enefited from the %ener!l o'enin% u' of theeconom. Al,o; e 1" (!,the fir,t !ttem't to %ive ! com'rehen,ive ro!dm!' for the Indi!ntelecommunic!tion, ,ector. In 1; Telecom e%ul!tor Authorit of Indi! =TAI>(!, cre!ted. TAI (!, formed to !ct !, ! re%ul!tor to f!cilit!te the %ro(th ofthe telecom ,ector. Ne( N!tion!l Telecom Polic (!, !do'ted in 1 !nd cellul!r,ervice, (ere !l,o l!unched in the ,!me e!r. Telecommunic!tion ,ector in Indi!c!n *e divided into t(o ,e%ment, Fi; !nd Cellul!rService,. Fi !nd Code /ivi,ion #ulti'le Acce,, =C/#A>. The 6S#,ector i, domin!ted * Airtel; 5odfone & utch; !nd Ide! Cellul!r; (hile the

C/#A ,ector i, domin!ted * eli!nce !nd T!t! Indicom. O'enin% u' ofintern!tion!l !nd dome,tic lon% di,t!nce tele'hon ,ervice, !re the m!+or %ro(thdriver, for cellul!r indu,tr. Cellul!r o'er!tor, %et ,u*,t!nti!l revenue fromthe,e ,ervice,; !nd com'en,!te them for reduction in t!riff, on !irtime; (hich!lon% (ith rent!l (!, the m!in ,ource of revenue. The reduction in t!riff, for!irtime; n!tion!l lon% di,t!nce; intern!tion!l lon% di,t!nce; !nd h!nd,et 'rice,h!, driven dem!nd.

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TELECO# POLICG EN5ION#ENT IN IN/IALi*er!liD!tion The 'roce,, of li*er!liD!tion in the countr *e%!n in the ri%hte!rne,t (ith the !nnouncement of the Ne( Economic Polic in Hul 11. Telecomeui'ment m!nuf!cturin% (!, delicen,ed in 11 !nd v!lue !dded ,ervice, (eredecl!red o'en to the 'riv!te ,ector in 12; follo(in% (hich r!dio '!%in%;cellul!r mo*ile !nd other v!lue !dded ,ervice, (ere o'ened %r!du!ll to the'riv!te ,ector. Thi, h!, re,ulted in l!r%e num*er of m!nuf!cturin% unit, *een,et u' in the countr. A, ! re,ult mo,t of the eui'ment u,ed in telecom !re! i,*ein% m!nuf!ctured (ithin the countr. A m!+or *re!$throu%h (!, the cle!renunci!tion of the %overnment, intention of li*er!liDin% the telecom ,ector inthe N!tion!l Telecom Polic e,olution of 13th #! 1". N!tion!l TelecomPolic; 1" In 1"; the 6overnment !nnounced the N!tion!l Telecom Polic (hichdefined cert!in im'ort!nt o*+ective,; includin% !v!il!*ilit of tele'hone ondem!nd; 'rovi,ion of (orld cl!,, ,ervice, !t re!,on!*le 'rice,; im'rovin%Indi!, com'etitivene,, in %lo*!l m!r$et !nd 'romotin% e Theentr of 'riv!te ,ervice 'rovider, *rou%ht (ith it the inevit!*le need forinde'endent re%ul!tion. The Telecom e%ul!tor Authorit of Indi! =TAI> (!,;

thu,; e,t!*li,hed (ith effect from 2th Fe*ru!r 1 * !n Act of P!rli!ment;c!lled the Telecom e%ul!tor Authorit of Indi! Act; 1; to re%ul!te telecom,ervice,; includin% fi


