KEEP IT SIMPLE

@Tredigital

A) SHARE COMPELLING CONTENT

B) ORGANIZE YOUR INFORMATION

C) GROW AND ENGAGE YOUR AUDIENCE

START WITH A STORY

@Tredigital

WHO IS YOUR CUSTOMER?

WHY DO THEY CARE?

WHY THEY SHOULD BUY FROM YOU?

START SMALL

@Tredigital

PICK 2 PLATFORMS

CHOOSE 3 CUSTOMER TOPICS + 1 TOPIC ABOUT YOU

CONSITENCY TRUMPS FREQUENCY

CONQUER THE FEAR OF “BLANK PAGE”

LISTEN FIRST, TALK LATER

@Tredigital

60:30:10 CONTENT SHARING RULE – VALUE OVER PROMOTION

60% - Content from others: inspire, educate, entertain, provoke thought

30% - Your own content (blog, stories about you): Deliver value, answer questions, share knowledge, entertain AND build links

10% - Promo content: Invite others to buy your product@Tredigital

MAGNETIC TWEET FORMULA (by Simply Measured)

• Before: Here is your problem• After: Imagine what it would be if the problem

is solved • Bridge: Here is how to get there

@Tredigital

SOCIAL MEDIA IS LIKE DATING… YOU HAVE TO MAKE THE FIRST MOVE

(3C’s RULE)

@Tredigital

Contact: FOLLOW YOUR PROSPECTS

Conversation: ENGAGE THEM IN A CONVERSATION

(Welcome Tweet; Direct Message)

Connect: SUPPORT THEM (Like, Share, Comment, Retweet, Favorite)

START SMALL AND GROW IT INTO SOMETHING BIGGER

@Tredigital

JOIN AN ORGANIZATION

CREATE AN OPPORTUNITY (LEAD MEETUP)

FOLLOW A CAUSE AND SHARE INFO ABOUT IT

1 : 9 : 90 RULE

@Tredigital

1 THOUGHT LEADER

9 PEOPLE WHO WRITE ABOUT THOUGHT LEADER (MEDIA)

90 PEOPLE WHO FOLLOW THOUGHT LEADER

FOSTER RELATIONSHIPS WITH 1 and 90 will listen!

TRY 15:5:5 ENGAGMENT FORMULA

@Tredigital

Spend 15 minutes a day

Connect with 5 new leaders

Do it for 5 days

@Tredigital

IF YOU ARE NOT PREPARED TO KEEP DOING THIS FOR MONTHS

- DO NOT START!