7 ways to increase traffic to your online store

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Page 1: 7 Ways to Increase Traffic to your Online Store

eCommerce tips & tricks | www.pixc.com/blog

7 ways to increase traffic to your online store (plus one you haven’t thought about!)

by Pixc.com

Page 2: 7 Ways to Increase Traffic to your Online Store

eCommerce tips & tricks | www.pixc.com/blog

1. Create a blog

Reason 1: Writing an informative blog positions you as an influencer

People buy from those they know and trust, and becoming a trusted

source on the internet is simply a matter of regularly producing content

that helps and/or informs people.

Reason 2: You’ll attract visitors from organic search traffic over time

Did you know that organic search is the biggest source of traffic on the

internet? (51% of it, in fact.) But the truth about obtaining relevant search

traffic through SEO is that it takes time.

Page 3: 7 Ways to Increase Traffic to your Online Store

eCommerce tips & tricks | www.pixc.com/blog

2. Join forums and Facebook groups

Find your customers where they’re already hanging out. People with

strong interests in certain niches will often gravitate toward places where

they can find others who share those interests. This means forums and

Facebook groups will be hotspots to find your ideal customers.

After you find these groups, it’s time to position yourself as an influencer.

The important thing to remember is your primary focus should NOT be

selling to these groups. Adopt the mentality that you’re going to help

group members with their questions and pain points.

Page 4: 7 Ways to Increase Traffic to your Online Store

eCommerce tips & tricks | www.pixc.com/blog

3. Get press

The trick to getting in the press is being at the top of journalists’ minds at

all times. If there are media outlets you’d like to be covered in, start by

sparking relationships with writers at those outlets. Twitter is a great

avenue to connect with journalists.

Become their primary source for your niche by being helpful:

● Provide expert quotes

● Present new article ideas

● Guest post for the writer

Page 5: 7 Ways to Increase Traffic to your Online Store

eCommerce tips & tricks | www.pixc.com/blog

4. Send sample products to influencers

Influencer marketing can be incredibly effective. Go straight to one of the

top social media apps out there: Instagram. Nowadays, only a third of

consumers trust ads, while 90% of them trust peer recommendations.

Here’s how to find influencers:

● Use hashtags

● See who your followers are following

● Browse your feed and check out who’s getting the most likes

● Contact companies dedicated to influencer marketing

Page 6: 7 Ways to Increase Traffic to your Online Store

eCommerce tips & tricks | www.pixc.com/blog

5. Get a Pinterest account and start pinning

Since Pinterest is such a visual medium, it lends itself well to eCommerce.

You can post images and get found organically through hashtags and

photo categories — Pinterest users love to browse! Furthermore, if people

like your photos enough to re-pin them, you’ll extend your traffic reach

considerably. The more you post, the more traffic you’ll pull in.

You should also try out buyable pins, which allow Pinterest users to make

purchases on the spot!

Page 7: 7 Ways to Increase Traffic to your Online Store

eCommerce tips & tricks | www.pixc.com/blog

6. Build a referral program

Your biggest fans are the people who have already purchased from you,

and it’s incredibly easy to gain a new customer through a current one.

That means you should pursue referrals with a passion.

Shoot your existing customers an email and make it easy for them to say

yes. Offer a reward each time you receive a referral — give a reward to

both the new customer and the customer who referred them. Great ideas

for referral incentives include discounts, free samples of products, and gift

cards.

Page 8: 7 Ways to Increase Traffic to your Online Store

eCommerce tips & tricks | www.pixc.com/blog

7. Build an email marketing list

Building an email list is valuable because:

● Email is the most personal medium

● You’re not at the mercy of a third-party traffic source

● Email drives more conversions than other mediums

Build an email list by:

● Giving your visitors tons of places to opt in by placing sign-up forms

across your site (pop-ups included!)

● Creating a lead magnet

● Running a contest that requires an email addresses from participants

Page 9: 7 Ways to Increase Traffic to your Online Store

eCommerce tips & tricks | www.pixc.com/blog

BONUS TIP: Use higher-quality images and post more photos

To round out our list, we’ll go over a simple but extremely important

traffic-maximizing tip: Pay close attention to the quality and quantity of

your photos.

Here are our top tips:

● Make sure your images have the right resolution

● Use white backgrounds for product photos

● Use images a lot more on Twitter

● Include a photo with everything you post on Facebook

● Use more images in your blog posts

Page 10: 7 Ways to Increase Traffic to your Online Store

eCommerce tips & tricks | www.pixc.com/blog

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