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Indi!n telecom m!r$et from ! 6overnment o(ned mono'ol to ! multi o'er!tor multi,ervice o'en com'etitive m!r$et. The direction,; order, !nd re%ul!tion, i,,uedcover ! (ide r!n%e of ,u*+ect, includin% t!riff; interconnection !nd u!lit of,ervice !, (ell !, %overn!nce of the Authorit. The TAI Act (!, !mended * !nordin!nce; effective from 2" H!nu!r 2; e,t!*li,hin% ! Telecommunic!tion,/i,'ute Settlement !nd A''ell!te Tri*un!l =T/SAT> to t!$e over the !d+udic!tor!nd di,'ute, function, from TAI. T/SAT (!, ,et u' to !d+udic!te !n di,'ute*et(een ! licen,or !nd ! licen,ee; *et(een t(o or more ,ervice 'rovider,;*et(een ! ,ervice 'rovider !nd ! %rou' of con,umer,; !nd to he!r !nd di,'o,e of!''e!l, !%!in,t !n direction; deci,ion or order of TAI. Ne( Telecom Polic;1 The mo,t im'ort!nt mile,tone !nd in,trument of telecom reform, in Indi! i,the Ne( Telecom Polic 1 =NTP >. The Ne( Telecom Polic; 1 =NTP> (!,!''roved on 2-th #!rch 1; to *ecome effective from 1,t A'ril 1. NTPl!id do(n ! cle!r ro!dm!' for future reform,; contem'l!tin% the o'enin% u' of!ll the ,e%ment, of the telecom ,ector for 'riv!te ,ector '!rtici'!tion. Itcle!rl reco%niDed the need for ,tren%thenin% the re%ul!tor re%ime !, (ell !,re,tructurin% the de'!rtment!l telecom ,ervice, to th!t of ! 'u*lic ,ectorcor'or!tion ,o !, to ,e'!r!te the licen,in% !nd 'olic function, of the%overnment from th!t of *ein% !n o'er!tor. It !l,o reco%niDed the need forre,olvin% the 'rev!ilin% 'ro*lem, f!ced * the o'er!tor, ,o !, to re,tore theirconfidence !nd im'rove the inve,tment clim!te. Je fe!ture, of the NTP

include Stren%thenin% of re%ul!tor N!tion!l lon% di,t!nce ,ervice, o'ened to 'riv!te o'er!tor,. Intern!tion!l Lon% /i,t!nce Service, o'ened to 'riv!te,ector,. Priv!te telecom o'er!tor, licen,ed on ! revenue ,h!rin% *!,i,; 'lu,! onetime entr fee. /irect interconnectivit !nd ,h!rin% of net(or$ (ithother telecom o'er!tor, (ithin the ,ervice !re! (!, 'ermitted. /e'!rtment ofTelecommunic!tion Service, =/TS> cor'or!tiDed in 2. S'ectrum #!n!%ementm!de tr!n,'!rent !nd more efficient. All the commitment, m!de under NTP h!ve*een fulfilledK e!ch one of them; in letter !nd ,'irit; ,ome even !he!d of,chedule; !nd the reform 'roce,, i, no( com'lete (ith !ll the ,ector, intelecommunic!tion, o'ened for 'riv!te com'etition.

)


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#o*ile Num*er Port!*ilit =#NP> #o*ile Num*er Port!*ilit =#NP> !llo(,,u*,cri*er, to ret!in their eService Licen,e in the countr on 1,t Au%u,t 20 !nd h!, i,,ued ! ,e'!r!teLicen,e for #NP ,ervice (.e.f. 2.3.2. The /e'!rtment of Telecommunic!tion=/oT> h!, !lre!d i,,ued licen,e, to t(o %lo*!l com'!nie, =#7, Sniver,eTechnolo%ie, Pvt. Ltd. !nd #7, #NP Interconnection Telecom Solution, Indi! Pvt.Ltd.> for im'lementin% the ,ervice. #NP i, to *e im'lemented in /elhi; #um*!i;#!h!r!,htr! 4 6u+!r!t ,ervice !re!, of one &1 !nd Jol$!t!; T!mil N!du includin%Chenn!i; Andhr! Pr!de,h 4 J!rn!t!$! ,ervice !re!, of one & 2 (ithin ,i< month,of the !(!rd of the licen,e i.e. * 2..2 !nd in re,t of the ,ervice !re!,(ithin one e!r of the !(!rd of the licen,e i.e. * 2.3.21.

