7448 ,,group 6, department of marketing , ru
TRANSCRIPT
Factors Affecting Marketing Costs
• Perishability• Irregular supply• Extent of packaging• Extent grading • Extent of risk• Demand creation• Need for retailing
Pricing of agricultural marketing
Pricing: Amount of money charged for a product or services Factor affecting pricing Internal factors • Objectives of pricing• Marketing strategy • CostsExternal factors • Supply factors• Demand factors
Causes of Agricultural Price Fluctuation
• Irregular supply •Time duration •Demand inelasticity •Alternative use of land •Market system •Technology