7 ways to get more sales from your existing customers

12
7 ways to get more sales from EXISTING CUSTOMER

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Page 1: 7 ways to get more sales from your existing customers

7 ways to get more sales from EXISTING

CUSTOMER

Page 2: 7 ways to get more sales from your existing customers

Why selling to existing customer is critical...

www.knowlarity.com & @Leadsqared

Cost of selling to a new customer is six times as high as to existing customer

Odds of selling to a new customer = 1/7 to an existing customer = 1/2

Each dissatisfied customer tells 8 to 10 people

70% of dissatisfied customers will do business again if they feel their complaints are handled well

1 extra % of customer retention can boost turnover by as much as 15%

No proper customer support available for most of the companies

Page 3: 7 ways to get more sales from your existing customers

Journey of a customer

www.knowlarity.com & @Leadsqared

Measuring customer happiness score throughout the journey is the key!!!

Page 4: 7 ways to get more sales from your existing customers

Onboarding the customer

www.knowlarity.com & @Leadsqared

The information should be captured & stored in a manner that is accessible throughout the lifetime journey of the customer

Page 5: 7 ways to get more sales from your existing customers

Monitoring the usage

www.knowlarity.com & @Leadsqared

Page 6: 7 ways to get more sales from your existing customers

Personlize the experience

Complementary Products

Discount Offers/Coupons

Loyalty Rewards/Points

Reviews and Feedback

www.knowlarity.com & @Leadsqared

Connect Personally with Customer

Page 7: 7 ways to get more sales from your existing customers

Sell Customer What They Want

Bring New Perspective for Customers

Collaborate with your Customers

Listen to your Customers

Understand all Customer Needs

Craft a Compelling Solution

www.knowlarity.com & @Leadsqared

Page 8: 7 ways to get more sales from your existing customers

Continuous Evaluation of Customer Experience is the key!!!

Customer Satisfaction (CSAT) intends to measure customer satisfaction

Net Promoter Score (NPS) intends to gauge long term happiness on loyalty with the organization

Customer Effort Score (CES) to measure how much effort customer had to make for certain interaction with the company

www.knowlarity.com & @Leadsqared

Page 9: 7 ways to get more sales from your existing customers

Continuous Evaluation of Customer Experience is the key!!!

www.knowlarity.com & @Leadsqared

Page 10: 7 ways to get more sales from your existing customers

SuperReceptionist is your personal receptionist hosted virtually.

It offers a host of features to manage business calls effectively.

You can go mobile with our new SuperReceptionist app.

SuperReceptionist: Hosted PBX For Business

Real-time data monitoring &

analytics

Agent interface for better call

management

Smart email & SMS

campaign management

Integrates voice with your favourite

business tool

Secure to protect your

business interests

Cloud based system, easy to use & configure

Outbound & inbound calls

with IVR

Track call logs and recordings

for quality audits

IVR to manage call forwardings

Manage customer database with

integration

www.knowlarity.com & @Leadsqared

Page 11: 7 ways to get more sales from your existing customers

▪ Asia’s largest cloud telephony company

▪ Incepted in 2009▪ Funded by Sequoia Capital and

Mayfield▪ Serving 12000 companies in India

and abroad▪ Presence in 65 countries▪ Flagship products,

SuperReceptionist and SmartIVR, can process over a million calls an hour

▪ Offices in Singapore, Gurgaon, Mumbai and Bangalore

▪ ISO certified company in terms of Information Security

About Knowlarity

www.knowlarity.com & @Leadsqared

Page 12: 7 ways to get more sales from your existing customers

Send us your questions on Twitter using hashtag #LSQWebinar

Questions?