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TELECO##8NICATION #AJETIN6 & A CONCEPT8AL FA#E9OJPolic of 6overnment of Indi! #ini,tr of Communic!tion 4 Inform!tion Technolo%

Licen,or /e't of Telecom e%ul!tor Telecom e%ul!tor Authorit of Indi!Hudici!r

8nified Licen,e O'er!tor, Fi


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In vie( of the !*ove; (e o*,erve the follo(in% f!ct, re%!rdin%telecommunic!tion, m!r$etin% Telecommunic!tion, m!r$etin% i, ! m!n!%eri!l'roce,, th!t hel', !n or%!niDed develo'ment of the telecommunic!tion ,ervice,.

It i, !n or%!niDed effort to formul!te ! ,ound m!r$etin% mi< for the telecom,ervice,. It i, ! ,oci!l 'roce,, to hel' the individu!l, !nd in,titution in!ctiv!tin% the 'roce,, of ,oci!l tr!n,form!tion. Be,ide,; the ,oci!l co,t,,houldered !nd the ,u*,idiDed !nd conce,,ion!l ,ervice, to *e offered to the,elected ,e%ment, of u,er, !re %iven due (ei%ht!%e. It i, ! 'l!nneddevelo'ment 'roce,, th!t m!$e, 'o,,i*le !n o'tim!l develo'ment oftelecommunic!tion ,ervice,. It i, ! device to develo' ! ne( 'erce'tion of,ervice, * offerin% innov!tive; com'etitive !nd 'rofitoriented ,ervice,.

0


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OBHECTI5ES OF TELECO##8NICATION #AJETIN6 To m!$e 'o,,i*le u!lit!tive im'rovement, in the ,ervice 'rofile It i, ri%ht

to mention th!t e


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NAT8E OF TELECO# SECTO IN IN/IA Su''l Inten,e com'etition h!, re,ulted in 'rom't ,ervice to the

,u*,cri*er,. /em!nd 6iven the lo( 'enetr!tion level, in the countr !ndcontinuou,l f!llin% t!riff,; dem!nd (ill continue to rem!in hi%her in thefore,ee!*le future !cro,, !ll the ,e%ment,. B!rrier, to entr i%h c!'it!linve,tment,; (elle,t!*li,hed 'l!er, (ho h!ve ! n!tion(ide net(or$; licen,efee; continuou,l evolvin% technolo% !nd f!llin% t!riff,. B!r%!inin% 'o(erof ,u''lier, Im'roved com'etitive ,cen!rio !nd commoditiD!tion of telecom,ervice, h!, led to reduced *!r%!inin% 'o(er for ,ervice, 'rovider,. B!r%!inin% 'o(er of cu,tomer, A (ide v!riet of choice, !v!il!*le to cu,tomer,*oth in fi


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F/I IN5EST#ENTS IN TE TELECO# SECTO IN IN/IAThe Indi!n telecom indu,tr h!, !l(!, !llured forei%n inve,tor,. In f!ct; thecumul!tive F/I inflo(; from Au%u,t 11 to #!rch 2; in the telecommunic!tion,ector !mounted to 8SM ;)13.22 million. Thi, m!$e, telecommunic!tion thethirdl!r%e,t ,ector to !ttr!ct F/I in Indi! in the 'o,t li*er!liD!tion er!. Theinve,tment (!, m!+orl in h!nd,et m!nuf!cturin% !nd telecom ,ervice 'rovider.The common 'erce'tion i, th!t F/I level, in the telecom ,ector !re ver hi%h. It!l,o reve!l, th!t de,'ite the f!ct th!t F/I limit, (ere r!i,ed from ": to ":five e!r, !%oK forei%n inve,tor, h!ve not utiliDed the hi%her inve,tmentceilin%. In !ddition; forei%n telecom, h!ve %iven the 36 !uction, ! mi,,. Thi,h!, (i'ed out the 'o,,i*ilit of ! l!r%e chun$ of fre,h F/I inflo( !nd !l,oreduce, the !uction, 'otenti!l to %ener!te telecom mini,ter A !+!, ori%in!lrevenue t!r%et of , "; crore,. Amon% the nine *idder,; 5od!fone !ccount,for the hi%he,t F/I !t .:; (hich include, 5od!fone, inve,tment, !nd ,ome ofE,,!r, o(n forei%n inve,tment,. The ,econd l!r%e,t F/I i, in Aircel (ith it,forei%n inve,tor 6lo*!l Communic!tion Service, oldin% =6CS> o(nin% -".:./ecc!n /i%it!l; (hich o(n, 3".:; i, in turn; !l,o held 2): * 6CS. So in th!t,en,e; the e


