BigDoor

7 TYPES OF CONTENT THAT

HELP BUILD CUSTOMER LOYALTY

1. CREATE CONTENT THAT BUILDS TRUST

BUFFER: HONESTY IS IMPORTANThttp://open.bufferapp.com/buffer-has-been-hacked-here-is-whats-going-on/

2. CREATE CONTENT THAT TELLS YOUR STORY

CHIPOTLE: FOCUS ON YOUR WHYhttp://www.scarecrowgame.com/

3. CREATE CONTENT THAT ASKS THEIR OPINION

MODCLOTH: ASKS CUSTOMERS WHAT THEY

WANThttp://www.modcloth.com

4. CREATE CONTENT THAT SHOWS YOU ARE LISTENING

TRELLO: ASK THEM WHAT THEY WANT BUILThttp://www.trello.com

5. CREATE CONTENT THAT SPOTLIGHTS CUSTOMERS

DUNKIN DONUTS: FAN OF THE WEEKhttps://www.facebook.com/DunkinDonutsUS

6. CREATE CONTENT THAT REMINDS THEM YOU’RE

HUMAN

WISTIA: PEOPLE BEHIND THE BRANDwww.wistia.com

CREATE CONTENT THAT MAKES THEM SMILE. [PEOPLE LOVE TO SMILE.]

SPACENEEDLE: MOMENTS OF VISUAL DELIGHThttp://www.spaceneedle.com/home/

OKAY LET’S WRAP THIS PARTY UP