7 ways to effectively promote your app
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Learn about the 7 most effective tips to cut through the noise and let the world know about your amazing app.TRANSCRIPT
7WAYS TO EFFECTIVELY PROMOTE YOUR APP
Table of contents
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Introduction
1. Prepare for the launch beforehand
2. Create a video
3.Makeagoodfirstimpression
4. Inviteuserstojoinyourmailinglist
5.Makeuseofyourmobilewebsite
6. Engage through QR codes
7.Leveragethepowerofsocialmedia
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Introduction
Soyou’vejustbuiltyourapp.Whatnext?Herecomesthereal challenge: how to reach your users and get them to download the app?
Withoveramillionappscurrentlyavailableacrossmajorplatforms,simplypublishinganappwithuniquefeaturesandincredibledesign is no longer enough.
Research shows that getting the app discovered is the major problem faced by app developers,evenbeforetheproblemofmonetizingyourappandturningitintobusiness,duetothetoughcompetitionintheworldofmobileapps.
How can you cut through this noise and let the world know about the amazingappthatyouhavejustcreated?
The following 7 tips will help you to get started and take your app to the next level.
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1. Prepare for the launch beforehand
Tomakesureyourappdoesn’tdisappearamonghundredsofappsthatarelaunchedeveryday,start creating the buzz around your app before it appears on the stores.
Ifyoualreadyhaveawebsiteforyourbusiness,youcanannouncethelaunchoftheappandprovideyourprospectiveuserswithsomeshortdescription of the app that will raise interest. Invite them to subscribe to your newslettertoletthembethefirstonestodownloadtheapp.
Ifyoudon’thaveawebsiteyet,itmaybehandytocreateanapp landingpage.WithAppsBuilder’spromotionaltools,allyouhavetodo istosimplychoosethetemplatethatsuitsyourappbest,pickthe features that you want to highlight and launch the page!
Toreachyourusers,useallsortsofmediaavailable:forexample,sendthelinktotheapplandingpagetoyourcustomersbyemailorpostitonyoursocialmediaprofiles.
Don’tmissoutonthisopportunity:raising interest in advance will pay off with the more downloads at the time of the launch.
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Youmightconsidercreating teasing videos that will show the app in action. You don’t necessarily have to shoot a professional video,itcanjustbea1or2minutepreviewwithanupbeatmusiconthebackground,highlightingthemainfeaturesandbenefitsoftheappaswellasits attractive design.
Showa«tour»ofyourappfeaturesandmentionthesituationswhereitwouldmakethelifeoftheusereasier,becausethisiswhattheyarelookingforinthefirstplacewhentheyconsider downloading an app.
2. Create a video
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7 Ways to Effectively Promote Your App
Learn about the 7 most effective tips to cut through
the noise and let the world know about your
amazing app.