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l!c$ of forei%n inve,tor, intere,t in 36 *iddin% or even inve,tin% u' to thefull ": F/I limit in 26 o'er!tion, ,hould *e of concern to the %overnment. Inf!ct; Telenor; one of the m!+or ne( forei%n inve,tor, i, ,t!in% !(! from 36!uction, !lto%ether. FI, h!d m!de it cle!r in 20 th!t 36 *id condition,'re,ented hu%e entr *!rrier, to ne( entr!nt, in %ener!l !nd forei%n inve,tor,in '!rticul!r. /e,'ite thi,; ! e!r !fter the fir,t ,et of %uideline, (erei,,ued; the 36 entr norm, (ere not !deu!tel !ltered; re,ultin% in nine*idder, +oinin% the r!ce for three '!nIndi! 36 licen,e, *ut (ithout !n ne(Indi!n or forei%n inve,tor in contention.

F/I in Telecom Sector in Indi!

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13


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IN/8STG E5EN8E =2221>Accordin% to ! Fro,t 4 Sulliv!n indu,tr !n!l,t; * 212; fiN!me Po'ul!tion of Indi! =A''ro #o*ile 8,er, =A''ro Num*er of Pl!er,=A''ro #!r$et SiDe =A''ro 6ro(th !te =A''ro Em'loment to Peo'le=A''ro Tele/en,it Internet 8,er, Internet Penetr!tion Contri*ution toIndi!, 6/P. Current Trend, =In 21> 12 Crore )0".32 #illion 13 1; ,.Crore 1- : " #illion )2." : 01 #illion : 3: Pro+ected Trend, =In 21) > 13)Crore Over 1 Billion )- Pl!er, 3"";21 ,. Crore Over 2- : 1 #illion : 12#illion 10 : 1) :

Tot!l Tele'hone Su*,cri*er B!,e 9irele,, Su*,cri'tion =9ith 2.31 #illion Ne(

Addition > 9ireline Su*,cri'tion Over!ll Teleden,it Bro!d*!nd Su*,cri'tion

-21.20 #illion )0".32 #illion

3-.- #illion )2." 0.) #illion

1"


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#!r$et ,tructure of Indi! Telecom Circle, #etro circle, =m!+or citie,> Q #um*!i Q Ne( /elhi Q Jol$!t! A circle,

=re%ion, th!t include other l!r%e citie,> Andhr! Pr!de,h 6u+!r!t J!rn!t!$!#!h!r!,htr! T!mil N!du

B circle, =re%ion, (ith C circle, =rur!l !re!,> ,m!ller ur*!n A,,!m !re!,!nd to(n,> Bih!r Q !r!n! im!ch!l Pr!de,h Q Pun+!* H!mmu 4 J!,hmir Q!+!,th!n Northe!,t Q 8tt!r Pr!de,h =E!,t> Ori,,! Q 8tt!r Pr!de,h =9e,t> Jer!l!Q 9e,t Ben%!l #!dh! Pr!de,h = Chenn!i; in the ,outhe!,t; (!, 'reviou,l !,e'!r!te #etro circle; *ut !, of #!rch 31; 20; it (!, inte%r!ted into theT!mil N!du A circle !, ! ,in%le entit.>

1)


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#AHO IN5EST#ENTSThe *oomin% dome,tic telecom m!r$et h!, *een !ttr!ctin% hu%e !mount, ofinve,tment (hich i, li$el to !cceler!te (ith the entr of ne( 'l!er, !ndl!unch of ne( ,ervice,. Buoed * the r!'id ,ur%e in the ,u*,cri*er *!,e; hu%einve,tment, !re *ein% m!de into thi, indu,tr. Nor(!*!,ed telecom o'er!torTelenor h!, *ou%ht ! - 'er cent ,t!$e in 8nitech 9irele,, for 8SM 1.23 *illion.H!'!ne,e telecom m!+or NTT /oCo#o h!, !cuired ! 2.31 'ercent euit c!'it!l

of T!t! Tele,ervice, for !*out 8SM 2.- *illion !nd ! 2.2) 'er cent ,t!$e inT!t! Tele,ervice, =#!h!r!,htr!> Ltd for !*out 8SM 1.23 million. Sin%!'oreTelecommunic!tion, =Sin%Tel>; (hich h!, ! 31 'er cent ,t!$e in Bh!rti Airtel h!,received the %overnment, !''rov!l to offer lon% di,t!nce ,ervice, in Indi!;!ccordin% to ! communic!tion mini,tr offici!l. #!uritiu,*!,ed P) A,i!oldin% Inve,tment, =#!uritiu,> Ltd (ill *e inve,tin% !round 8SM )").13 millionto hold ! 2 'er cent ,t!$e in Adit! Birl! Telecom Ltd =ABTL>. The fund, (ill*e utiliDed for net(or$ rollout !nd o'er!tion, of ABTL in the Bih!r circle. Bh!r!t S!nch!r Ni%!m Ltd =BSNL> i, 'l!nnin% !n inve,tment of !round 8SM 21.)million in the T!mil N!du Circle for !n !ddition!l 23 l!$h mo*ile connection,under *oth 26 !nd 36 technolo%ie, * 211. The l!te,t to +oin the (orld,,econd l!r%e,t telecom m!r$et i, B!hr!in, B!telco (hich h!, ,i%ned ! de!l to*u " 'er cent in Chenn!i*!,ed STel; ! 6S# ,ervice 'rovider; for M22)million. Eti,!l!t; ! 6ulf*!,ed telecommunic!tion, com'!n h!, 'ic$ed u' ! ")

'er cent ,t!$e in S(!n Telecom. J!vveri Telecom Product, Limited i, 'l!nnin%to ,et u' ! ne( ,u*,idi!r J!vveri Telecom Infr!,tructure Limited =JTIL> & (ith!n inve,tment of 8SM 2.11 million over the ne


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Huni'er Net(or$,; (hich i, the ,econdl!r%e,t m!$er of net(or$in% eui'ment;'l!n, to inve,t 8SM " million in Indi!; over the ne


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Seven different c!rrier,; includin% Ide! Cellul!r !nd unli,ted T!t!Tele,ervice,; ended u' (innin% ,'ectrum. H!'!n, NTT /oCo#o o(n, 2- 'ercent ofT!t! Tele,ervice,. A fourth licen,e (ill *e ,old ,e'!r!tel !nd h!, *eenre,erved for ,t!te o'er!tor,. Indi! i, ! l!te !d!'ter of 36 !nd i, the *i%%e,teconom not to offer ,uch 'remium ,ervice, on ! (ide ,c!le; !lthou%h the ,t!terun telecom, firm, h!ve 36 ,ervice, in ,ome Done,. 5od!fone E,,!r; the 8J%i!nt, Indi! unit; (ill '! !*out M2.) *illion for it, Indi! 36 mo*ile,'ectrum; !ccordin% to %overnment d!t!; !nd ,!id it 'l!nned to l!unch ! ,ervice* e!rend. Bh!rti; onethird o(ned * Sin%Tel; i, '!in% !*out M2.- *illion*ut Indi!, to' c!rrier ,!id it fell ,hort of it, o*+ective of ,ecurin% ! '!nIndi! foot'rint due to hi%h 'rice,. R9e (ould li$e to 'oint out th!t the !uctionform!t !nd ,evere ,'ectrum ,hort!%e !lon% (ith en,uin% 'olic uncert!int; drovethe 'rice, *eond re!,on!*le level,;R the com'!n ,!id in ! ,t!tement. The!uction (ill hel' the %overnment 'lu% ! fi,c!l deficit th!t l!,t e!r re!ched !1-e!r hi%h; !nd m! en!*le it to cut *!c$ on *orro(in%; *rin%in% relief to,!ti!ted *ond inve,tor,. RThe 36 !uction re,ult, demon,tr!te th!t the %overnment*orro(in% (ill ,!il throu%h ,moothl;R ,!id P!re,h N!!r; he!d of forei%ne


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F8T8E POSPECTS9ith 3 million tele'hone ,u*,cri*er, tod!; Indi! no( *o!,t, of h!vin% the,econd l!r%e,t telecom net(or$ in the (orld !fter Chin!. The countr i, !ddin%,ome 0.) million to 1 million ne( mo*ile ,u*,cri*er, to the net(or$ ever monthto !l,o emer%e !, one of the f!,te,t %ro(in% telecom m!r$et, in the (orld. Thetelecom indu,tr !l,o ,!( !n e,tim!ted M0.) *illion in inve,tment flo( in durin%2- !lone; of (hich M)) million (!, in the form of forei%n directinve,tment. All m!+or telecom h!nd,et, m!nuf!cturer, includin% No$i!; S!m,un%;#otorol! !nd L6 h!ve their 're,ence in Indi!; ,o do le!din% %lo*!l ,ervicecom'!nie, !nd infr!,tructure m!+or,; ,uch !, 5od!fone; Sin%!'ore Telecom; AT4T;Eric,,on; Alc!tel !nd Siemen,. The ne


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CALLEN6ESThe ch!llen%e of the d! i, to ,e!rch for ne( co,teffective (!, to roll outtelecom ,ervice, in rur!l !re!,. It me!n, one h!, to choo,e 'ro'er !nd effectivetechnolo% for de'loment !nd lever!%e on the u,e of !v!il!*le infr!,tructure toreduce co,t !nd time of role out of ,ervice,. Tho,e ,ervice 'rovider, (ho cre!tethe ri%ht *u,ine,, (ould emer%e (inner, !nd the re,t (ould rem!in ,'ect!tor,.Connectivit of net(or$, !nd co,t of *!nd(idth !re !l,o im'ort!nt to f!cilit!te*ro!d*!nd u,!%e. Av!il!*ilit of loc!l !''lic!tion !nd content i, !nother !re!of concern. #o,t of the content !v!il!*le on (e*,ite !, of tod! i, in En%li,h.The content in loc!l !nd re%ion!l l!n%u!%e (ill incre!,e intere,t of the loc!l'o'ul!tion in *ro!d*!nd utiliD!tion. The conver%ence of technolo%ie, !ndemer%ence of ne( !''lic!tion, i, !nother thrillin% !re!. Lot of revolution i,round the corner in *ro!dc!,tin% !nd entert!inment indu,trie,. The emer%ence ofInternet 'rotocol T5; mo*ile T5 (ill !ll ch!n%e the ,cen!rio in the comin%e!r,. 9irele,, technolo% i, the future %ro(th driver for (hich ,'ectrum i, themo,t im'ort!nt in'ut. The t!,$ of ,'ectrum m!n!%ement in ! multi u,er !nd multiu,!%e ,cen!rio i, more d!untin% !nd cruci!l th!n ever *efore. In ,umm!r; if thel!,t fe( e!r, in telecom (ere e


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S866ESTIONS 4 CONCL8SIONIndi!n Telecom & A 6ro(in% Con,umer Need The Indi!n telecom indu,tr h!,e of 10 'ercent from 20212toe countrie, i, li$el to *ecome homeforover1.*illion mo*ile u,er, * 212. A, 'er the ,tud * 6!rtner "; in the ne


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ANALGSIS OF BATI AITEL LI#ITE/

/ifferent Pl!er, of Indi!n Telecom Indu,tr There !re three t'e, of 'l!er, in telecom ,ervice, Q St!te o(ned com'!nie,=BSNL !nd #TNL> Q Priv!te Indi!n o(ned com'!nie, =eli!nce Communic!tion; T!t!Tele,ervice,> Q Forei%n inve,ted com'!nie, =5od!fone E,,!r; Bh!rti Airtel;Ide! >

I 9ANT ONLG 1 SI# CA/

22


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#!r$et Sh!re Bh!rti Airtel #!r$et Le!der 9ith 21.0" : #!r$et Sh!re in Indi!

Over!ll Indi!n Telecom Indu,tr #!r$et Sh!re TAI EPOT #AC 21

All Indi! 6S# Cell Su*,cri*er, #!rch 21 =COAI e'ort> Sl. No. 1 2 3 " ) - 0 1 11 N!me of Com'!n Bh!rti Airtel 5od!fone E,,!r I/EABSNL Aircel eli!nce Telecom #TNL 8ninor Loo' #o*ile Stel All Indi! Tot!l Su*Fi%ure, 12-131" 10)03)0 -302"-00 -3"0-33 3-0-11" 1-3112- "0"")3 "2-"3-20"")03 1-02 "210-0 : #!r$et Sh!re 3.2): 23.1: 1).13: 1).): 0.": 3.0:1.13: 1.1: .-: .2": 1.:

23


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BATI AITELAn Introduction Airtel come, to ou from Bh!rti Airtel Limited; one of A,i!,le!din% inte%r!ted telecom ,ervice, 'rovider, (ith o'er!tion, in 10 countrie,!cro,, A,i! !nd Afric!. Bh!rti Airtel ,ince it, ince'tion h!, *een !t theforefront of technolo% !nd h!, 'ioneered ,ever!l innov!tion, in the telecom,ector. Airtel i, one of A,i!, le!din% 'rovider, of telecommunic!tion ,ervice,(ith 're,ence in !ll the 22 Telecom Circle, in Indi!; !nd in Sri L!n$!. It,erved !n !%%re%!te of 13;-0-;12 cu,tomer, !, of #!rch 31; 21; in Indi!K of(hom 12;-1;31" ,u*,cri*e to 6S# ,ervice, !nd 3;--;0)0 u,e Telemedi! Service,either for voice !nd7or *ro!d*!nd !cce,, delivered throu%h /SL. The com'!n i,,tructured into four ,tr!te%ic *u,ine,, unit, #o*ile; Telemedi!; Enter'ri,e!nd /i%it!l T5. The mo*ile *u,ine,, offer, ,ervice, in Indi!; Sri L!n$! !ndB!n%l!de,h. The Telemedi! *u,ine,, 'rovide, Bro!d*!nd; IPT5 !nd tele'hone,ervice, in 0 Indi!n citie,. The /i%it!l T5 *u,ine,, 'rovide, /irecttoome T5,ervice, !cro,, Indi!. The Enter'ri,e *u,ine,, 'rovide, endtoend telecom,olution, to cor'or!te cu,tomer, !nd n!tion!l !nd intern!tion!l lon% di,t!nce,ervice, to telecom,. L!r%e,t Priv!te Inte%r!ted Telecom Com'!n in Indi!. 3rdL!r%e,t 9irele,, O'er!tor in the 9orld. L!r%e,t 4 F!,te,t 6ro(in% 9irele,,O'er!tor in Indi!. L!r%e,t Telecom Com'!n li,ted on Indi!n Stoc$ E


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Ch!n%e, in T!%line, 4 Lo%o, * Airtel Br!nd

Airtel Br!nd T!%line,

Airtel Br!nd Lo%o

2)


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Core 5!lue, of Airtel Em'o(erin% Peo'le to do their *e,t Bein% Fle #o*ile 2 > Telemedi!

The mo*ile *u,ine,, offer, ,ervice, in Indi!; Sri L!n$! !nd B!n%l!de,h.

The Telemedi! *u,ine,, 'rovide, *ro!d*!nd; IPT5 !nd tele'hone ,ervice, in 0

Indi!n citie,.

3 > Enter'ri,e

" > /i%it!l T5

The Enter'ri,e *u,ine,, 'rovide, endtoend telecom ,olution, to cor'or!tecu,tomer, !nd n!tion!l !nd intern!tion!l lon% di,t!nce ,ervice, to telco,.

The /i%it!l T5 *u,ine,, 'rovide, /irecttoome T5 ,ervice, !cro,, Indi!.

2-


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S9OT An!l,i, of Bh!rti Airtel Stren%th, Q 5!lu!*le Bu,ine,, P!rtner, & Techno 4Fin!nci!l Q Stron% Br!nd Im!%e Q Fir,t #over Adv!nt!%e Q Sin%le Priv!te Le!din%Indi!n Telecom Com'!n Q Enthu,i!,tic 4 Innov!tive Bu,ine,, /evelo'ment te!m Q#!r$etin% /riven Lo( Co,t #odel Q Ble,,ed (ith /irection!l 5i,ion!r S.N.#itt!l Q #!,,ive Economie, of ,c!le from l!r%e ,u*,cri*er *!,e

9e!$ne,,e,Q Out,ourcin% of Core S,tem,

Q

L!%%in% *ehind in e


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An!l,i, of Product Life Ccle

TELECO##8NICATION IN/8STG LIFE CGCLEAITEL

Telecom Indu,tr i, in it, m!ture %ro(th ,t!%e.

Si%nific!nt !chievement, h!ve h!''ened in thi, ,ector.

In 2 Fe*ru!r; there (!, ! ri,e in ,u*,cri*er *!,e * 13.2) million.

Tot!l ,u*,cri*er *!,e (!, 3) million in 2. A hi$e * ):.

Thi, ,ho(, the ch!n%e, in the con,um'tion '!ttern !mon% the middle cl!,,.

TELECO##8NICATION IN/8STG LIFE CGCLE

A TL I E

Hohn,on ; Schole, 4 9hittin%ton P%. -0; 20

20


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5!lue Ch!in An!l,i,

5!lue Ch!in An!l,i, & Conclu,ion, 4 ecommend!tion,Q(ide net(or$ cover!%e !, the o(n their net(or$ infr!,tructure In*oundLo%i,tic, O'er!tion, Q Aero mo*ile; #ATE; 6PS tr!c$in% device for B2B Q #commerce

Out'ut

Android 'l!tform *!,ed TC mo*ile uniue m!r$etin% ,tr!te%; lo( ST/ r!te, &Trend ,etter, Bill '!ment, !nd Indi!n r!il tic$et, u,in% m commerce

#!r$etin% 4 Pl!nnin% 5!lue Ch !i n Out come 3: P#

Po,t S!le

Conclu,ion 4 ecommend!tion, ?efine our 'roce,,e,K ,trive for domin!nce !nd*uild ! *r!nd@ & #r. Sunil Bh!rti #itt!l Airtel h!ve done ! %ood +o* *im'rovin% their core com'etencie,. Bein% the m!r$et le!der 4 e,'eci!ll in*uildin% ! *r!nd; I (ould recommend Bh!rti Airtel to continue (ith their %ood(or$ !nd concentr!te more on mo*ile ,ervice, (hich i, Bh!rti, c!,h co(; in it,

'roce,, of hu%e diver,ific!tion.

2


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EPOT ON TE S85EG CON/8CTE/Telecom ,ervice i, one ,uch ,ector (hich h!, tremendou,l %ro(n over the e!r,!nd i, ,till e


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BIBLIO6APG9e*,ite, TAI (((.tr!i.%ov.in COAI (((.co!i.com /OT (((.dot.%ov.in Indi! Telecom Ne(, (((.indi!telecomne(,.com Af!, Telecom G!tr!

(((.telecom!tr!.!f!,.com Airtel 9e*,ite (((.!irtel.in Ne(,'!'er, The Time, of Indi! The Economic Time, The Tri*une

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79443496 growth of telecom sector in india

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